Within the fast-paced world of digital marketing, staying ahead of the bend is crucial for victory. Within the heart of India's bustling capital, Greenbox Digital Institute in Delhi stands as a signal of information, offering comprehensive courses that enable people to flourish within the energetic scene of advanced showcasing.

1. DIGITAL MARKETING COURSE
DIGITAL MARKETING
 Marketing Efforts using internet and electronic devices.
 Also called Online Marketing
 Simple posting is not Digital Marketing
 Includes Strategy Approach
DIGITAL MARKETING CHANNELS
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. E-Mail Marketing
6. Content Marketing
7. Affiliate Marketing
8. Influencer Marketing

2. BENIFITS OF DIGITAL MARKETING
 Entry Resistance is Low
 Measurable & Real Time
 High Return On Investment (ROI)
 Global Customer Reach
WHAT IS WEBSITE?
Website is a collection of web pages that contains texts, Images, audio,
video etc. A site or website is a central location of web pages that are
related and accessed by visiting the home page of the website using a
browser. For example, the Computer Hope website address URL
(Uniform Resource Locator) is https://www.computerhope.com. From
our home page, you could access any of the web pages (like this one)
on our website.
Types of Website
1) Private
2) Govt. site
3) Social site
4) Business site
5) Ecommerce Site
Domain

3. 6) Domain is the web address or web serve. With which people can
easily connect with you.
Types of Extension
1) .com --- Common website
2) .govt-----Government website
3) .org-------Organization/ not profitable website
4) .net-----------Network Website
5) .co----------Corporate Website
6) .info---------Informational Website
7) .edu---------- Education Website
Location Extension
1) .in-----India
2) .au-----Australia
3) .us-------United State
4) .ca---- Canada
5) .sg-----Singapore
6) .my------Malaysia
7) .uk--------United Kingdom
Hosting
Hosting is a web host service. It helps to create and maintain website.
For example: we need land to make home, but in internet world the
space we need to kept our website, i.e. called Hosting.
Web hosting is like your website’s house where all your website
files are stored.
SSL Certificate

4. SSL----------- Secure Socket Layer
Why SSL is required
An SSL certificate secures your website to protect important customer
data from cybercriminals. If you collect personal information from
customers, whether it's credit card numbers or something as simple
as an email address, your website needs an SSL certificate, even if
you don't sell anything.
What is Word Press and why it is used?
Word Press is a content management system (CMS) that
allows you to host and build websites. Word Press contains
plugin architecture and a template system, so you can customize
any website to fit your business, blog, portfolio, or online store
6Most Important Reasons to Use
Word Press
1. Word Press Is Easy to Use.
2. Word Press Is Completely Customizable.
3. Word Press Is SEO Friendly.
4. Word Press Is Safe and Secure.
5. Word Press Is Here to Stay.
6. Word Press is Free as in Freedom.

5. What Kinds of Websites Can You Create With Word Press?
Word Press can be used in many different ways, from simple
websites to e Commerce marketplaces and anything in between.
The following are just a few examples of different kinds of
websites you can make with Word Press.
 Start a blog
 Make a business website
 Start an online store
 Build a membership website
 Sell online courses
 Sell digital downloads
SEO
Search Engine Optimization includes efforts for ranking website into
Search Engine result pages on certain keywords.
Actual activities
 ON-Page SEO
 OFF-Page SEO
 Technical SEO
Types of SEO
 White Hat SEO (ON-Page SEO)
 Grey Hat SEO (OFF-Page SEO)
 Black Hat SEO (Both)

6.  ON-Page SEO – changes on the Website
 OFF-Page SEO – on other website (Back linking)
 Technical SEO – Fulfill Google Requirements and guidelines.
Guidelines are--- Speed, Secure and SSL Certificate.
3. SMO
Social Media Optimization (SMO) encourages businesses to
assess, monitor, and alter their content to conform to social media
best practices. All kinds of businesses prefer building their social
media presence by putting content on platforms like Facebook,
Instagram, Twitter, etc.
 Using Social Media as a Catalyst to grow your business.
 It Counts efforts on you tube, Facebook, Twitter, Instagram like
platforms.
 Mostly none paid campaigns.
 Mostly on page kind of activities, Optimization of profile, Page
assets etc.
 Focus on brand image.
 Understanding the Algorithm, focus on the elements of the
Algorithm as it keeps changing.
 While Working on SMO a person must understand the dynamic
nature of social media platform.
4. SMM
Social media marketing (SMM) (also known as digital marketing and e-
marketing) is the use of social media —the platforms on which users
build social networks and share information—to build a company's brand,
increase sales, and drive website traffic. In addition to providing companies
with a way to engage with existing customers and reach new ones, social
media marketing (SMM) has purpose-built data analytics that allow marketers
to track the success of their efforts and identify even more ways to engage.

7.  Next step of SMO( Social Media Optimization) is SMM ( Social
Media Marketing)
 We can optimize all platforms like Facebook, Twitter, and
Instagram etc.
 Getting more traffic.
 There are almost paid campaigns on Social media.
 We can create ads like--- Facebook Ads, Twitter Ads, Instagram
Ads etc.
 Understanding of content and keywords is must.
 Advertising skill is required.
 Campaigns should create according to the objective.
 Power of Retargeting can be utilized by using social media
marketing.
Keyword Research
Keyword research is a practice search engine optimization
professionals used to find and research search terms that users
enter into search engines when looking for products, services
or general information. Keywords are related to queries which
are related to queries which are asked by users in search
engines.
Keyword research is the process of finding and analyzing search
terms that people enter into search engines with the goals of
using that data for a specific purpose.
Content Making (King)---A content creator is
someone who creates entertaining or educational material to
be expressed through any medium or channel.

8. SEO RELATD CONTENT MAKING (QUEEN)
Making of the content according to the SEO.
KEYWORD DIFFICULTY  Competition
Volume  Traffic, Searches
TYPES OF KEYWORDS
1. Short Tail Keyword  1-2 Keywords
2. Mid Tail Keyword  2-3 Keywords
3. Long Tail Keyword  3-5 Keywords
4. Location Based Keyword Area, state, City, Country
5. Low Competition keywords Long tail keyword
6. Mid Competition Keywords  Mid tail or short
7. High competition Keyword  Mid tail or short
8. Product Based Keyword  Shoes, Shirts etc.
9. Question Based Keyword  What is SEO.
10. Customer Based Keyword  Gender and Interest.
11. Negative Keyword  Women’s Pant
12. Information Keyword  Used when a person is looking for more
information about something.
Keyword Research Tool
1) Uber suggest
2) Keyword Everywhere
Keyword Extension

9. 1) Google Keyword Planner.
2) Google Trends.
SERP  Search Engine Result Page
Search Engine Results Page (SERP) The page that a search
engine returns after a user submits a search query. In addition to
organic search results, search engine results pages (SERPs)
usually include paid search and pay-per-click (PPC) ads.
SEO FRIENDLY CONTENT
1. Catchy Title
2. Don’t use Long Paragraph
3. Use Heading H1 - H6
4. Use Graphs
5. Don’t do too much keyword stuffing
6. Image Optimization
7. Focus Keyword in URL
8. External Linking
9. Internal Linking
10. Meta Title
11. Meta Description
12.Bold Focus Keyword in Content.
Types of SEO
1) White Hat Seo
2) Grey Hat Seo
3) Black Hat Seo

10. 4) On Page Seo
5) Off Page Seo
White Hat Seo
 Ethical SEO
 Organic SEO
White hat SEO includes optimizing your website following the
restrictions imposed by search engines.
Black Hat SEO (Unethical SEO)
Black hat Seo includes unethical technique which is disapproved by
search engines.
Difference Between White Hat and Black Hat Seo
White Hat Seo Black Hat Seo
Content Optimize Keyword Stuffing
Quality Content Duplicate Content
Reel Want Internal Links Fake Content
Reel Want Strong Backlinks Hidden Text Links
Sitemaps Link Spamming
Technical Aspects Link Farming
Better UX
Grey Hat Techniques: 95% White Hat and 5% Black Hat.
Technical Seo: Technical SEO refers to anything you do that makes your
site easier for search engines to crawl and index. Technical SEO, content

11. strategy, and link-building strategies all work in tandem to help your pages
rank highly in search.
1) Https
2) 301 Redirect
3) 404 Error
4) Robots.txt
5) Website Speed test/ Optimization
6) Sitemap xml
7) Broken Links Checker
8) Canonical Tags
9) Seo Score
10) Scheme Markup
OFF Page SEO
Off-page SEO refers to SEO factors and techniques focused on optimizing
aspects of your website that are under your control. Off-page SEO refers to
SEO factors and strategies focused on promoting your site or brand around
the web.
 Backlink
 Link Building
 DA (Domain Authority) --1-100 High DA it means good website.
 PA (Page Authority)--1-100 High PA website.
 SS (Spam Score)--0-100 Spam Score it should be low.
For checking this there is an extension --- MOZ Bar Extension
OFF Page Activities---
1) Search Engine Submission
2) Ping Submission
3) Profile Creation
4) Social Bookmarking

12. 5) Classified Submission
6) Directory Submission
7) Image Submission
8) PDF Submission
9) Blog Submission
10) Web 2.0
11) Article Submission
12) Micro Blogging
13) Guest Posting
14) Press Release
15) Voice Submission
16) Audio Submission
17) Video Submission
18) Google Search Console
Some important factors of Off page Seo-
1) Backlinks
2) Domain Authority
3) Social Links
4) Forum Submission
ON Page SEO----
1) On Page SEO refers to optimizing the parts of your website. You
can Control the data of your website like content, HTML, Title of
Page, URL etc. Image optimization Technical Aspects of Website
Technical SEO
 Better Crawling
 Better Indexing

13. Some important factors of Technical Seo
 Web Page Speed
 Structure of Website
 Sitemap
 Redirect Page
 Mobile Friendliness
 Robot.txt
KEYWORD CONTENT
Keyword- CA Firm in Patel Nagar
 Title
 Body Content
 H1-H6
 Image Optimization
 URL Structure
 Internal Linking
 External Linking
 Keyword Optimization
 Meta Title  60-70 character CA Firm in Patel Nagar
 Meta Description  150-300 character CA Firm in Patel Nagar
with phrases.
Copy Writing
Copywriting is the strategy of creating persuasive content for Marketing and
Sales with the goal of generating conversions and sales. Some examples
are emails, websites, advertisements, catalogs and others. The
professional assigned to write and develop the “copy” is the copywriter