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WHAT IS GENRE?
Genreisbasedonthemanysimilarnarrative
elementswhichbuildthetypicalstructureofan
individualgroupoffilms.Agenreconsistsofa
particularthemewhichtheviewersexpectand
recognisethefilmby.Thesegenericcodesare
whatcreatesagenre.
Genrehelpstogroupdifferenttypesoffilm
throughtheusesofsetting,theme,narrativeand
charactertypes.
GENRE EXAMPLES:
Actionfilmstypicallyinvolveaherowhoischallengedbyavarietyof
physicaltasksinordertosavetheworld.Thesearenormallyshown
throughfastpacedchaoticscenesandthemaincharactertendsto
havesuperpowerswhichhelpthemtoovercomeimpossible
situations.
Dramacanseemverycloselylinkedtoactionbutis
generallymorerealisticwitheverydayscenarioswhich
mustbefoughtwitheverydayskills.Dramasare
normallysetineverydaylocationssuchashospitalsand
workplacessoaneverydayaudiencecanrelatefurther
tothem.Crimefilmsalsotendtobeanaverageperson
solvingaproblemwithknowledgeratherthanpowers
andtypicallyinvolvesonemaindetectiveorinvestigator.
ACTION
CRIME/DRAMA
WHAT IS GENRE?
Comedyfilmsaregenerallylightheartedbutmaycontain“dark
humour”or“tongueincheekhumour”.Comedy'snormallyfollow
agroupofpeopleratherthanonepersonwhonormallyhavebad
luckandareunsuccessfulastheymakeamistakewhichtheytryto
fixinavarietyorhumorousways.
Horrorfilmsaredesignedto makeanaudiencefeelanxious
andscarethem.Horrorsarenormallysetindarkisolated
areaswhichthecharactersareunfamiliarwithandasthe
filmgoesonthecharactersareeachkilledorgomissingin
worseningways.Manyhorrorsendwithagirlfightingfor
survivalbyherselfandcanbeparanoidorsecurehorrors.
COMEDY
HORROR
GENRE EXAMPLES:
Romancefilmsfocusonacouplewhofaceaproblemintheirrelationship
leadingtothemfightingtoovercomeitorabandoningit.Themaleis
normallyplayedbya“heartthrob”staractorandisfulloflongdialogued
sceneswhichappealmoretoafemaleaudience.
Sciencefilmsareaimedatthemorecriticalhorrorfans
whowantscienceandlogictobackthefilmup.This
leadsthemtobelinkedmainlywithaliensandthe
sciencebehindhowtheyexist orincludeexaggerated
diseaseswhichhumanstryandfight.Manyaresetin
thefuturewherescienceisfurtheraheadandthefilms
canincludeevenfurtherexaggeratedcreatures.
ROMANCE
SCIENCE
WHY IS GENRE IMPORTANT TO AUDIENCES?
Genrehelpsanaudiencetodefinetheirtasteinfilms
andtobeabletobasehowmuchtheywouldenjoya
filmonitsgenre.Thisisveryusefultodayasthefilm
industrycreatesmanyfilmsandwithoutasorting
processforviewers,itwouldbeimpossibletosort
throughthevastamountoffilmsbeingreleasedata
time.
Anaudienceisabletounderstandwhatthefilm
narrativewillconsistofbeforetheyevenwatchitso
willknowwhethertheywillenjoyitandwill
understanditscontextatafarquickerpace.
WHY IS GENRE IMPORTANT TO PRODUCERS?
Genreisaveryusefultoolforfilmproducerswhen
workingouthowpopularthefilmcouldbeandhow
tomarketitwelltoincreaseitssuccess.Ahugepartof
marketingafilmisitsgenreastheproducersareable
tospecificallytargettheiradvertisingtothegroupof
fanswhoappreciateandlikethegenreofthefilm.
Genreisalsohelpfultoproducerswhenlookingfor
whatfilmtomake.Sincegenrescategorisefilms,
producersareabletolookatwhattypeoffilmismost
popularatthemomentandcanestimateitssuccess.
Genresalsocomewithgenericcodesandnarratives
whichtheaudienceexpectsotheproducersknow
howtopleaseandsurprisetheiraudience.
WHAT ARE HYBRID-GENRES?
Ahybridgenreiswhentwoormoregenresareblendedtogethertocreateanewgenre.Thesegenrenormally
havesimilaraudienceswhichjointogethertomakeonebiggeraudiencebutinsomecasestheoriginalgenres
cancontrast.(e.g.Romantic-Horror)
ROMANCE + COMEDY = ROM/COM
SCIENCE + FICTION = SCI/FI
HORROR + FANTASY = DARK/FANTASY
Hybrisgenresuccessfullyallowtwoaudiencestojointogethertojoinintoonebiggeraudienceandhelpto
createamoreinterestingnarrative.Withabiggeraudience,aproducercanalsohaveabiggerbudgetforthe
filmandmarketingtooverallmakeabetterfilm.
HOWEVER
Manyfilmfansmaybededicatedtotheonegenreandmaydislikethesecondgenreithasbeenmergedwith
sothefilmcouldlooseoutonfansitwouldhaveasasinglegenre.Thenarrativemaybecometoconfusingand
couldcontrastandnotmakesense.
WHAT ARE SUB-GENRES?
Sub-genresarewhenagenrebranchesouttocreatefurthertypesofitsoriginalgenre.Forexample:
AcomedyhasdarkerhumourinitsocanbereferredtoasDARKCOMEDY
AcomedywithcheesycomedycanbecalledaSLAPSTICKCOMEDY
AcomedywhichmockssomethingiscalledaPARODY
(Althoughintendedtobefunny,includedthemesofdeathandfear)
EXAMPLE:SHAUNOFTHEDEAD
(Physical,cleanfamilyhumourwhichisnormallyoverexaggerated.)
EXAMPLE:NATIONALLAMPOONSVACATION
(Mockingagroupofpeopleoranotherfilmforahumorouseffect)
EXAMPLE:SCARYMOVIE
ARE GENRES FIXED?
Genresarenotfixedandovertimetheymaychangebased
onwhattheiraudiencewants.Asmorefilmsofthegenreare
made,moregenreconceptsarechallengedaseachfilmis
likelytocross“genreboundaries”.Veryfewfilmsofagenreall
conformtothesameconventionsandrulesleavingthe
genreunfixed.Thisalso
Genresmayalsochangeassocialcontextdoesorcould
become“oldfashioned”andunuseduntilsomeone
reproducesthegenrewithmodernisedgenreconventions
whichsuitamodernaudience.
Sub-genreshavedifferentconventionstothemaingenre
alsomeaningitwouldbeimpossibletofixthem.
BIBLIOGRAPHY
http://www.filmsite.org/genres.html
http://en/Wikipedia.org/wiki/film_genre
http://www.Glyndwr.ac.uk/rdover/mediastud/genre.htm

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