This document provides an introduction to digital marketing. It discusses how digital marketing uses electronic media like the web, email, mobile and interactive TV to build customer relationships and capture value. It notes that over 50% of India's population is below 25 years old and 65% is below 35, making the market mobile driven. The document outlines some advantages of digital marketing like rich information, efficiency, reach and price reductions. It also discusses goals of digital marketing, common channels used like websites and social media, and the importance of targeting the right content to the right audience at the right time.

1. Introduction
to
Digital Marketing

2. Companies create
value for customers
and build strong
customer
relationships to
capture value from
customers in return
Marketing
Brands

3. Marketing using electronic media such as the web,
email, Mobile, Interactive TV etc
Digital Marketing
Can you remember any digital marketing content?

4. Traditional Vs Digital

5. Consumers are changing
They Don't want to listen to you anymore

6. Demographics (India)
More than 50% of the population is below 25
years of Age
65% below 35
market is mobile driven

7. Consumers are changing
The real world social being is moving to the
virtual world
Share Knowledge
Entertain
Promote

8. What do they gain?
Rich information
Efficiency- fast, free and
ubiquitous
The reach
Price reduction
sense of power
Product diversity

9. Know your customer

10. Advantages of DM
Dialogue and Engagement
Optimize and target
Experiment and learn

11. The rise of social commerce
Trust complete strangers
Reviews
Blogs
Forums

12. Goals
Remain the same
Just the strategies are
different
Brand: Heart and Mind,
Thoughts and feelings
Customer: Conversion-
From awareness, trial,
purchase and repeat
brand

13. Website
Blogs
Social media
SEO
E Books
Videos
Inbound Marketing anyone?

14. Why Inbound Marketing?
Inbound marketing- Pull, Organic, Earn their way in,
permission marketing
Outbound marketing: cold-calling, direct paper mail,
radio, TV advertisements, sales flyers, spam,
telemarketing

15. Make Marketing interesting
Right
Content
Right
Place
Right
Time
If you want your customers to love you

16. Zomato Vs Amazon
If You had missed this

17. Zomato Vs Amazon
If You had missed this

18. Zomato Vs Amazon

19. Do You remember this?

20. Branding that backfired

21. Why do you need a website?

22. Why do you need a website?
Communicates with prospects and
customers 24/7/365
Gathers feedback
Your competitors. The sooner the
better
Your customers are there on the
web

23. Is that enough?
You need to get yourself found
You need to be visible and perform
better than your competitos
You need organic and inorganic
marketing for the job

24. Website
Blogs
Social media
SEO
E Books
Videos
That's Why you need this

25. Assignment
Write down 2 of your most favorite brands
Go through the digital channels and put them
on a tabular column side by side
Examine each channel and find who is the
best. Write down the reasons for the same
Pick one piece of content that interests you.
Examine why?
You will share your views in the next class

26. www.cgdcreative.com