The document defines communication and discusses its types, elements, process, significance, and characteristics. It notes there are two types of communication: verbal and non-verbal. The communication process involves a sender encoding a message that is sent through a medium and received/decoded by the receiver, who then provides feedback. Effective communication requires a clear, accurate, relevant, timely and meaningful message delivered by a sender knowledgeable on the topic. The receiver must also be willing and able to understand the message and provide feedback.

2.  Definition of communication
 Types of communication
 Elements of communication
 Process of communication
 Significance of communication
 Characteristics of effective communication
 Factors effecting communication
 Levels of communication

3.  In simple words we can say that ‘just to convey the
message’.
 Communication is a process/act in which we
exchange/share the ideas, feelings, information,
thoughts, etc to others.
 It is two-way process.

4. There are two types of communication.
1. Verbal communication
2. Non verbal communication
 Verbal communication :
The communication which communicated through words. it
has two kinds.
• Oral communication
• Written communication

5.  Non verbal communication :
Communication without using words is called non
verbal communication. It refers to the message you
send through facial expression, posture, symbol, signs,
logos and gestures.

6.  Context
 Sender-encoder
 Message
 Medium
 Receiver-decoder
 Feedback

7. i. Formation of and idea
ii. Encoding [Sender’s activity]
iii. Transmission
iv. Reception
v. Decoding [Receiver’s activity]
vi. Response(feedback)

8. Medium
Sender
(encoder)
Receiver
(decoder)
Feedback
barriers
barriers

9.  Communication is “LIFEBLOOD” of every organization.
 They make decisions, contracts etc, through mutual
interaction. This is not possible without proper
knowledge of business communication.
 Communication plays a vital role in survival, progress,
promotion and expansion of a business organization.
 Communication enable a business firm to keep in close
touch with its customers.
 Through different communication devices, a business
organization introduce its product and

10. promotion its sale.
 Communication is indispensable for running and
organization affairs. They can enhance their efficiency
through effective communication.
 The workers of a firm communicate with their head
through communication by sending suggestions,
information and expressing their grievances.
 Without communication, the members of an
organization cannot interact with each others.
 The prime requisite of a promotable execute is ability to
communicate. Notice that it is at the top of the
mountain. To often those who cannot communicate
effectively in their oral and written communication
remain buried in lower.

11. Effective communication required the message
To be:
 Clear and concise
 Accurate
 Relevant to the need of receiver
 Timely
 Meaningful
 Applicable to the situation

12. Effective communication require the sender to:
 Know the subject well
 Be interested in the subject
 Speak at the level of the receiver
 Choose an appropriate channel

13. The receiver should:
 Be aware, interested and willing to receive
the message
 Listen attentively
 Understand the value of message
 Provide feedback

14.  Language
 Religion
 Culture
 Laws & regulation
 Status/role
 Gender
 Choice of communication
 Politics
 Economics
 Lack of feedback

15. There are five levels of human communication
 Extra personal communication:
Communication between human beings and non
human beings
 Intrapersonal communication(Self talk):
Communication with oneself; the sender and receiver is
the same person.
 Interpersonal communication:
Communication among two or more person.
• individual to individual
• individual to group
• Group to individual

16.  Organizational communication:
Communication in an organization for various
activities.
 Impersonal / mass communication:
In this communication the message is directed to a
large, diffuse audience, with no direct contact between
source and receiver.

18. Thank you…