Real Estate Website Design: How to Become the Local ZillowSEO Google Guru
The All-In-One real estate company website design handbook. Learn how savvy real estate companies are using web design to engage, retain and convert visitors into closed transactions.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
Real Estate Website Design: How to Become the Local ZillowSEO Google Guru
The All-In-One real estate company website design handbook. Learn how savvy real estate companies are using web design to engage, retain and convert visitors into closed transactions.
When people refer to digital marketing, they usually refer to anything online. Although technically correct, there isn’t only one side to digital marketing, there are many different parts. Digital advertising is one of those parts. Also, digital advertising isn’t only one thing, either – there are a few different types of digital advertising.
Although Demand Generation and Lead Generation both are about delivering a relevant and differentiated message to groups of prospects to build an ongoing connection, the main difference is that Demand Generation activities address entire groups of prospects while Lead Generation activities are designed to identify and nurture individual prospects
The Digital Marketing Agency market is moving towards offering more integrated services and bundling services into more integrated packages that will fit their prospective clients. This presentation delves into the topic of how marketing agencies transform to offer more integrated digital marketing services.
View this presentation to learn about:
- the convergence of paid, earned and owned media
- mergers & acquisitions in the agency industry
- evolution of ‘traditional’ channel services
- how digital marketing services transform into integrated marketing services
- pricing models for B2B agency services
- how to add new services to your agency offerings
Read more and watch the recorded webinar here http://www.optify.net/webinars/upcoming-webinar-the-future-of-digital-marketing-services-where-will-agencies-be-in-2014
Traditionally, paid search has been the “go-to” online advertising channel for many companies, as it has been successful for many organizations.
However, continuous increases in costs-per-click (CPCs) on many crucial industry segment keywords have made running a successful paid search campaign much more difficult. In fact, a recent study by Kenshoo reported an increase in CPCs of almost 6% across search engines. Additionally, while keyword advertising works well for connecting searchers with the businesses that provide what they are looking for, it can be a struggle to utilize it for little-known products or services. Keyword advertising also assumes that searcher intent is universal, when in fact keywords can have different meanings for different audiences. Overcoming this “Horizontal Relevance” with keywords is difficult and can lead to an overwhelming amount of untargeted clicks.
Is your brand facing these challenges with its paid search campaigns? During this webinar, Tad Miller and Amanda Sides of Marketing Mojo will explore the opportunities marketers have outside of keyword advertising – opportunities that can result in improved conversions at less cost.
What You’ll Learn:
• How social media advertising can be utilized as a viable marketing channel
• What other opportunities exist within Google AdWords, beyond search advertising
• How remarketing can win back lost customers and opportunities
Are you ready to take 2022 by storm? Do you have a clear plan of attack as
it relates to your Internet marketing & lead generation strategy? Have you
put together an updated plan based on all the the changes in the Online
Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Basement Waterproofing & Foundation Repair Business going into the New Year.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
David Stevens and Goher Murtaza's presentation at the 2018 CEANY Conference in Saratoga Springs, NY. The session outlines the collaboration between David Stevens' Web Services Team, Dr. Goher Murtaza's Continuing Education team, and the technical integration with the online registration system, CampusCE. The main theme of the session describes the team's Agile Scrum approach to incremental enhancements, and the planning and executing of the content marketing components, SEO, Social Media Marketing, Email Marketing, CRM, Affiliate Marketing, and more.
Pint-sized Marketing Meetup (Learn Inbound), Dublin - Jan 24 2019 - The Death...Clark Boyd
The Death of 'SEO Content' - Dublin, January 2019
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
This talk will look at how businesses can inject some personality into their content without losing their SEO rankings.
Are you ready to give your online presence a facelift? We’ve compiled some of our favorite website transformations and given an outline on why they’re so awesome.
BFA Outsourcing Solutions' first SEO orientation and seminar conducted on August 8, 2020.
For more information about us, visit our website at
https://bfaoutsourcingsolutions.com/
Digital marketing strategy for 2021 - Leveraging Google NOT for SEOJason Barnard
Use your Brand SERP on Google as a window in to / a critique of your digital marketing strategy. Talk given at THE FUTURE OF DIGITAL MARKETING NOW! 23 & 24 MARCH 2021
Electronic Security & Technology Association-Digital Marketing April 2014Impression Marketing
Presentation to the Electronic Security & Technology Association Members (Security Alarm Companies) in Atlanta, GA on April 29, 2014. Includes information on digital marketing trends, b2b and b2c marketing and how independent security alarm companies can stay competitive against the large national companies now offering security and home automation systems.
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
Google AdWords Training for PPC Advertising FundamentalsLaurie Beasley
Google AdWords training for beginners.
Learn the fundamentals of Google AdWords / Google Ads, including:
What is PPC Advertising with Google AdWords / Google Ads?
Ad writing best practices
Setting up a Google AdWords account
Keyword research
Defining keyword match types and when to use them
Defining Quality Score and how it can save you money
Tracking your campaigns
Optimizing your campaigns
Targeting the right audience
Google Shopping Ads
Contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
Deal Site List Building : Use Daily Deal Sites to Build a HUGE ListAlicia Lyttle
In this presentation Alicia Lyttle & Lorette Lyttle show you how you can use the Daily Deal Sites like Groupon & Living Social to build a Massive database. They also show us how we can run digital deals on Daily Deal Sites ( the new wave for Digital Sales!)
Working side by side Eldred Company, a website design company, I develop web marketing campaigns for small businesses. My work includes but is not limited to search engine optimization, search engine marketing, Internet advertising, social media consulting, and competitor analysis.
A green solution for culvert headwalls as opposed to traditional stone, rock, gabions, cement or steel abutments.
MSE Mechanically stabilized earth walls:
Benefits:
Environmental:
Cost:
Durability:
Bio engineering
Are you ready to take 2022 by storm? Do you have a clear plan of attack as
it relates to your Internet marketing & lead generation strategy? Have you
put together an updated plan based on all the the changes in the Online
Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Basement Waterproofing & Foundation Repair Business going into the New Year.
Content Marketing in a Digital World Presentation at the 2018 CEANY ConferenceIT Consultant
David Stevens and Goher Murtaza's presentation at the 2018 CEANY Conference in Saratoga Springs, NY. The session outlines the collaboration between David Stevens' Web Services Team, Dr. Goher Murtaza's Continuing Education team, and the technical integration with the online registration system, CampusCE. The main theme of the session describes the team's Agile Scrum approach to incremental enhancements, and the planning and executing of the content marketing components, SEO, Social Media Marketing, Email Marketing, CRM, Affiliate Marketing, and more.
Pint-sized Marketing Meetup (Learn Inbound), Dublin - Jan 24 2019 - The Death...Clark Boyd
The Death of 'SEO Content' - Dublin, January 2019
The world's biggest businesses go into forensic detail in their branding strategies. And yet, their landing pages show no sign of these carefully crafted brand voices.
As we move into a more sophisticated era of search, simply stringing keywords together with a few prepositions will no longer suffice.
With voice and visual search on the rise, the SEO industry is in danger of being left behind in the content space. The branding specialists will take over if we don't up our game.
This talk will look at how businesses can inject some personality into their content without losing their SEO rankings.
Are you ready to give your online presence a facelift? We’ve compiled some of our favorite website transformations and given an outline on why they’re so awesome.
BFA Outsourcing Solutions' first SEO orientation and seminar conducted on August 8, 2020.
For more information about us, visit our website at
https://bfaoutsourcingsolutions.com/
Digital marketing strategy for 2021 - Leveraging Google NOT for SEOJason Barnard
Use your Brand SERP on Google as a window in to / a critique of your digital marketing strategy. Talk given at THE FUTURE OF DIGITAL MARKETING NOW! 23 & 24 MARCH 2021
Electronic Security & Technology Association-Digital Marketing April 2014Impression Marketing
Presentation to the Electronic Security & Technology Association Members (Security Alarm Companies) in Atlanta, GA on April 29, 2014. Includes information on digital marketing trends, b2b and b2c marketing and how independent security alarm companies can stay competitive against the large national companies now offering security and home automation systems.
How to merge brand and performance marketing through contentClark Boyd
In the modern consumer journey, there are dozens of interactions with a brand before a purchase is made. Brands must therefore ensure that their messaging is consistent in tone and tailored to the consumer's needs at each stage. This presentation looks at how to do this across social media, SEO, and paid search.
Google AdWords Training for PPC Advertising FundamentalsLaurie Beasley
Google AdWords training for beginners.
Learn the fundamentals of Google AdWords / Google Ads, including:
What is PPC Advertising with Google AdWords / Google Ads?
Ad writing best practices
Setting up a Google AdWords account
Keyword research
Defining keyword match types and when to use them
Defining Quality Score and how it can save you money
Tracking your campaigns
Optimizing your campaigns
Targeting the right audience
Google Shopping Ads
Contact the instructor, John Thyfault, for a free consultation at:
https://beasleydirect.com/contact-us/
Deal Site List Building : Use Daily Deal Sites to Build a HUGE ListAlicia Lyttle
In this presentation Alicia Lyttle & Lorette Lyttle show you how you can use the Daily Deal Sites like Groupon & Living Social to build a Massive database. They also show us how we can run digital deals on Daily Deal Sites ( the new wave for Digital Sales!)
Working side by side Eldred Company, a website design company, I develop web marketing campaigns for small businesses. My work includes but is not limited to search engine optimization, search engine marketing, Internet advertising, social media consulting, and competitor analysis.
A green solution for culvert headwalls as opposed to traditional stone, rock, gabions, cement or steel abutments.
MSE Mechanically stabilized earth walls:
Benefits:
Environmental:
Cost:
Durability:
Bio engineering
This guide provides a concise compilation of the principles and application rules
in the Eurocodes that relate to the design of common forms of building structure in
the Cyprus. Also provides guidance is given on the principal actions and
combinations of actions that need to be considered in orthodox building structures. Finally provides guidance for calculating the snow and wind loading based on Eurocode 1.
This publication provides a concise compilation of selected rules in the Eurocode 8, together with relevant Cyprus National Annex, that relate to the design of common forms of concrete building structure in the South Europe. Rules from EN 1998-1-1 for global analysis, regularity criteria, type of analysis and verification checks are presented. Detail design rules for concrete beam, column and shear wall, from EN 1998-1-1 and EN1992-1-1 are presented. This guide covers the design of orthodox members in concrete frames. It does not cover design rules for steel frames. Certain practical limitations are given to the scope.
One of the biggest challenges we face as cost estimators is tight deadlines for cost estimate development. Implementing a strategy for our cost estimating development process might be the difference between a high-quality cost estimate and failure.
Guide to online marketing for small businessRUBEN LICERA
This presentation was shared during GDaysMandaue on May 10, 2014.
The presentation highlights the basic Internet marketing strategies and checklist businesses can do to increase their visibility online using Google free tools.
Should you have any question, please don't hesitate to email me at ruben@inewmedia.org
Learn Digital Marketing and Earn Smart Way! Work From Home, Office or anywhere!
visit us for more details:-
www.DigitalMarketingAcademy.Site
www.DigitalHub.Fun
www.HIADM.COM
For Insurance Agents: Choosing the right objectives and tactics for 2015 dig...Confluency Solutions
Slideset from October 2 Confluency Solutions presentation and webinar:
Time and money are finite resources, so you want to be sure that the marketing tactics and program you choose are targeted to your objectives - and you want to be sure you are getting the most return on your marketing budget. Webinar attendees will be provided a link to a Gap Analysis worksheet do they can develop their own top-down, bottom-up objectives.
How far have we come from the ‘yellow page paradigm’?
Top-down, bottom-up gap analysis
Matching the communication channel to your target
Who are you selling to?
Low hanging fruit - customer value
Low hanging fruit - green growth
Other options and ROI considerations
Mixing digital and analog
Managing your content distribution - the editorial schedule
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
List of Top Digital Marketing Interview Questions & Answers.pdfLearn Digital Academy
Share On Twitter
Are you apprehensive about your forthcoming Digital Marketing interview question? No longer be afraid! We’re here to assist you. Digital marketing is one of the trendiest areas to emerge in the online arena, and it’s a profitable job opportunity for young people wishing to carve out a location-independent and highly creative career for themselves.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
DIGITAL MARKETING AND A CASE STUDY ON FLIPKART.COMKishan Parasuram
DIGITAL MARKETING:This presentation is about Digital Marketing and the Success story of Flipkart.com embracing it presented on March 19 at WASS PRESIDENCY COLLEGE CENTRE FOR MANAGEMENT STUDIES BY KISHAN chaired by respected director Dr.M J ARUL
Digital marketing is the fusion of creativity and technology, artfully promoting products and building brands through online channels. It allows businesses to reach and engage their audience where they spend most of their time - online. It's cost-effective and measurable, with key components like SEO and PPC advertising. Social Media Advertising allows precise targeting. For effective digital marketing strategies, visit Homegrown Marketing Solutions today!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Introduction to internet marketing
1. Earn $ from the Internet introduction to internet marketing for small businesses and surfers advertising ● seo ● web design ● branding ● ● www.zippieinteractive.com ● 303.586.8070
4. internet as a marketing channel Kelsey group: The struggling economy may force companies to reduce investments in local advertising through 2013, but more ad dollars will go toward digital rather than traditional media, according to the U.S. Local Media Annual Forecast (2008-2013). Investment in newspapers, direct mail, television, radio, print Yellow Pages, out of home (non-digital), cable television and magazines (Billons) Spent on interactive ads From $14B to $32.1B Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 4
5. The amount of new technical information is doubling (x2) every 2 years… For a student starting a 4 years technical degree this means that… Half of what they learn in their first year of study will be outdated by the third year of study!!! Years it took to reach a market audience of 50,000,000 2009 - 31 BILLION Searches in Google every Month! 2006 – only 2.7 Billion How did we surf B.G (before Google)? exponential times First TXT message – December 1992 Today we have more then 5 Billion TXT messages a day! (more then Earth population) The number of internet devices 1984 1,000. 1992 1,000,000. 2008 1,000,000,000. Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 5
6. strategies for effective internet marketing Questions we may answer in this workshop: How can I have my website show up on Google? Why do people visit my site but don’t buy? What is PPC? How can I use the customer data to boost sales? Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 6
7. internet history 1960’s - a series of discussions (during the cold war) on an “Inter Galactic Computer Network”. 1968 - ARPANET was created (US Department of Defense). The first Computer Network. Internet short for Inter Networking 1994 - Tim Barnes-Lee invents the W3C – World Wide Web Consortium The WWW is an open platform for everyone. 2009, 17 years after, around 10 million Web Pages added every day! Almost 60 Billion WebPages published!! 26% of the world population have access to the internet - 1,733,993,741 One of the greatest things about the Internet is that nobody really owns it. Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 7
8. How the internet work – video Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 8
9. The internet is like a huge playground for businesses. Unlimited potential customers with a clear channel to access them. Infinite potential Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 9
10.
11. Develop a message that will meet the needs, your uniqueness and the opportunity.
12. Use the right vehicles to carry out the messageZ advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 10
13. your website includes Your Brand Your Message Your Offering How to Contact Call to Action structure Content Navigation Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 11
14. To inform? To build a community? To gain valuable market research? To reduce support and customer service costs? To reach a broad audience with a message? To find sales leads? To conduct e-commerce? To gain advertising revenue? To brand your company? To build trust? To reduce printing and mailing costs? What is the goal of your website?ONCE WE Know IT WE CAN begin the DESIGN Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 12
15. dos&don'ts Good Site Design to fit your visitors Stand out Professional content Pleasing design Information (on each page) Credibility Good feedback Good imagery and media Bad Site Wrong demographics Too technical Headache design Too much DATA Repeats information Contact is not visible Poor performance Inconsistency in design Take control from the user Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 13
16. Conversion rate A conversion rate is a measurement which is defined as the percentage of visitors who take or complete a desired action at your website. Can’t find your own site on Google ? CLICK HERE OR CALL NOW: 303-586-8070 Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 14
25. Increase visitation experience “see also…” increa$econver$ion Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 15
26. attract visitors How do you get more visitors? How will a surfer know about you? How do you get the right demographics? Can you control who will see you? When you buy a new phone – does it ring immediately? Of course not! You need to list the phone number, buy advertisement, give flyers, run campaigns, etc… Same for the internet world. You will need to invest in marketing to get noticed and to earn$$$ Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 16
27. Ways to Harvest the Potential TYPICAL CAMPAIGNS Banners Pop-ups Ezine advertising Joint Ventures (online friends) Opt-in Mailing Sales letters Pay For Inclusion USP's (Unique Selling Propositions) Affiliate programs Auto-responders List building Telemarketing Search engines optimizations Pay-Per-Click Content Target Ads Pay-for-Performance Articles/Blogging Viral Marketing A GOOD WEBSITE Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 17
28. popular web marketing strategies SEO PPC Banner PFI Optimizing your website for search engines. Meet many valuable parameters that will improve your position on the search engine results pages (SERP) Buy paid positions for keyword searches. or Buy paid ads associated with the content displayed. Traditional ads in popular websites to improve exposure. Can be paid by clicks or ‘impressions’. Pay For Inclusion and piggyback on other’s ads. Let others find ways to generate leads for you. Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 18
29. SEO Search Engine Optimization is a group of actions to the process of improving ranking in search engine results – to generate higher ‘Organic’ traffic. Search engines (e.g. Google) may consider as much as 200 parameters for page relevancy to search criteria. Editing the content and the formatting of the website Leveraging of site parameters such as Host plans, Domain Names Relevancy of Branding and External acknowledgment Above-The-Fold AdWords Alexa Analytics Back links Keyword/Keyphrase Keywords Density PR (PageRank) SERP BRAND Spider Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 19
30. SEO What is it? Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 20
31. What is SEO? Search Keyword Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached X X Can’t find your Website? X X X X Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 21
32. What is SEO? Search Keyword Your website came up for the keyword search Your site is Search Engine Optimized www.your website.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached Others website in your keyword search criteria Their website is better optimized then your website www.otherwebsite.com/- Cached This is SEO! Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 22
33. Search Results 50%of the surfers click on the 1st organic result. Combined 1st, 2nd, 3rd and 4th positions gets 90% of the visitors! Less the 2%will visit the sponsor ads. Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 23
34. Optimized Website = an Asset Sponsor Ads 1.5% Clicks 1st position 50% Clicks 2nd position 20% Clicks ‘Organic’ Results Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 24
35. How does SEO work? Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 25
36. CommonSEO Strategies Write good unique content – update your content regularly Do your keyword research – choose the right keywords Use your keywords wisely – spread them across the page nicely utilizing text and tags (title, description, keywords, h1-3, alt etc) Get other sites linking to yours (e.g. backlinks) Structure your site for SEO – interlinks and sitemap Analyze your site – position yourself vs. the competition Keep abreast of the latest SEO news – follow development and trends in your industry Avoid black hat techniques (such as keyword stuffing hidden text, and cloaking) Watch out for duplicate content – each page needs to have unique message Z SEO is a guessing game, with search engines changing their ranking algorithms constantly.
37. How long will it take to get me on page #1? Depends on the competition for the keywords and how good you are with SEO. Sometimes 1-2 weeks but sometimes 4-6 months. Even not on page #1 – you we will the increase of traffic if you manage your campaign wisely Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 27
38. Some businesses don’t have the time to wait for an organic marketing campaign to work. Pay-Per-Click guarantees placement on search engines such as Google, Yahoo or Bing. In this model - impressions are free, this is a truly performance based advertising model, meaning you only pay when someone clicks on your advertisement. PPC 1000 Impressions 15 CTR 1.5% (visits) Conversion 15%(actions) 3 1 Sale Keyword Bid Budget CTR CPC CPM Impressions Unique Visitor Quality Score Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 28
39. Banner Ads Banners advertising is the traditional way to advertise your business over the internet. There are millions existing websites in which you can advertise your products and services. It is not simple to find the right website to publish your ad and bring you the exposure and the ROI. Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 29
40. Listing your website in a Web Directory, like Google, Yahoo or Verizon's SuperPages. There are some good free open web directories that you can have your website listed. In this model your website is enjoying the higher Page Rank of the web directory and will get better ranked in internet search. Sometimes PFI will be performance based (e.g. Pay Per Lead) or Just for inclusion in the list (e.g. servicemagic or angieslist) PFI Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 30
41. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic. Example of campaign types: Creating viral content and effectively promoting it Developing link baits and successfully getting it popular Social media Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 31
42. Targeted comments to blog posts that are directly related to your blog, product, or service. If you do leave a well written, clear and concise comment with your URL and contact information, along with the information you are trying to virally spread - chances are good that other visitors to the blog will visit your site and the blog owner may send you a personal reply. Blogging Z advertising ● seo ● web design ● branding ● www.zippieinteractive.com ● 303.586.8070 32