Introduction to BlogWell Seattle, presented by Andy Sernovitz

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SocialMedia.org's CEO, Andy Sernovitz introduces BlogWell Seattle at the Future of Flight Aviation Center and Boeing. BlogWell featured case studies from REI, Quaker Oats, Itron, Boeing, Cargill, Deluxe Corporation, The Clorox Company, and Microsoft.

Business Spiritual

PRESENTS How Big Brands Use Social Media 8 Great Case Studies on the Best Social Media Programs at Large Corporations Tweet this! #blogwell August 9, 2011 | Seattle

Welcome Blogging and tweeting is encouraged! #blogwell All sessions are being filmed and will be shared on our blog for free August 9, 2011 Seattle

Our Amazing Sponsors August 9, 2011 Seattle

Our Brilliant Partners August 9, 2011 Seattle

Thanks to our Lead Sponsor August 9, 2011 Seattle

Join these fantastic SocialMedia.org Members! August 9, 2011 Seattle

The community for social media leaders at the world’s greatest brands Fast Answers and Real-time Collaboration Big Business, Brands-only Community People Just Like You August 9, 2011 Seattle

Thanks to our Hosts August 9, 2011 Seattle

Thanks to our Speakers! August 9, 2011 Seattle

Logistics: Do the Hustle! Four Case Studies Break Ethics Briefing Four More Case Studies August 9, 2011 Seattle

Introduction to BlogWell Seattle, presented by Andy Sernovitz

The document discusses the SOLID principles of object-oriented design, including the Single Responsibility Principle, Open-Closed Principle, Liskov Substitution Principle, Interface Segregation Principle, and Dependency Inversion Principle. It provides examples of how to apply these principles when designing classes in a Rails application to avoid tightly coupled code and god objects. The presentation encourages separating objects into specialized and reusable components following the SOLID principles for maintainable code over the long run of a project.

Tips for Getting Solar - Roshani Kothari 022117

Roshani Kothari

Lettenmeier wrf2015 ss3_151012

Michael Lettenmeier

Find out on a project on how to achieve future household consumption already today. We proceeded in 4 steps: 1. We calculated the lifestyle material footprints of the 5 participating households. 2. Households created their own roadmaps for halving material footprints by 2030. 3. Households tested relevant measures towards a one-planet material footprint of 8 tonnes per person in a year. 4. In a future workshop we developed mainstreaming options in co-operation between service and infrastructure providers and households. The results of the experiments were encouraging: Households decreased their material footprint already close to the 2030 targets in their roadmaps. They thus showed that it is possible to achieve a significant dematerialisation of consumption by relatively few changes in everyday living even today. However, a part of the services used in the experiments had to be simulated because they were not yet available in the area where the project took place. Thus, achieving a one-planet level of resource use also requires systemic changes. While changing their lifestyles in the experimental phase of the project, several households noticed that their quality of life even increased. As a conclusion, relevant and positive changes in household behaviour and activities can be achieved even soon. Thus there is no need for waiting until systemic changes have happened but households can make powerful improvements immediately, thus encouraging other actors to offer more sustainable solutions on the market.

Michael Lewis_Construction Portfolio

Michael Lewis

This document provides information on several construction projects completed by Michael Lewis Construction. It describes the Athens Passive House, a highly energy efficient residence near Ohio University built to passive house standards using insulated concrete forms. It also mentions the Shade Winery owned by Neil Dix and photos available on their website, as well as projects for owners Adam Trecartin, Jason Haeger, Arthur Ostrike, and Kathy Jacobson, though no details are given about these other projects.

Charlie Beckett news:rewired

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BlogWell Philadelphia Social Media Ethics Briefing, presented by Andy Sernovitz

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In his BlogWell Philadelphia presentation, "Social Media Ethics Briefing: Staying Out of Trouble," GasPedal CEO Andy Sernovitz recapped a simple outline to stay in compliance with the latest FTC regulations on disclosure and social media. Andy's presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.

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This document provides tips for social media defense and crisis management. It discusses monitoring social media for brand mentions, building credibility online, training staff to respond appropriately, and using issues as opportunities. Specific examples are given of companies like UPS, FedEx, and Apple responding effectively on social media to rumors, attacks, and customer service issues. The key is responding quickly and transparently to shape the narrative while also knowing when to remain silent.

The document outlines best practices for ethics in social media outreach. It recommends requiring disclosure of relationships and truthfulness. Organizations should monitor conversations for misinformation and create social media policies and training. Guidelines include disclosing one's identity and opinions, checking for honesty and experience, and being careful of training failures which can damage brands and reputations.

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Choosing the right Content Management System

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This document discusses key considerations for choosing the right content management system (CMS). It emphasizes that a one-size-fits-all approach does not work and that the CMS should support the needs of the project, including technical requirements, editor skills, and desired editing environment. The document also advocates for structured content and simple formatting over rich WYSIWYG editors to better support the content strategy.

Paul vittles listening - 2011

Ray Poynter

The document is a presentation by Paul Vittles from the Vittles Organisation at an event called "Listening is the new asking" about text analytics and market research. The presentation discusses how listening is more important than asking, argues that researchers are not truly listening, and promotes creating a global campaign and LinkedIn group called "Listen Hear!" to improve effective listening.

EngagementSeminar6 socialmedia

suwaws

This document appears to be a collection of slides from various presentations on topics related to business, marketing, and technology. Some of the slides discuss Best Buy's use of Twitter to help customers troubleshoot tech problems through a feed called "Twelpforce". Other slides discuss the importance of social media and being part of the national conversation online. The document covers a wide range of additional topics but does not provide much context or connection between the different sections.

BlogWell Atlanta Social Media Ethics Briefing, presented by Andy Sernovitz

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The document discusses ethics best practices for social media outreach and provides guidelines for organizations. It recommends requiring disclosure of relationships and truthfulness in outreach, monitoring discussions to correct misstatements, and establishing social media policies and training. Specific tips include disclosing one's employer and that posts represent personal opinions alone. The document also provides a disclosure best practices toolkit with checklists for different situations.

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cmcivor

Community management

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This document summarizes a lecture on community management and user-generated content. It discusses defining objectives for an online community, understanding what motivates users to participate, and providing opportunities for feedback and collaboration. It also covers strategies for scaling a community through dividing tasks among teams and using appropriate tools. Legal issues like copyright and terms of service are addressed. Overall, the document provides guidance on developing an effective strategy to build and engage an online community.

The Power of Social Media: An Opportunity to Build Better Businesses

AllisonDew

Workshop basics social media franklin covey nl 08 04-2011 (slideshare)

Oliver de Leeuw

on April 8, 2011, Nameshapers Hanaâ Benjeddi, Salmaan Sana & Oliver de Leeuw trained some 30 Franklin Covey trainers in the basic usage of social media. with interactive exercises on Twitter, LinkedIn and Facebook we tried to get all participants on the same level of understanding social media. once more, we would like to thank all of them for their willingness to learn new skills, openness to our suggestions and critical questions!

Workshop basics social media franklin covey nl 08 04-2011 (slideshare)

Nameshapers

Going Global - Workshop Version - Fall 2011

Lucy Gray

The document discusses the importance of preparing students to be global citizens by connecting classrooms globally. It argues that urgent global problems require networked problem solving, which means teaching students how to learn and collaborate across networks. It highlights trends like new media, 21st century skills, and connected teachers and students. The goal is for education systems to develop students' critical thinking, collaboration, communication, and other skills to solve complex global issues. Resources are provided to help teachers connect their classrooms globally, including tools, networks, and project examples.

Brandfuel24 presentatie vincent everts sept2011©

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The document discusses the rise of internet-connected TV and new ways of consuming video content online. It describes how platforms like Apple TV, Philips Net TV, and services like Yubby are allowing people to access video on demand and create their own company TV channels on the internet. Examples of internet-enabled TV sales figures from 2010-2013 are provided to illustrate the increasing popularity of connecting televisions to the internet for accessing online video.

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The document proposes an initiative called Community Signposts that uses interactive signage in public spaces to bring people together to understand community issues, engage in collaborative solutions, and advocate issues through social networks. People would interact with signs using their mobile devices to access data about local demographics, organizations, ideas to get involved, and a website to view more information and connect with others. The goal is to spark real-world collaboration by starting digitally through the signs and ending with people working on community issues together in person.

Social networking for businesses 2011

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The document discusses using social media for businesses. It begins by defining social media and listing popular sites like Facebook, LinkedIn, Twitter, YouTube and blogs. It then provides tips for businesses on how to use different social media sites for purposes like marketing, customer service and content creation. The document emphasizes choosing sites where a business's customers are already active. It also stresses measuring return on investment from social media activities.

Graphic Organizers For Essay Writing

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The display of Benin art in museums has changed over time reflecting evolving European attitudes towards non-Western art. Initially, Benin art did not fit perceptions of Africa as primitive and uncivilized. This posed challenges for display. Over decades, as understanding of Benin culture deepened, displays became more informative about the art's cultural significance and role in the ancient Benin civilization. Benin art is now recognized and appreciated for its artistic merit and historical value.

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