This document discusses 3 techniques to rank higher on Google search results through backlinks: 1) Use tools like Soovle and Google Trends to find keywords with low competition. 2) Get 10+ backlinks in 2 hours using Scoop.it, a content curation tool, by suggesting links and building relationships with curators. 3) Get links from journalists through HARO, a service where journalists request expert sources. By responding to queries, you can get quoted and linked in journalist articles.

1. 3 Things you need to Do to rank on google

2. What will you learn today?
 How to find high quality keywords with low competition? (It’s not about
using Google keyword planner)
 How to get 10+ backlinks in just 2 hours?
 How to get backlinks from journalists ?
www.edureka.co/digital-marketing

3. Everything in Digital Marketing leads to ……
Audience

4. And a good place to get started

5. High Ranking in Google Search Results
Ads
Ads
Search Results
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6. Why Ranking High is good?
Number 1 Result gets twice as many clicks as number 2 and more than 3 times the number 4 result
Source:http://moz.com/
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7. What determines search ranking?
Source: moz.com
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 Google uses over 200 factors but the biggest ones are

8. Our Focus Today – Backlinks
Link
Link
Link
Link
Link
Page on Your Site
Site -1
Site - 2
Site - 3
Site - 4
Site - 5
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9. Why will Others Link to You?
 The link must be useful to them in some way
» What is in it for me?
 Your job as an SEO person is to show them the values of
linking to your page
 I will show you three techniques that will help you rank
higher in Google search by
» Targeting the right keywords
» Getting others to link to your site
www.edureka.co/digital-marketing

10. Finding Keywords with Low Competition - Soovle
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11. Soovle.com
LAB

12. Finding Keywords – Google Trends

13. Google Trends
LAB

14. Finding Keywords – Good Old Google

15. Getting Backlinks
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16. Scoop.it
 Content Curation Tool
» Find popular content from around the web
» Create your own curated magazine
» Drives some traffic
 How do you use it to get some high quality backlink?
www.edureka.co/digital-marketing

17. Scoop.it
 Select Your Topic
 Find popular topics (pages)
 Suggest a link
 30-50% acceptance within 2 days
 Pro Tips
» Don’t spam
» Build a relationship by reciprocating
Source:www.grandallwebdesign.com
www.edureka.co/digital-marketing

18. Scoop.It
LAB

19. Getting Link from Journalists
 Journalists write content for popular sites
 A link from these articles can be pretty valuable as it will
» Be a big help in SEO
» Bring in additional traffic
Source:thebrandagency.com
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20. Getting Link from Journalists
 Popular advice is to invest in building relationship with popular bloggers / writers / journalists
» Takes time & effort
» Long drawn out
» Works well
 But there is another, faster and more scalable method
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21. HARO – www.helpareporter.com
 Journalists need experts for insights
» You can be the expert and help them out
 Register with HARO as an expert
 Respond to journalist’s queries
 Get quoted (usually with a link back)
www.edureka.co/digital-marketing

22. HARO
LAB
www.edureka.co/digital-marketing

23. HARO

24. HARO – www.helpareporter.com
 You will receive email queries like this 3 times a day
www.edureka.co/digital-marketing

25. HARO – www.helpareporter.com
www.edureka.co/digital-marketing

26. Course Introduction
www.edureka.co/digital-marketing
Edureka's Digital Marketing course:
• Edureka's Digital Marketing course will help you develop a strategic understanding of how to use digital
media to grow your company's sales and branding by covering all the important aspects of Digital
Marketing.
• Online Live Courses: 16 hours
• Assignments: 15 hours
• Project: 16 hours
• Lifetime Access + 24 X 7 Support
Go to www.edureka.co/digital-marketing
Batch starts from 09 January
8:00PM to 10:00PM IST

27. Thank You
Questions/Queries/Feedback
Recording and presentation will be made available to you within 24 hours