Facebook for Journalists @ Canadian Association of Journalists 2010

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Facebook for Journalists @ Canadian Association of Journalists 2010

  1. 1. Facebook for Journalists<br />Roy Pereira @ CAJ 2010<br />
  2. 2. 2<br />
  3. 3. Agenda<br />Who am I?<br />Why it is important to you<br />Facebook 101<br />How you can find news stories<br />How to promote your own stories<br />How to network with other journalists<br />How to find sources<br />3<br />
  4. 4. Introduction<br />Who is this guy and why is he Shiny?<br />4<br />
  5. 5. Why I Am Here<br />Over 40 campaigns on Facebook<br />Co-Founded FacebookCamp (Toronto)<br />Largest Facebook Dev Garage in the world!<br />Co-Founded Refresh Partners in May 2007<br />1st Marketing Agency focused on Social Networks<br />Founded Shiny Agency in May 2009<br />Specialized marketing agency focused on bringing brands to social networks<br />5<br />
  6. 6. Some of Our Facebook Campaigns<br />6<br />
  7. 7. Why Facebook?<br />Why is Facebook so important to us?<br />7<br />
  8. 8. Facebook’s Growth<br />Monthly Active Users (M)<br />65 million via mobile<br />8<br />
  9. 9. Real-Time-Web = Facebook<br />Daily:<br />175 million active users<br />55 million status updates <br />Weekly:<br />3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared<br />Monthly:<br />2.5 billion photos uploaded<br />3.5 million events created<br />9<br />
  10. 10. Canada on Facebook<br />The Territories: 0%<br />Alberta: 11%<br />The Maritimes: 8%<br />Manitoba: 3%<br />British Columbia: 14%<br />Quebec: 19%<br />Saskatchewan: 3%<br />Ontario: 40%<br />Canada: 14 million users<br />Source: FacebookSocialAds, Jan, 2010<br />10<br />
  11. 11. Canadian Demographics<br />Source: FacebookSocialAds, Jan, 2010<br />11<br />
  12. 12. Facebook Around the World<br />Source: Facebook, Dec 2009<br />12<br />
  13. 13. Facebook 101<br />So that you can talk to your kids and sound like you are hip<br />13<br />
  14. 14. 14<br />What is on your mind?<br />What are your friends up to?<br />On-the-fly conversations<br />This is what it is all about!<br />Get Involved<br />
  15. 15. 15<br />Photos are the #1 activity<br />Wow, lots of personal info…<br />Your digital life<br />
  16. 16. 16<br />More photos on Facebook than next 5 nearest competitors<br />
  17. 17. 17<br />Lots of Fans<br />Great Communication Channel<br />
  18. 18. 18<br />75 million monthly active users play FarmVille<br />
  19. 19. Facebook Outside of Facebook.com<br />19<br />
  20. 20. Not Just On the Web<br />20<br />
  21. 21. Finding NEWS<br />What is everyone talking about?<br />21<br />
  22. 22. Finding News on Facebook<br />Friend a lot of people<br />Join Interesting Groups & Pages<br />Watch Your Newsfeed Stream<br />22<br />
  23. 23. 23<br />
  24. 24. 24<br />
  25. 25. 25<br />
  26. 26. Finding News on Facebook<br />OR, write about Facebook’s blunders & innovation<br />26<br />
  27. 27. 27<br />
  28. 28. 28<br />Very easy to critisize, as Facebook keeps their foot near their mouth all of the time<br />
  29. 29. What happens inside Facebook is just as “real“ as outside<br />29<br />
  30. 30. Facebook has created huge innovations for large web sites<br />30<br />
  31. 31. Facebook has changed the way that we all use the web<br />31<br />
  32. 32. How to Network<br />Who says that journalists are introverted? Not me!<br />32<br />
  33. 33. Most Popular Facebook Pages<br />Source: Facebook, Jan 2010<br />33<br />
  34. 34. Non-Commercial Fan Pages<br />Source: Facebook, Jan 2010<br />34<br />
  35. 35. 35<br />Get Fans<br />Custom Tab<br />Get Feedback<br />Send Updates<br />
  36. 36. 36<br />G&M, please add more interesting media<br />
  37. 37. Understand Who Your Fans Are<br />37<br />
  38. 38. Finding Sources<br />Do I have a story for you!<br />38<br />
  39. 39. Search for Sources<br />Ask by posting a status message<br />Search (for people & pages)<br />Buy an ad (& target it)<br />39<br />
  40. 40. Not Everything is Facebook<br />What? No way…<br />40<br />
  41. 41. Other Social Networks<br />41<br />
  42. 42. 42<br />Roy Pereira<br />roy@ShinyAgency.com<br />www.ShinyAgency.com<br />

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