1. INTEGRATED MARKETING
AircraftOwner’s Integrated Marketing
Solution is a powerful system that aligns
HOW CAN WE PERSONALIZE YOUR DIRECT MAIL PIECES?
traditional media with new personalized Personalize your Direct Mail Pieces with customized MESSAGES to each recipient –
media technologies, to create an open Our inkjet capabilities are practically limitless. We can print key coded messages and variable content
dialog between you and your customers. messages on your catalog/postcard/brochure etc. based on your data and market segments.
We start with your most powerful traditional
Personalize your Direct Mail Pieces with customized IMAGES to each recipient –
marketing tools and re-engineer them
Variable data printing allows each mail piece to have a di erent set of graphics & text that appeal to
to incorporate personalized new media
each individual recipient. You can literally send each of your prospects there very own customized
technologies and tracking capabilities for a
print piece - with speci c images and text tailored to their interests.
better return on your investment.
PURL Example (PERSONALIZED URLS)
CATALOG W/PURL E-MAIL W/PURL DIRECT MAIL W/PURL
Key in PURL Direct Link to PURL Key in PURL
PERSONALIZED URL (PURL)
Automatic Response
FOLLOW-UP EMAIL
Thank you e-mail
with coupon.
Tracking Tabulates Instantly
ASSESS & REDEPLOY
Pull detailed reports -
Discovery & deployment start all over with
more relevance for a better response.

2. What media technologies are o ered with the E-Mail & Text Campaigns – Follow-up with campaigns via
Integrated Marketing Program? email or phone (SMS text) messaging, consumers are reached
Along with your direct mail campaign, customers use supporting with personalized information and given the opportunity to
media to help them make their decisions and get quick immediately respond or come back and view at their convenience.
information to help them buy. So where direct mail de nitely has
its place in the mix, we also o er other forms of supporting media Web to Print – Allows users to harness the power of the internet to
to help increase its response and relevancy. streamline the ordering process for static, variable and inventoried
documents. You may want an automated system that sends out
• Variable Data Printing (VDP) a Birthday Postcard or email to your customers with a special
• Personal Landing Site (PURL) discount or promotion!
> E-Mail Campaigns Data Management – In the event you don’t want to use
> Web to Print AircraftOwner’s Data Services and have your own lists, we o er
> Mobile Phone Campaigns (SMS Text messaging) complete & con dential oversight of client lists. AircraftOwner’s
Integrated Marketing System o ers the capability of managing a
De nitions: contact list & organizing data. Append, clean, build or sort — we
Variable Data Printing (VDP) – Variable data printing allows each can help you turn your data into one of your most powerful tools.
mail piece to have a di erent set of graphics & text that appeal
to each individual recipient. You can send each of your prospects TRACKING AND REPORTING
their very own customized print piece with speci c images and This is where all the e orts come together and show their worth.
text tailored to their interests.
• You need to de ne your customers.
Personal Landing Sites (PURL) – New and personal information • Segment the demographics and develop measurable campaigns.
allows you to classify leads, build relationships with your • And then score the results of the campaign e orts.
customers and better concentrate your marketing e orts. Each
direct mail recipient has a web page (PURL) with personalized Depending on the methods we use to get your message out, there
information printed on the piece. They are directed to their are a variety of ways to track and report.
personal webpage which is built to capture data from the viewer What do you gain from tracking?
and write it directly back to your database (the same database that > Better Cost Control: Manage your list quantities to control postage.
is used to drive print, e-mail & SMS Text deployment.) These pages > Right Place, Right Time: Deploy more relevant messages based
are key to tracking response as well as building information and on new data, not assumptions.
a relationship with your prospect. Here, you may ask them all of > Stronger Relationships: Giving customers more relevant
the information you wish to learn about them including how they information increases loyalty.
prefer to be contacted; via email, telephone, SMS text message, > Knowledge: Data is power. Data is con dence. Data is attainable.
direct mail etc.