Carol Vernallis is known for her theory on music video editing which focuses on four key points: narration, editing, camera movement/framing, and diegesis. Vernallis suggests the video is a visual response to the song lyrics, but notes the video may also be disconnected from the lyrics. She explains that music video editing often disrupts conventions of continuity editing through techniques like jump cuts and juxtaposed frames. Vernallis also discusses the prominent use of master shots and close-ups in music videos and how camera movements are synchronized with the music.