Snapshot of Indonesia Social Media Users - Saling Silang Report Feb 2011 Check out the sites at: http://salingsilang.com

1. Indonesia Social Media Landscape a snapshot of Indonesian user behavior Report -- Feb 2011 Prepared by SalingSilang.com Jl. Langsat 1 no 16, KebayoranBaru Jakarta 12120, Indonesia

2. We heard so much about how Indonesians are very active in social media, but what do we really know about it? Who’s already studying Indonesian online behavior? What data are available? Where to begin?

3. Twitter Heat Map: http://aworldoftweets.frogdesign.com/ Twitter Twitter started in 2006 as a micro blogging service (140 characters) that no one really understands. Indonesian only paid attention to Twitter in 2010, 4 years after the service is available. Currently, it is estimated that Indonesian produce around 15% of all tweets globally, making Indonesia the 3rd largest tweets producers after Brazil and USA.

4. 22,707,725 tweets 4,883,228 @accounts on Jan 2011 Used by SalingSaling Engine to generate this report

5. Twitter Prime Time Tweets Twitter: Indonesia Busiest Hour 18.00 – 22.00 Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

6. Active on weekend Busy Midweek Tweets Twitter: Indonesia Busiest Day: Thursday Indonesian does not stop tweeting on weekends Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

7. Avg tweet per account More tweet per person Twitter: Indonesian tweet more on weekends Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

8. Twitter: Type of tweets Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

9. Percentage of tweet produced Twitter: Indonesian Busiest CitiesThis is somewhat expected, but the gap between no 1 to no 2 city surprisingly not big Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

10. Twitter: SalingSilang Trending Topics Jan 2011 Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

11. MOBILE DOMINATION Twitter: Indonesia Top 10 Twitter Platform Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

12. Twitter: Links shared on Twitter Source: SalingSilang Engine, Indonesian Twitter Users Jan 2011

13. 4thPesta Blogger+ 2010 Epicentrum, Jakarta, 30 Oct 20+ blogging communities Blogger / Blogging Indonesian bloggers has been around since early 2000. There’s limited data about Indonesia Blogosphere other than that there are about 20+ active blogging communities and Indonesian Bloggers has an annnual blogging conference since 2007, “Pesta Blogger”

15. Indexing > Blogs has RSS’s & Language Analysis

16. More on blogs at http://blogdir.salingsilang.com

17. 80.65% 14.50% 4.85% Blogs: The Platform of Choices for Indonesian Depends on the links found by SalingSilang Bots, still expecting more blog not yet found Source: SalingSilang Engine, Indonesian Blogs Jan 2011

18. 32,67% of all Indonesian blogs tracked is updated in the last 3 months

19. 27% of all blogs trends is about korean pop culture related comingin, minho, kyuhyun, jonghyun, namja, yeoja, taemin, hyung, jaejoong, kibum

20. 34,990,080 2nd globally Facebook Facebook takes Indonesia by the storm in 2009 even though that the service is available since 2006. Propelled by social issues that brewing on facebook and pickep up by traditional media, Facebook Indonesian users went from below 1m users in Jan 2009 to 19m users in Dec 2009 Currently Indonesian is the 2nd largest Facebook users in the world

21. Facebook: Indonesian Male/Female Ratio Source: Facebook.com

22. 89% is under 35 Facebook: Indonesian User Age Distribution Source: Facebook.com

23. Facebook: Indonesian User by Cities Source: Facebook.com

24. Facebook: Indonesian User Language Uses Source: Facebook.com

25. Women Men Facebook: Indonesian Users Relationship Status Source: Facebook.com

26. Facebook: Indonesian Users Relationship Status Under 18 Source: Facebook.com

27. Source: Facebook.com 20,713,700 Total men in Indonesia An example of what kind data you can extract from social media 483,460 Interested in men 197,440 Lives in JKT 23,700 is married 3,940 Under 18yo

28. More data sources to analyze: SALINGSILANG.COM Twitter Blogs Facebook Forums Mailing List

30. Commence data collecting in May 2010, SalingSilang.com Version 1 was launched at Social Media Day in Jakarta on June 30, 2010 to a limited audience.

31. Version 2 is live since Feb 22nd 2011, aiming to be the go-to website to check out what is happening in Indonesia’s Social Media Sphere, check it at http://www.salingsilang.comVersion 1 June 30 2010 Version 2

34. Information shared in social media but as well as “conversations”

35. More research and data needed to really understand the dynamics of social media exchange in Indonesia and its impact, we barely touch the surface

36. With more information (overload) credible party: news organizations or “curators” is needed more than ever

37. Conversations is manageable with the right tools