1. FischTank
Capabilities Overview for
PubliclyTraded Companies

2. About FischTank
• Founded in 2013
• Headquartered in NewYork City
• Full service marketing and communications
• Former journalists on staff
• Leadership
• Eric Fischgrund (Founder)
• Matt Bretzius (President)

3. About FischTank
FischTank is a marketing and public relations firm led by a group of
marketing veterans with extensive experience in implementing
communications strategies in industries spanning technology,
financial services, life sciences, energy/sustainability, sports,
food/beverage, and others.
Comprised of a team of hard-working individuals with a reputation
for being results oriented, FischTank serves as more than a vendor,
but as a strategic partner leading and supporting media efforts,
online branding, messaging, and overall communications efforts.

4. Leadership
Matt Bretzius, President, joined FischTank in 2014. As a former journalist turned PR
professional, Matt has the unique perspective of having worked on both sides of the
media landscape, bringing deep experience in media relations and marketing from
time spent both inside and outside the newsroom. Matt has worked in public
relations both in-house and agency-side, helping startups to Inc. 500|5000
companies amplify their message using story angles that resonate with relevant
media outlets. When it comes to executing a marketing and PR campaign, Matt
believes it takes a strong mix of media relations, digital marketing, copywriting, and
social media to achieve desired results that move the barometer. Matt's client
campaigns have resulted in earned, organic coverage in numerous top tier
publications and industry trades, including Entrepreneur, Fast Company, Wall
Street Journal, Mashable, TechCrunch, Huffington Post, InStyle, Washington Post,
Time, Forbes, Fox Business, Inc., and Bloomberg Businessweek.
As Founder and CEO of FischTank, Eric Fischgrund provides marketing,
media relations and digital strategies for companies of all sizes,
spanning multiple industries and verticals. clients should count on the
firm as more than just a vendor, but rather a partner that understands
their business and applies a unique skillset to amplify their messaging
and achieve results. With this in mind, clients can count on the
FischTank team for leadership and support for all of their marketing
and communications needs. Eric graduated from Shippensburg
University with a Bachelor's degree in Communications and a Minor in
Psychology. In 2012, he was named Alumnus of the Year, being one of
the youngest recipients to ever receive the award. His thoughts on
marketing and communications have been featured in prominent
media outlets including CNBC, Fox Business, U.S. News & World Report
and Mashable, among others. He is a frequent contributor to The
Huffington Post, Entrepreneur and multiple marketing and PR trade
publications.

5. Industries We Serve
• Technology
• Sustainability & Green
Technologies
• Financial Services
• Investment Groups and
Offerings
• Biotech
• Non-Profits
• Professional Services
• Real Estate
• Public Affairs

6. Why Public Relations?
• Improve brand credibility
• Maintain shareholder
communications
• Increase investor
awareness and exposure
• Communicate to
customers and clients
• Produce effective sales
and IR tools
• Increase website traffic
• Establish expert
leadership
• Create marketing touch
points
• Strengthen online profile
• Improve corporate culture
• Drive lead generation
• Support transparency and
self-awareness

7. PR as an Investor Relations Tool
Public relations, while not directly responsible for a Company’s capital
markets performance, is a key component of a strong corporate
communications strategy. It is important to provide transparent and
consistent messaging to a security holder audience, as well as to potential
partners and customers.
As such, FischTank develops strategies designed to reach these
audiences, and others as necessary, by utilizing both media relations and
self-publishing (such as press releases and blog posts).
The output from FischTank’s efforts are often consumed
by security holders and industry professionals, and also serve as touch-
points for an investor relations and/or executive team to communicate
with those who may be unfamiliar with the Company.As such,
FischTank embraces its role as a content producer and storyteller
to provide corporate validation and third party recognition.

8. Investor Events Supported by
Public Relations
• IPOs
• When investors conduct due
diligence on a Company, it is
important they find positive,
third party media results with
consistent messaging
• Mergers and Acquisitions
• When two or more
companies merge, the story
of how these new entities
complement one another and
provide shareholder value, is
critical to tell
• Executive Appointments
• New executive leadership or
Board announcements must
be substantiated with what
value those individuals bring
to a team
• Commercial sales
• Shareholders and potential
investors are always on the
lookout for deal-flow and
revenue-oriented
announcements
• Product/service innovation
• When a Company achieves a
technical milestone or
important product
development, that story must
be told to the market
• Partnerships/Collaboration
• Strong partnerships and
collaboration are often
indicative of a Company’s
validity and long-term value

9. The Media
• National newspapers
• Wall Street Journal, NewYork
YorkTimes,Washington Post, USA
Post, USAToday, and others
• Broadcast media
• CNBC, Fox Business, NPR,
TheStreetTV, BloombergTV and
and Radio, regional affiliates, and
affiliates, and others.
• Regional media
• Daily and weekly newspapers,
newspapers, magazines, local
local radio, and others.
• Online
• Yahoo Finance, Vox,
HuffingtonPost, CNN, Patch.com,
FischTank achieves media results on behalf of its client in media platforms
including but not limited to:

10. Working with FischTank
• Media outreach
• FischTank will conduct outreach to all forms of
forms of media outlets to support
announcements, establish thought leadership,
leadership, and drive third-party media
exposure
• Press release drafting and distributing
• FischTank will create a content calendar to
calendar to maintain a schedule of publishing
publishing corporate announcements that
that maintain its story and highlight growth
growth
• Authoring/revising existing content
• FischTank is tasked with revising client’s
client’s existing web content, Company
descriptions, sell sheets, presentations, and
and more.
• Social media marketing
• Social media platforms are ideal to share
corporate announcements and media
placements, drive followers/fans to sign up
for newsletters or view content, and
otherwise influence an audience
• Digital marketing
• Modern marketing now entails utilizing e-mail
e-mail communication, video, and more to
more to consistent reach an audience with a
with a message that resonates
Companies choose FischTank to establish exposure for their corporate
profile, often to reach investors, drive business, improve online search
results, combat negative news or online content, tell their story, and
more. FischTank typically employs many of the following tactics to
achieve these goals:

11. Additional Services Offered
• E-Mail Marketing
• Corporate Positioning
• Content Writing
• Digital Marketing
• Web Development
• Social Media
• Graphic Design
• Internal Messaging

12. Track record of results:
Announcements

13. Track record of results:
Thought Leadership

14. Track record of results:
Driving deal-flow

15. Thank You!
FischTank Marketing and PR
646-699-1414
info@fischtankpr.com
32 Broadway, 17th Floor
NewYork, NY, 10004