Overview of Public Relations for Financial Sector

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This presentation gives overview of public relations for financial sector in India.

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Overview of Public Relations for Financial Sector

  1. 1. Public Relations Financial sector
  2. 2. What is Public Relations
  3. 3. Planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics
  4. 4. PR Specialization  Product PR  Corporate PR      Event PR Technology PR Healthcare PR Food services PR Public affairs PR
  5. 5. What do you understand by, Financial Public Relations ?
  6. 6. Branch of public relations specializing in corporate disclosure responsibilities, stockholder relations, and relations with the professional investor community.
  7. 7. Financial public relations is concerned not only with matters of corporate image and the cultivation of a favourable financial and investment environment but also with legal interpretation and adherence to Securities and Exchange Commission and other government regulations, as well as with the disclosure requirements of the securities exchanges.
  8. 8. Its practitioners, therefore, include lawyers, stock analysts, investment officers with expertise in such areas as tender offers and takeovers, public offerings, proxy solicitation, and insider trading.
  9. 9. Why is expertise of Financial PR required?
  10. 10. • • • • • • • • • Mergers & Acquisitions Annual general meeting Investor meets Investor relations Pitching for PE / VC / IPO Stock market listing Commodity trading Expansion plans Re-brands of financial institution (stock market listed company) • Analyst relations • Tenders
  11. 11. What do Specialized Financial PR agencies do? • • • • • • • • • • • Strategic consulting Financial communications & investor relations Restructuring & Recapitalisation communications Crisis communications & reputation management Issues management & public affairs Corporate positioning & brand development M&A & capital market communications Corporate social responsibility & philanthropy Internal communications & employee alignment Consumer affairs Media relations
  12. 12. Branding And what this means to Public and Media Relations
  13. 13. Why is PR important to Value? 1. 2. 3. 4. Funds Brand Intelligence Business
  14. 14. Why is PR important to Value? 1. 2. 3. 4. Funds Brand Intelligence Business Communication to bring in the Funds
  15. 15. Why is PR important to Value? 1. 2. 3. 4. Funds Brand Intelligence Business Communication to bring in the Sales
  16. 16. Components of Branding Positioning Execution Communication
  17. 17. PR and Branding • Most of the leading brands in the world have been established through PR activities. • PR plays a major role in the dissemination of key messages of the brand, and creates an impact in the minds of the stakeholder.
  18. 18. Some of the brands build on PR • • • • • • • • • Barista Google Apple iPhone Twitter Red Bull Starbucks Microsoft Linux

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