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Pepsi was first introduced in 1898 in North Carolina by Caleb Bradham and was trademarked as Pepsi-Cola in 1903. During the Great Depression, Pepsi gained popularity after introducing a 12 ounce bottle in 1936. Over the decades, Pepsi has used several slogans to market their product including "Twice as much for a nickel" from 1939-1950 and "Change the Game" from 2011 in countries like Bangladesh and India for the cricket World Cup. Pepsi is a carbonated soft drink produced by PepsiCo.
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Pepsi am crystal
Pepsi has been around since 1893 and has changed its logo and branding several times over the decades. In the 1990s, Pepsi introduced two new products - Crystal Pepsi, which was a clear cola drink, and Pepsi AM, a morning cola drink. Both products were discontinued after a short time on the market. Crystal Pepsi failed due to being seen as unnatural, targeting the wrong demographic, and lack of market research. Pepsi AM failed because it contained too much caffeine to be a morning drink.
Pepsi history
Caleb Bradham, a pharmacist in North Carolina, invented Pepsi in 1898 while experimenting with combinations of juices and syrups to create a refreshing new drink. He named it Pepsi-Cola, possibly taking the name from a local competitor. In the early 1900s, Pepsi grew in popularity, especially during the Great Depression when it was priced at 5 cents per bottle. Over the decades, Pepsi introduced new products like Diet Pepsi and gained worldwide popularity through heavy advertising.
Brand management
The document summarizes the history of Pepsi from its founding in 1898 to recent logo changes and product introductions. Some key events include:
- Pepsi was founded in 1898 and declared bankruptcy in 1923 before being purchased and relaunched.
- In the 1930s-1960s, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew.
- The 1960s saw Pepsi acquire other brands and enter new international markets.
- Pepsi continued introducing new products and evolving their logo design into the 2000s while overhauling their brand in 2003.
History
Caleb Bradham created Pepsi in the 1890s and sold it in his drugstore as Brad's Drink. It was later renamed Pepsi-Cola and contained pepsin and kola nuts. In the early 1900s, Pepsi began bottling operations and sales grew. The Coca-Cola Company declined offers to purchase Pepsi in the 1920s and 1930s. Pepsi contains high fructose corn syrup, sugar, caffeine and other ingredients. It has been introduced and withdrawn from the Pakistani market multiple times since the 1950s due to difficulties competing with Coca-Cola, but regained market share there by the late 1970s through diversified products and marketing.
Pepsi & Coca cola war DR/NAHID FAWI
The rivalry between Coca-Cola and Pepsi began in the late 19th century when they were both founded as cola drinks within 13 years of each other. Throughout the 20th century, the two companies engaged in advertising wars as they both expanded their brands and business models, with Pepsi merging with Frito-Lay and Coca-Cola launching successful brands like Sprite. While Coca-Cola maintains a larger market share for cola, Pepsi's diversified snacks and beverage business generates more total revenue today, as the two companies continue to evolve their branding strategies and compete in the modern digital landscape.
Brand management
Pepsi was founded in 1898 but declared bankruptcy in 1923. It was purchased and reorganized as the Pepsi-Cola Corporation. Over the decades, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew. It also updated its logo periodically to keep up with the times. By the 1960s, Pepsi had over 100 bottling plants worldwide and acquired other brands to become a large food and beverage conglomerate known as Pepsico.
Cola war
The document summarizes the Cola War between Coca-Cola and Pepsi. It traces the origins and history of both companies from their inceptions in the late 19th century through the major marketing campaigns and product launches of the 20th century that defined the rivalry between the two soft drink giants. It describes how the competition between the brands heated up in the 1970s and 1980s through advertising challenges and new product rollouts. By 1996, Pepsi's declining profits showed that Coca-Cola had emerged as the victor of the decades-long Cola War between the two leading soda companies.
Cola War
1) Coca-Cola was invented in 1886 by pharmacist John Pemberton as a patent medicine containing cocaine and caffeine. It was later modified to remove the cocaine.
2) In the 1930s and 1940s, Pepsi gained market share by offering larger bottles for the same nickel price as Coca-Cola. This highlighted a weakness in Coca-Cola's iconic 6.5 ounce bottle size.
3) Throughout the 20th century, Coca-Cola and Pepsi engaged in competitive marketing strategies and campaigns. Both brands introduced new products like diet and caffeine-free options, which sometimes led to consumer confusion over the brands.
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Pepsi am crystal
Pepsi has been around since 1893 and has changed its logo and branding several times over the decades. In the 1990s, Pepsi introduced two new products - Crystal Pepsi, which was a clear cola drink, and Pepsi AM, a morning cola drink. Both products were discontinued after a short time on the market. Crystal Pepsi failed due to being seen as unnatural, targeting the wrong demographic, and lack of market research. Pepsi AM failed because it contained too much caffeine to be a morning drink.
Pepsi history
Caleb Bradham, a pharmacist in North Carolina, invented Pepsi in 1898 while experimenting with combinations of juices and syrups to create a refreshing new drink. He named it Pepsi-Cola, possibly taking the name from a local competitor. In the early 1900s, Pepsi grew in popularity, especially during the Great Depression when it was priced at 5 cents per bottle. Over the decades, Pepsi introduced new products like Diet Pepsi and gained worldwide popularity through heavy advertising.
Brand management
The document summarizes the history of Pepsi from its founding in 1898 to recent logo changes and product introductions. Some key events include:
- Pepsi was founded in 1898 and declared bankruptcy in 1923 before being purchased and relaunched.
- In the 1930s-1960s, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew.
- The 1960s saw Pepsi acquire other brands and enter new international markets.
- Pepsi continued introducing new products and evolving their logo design into the 2000s while overhauling their brand in 2003.
History
Caleb Bradham created Pepsi in the 1890s and sold it in his drugstore as Brad's Drink. It was later renamed Pepsi-Cola and contained pepsin and kola nuts. In the early 1900s, Pepsi began bottling operations and sales grew. The Coca-Cola Company declined offers to purchase Pepsi in the 1920s and 1930s. Pepsi contains high fructose corn syrup, sugar, caffeine and other ingredients. It has been introduced and withdrawn from the Pakistani market multiple times since the 1950s due to difficulties competing with Coca-Cola, but regained market share there by the late 1970s through diversified products and marketing.
Pepsi & Coca cola war DR/NAHID FAWI
The rivalry between Coca-Cola and Pepsi began in the late 19th century when they were both founded as cola drinks within 13 years of each other. Throughout the 20th century, the two companies engaged in advertising wars as they both expanded their brands and business models, with Pepsi merging with Frito-Lay and Coca-Cola launching successful brands like Sprite. While Coca-Cola maintains a larger market share for cola, Pepsi's diversified snacks and beverage business generates more total revenue today, as the two companies continue to evolve their branding strategies and compete in the modern digital landscape.
Brand management
Pepsi was founded in 1898 but declared bankruptcy in 1923. It was purchased and reorganized as the Pepsi-Cola Corporation. Over the decades, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew. It also updated its logo periodically to keep up with the times. By the 1960s, Pepsi had over 100 bottling plants worldwide and acquired other brands to become a large food and beverage conglomerate known as Pepsico.
Cola war
The document summarizes the Cola War between Coca-Cola and Pepsi. It traces the origins and history of both companies from their inceptions in the late 19th century through the major marketing campaigns and product launches of the 20th century that defined the rivalry between the two soft drink giants. It describes how the competition between the brands heated up in the 1970s and 1980s through advertising challenges and new product rollouts. By 1996, Pepsi's declining profits showed that Coca-Cola had emerged as the victor of the decades-long Cola War between the two leading soda companies.
Cola War
1) Coca-Cola was invented in 1886 by pharmacist John Pemberton as a patent medicine containing cocaine and caffeine. It was later modified to remove the cocaine.
2) In the 1930s and 1940s, Pepsi gained market share by offering larger bottles for the same nickel price as Coca-Cola. This highlighted a weakness in Coca-Cola's iconic 6.5 ounce bottle size.
3) Throughout the 20th century, Coca-Cola and Pepsi engaged in competitive marketing strategies and campaigns. Both brands introduced new products like diet and caffeine-free options, which sometimes led to consumer confusion over the brands.
Evreen gök
Pepsi Cola was created in 1890 by Druggist Caleb Bradham in North Carolina as a digestive aid called Brad's Cola, which was later renamed Pepsi Cola in 1898. It went on to become one of the largest beverage companies in the world through Pepsi Bottling Group, which has 65,000 employees, 98 factories, and 500 distribution centers globally. However, the document concludes by suggesting people should drink drinks from their own country.
Pepsi
Caleb Bradham created Pepsi in 1902 after developing a unique cola flavor made from kola nut extract, vanilla and oils. He launched the Pepsi-Cola Company and registered the Pepsi trademark in 1902. The business grew and by 1903 Caleb had sold over 7,968 gallons of Pepsi syrup. Pepsi has since released variations like Crystal Pepsi, Pepsi Blue and Pepsi Gold and is commonly packaged in cans and bottles.
Faimous brand identity
The document discusses the brand identities of several famous companies:
- Coca-Cola began in 1886 when John Pemberton created a unique soft drink and marketed it using festive imagery like Santa Claus.
- KFC was founded by Colonel Sanders, who branded himself and appeared in advertisements to promote his fried chicken restaurants.
- Nike's first shoes were made in a waffle iron, and the swoosh logo was designed for $35; their first athlete endorsement was Ilie Nastase.
- Apple was co-founded by Steve Jobs and Steve Wozniak in a garage in 1976, and their first product was the Apple I computer kit.
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Coca cola
Coca-Cola is a carbonated soft drink sold around the world except Cuba and North Korea. It was invented in the late 19th century by John Pemberton and bought by businessman Asa Griggs Candler, whose marketing led Coke to dominate the global soft drink market in the 20th century. Though many local brands compete with Coke internationally, it remains the top-selling soft drink worldwide due to its iconic status and marketing tactics over decades.
Pepsi
Pepsi was founded in the 1890s by Caleb Bradham as a medicine to treat stomach problems but was later commercialized as a carbonated beverage. It has since grown into a massive multinational corporation, celebrating its 50th anniversary in 2015 as the second largest food and beverage business worldwide. PepsiCo owns many snack food brands in addition to its namesake cola and has found great financial success through partnerships with fast food restaurants to promote its products on a global scale.
Baskin Robbins
Two brothers-in-law, Burt Baskin and Irv Robbins, shared a dream in the 1940s to open innovative ice cream shops that would be family gathering places. They opened separate shops in 1945 and 1946 in California before combining under the name Baskin-Robbins in 1953 on the advice of their advertising agency. By the mid-1960s, Baskin-Robbins had grown to over 400 stores across the U.S. and later expanded internationally in the 1970s.
Case study
KFC was the first American fast food chain to enter China in 1987, opening a large restaurant near Tiananmen Square in Beijing. The restaurant was an immediate success, with long lines stretching for months. Over the next few decades, KFC expanded rapidly across China and now has over 5,000 restaurants, doubling the market share of its closest competitor McDonald's. KFC has retained its dominance in China by adapting to the local culture and tastes, such as offering Chinese breakfast foods and local favorites alongside its classic fried chicken. More recently, KFC has focused on capturing younger consumers through celebrity endorsements of new products and high-tech restaurant concepts.
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The document summarizes the cola wars between Coke and Pepsi in India. Initially, Pepsi targeted youth with film and cricket stars in advertisements, while Coke focused on Indian culture and music. Both companies spied on each other. They engaged in spoofing ads that mocked each other's slogans and celebrity endorsements. The rivalry included espionage, poaching employees, and targeting each other's bottlers and retailers. The document questions whether this intense rivalry benefited customers.
Coca cola
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. It was invented in 1885 by John Pemberton and was first sold in 1886. The Coca-Cola Company owns hundreds of beverage brands worldwide and only produces syrup concentrate, which is sold to franchised bottlers who produce and distribute the final beverages. Coca-Cola has experienced significant growth over the past century and a half, developing popular advertising campaigns and expanding globally to become the largest beverage company in the world.
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- The company was founded in the 1880s as a butcher shop by Henry Walker in Leicester, England. It started making potato slices during a meat shortage in 1945 and launched the first flavored crisps, Cheese and Onion, in 1954.
- Walkers has many varieties like regular, light, baked, and flavors including cheese and onion, ready salted, salt and vinegar, and more. While competitors have lower calorie or fat options, Walkers remains popular for its variety
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John Pemberton created Coca-Cola in 1886 and it was sold for 5 cents a glass. Frank Robinson named it Coca-Cola and the branding has remained the same since. In 1888, Asa Griggs Candler bought Coca-Cola and transformed it into a business, expanding production and advertising. Throughout the early 1900s, Coca-Cola continued growing internationally and establishing a global brand through innovative marketing and distribution strategies.
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- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
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1) Exchange exposure refers to the extent to which transactions, assets, and liabilities of a company are denominated in currencies other than the company's reporting currency. Transaction exposure poses more risk than translation exposure and must be carefully analyzed.
2) When importing or exporting between countries, the fluctuation in currency values presents problems. Companies must forecast currency market movements and gain insight into exchange rates to maximize the value of international transactions.
3) Risks like value at risk, forecasting errors, and gaps in exposure management systems must be considered. Companies set benchmarks like managing exposures over 6 months to help mitigate these risks. Hedging strategies using tools like forwards contracts and currency swaps are implemented to meet the benchmarks.
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Evreen gök
Pepsi Cola was created in 1890 by Druggist Caleb Bradham in North Carolina as a digestive aid called Brad's Cola, which was later renamed Pepsi Cola in 1898. It went on to become one of the largest beverage companies in the world through Pepsi Bottling Group, which has 65,000 employees, 98 factories, and 500 distribution centers globally. However, the document concludes by suggesting people should drink drinks from their own country.
Pepsi
Caleb Bradham created Pepsi in 1902 after developing a unique cola flavor made from kola nut extract, vanilla and oils. He launched the Pepsi-Cola Company and registered the Pepsi trademark in 1902. The business grew and by 1903 Caleb had sold over 7,968 gallons of Pepsi syrup. Pepsi has since released variations like Crystal Pepsi, Pepsi Blue and Pepsi Gold and is commonly packaged in cans and bottles.
Faimous brand identity
The document discusses the brand identities of several famous companies:
- Coca-Cola began in 1886 when John Pemberton created a unique soft drink and marketed it using festive imagery like Santa Claus.
- KFC was founded by Colonel Sanders, who branded himself and appeared in advertisements to promote his fried chicken restaurants.
- Nike's first shoes were made in a waffle iron, and the swoosh logo was designed for $35; their first athlete endorsement was Ilie Nastase.
- Apple was co-founded by Steve Jobs and Steve Wozniak in a garage in 1976, and their first product was the Apple I computer kit.
HardGingerAle
Ginger ale has evolved over centuries from a homemade ginger tonic in Ireland to America's first soft drink. It was popular during Prohibition as a mixer to mask hard liquors. Today, craft breweries are introducing "spiked" or hard ginger ales infused with alcohol that appeal to craft beer drinkers seeking nostalgic beverages. Coney Island Brewing Co. launched a hard ginger ale and saw unprecedented response, showing that hard craft sodas combining nostalgia and flavor can succeed in the current market.
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Coca-Cola is a carbonated soft drink sold around the world except Cuba and North Korea. It was invented in the late 19th century by John Pemberton and bought by businessman Asa Griggs Candler, whose marketing led Coke to dominate the global soft drink market in the 20th century. Though many local brands compete with Coke internationally, it remains the top-selling soft drink worldwide due to its iconic status and marketing tactics over decades.
Pepsi
Pepsi was founded in the 1890s by Caleb Bradham as a medicine to treat stomach problems but was later commercialized as a carbonated beverage. It has since grown into a massive multinational corporation, celebrating its 50th anniversary in 2015 as the second largest food and beverage business worldwide. PepsiCo owns many snack food brands in addition to its namesake cola and has found great financial success through partnerships with fast food restaurants to promote its products on a global scale.
Baskin Robbins
Two brothers-in-law, Burt Baskin and Irv Robbins, shared a dream in the 1940s to open innovative ice cream shops that would be family gathering places. They opened separate shops in 1945 and 1946 in California before combining under the name Baskin-Robbins in 1953 on the advice of their advertising agency. By the mid-1960s, Baskin-Robbins had grown to over 400 stores across the U.S. and later expanded internationally in the 1970s.
Case study
KFC was the first American fast food chain to enter China in 1987, opening a large restaurant near Tiananmen Square in Beijing. The restaurant was an immediate success, with long lines stretching for months. Over the next few decades, KFC expanded rapidly across China and now has over 5,000 restaurants, doubling the market share of its closest competitor McDonald's. KFC has retained its dominance in China by adapting to the local culture and tastes, such as offering Chinese breakfast foods and local favorites alongside its classic fried chicken. More recently, KFC has focused on capturing younger consumers through celebrity endorsements of new products and high-tech restaurant concepts.
Baskin And Robbins
Two brothers-in-law, Burt Baskin and Irv Robbins, shared a dream in the 1940s to open innovative ice cream stores that would be family gathering places. They started separate ice cream shops in 1945 and 1946 in California. In 1953, they combined their shops and brands to form the ice cream chain Baskin-Robbins with 31 flavors. By the mid-1960s, Baskin-Robbins had expanded to over 400 stores across the United States and later internationally.
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The document summarizes the cola wars between Coke and Pepsi in India. Initially, Pepsi targeted youth with film and cricket stars in advertisements, while Coke focused on Indian culture and music. Both companies spied on each other. They engaged in spoofing ads that mocked each other's slogans and celebrity endorsements. The rivalry included espionage, poaching employees, and targeting each other's bottlers and retailers. The document questions whether this intense rivalry benefited customers.
Coca cola
Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. It was invented in 1885 by John Pemberton and was first sold in 1886. The Coca-Cola Company owns hundreds of beverage brands worldwide and only produces syrup concentrate, which is sold to franchised bottlers who produce and distribute the final beverages. Coca-Cola has experienced significant growth over the past century and a half, developing popular advertising campaigns and expanding globally to become the largest beverage company in the world.
My product is walkers crisps
- Walkers is a British crisp (chip) company that makes crisps from British potatoes and sells them primarily in Britain. It has competitors like KP Snacks that make brands like McCoy's and Space Raiders.
- The company was founded in the 1880s as a butcher shop by Henry Walker in Leicester, England. It started making potato slices during a meat shortage in 1945 and launched the first flavored crisps, Cheese and Onion, in 1954.
- Walkers has many varieties like regular, light, baked, and flavors including cheese and onion, ready salted, salt and vinegar, and more. While competitors have lower calorie or fat options, Walkers remains popular for its variety
Cocacolapowerpoint
The Coca-Cola Company was founded in 1886 and sold around 9 glasses of Coke per day in its first year. By the 1890s, Coca-Cola was being sold and consumed across the United States. Over the following decades, Coca-Cola expanded internationally and introduced many iconic packaging types and sizes. The company also developed famous advertising slogans like "The Pause That Refreshes" and campaigns featuring Santa Claus and polar bears to promote its brand around the world.
Collin Fidler 3rd Block
Collin Fidler proposes starting a business selling saltine crackers that are saltier and tastier than competitors. His short-term goals are to purchase saltines and a store, intermediate goals are to improve the recipe and make a profit, and long-term goals are to surpass all competition and sell t-shirts. Information is also provided on Subway, Microsoft, Google, and Dunkin' Donuts, including their founding dates, founders, franchising details, and franchise fees.
Media Summer Term Project
John Pemberton created Coca-Cola in 1886 and it was sold for 5 cents a glass. Frank Robinson named it Coca-Cola and the branding has remained the same since. In 1888, Asa Griggs Candler bought Coca-Cola and transformed it into a business, expanding production and advertising. Throughout the early 1900s, Coca-Cola continued growing internationally and establishing a global brand through innovative marketing and distribution strategies.
Introduction to coca cola
The document provides an overview of the Coca-Cola company and its history of advertising. Some key points:
- Coca-Cola was founded in 1892 and is the world's largest beverage company, selling over 3,500 drinks worldwide. It is headquartered in Atlanta.
- Early advertising included coupons and promotional items in the 1880s. In the 1970s, ads focused on fun and friendship. Famous slogans include "I'd Like to Buy the World a Coke."
- Coca-Cola uses various advertising channels including TV, print, billboards, internet, product placement and sponsorships. Major campaigns aim to increase brand awareness and showcase emotions.
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Personalized Learning at Your Fingertips: Building a PLN
This document discusses building a professional learning network (PLN) using online tools. It defines a PLN as a flexible, teacher-driven space for personalized professional development through collaboration. The benefits of PLNs include access to expertise, reducing isolation, and finding best practices. Key tools discussed are RSS feeds for information aggregation, social bookmarking sites like Diigo, and social media platforms like Edmodo, Twitter and Ning for connecting with other educators. The document provides guidance on information literacy, networking etiquette, and avoiding overload through focusing on a few high-quality sources and connections at first.
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This document provides an overview of the exploration, discovery, and settlement of North America between 1492-1700. It describes the cultures that existed in North America prior to European contact, including both small nomadic groups and larger complex societies. It then outlines factors that drove European exploration such as technological advances, religious conflicts, trade expansion, and the development of nation-states. Key early explorers and their voyages are summarized, including Columbus, Cabot, Cartier, and others. Spanish and English colonial settlements are briefly described.
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1) Exchange exposure refers to the extent to which transactions, assets, and liabilities of a company are denominated in currencies other than the company's reporting currency. Transaction exposure poses more risk than translation exposure and must be carefully analyzed.
2) When importing or exporting between countries, the fluctuation in currency values presents problems. Companies must forecast currency market movements and gain insight into exchange rates to maximize the value of international transactions.
3) Risks like value at risk, forecasting errors, and gaps in exposure management systems must be considered. Companies set benchmarks like managing exposures over 6 months to help mitigate these risks. Hedging strategies using tools like forwards contracts and currency swaps are implemented to meet the benchmarks.
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Palabras clave: taxonomía; Equus; especie nueva; Pleistoceno Tardío; México; Cedral.
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Pepsi history
Caleb Bradham, a pharmacist in North Carolina, invented Pepsi in 1898 while experimenting with combinations of juices and syrups to create a refreshing new drink. He named it Pepsi-Cola, possibly taking the name from a local competitor. In the early 1900s, Pepsi grew in popularity, especially during the Great Depression when it was priced at 5 cents per bottle. Over the decades, Pepsi introduced new products like Diet Pepsi and saw worldwide growth to become one of the most popular soft drinks globally.
A project report on pepsi cola ltd.,
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1. The document discusses the history of Pepsi-Cola, beginning with its creation in 1898 by Caleb Bradham, a pharmacist in North Carolina, who formulated Pepsi as a cure for dyspepsia and renamed it Pepsi-Cola.
2. It details Pepsi's early growth through franchising bottling plants across multiple states by 1907. However, World War I caused financial difficulties and Bradham was bankrupted by 1921.
3. Pepsi was revived in the 1920s under new ownership and grew to be a national brand through innovative marketing campaigns centered around themes like
Brand management
Pepsi was founded in 1898 but declared bankruptcy in 1923. It was purchased and reorganized as the Pepsi-Cola Corporation. Over the decades, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew. It also updated its logo periodically to keep up with the times. By the 1960s, Pepsi had over 100 bottling plants worldwide and had merged with Frito-Lay, becoming Pepsico.
Brand management
Pepsi was founded in 1898 but declared bankruptcy in 1923. It was purchased and reorganized as the Pepsi-Cola Corporation. Over the decades, Pepsi expanded globally and introduced new products like Diet Pepsi and Mountain Dew. It also updated its logo periodically to keep up with the times. By the 1960s, Pepsi had over 100 bottling plants worldwide and acquired other brands to become a large food and beverage conglomerate known as Pepsico.
Report on pepsi
This document provides a history of Pepsi from its origins in 1898 when it was created by Caleb Bradham in North Carolina as an alternative soft drink to Coca-Cola. It summarizes Pepsi's early growth through franchising and endorsements from celebrities. The document also describes Pepsi's struggles during World War I and its resurgence in the 1920s under new ownership. It concludes by listing various slogans and advertising campaigns used by Pepsi over the decades to market itself against Coca-Cola and promote its value and taste.
Branding of pepsi cola
Pepsi was created in the late 1890s by Caleb Bradham, a pharmacist from North Carolina. It has since grown into a large beverage and food conglomerate called PepsiCo, founded in 1965. PepsiCo owns many popular brands including Pepsi, Mountain Dew, Gatorade, Lay's, and Quaker Foods. The Pepsi logo and branding has evolved over the decades from its original script logo to more modern designs incorporating its signature blue, red, and white colors. Pepsi has experienced growth in brand value over the years through big marketing campaigns and celebrity endorsements.
Pepsi final report
PepsiCo is one of the largest food and beverage companies in the world, headquartered in New York. It was first created in 1898 as "Brad's Drink" and later renamed Pepsi-Cola. Pepsi gained popularity in the 1930s by offering more product for the same nickel price compared to Coca-Cola. Pepsi entered the Indian market in 1988 through a joint venture. India is now one of Pepsi's top five growth markets. Pepsi and Coca-Cola dominate the Indian soft drink market. Pepsi spends $225 million annually on advertising and uses many Bollywood stars as brand ambassadors in India. Pepsi has had successful advertising campaigns in India such as "Yeh Dil Ma
Sales and distribution report by rahul ahd group copy - copy
The document provides an overview of Pepsi's distribution channels in India and the US, including its bottling operations, warehouses, distribution centers, wholesalers, retailers, and market share in both countries. It also discusses Pepsi's marketing strategies over the years from the 1930s to present day, including logo changes, campaigns, and sponsorship deals. In conclusion, it analyzes Pepsi's market share in India's cold drink market and identifies areas for potential improvement.
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Caleb Bradham created Pepsi-Cola in 1893 by adding kola nuts and pepsin to carbonated water. He began selling it locally as "Brad's Drink" before renaming it Pepsi-Cola in 1898. By 1903, demand had increased so Bradham rented a building to bottle the drink, selling nearly 8,000 gallons that year. In the following years, Pepsi-Cola's sales and brand recognition grew substantially. Pepsi-Cola later became a global brand known as Pepsi and is now produced by PepsiCo. In Pakistan, Pepsi dominates the market and was first produced locally in 1971.
Logo Research
This document discusses the history and evolution of the Pepsi logo over time. It began as a handwritten logo by Caleb Bradham in the 1890s and has since undergone many revisions and refinements. In the 1930s, slogans were added to bottles. In the 1940s, the colors were changed to red, white, and blue to support war efforts. The logo style was updated numerous times in subsequent decades, removing "Cola" in 1962, adding the brand name to a box in 1973, and changing the typeface in 1991. The logo continues to evolve to meet market needs. The Pepsi logo is recognized as one of the most iconic logos globally.
PepsiCo Full Report
Hi
This report is made by me Abdul Hadi
this is my presentation report at university of Derby
level - 1 (B.B.A)
Positioning of pepsi and coca cola
Coca-Cola was created in 1886 by pharmacist John Pemberton in Atlanta, Georgia and was first served at Jacobs' Pharmacy. An accountant, Frank Robinson, named the drink "Coca-Cola" and the first newspaper ad appeared in 1887. Over the decades, Coca-Cola developed famous advertising slogans and campaigns featuring music, animation, and themes of fun and happiness to promote the brand's image. Today, Coca-Cola sells over 1.9 billion servings globally each day, though it started by selling around 9 servings per day in Atlanta in its first year.
Pepsi Branding
Pepsi was first created in the 1890s by Caleb Bradham, a pharmacist in North Carolina. It was originally called Brad's Drink but the name was changed to Pepsi-Cola in 1903 when Bradham began bottling and selling it commercially. Since then, Pepsi has targeted its products and branding heavily towards youth through slogans, celebrity endorsements, and focusing its advertisements on cricket and Bollywood. The company's logo has evolved over time from featuring a bottle cap to the current Pepsi globe logo. Pepsi has built up a strong distribution network in India to support its branding and marketing strategies.
Pepsico report 2014
Hi
This is full and final report of PepsiCo Prepared by Me
Abdul Hadi Anwar Siddiqui
This is my Assignment at BBA level-1
PepsiCo Report 2014
Life of pepsi
This Presentation is based on the life of pepsi. It focuses on how pepsi adapted to the competitive and uncetain market of the modern century. This presentation also consists of print ads which tells how pepsi counter attacked Coca-Cola.
Life of Pepsi and its journey
This presentation is based upon the entire story of Pepsi that is how it started, how it faced problems, how it came up with different marketing strategies to adapt to the competitive environment and its relation with coca-cola.
A Report on PepsiCo
The document provides a summary of PepsiCo's corporate social responsibility activities in 3 areas:
1. Environment sustainability including goals to reduce water usage, carbon footprint, and minimize land impact through sustainable packaging and sourcing.
2. Human sustainability including commitments to improve nutrition in products and responsible marketing. Goals include reducing sugars, sodium and saturated fats while increasing whole grains and nutrients.
3. Talent sustainability focusing on developing employees and local communities through training and job opportunities. PepsiCo's success is attributed to its people.
Cocacolapowerpointenglishintro
The Coca-Cola Company was founded in 1886 and sold around 9 glasses of Coke per day in its first year. By the 1890s, Coca-Cola was being sold and consumed across the United States. Over the following decades, Coca-Cola expanded internationally and introduced many iconic packaging types and sizes. The company also developed famous advertising slogans like "The Pause That Refreshes" and campaigns featuring Santa Claus and polar bears to promote its brand around the world.
Pepsi
Pepsi was created in 1893 by Caleb Bradham in North Carolina under the name "Brad's Drink". It was later renamed Pepsi-Cola in 1898. Pepsi grew in popularity throughout the early 20th century as it was endorsed by celebrities and expanded its bottling and distribution operations. While Coca-Cola was offered opportunities to acquire Pepsi in the 1920s and 1930s, it declined each time. Today, PepsiCo is a global beverage company that generates over $1 billion annually from brands like Pepsi. Pepsi uses promotional activities like celebrity endorsements and advertising to market its products worldwide through a variety of distribution channels at competitive prices.
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Introduction presentation
- 1. Introduction Its presented by shishpal and Sonu pal
- 2. Contents(hide) 1 history. 2 Pepsi cola trade mark. 3 Rise. 4 Slogans. 5 About of Pepsi company
- 3. History Pepsi was first introduced as a “brand’s drink in NEW Bern North Carolina, United states in 1898 by Caleb brad ham who made it at his home where the drink was sold . It was later named pepsi cola in 1903 brad ham moved the bottling of pepsi cola from
- 4. Pepsi cola Trademark The Original trademark application for pepsi –cola was filed on September 23,1902 with registration approved on June 16 1903.
- 5. RISE During the Great depression pepsi gained popularly following the introduction in 1936 of a 12 ounce bottle .
- 6. Slogans 1939-1950 “twice as much for a Nickel. 1950: ”more bounce to the ounce . 1950-1957”Any weather is pepsi weather 2011 Present = change the Game “(Bangladesh ,India for the 2011 cricket world cup ) 2011 –present Duniya hai Dil walon ki (Pakistan meaning world is for lovers by ali zafar).
- 7. About of Pepsi company Pepsi is a carbonated soft drink that is produced and manufactured by Pepsi co Invented in 1898 “brads‘ drink “it was later renamed as Pepsi cola on June 16’ 1903