Introduction to BlogWell San Francisco, presented by Andy Sernovitz

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SocialMedia.org's CEO, Andy Sernovitz introduces BlogWell San Francisco at Mission Bay Conference Center at UCSF. BlogWell featured case studies from Adobe, InterContinental Hotels Group, Chevron, Sears Holdings Corporation, Kaiser Permanente, SAP, Intel, and Mattel.

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Presents How Big Brands Use Social Media 8 Great Case Studies on the Best Social Media Programs at Large Corporations June 20, 2011 ∙ San Francisco Tweet this: #blogwell

Welcome Blogging and tweeting is encouraged! #blogwell All sessions are being filmed and will be shared on our blog for free June 20, 2011 San Francisco

Our Amazing Sponsors June 20, 2011 San Francisco

Join these fantastic SocialMedia.org Members! June 20, 2011 San Francisco

The community for social media leaders at the worlds greatest brands Fast Answers and Real-time Collaboration Big Business, Brands-only Community People Just Like You June 20, 2011 San Francisco

Thanks to our speakers June 20, 2011 San Francisco

4 Case Studies Break Ethics Briefing 4 More Case Studies June 20, 2011 San Francisco Logistics:Do the Hustle!

Introduction to BlogWell San Francisco, presented by Andy Sernovitz

This document provides an overview of new media and social media engagement for organizational communications. It discusses how new media is changing communications and what social media can accomplish. It outlines various online communication channels and how they can help achieve corporate objectives. The document also discusses challenges of scaling social media use and provides guidance on developing social media policies and online newsrooms. It examines leveraging existing organizational data and examples of effective social media use from companies like FEMA and PSNH. The overall strategy discussed involves balancing regulations, resources, policies and best practices to inform, transact with and engage audiences through various new media platforms and social networks.

BlogWell Philadelphia Social Media Ethics Briefing, presented by Andy Sernovitz

SocialMedia.org

In his BlogWell Philadelphia presentation, "Social Media Ethics Briefing: Staying Out of Trouble," GasPedal CEO Andy Sernovitz recapped a simple outline to stay in compliance with the latest FTC regulations on disclosure and social media. Andy's presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.

Social Media Briefing It’S Different @Work Attendee Version

blackna

This document provides an overview of using social media in the workplace. It discusses frameworks for social media use, including social networking, collaboration, publishing, feedback and gaming. It also presents case studies of how GSK, the Department of Health, and ITV have used social media. Best practices are outlined, such as focusing on business outcomes rather than technology, trusting employees, and getting employee input. The document aims to demonstrate how social media can build employee engagement.

ISBA IPA Good Brief Week 2015 - Briefing to achieve integrated ideas and enco...

TrinityP3 Marketing Management Consultants

Briefing to achieve integrated ideas & encourage maximum agency collaboration 04 November 2015, Karmarama, London, 08:30 am - 10:00 am Concerned that your agencies aren't working in harmony? This event featured Darren Woolley, a marketing consultant with considerable expertise on how to manage relationships in a smarter way, who shared top briefing tips on encouraging integration and collaboration. Presenter: Darren Woolley, Founder and Global CEO, TrinityP3 Marketing Management Consultants Day 3 of ISBA/IPA Good Brief Week, hosted by Karmarama, was presented by Darren Woolley, a flamboyant Australian marketing consultant who flew in from Sydney to talk about the myth that is agency collaboration. Read the blog of the session here: http://www.isba.org.uk/news/2015/11/05/collaboration.-cooperation.-co-ordination-briefing-to-achieve-integrated-ideas-agency-collaboration

Case study: The Frog Family - Social media campaign

Mix Digital Marketing Agency

Mix Digital created a social media campaign for Prospan cough syrup featuring "The Frog Family" concept. The agency developed stories about a fictional Vietnamese family dealing with everyday issues to humanize the brand and resonate with its target audience of urban housewives. The campaign's objective was to reinforce Prospan's image and build strong connections. It focused on Facebook given its popularity in Vietnam. Posts aimed to share women's pressures and show Prospan's support through emotional stories. The Frog Family concept brought the brand's message to life in a relatable and viral way.

6 Questions to Lead You to a Social Media Strategy

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Introduction to BlogWell DC, presented by Andy Sernovitz

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Introduction to BlogWell Seattle, presented by Andy Sernovitz

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This document provides an agenda and overview for a seminar on doing business in the conversation age. The seminar will cover understanding the importance of creating great content, becoming more comfortable with social media tools, finding your audience online and interacting with them effectively. It will also discuss common fears about social media and building an online strategy in less than an hour a day. Presenters will provide examples of using tools like Facebook, Twitter, YouTube and blogs to connect with customers and promote businesses.

Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011

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low cost marketing

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This document outlines tips for low-cost marketing in the current digital landscape. It notes that communication is now two-way and person-to-person rather than one-way broadcasts. Effective marketing now involves creating environments for groups to convene and talk to each other. Key tips include having a marketing plan, knowing your market, using your networks and contacts, leveraging word of mouth, using various media like websites and email, harnessing social media, partnering with others, retaining current clients, and saying thank you. Measurement of marketing efforts is also advised.

Facebook marketing for Small Business

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This document summarizes a webinar about running successful photo contests on Facebook. The webinar covered tips for timing posts, using engaging post types like images and videos, and adopting a helpful style. Contests were recommended as a way to increase engagement through likes, shares and comments. While companies should primarily provide useful content, contests were said to draw people in and increase the likelihood of purchases. A case study of a photographer's contest demonstrated how contests can work, using a multi-stage format with liking as a requirement. The key message was that successful Facebook marketing means "swimming with the users" by engaging with them where they are on the platform.

Spring into Social Media for Local Retailers

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Facebook for Journalists @ Canadian Association of Journalists 2010

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Roy Pereira gave a presentation on using Facebook for journalists. He discussed how journalists can use Facebook to find news stories by networking with other users and pages, how to promote their own stories to gain fans and followers, and how to use Facebook to find sources. Pereira also provided an overview of Facebook, including statistics on its growth and use around the world. He explained how journalists can maximize their use of Facebook to aid their work in networking, reporting, and distributing news.

Worldwide Partners Presentation

Engauge

This document discusses opportunities in digital advertising and media spending. It notes that while consumers spend more time with internet media like online video, advertising spending remains higher for television. There are also opportunities in mobile advertising and online deals/coupons. The document then discusses the growth of Facebook, noting its large user base worldwide and how the average Facebook user interacts with the site. It presents an exercise calculating the potential reach of a company's Facebook page based on the number of fans and their friends.

Gifhe

Totaal

This document discusses social media and provides guidance on using various social media platforms. It defines social media as applications that allow users to generate and share content. The key aspects of social media are sharing, commenting, transmitting, rating and creating content. The document then discusses several major social media platforms like blogs, Facebook, Twitter, LinkedIn, and how to build a network and brand through blogging and engaging with other users on these channels. It also provides a case study of the popular LOLCats blog to demonstrate how engaging content can drive significant traffic. The key lessons are that the online space moves quickly so one needs to adapt, and treating users well is important for growth.

Making A Good Thesis Statement For An Essay

Molly Wood

This document summarizes a study on childhood cancer cases in two locations. The study compared 14 children with leukemia based on demographics, blood and urine tests, and residence location. Variables were used to determine if environmental exposures caused the increased cancer cases or if they were individual occurrences rather than a cancer cluster. Statistical tests found the cases were individual and not a cluster, though environmental factors could not be ruled out.

OFUSA Social Media Presentation

Incyte Marketing

This document discusses the rise of social media and its importance for business. It notes that social media allows for online conversations supported by tools like Facebook, Twitter, and LinkedIn. It provides statistics on the huge numbers of users these platforms have, such as over 800 million active Facebook users. The document also discusses how social media is relevant, with 79% of Americans using the internet and 59% using social networks like Facebook. Finally, it discusses how social media is important for business, with 90% of marketers seeing it as important for their business and using it for tasks like generating exposure and increasing traffic.

120331 w&p social media presentation for financial services

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Bean Around the World 2010

Howard Wu

In 2010, the global networking organization BEAN grew to over 10,000 members with the addition of new chapters in Beijing, China, San Diego USA, and Vancouver Canada. Members participated in over 280 events, volunteered over 10,000 hours, and raised $50,000 for charity by supporting microfinance organizations as part of the Think Global Act Local initiative for the year. The organization also obtained 501(c)3 nonprofit status in the US.

Making Social Medial Work For You

Robert Furr

Robert B. Furr provides an overview of popular social media sites like Facebook, Twitter, LinkedIn, YouTube and strategies for non-profits to establish an effective social media presence. He reviews key social media statistics that show growing adoption rates among older age groups. The document outlines criteria for setting up social media accounts, including establishing an identity, investing time for engagement, and interacting to build relationships rather than just promoting an organization. Sample posts and content ideas are provided for different platforms.

Social Media for Ministries

Beyond Marketing Group, Inc.

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jus032000

The document provides guidance on running a social media campaign for Brothers and Sisters In Christ Serving (BASICS), a Christian organization in Milwaukee. It outlines BASICS' mission to build relationships between urban and suburban communities. The document discusses the benefits of a social media campaign, strategies for success, and tips for using key platforms like YouTube, Twitter and Facebook to engage volunteers, donors and partners. It also provides recommendations for measuring the impact of campaign efforts.

Social Media Discussion, Begins on Slide 11

Ohio University

The document provides guidance on conducting community relations work and using social media for public relations. It discusses researching the client and community, identifying target audiences and objectives, developing programming and content, and creating a social media presence and fan base. The key advice is that social media is a long-term investment that requires consistent, quality content and being transparent and responsive to build trust over time.

Common Knowledge Social Networking Experience overview 3 4-2011

CKassadi

This document provides an overview of social networking, social media, and community projects completed by Common Knowledge in conjunction with nonprofit clients between 2006-2011. It summarizes projects for the Arthritis Foundation including RA Connect and Lets Move Together communities, as well as projects for the Sierra Club including Climate Crossroads, Sierra Student Coalition, and Trails communities. It also summarizes projects for Federation for American Immigration Reform, Community Gatepath, Operation Smile, and Junior Achievement. The projects included development of online communities, custom applications, and Facebook applications to engage constituents and support causes.

Common Knowledge social networking experience overview 3 4-2011

CKassadi

Social Media

eRotaryGlobal

The document discusses the rise of social media and its importance for marketing and communication. It notes that social media allows for many-to-many conversations online through tools like blogs, social networks, videos and wikis. Examples are given of how companies have successfully used social media for marketing purposes, such as Obama's presidential campaign and how Burberry engaged customers through social media. The document advocates for the use of social media in marketing to engage customers and hear their needs and ideas.

Rob wellman navagating social media tsunami - social5 - prsa

prsanpd

The document discusses the rise of social media and how it has surpassed traditional media in reaching large audiences. It notes that while radio took 38 years to reach 50 million listeners, social platforms like Facebook were able to reach 100 million users within 9 months. The document advocates for businesses to embrace social strategies as most consumers now spend their time on social media. It promotes Social5 as a suite of services that provides a team of experts to deploy social, mobile, and email marketing strategies for businesses.

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