The slides shall take you to the trends of promotional strategies in the Financial sector.

1. MONEY CREATORS PVT. LTDMONEY CREATORS PVT. LTD..
BRAND PROMOTIONS
AND
PR STRATEGIES

2. About usAbout us
A wealth management and stock broking firm that understands the
basics of the on-going trends in the equity market. Our skilled and
extreme knowledgeable professionals understands the rules and
regulations that have been framed by SEBI.
With in-depth knowledge of BSE and NSE indexes Moneycreators
provide clients/investors with the varying market trends and guide them
with best deals in online trading and other investments.with best deals in online trading and other investments.

3. Our MissionsOur Missions
To provide a wide range of online share
market tips on a daily basis and other
information regarding insurances,
commodities, and depository services.
Help investors suggest new avenues and
arenas where they can invest more
profitably.profitably.
To help understand values and several
risk factors that have to be undertaken
while investing in the prospective share
To provide clients with detail analytical
reports on the investments of several
shares
To help investors guide in the online
deals in the times of financial budgetary
sessions of the government so that they
do not face any risk.

4. Our GoalsOur Goals
INFORMATIONINFORMATION
VALUESVALUES
TRUSTTRUST

5. Our ServicesOur Services
At Money Creators we provide our customer
base with wide assortments of services so that
they can choose and invest the number of
services:
Research
Online TradingOnline Trading
Trading through our offices
Depository services
Commodities
Insurance services

6. Money Creators is guided by:
Values:
•Transparency in every dealings
•Create more money by less trading
•Structured financing
Business PolicyBusiness Policy
•Structured financing
•Effective cost management
•Customer interest
•Excellence in Execution
•Team Spirit
•Passion
•Innovation

7. Why MONEY CREATORSWhy MONEY CREATORS??
Knowledge Best valueState of the
Knowledge Best value
for money
State of the
art
technology

8. Branding Strategy for CorporateBranding Strategy for Corporate
• Ooh media
- Metro rail branding
- Bus branding (JNNURM bus West Bengal State
Transport Corporation)
- Flip –curtain branding
- Roadside hoarding- Roadside hoarding
• Reason: To create awareness
• Results: Brand visibility
• ATL activities:
- Special innovations on print (newspaper and
magazines), online and electronics
• Reason: Create curiosity among the publics
• Results: Create interest to invest

9. Branding Strategy for CorporateBranding Strategy for Corporate
BTL activities :
- Canter activities campaign
- Posters in ooh media
• Result: Brand recall
- Sponsors in media promotional events
- Participation in Symposium- Participation in Symposium
• Reason: To interact with the publics at large
• Result: Build relationships

10. DigitalDigital MarketingMarketing
Online teasers/video/ads
- Financial sites such as Money control,
India Infoline etc.
• Result: Enhance more visibility
Social marketing
- facebook, linked in,
• Result: To increase the viewers rate• Result: To increase the viewers rate
Mobile phone marketing:
- Whatsapp
- Sms alerts
- Money control apps
- You tube apps
- Download option apps
E-mail marketing
• Result: To develop trust and faithfulness

11. PR Plans/activitiesPR Plans/activities
Where these can be done:
• Press meets
• Target media- print, electronics,
online
• Symposium/educational forum
• Monthly Plan
• Dossiers
PR approach/activities for 2015:
Can participate stories in:
• Corporate
• Wealth management
• Online trading
• Insurance industry
• Capital markets
• Dossiers
• Evaluation
• SME’s
• IPO’s

12. Do’s Don'tsDo’s Don'ts
Media Relationships print,
wires and online or
electronics
Opportunity stories focusing
as a new entrant in the market
Participation in industry
Do’s and Don'ts of Media RelationsDo’s and Don'ts of Media Relations
Do not participate in anything
that is not related to its business
Be alert on imparting
information related to company
expansion or a deal that Money
creators might be involved withParticipation in industry
stories-insurance sectors,
Ipo’s, SME’s to aware of its
presence
Participation in the
competition stories dealing
with the quarterly or annual
results that Money Creators
have achieved
Profiling of a media
spokesperson
Introduction of a new product
or venture break it big
creators might be involved with

13. Corporate PR activitiesCorporate PR activities
• Bridge-building meeting with journalists of Business / Financial
Publications, Magazines and Channels
Financials: The Economic Times/Business Standard/ Financial
Express /Hindu Business Line,
Mainlines:The Times Of India/The Telegraph/Anandabazar
Patrika,/The Hindustan Times/The
Statesman/Aajkaal/Bartaman/Ei Shamay/Ebela - Business page
Magazines: Business World / Business India/Business
Today/Outlook Business/The Economist, BusinessToday/Outlook Business/The Economist, Business
Money/Fortune India
• Profile the media spokesperson of Money Creators through planned
authored articles giving a macro view on the industry
◦ Viewpoint in ET, Issues & Insights in BS or personal column in Smart
Investors
• Announce the entry in the markets with key corporate developments
and plans for growth through select media briefing
◦ Columns like: Interactive in ET, Q&A in BS, Opinion in HBL, Business Lounge in
Mint.

14. ThankYouThankYouThankYouThankYou