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FischTank Marketing and PR - Solutions for Public Companies

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FischTank Marketing and PR, led by Eric Fischgrund, provides a range of marketing and communications solutions for publicly held companies. This includes generating top tier media coverage, digital media implementation, e-mail marketing execution, and more.

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FischTank Marketing and PR - Solutions for Public Companies

  1. 1. FischTank Capabilities Overview for PubliclyTraded Companies
  2. 2. About FischTank • Founded in 2013 • Headquartered in NewYork City • Full service marketing and communications • Former journalists on staff • Leadership • Eric Fischgrund (Founder) • Matt Bretzius (President)
  3. 3. About FischTank FischTank is a marketing and public relations firm led by a group of marketing veterans with extensive experience in implementing communications strategies in industries spanning technology, financial services, life sciences, energy/sustainability, sports, food/beverage, and others. Comprised of a team of hard-working individuals with a reputation for being results oriented, FischTank serves as more than a vendor, but as a strategic partner leading and supporting media efforts, online branding, messaging, and overall communications efforts.
  4. 4. Leadership Matt Bretzius, President, joined FischTank in 2014. As a former journalist turned PR professional, Matt has the unique perspective of having worked on both sides of the media landscape, bringing deep experience in media relations and marketing from time spent both inside and outside the newsroom. Matt has worked in public relations both in-house and agency-side, helping startups to Inc. 500|5000 companies amplify their message using story angles that resonate with relevant media outlets. When it comes to executing a marketing and PR campaign, Matt believes it takes a strong mix of media relations, digital marketing, copywriting, and social media to achieve desired results that move the barometer. Matt's client campaigns have resulted in earned, organic coverage in numerous top tier publications and industry trades, including Entrepreneur, Fast Company, Wall Street Journal, Mashable, TechCrunch, Huffington Post, InStyle, Washington Post, Time, Forbes, Fox Business, Inc., and Bloomberg Businessweek. As Founder and CEO of FischTank, Eric Fischgrund provides marketing, media relations and digital strategies for companies of all sizes, spanning multiple industries and verticals. clients should count on the firm as more than just a vendor, but rather a partner that understands their business and applies a unique skillset to amplify their messaging and achieve results. With this in mind, clients can count on the FischTank team for leadership and support for all of their marketing and communications needs. Eric graduated from Shippensburg University with a Bachelor's degree in Communications and a Minor in Psychology. In 2012, he was named Alumnus of the Year, being one of the youngest recipients to ever receive the award. His thoughts on marketing and communications have been featured in prominent media outlets including CNBC, Fox Business, U.S. News & World Report and Mashable, among others. He is a frequent contributor to The Huffington Post, Entrepreneur and multiple marketing and PR trade publications.
  5. 5. Industries We Serve • Technology • Sustainability & Green Technologies • Financial Services • Investment Groups and Offerings • Biotech • Non-Profits • Professional Services • Real Estate • Public Affairs
  6. 6. Why Public Relations? • Improve brand credibility • Maintain shareholder communications • Increase investor awareness and exposure • Communicate to customers and clients • Produce effective sales and IR tools • Increase website traffic • Establish expert leadership • Create marketing touch points • Strengthen online profile • Improve corporate culture • Drive lead generation • Support transparency and self-awareness
  7. 7. PR as an Investor Relations Tool Public relations, while not directly responsible for a Company’s capital markets performance, is a key component of a strong corporate communications strategy. It is important to provide transparent and consistent messaging to a security holder audience, as well as to potential partners and customers. As such, FischTank develops strategies designed to reach these audiences, and others as necessary, by utilizing both media relations and self-publishing (such as press releases and blog posts). The output from FischTank’s efforts are often consumed by security holders and industry professionals, and also serve as touch- points for an investor relations and/or executive team to communicate with those who may be unfamiliar with the Company.As such, FischTank embraces its role as a content producer and storyteller to provide corporate validation and third party recognition.
  8. 8. Investor Events Supported by Public Relations • IPOs • When investors conduct due diligence on a Company, it is important they find positive, third party media results with consistent messaging • Mergers and Acquisitions • When two or more companies merge, the story of how these new entities complement one another and provide shareholder value, is critical to tell • Executive Appointments • New executive leadership or Board announcements must be substantiated with what value those individuals bring to a team • Commercial sales • Shareholders and potential investors are always on the lookout for deal-flow and revenue-oriented announcements • Product/service innovation • When a Company achieves a technical milestone or important product development, that story must be told to the market • Partnerships/Collaboration • Strong partnerships and collaboration are often indicative of a Company’s validity and long-term value
  9. 9. The Media • National newspapers • Wall Street Journal, NewYork YorkTimes,Washington Post, USA Post, USAToday, and others • Broadcast media • CNBC, Fox Business, NPR, TheStreetTV, BloombergTV and and Radio, regional affiliates, and affiliates, and others. • Regional media • Daily and weekly newspapers, newspapers, magazines, local local radio, and others. • Online • Yahoo Finance, Vox, HuffingtonPost, CNN, Patch.com, FischTank achieves media results on behalf of its client in media platforms including but not limited to:
  10. 10. Working with FischTank • Media outreach • FischTank will conduct outreach to all forms of forms of media outlets to support announcements, establish thought leadership, leadership, and drive third-party media exposure • Press release drafting and distributing • FischTank will create a content calendar to calendar to maintain a schedule of publishing publishing corporate announcements that that maintain its story and highlight growth growth • Authoring/revising existing content • FischTank is tasked with revising client’s client’s existing web content, Company descriptions, sell sheets, presentations, and and more. • Social media marketing • Social media platforms are ideal to share corporate announcements and media placements, drive followers/fans to sign up for newsletters or view content, and otherwise influence an audience • Digital marketing • Modern marketing now entails utilizing e-mail e-mail communication, video, and more to more to consistent reach an audience with a with a message that resonates Companies choose FischTank to establish exposure for their corporate profile, often to reach investors, drive business, improve online search results, combat negative news or online content, tell their story, and more. FischTank typically employs many of the following tactics to achieve these goals:
  11. 11. Additional Services Offered • E-Mail Marketing • Corporate Positioning • Content Writing • Digital Marketing • Web Development • Social Media • Graphic Design • Internal Messaging
  12. 12. Track record of results: Announcements
  13. 13. Track record of results: Thought Leadership
  14. 14. Track record of results: Driving deal-flow
  15. 15. Thank You! FischTank Marketing and PR 646-699-1414 info@fischtankpr.com 32 Broadway, 17th Floor NewYork, NY, 10004

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