This document discusses creating digital media, including the basics of hiring someone, doing it yourself, or managing a media project. It provides an overview of different types of digital audio and video platforms and details the key steps in the digital media process from pre-production like knowing your audience and brand, to production such as recording and equipment, to post-production like assessing footage and assembling the final product. The document emphasizes creating digital content in a natural way that connects on a personal level with audiences.

1. Live & Virtual
Donna Mac
January 24, 2013

2. Bio
RI
Traditional Media, till 2009
DMacVoice Productions, 2003
DMacVoice & Media, A Presentation Company!
Live, Audio, Video & Voiceovers

3. New-Digital Media
Digital Media Alliance Florida, defines
digital media as "the creative convergence
of digital arts, science, technology and
business for human expression,
communication, social interaction and
education".
On the Air AND Online
Boost SEO, 3 main ways
Keywords
Links
Content/Video
(watch!)

4. Confused, Perplexed
Creating Digital Media
What are the basics?
1. Hire Someone
2. Do It Yourself
3. Combination,
Manage a Media Project

5. Audio Platforms
Podcasts
Interviews
Narrations
Audio/Visual
Slideshows
iMovies
Testimonial Web Movies
Video
iPhone
Canon w/ HD Capabilities
Broadcast Ready

6. Pre-Production
Groundwork
• Know Thy Business
• Know Thy Audience**
• Know Thy Brand/Pick Your Style
• Know What Turns Them On
• Know What Turns Them Off

7. Pre-Production
Specifics
• Who
• What
• When
• How
• Your Book/Telling Your Story

8. But beware…
Alliance…Real….Natural… AUDIENCE…

9. Production
• Recording/Equipment
• Lighting
• Audio
• Images
• Directing
Background
Camera Lens/Mic Technique
Natural
Stumble
Audience Reaction?

10. Post Production
• Assess Footage (Continuity)
• Choose
• Assemble, Polish, Revise, Revise
• Narration
• Music

11. Questions…

12. Creativity is Relative

13. Personal Relationship
with the Masses

14. Natural
Bold
YOU

15. “It’s technology, married with liberal
arts, married with the humanities
that yields us the results that makes
our hearts sing.”
Steve Jobs 1955-2011