A digipak is a modern CD and DVD packaging approach that can include a booklet inside the case, providing details. Digipaks are used to further promote artists and add value to music products, as well as bring in more money for artists, since CD sales are declining. A successful digipak should contain the artist's name, production details, extras, and cohesive advertising to encourage people to purchase the CD over obtaining the music through other means.
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONPankaj Kumar
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
Authors’ names and affiliations: Pankaj Kumar, CEO of Institute of Financial Leadership & Management, A-1202, Park Titanium, Park Street, Wakad, Pune -411057 pankaj.kumar@iflbm.com
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTIONPankaj Kumar
BUILDING COMPETITIVE STRATEGY, AND ALIGNING STRATEGY WITH THE EXECUTION
Authors’ names and affiliations: Pankaj Kumar, CEO of Institute of Financial Leadership & Management, A-1202, Park Titanium, Park Street, Wakad, Pune -411057 pankaj.kumar@iflbm.com
3. What is a digipak?
A digipak is a modern approach to
CD and DVD packaging. This can
be in the form of a booklet in a
CD/DVD case for example, which
includes details.
4. Why have digipaks?
The function of digipaks
are to promote an
artist (when talking
about CDs) further, as
well as adding extra
value to a product.
5. Digipaks can also bring in more
money for an artist. With the
sales of CDs declining because
of availability of music elsewhere
through legal and illegal means,
artists and their labels are losing
money. Digipaks can encourage
people to buy the CD, because
of the extras inside.
6. What should a digipak contain?
• Artist’s name
• Large clear font
• Promotional packaging- extras, bloopers etc
• Production information- copyright, record label etc
• Graphics
• Acknowledgements
• Advertisement- release date, artist’s name, image- should be cohesive