John Pemberton created Coca-Cola in 1886 and it was sold for 5 cents a glass. Frank Robinson named it Coca-Cola and the branding has remained the same since. In 1888, Asa Griggs Candler bought Coca-Cola and transformed it into a business, expanding production and advertising. Throughout the early 1900s, Coca-Cola continued growing internationally and establishing a global brand through innovative marketing and distribution strategies.
Coca-cola has manifested its expedition in the cola industry over 130 years now.
The world’s most valuable non-technology brand that has built its way from making soft drinks to bottled water, milk, juices and ice-tea coffee.
Coca-cola has manifested its expedition in the cola industry over 130 years now.
The world’s most valuable non-technology brand that has built its way from making soft drinks to bottled water, milk, juices and ice-tea coffee.
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
CASE STUDY ON COCA – COLA’S LOSING CHARM AND GLORY IN INTERNATIONAL MARKETSVARUN KESAVAN
Coca-Cola history began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s #1-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, As a G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. In 1894, impressed by the growing demand for Coca-Cola and the desire to make the beverage portable, Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles. Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from As a Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.
Five Steps To Building Push-enabled Mobile AppsMark D'Cunha
Five Steps to Building Highly Engaging Apps.
Push notifications are becoming an effective way to provide ongoing interaction and engagement with users. Learn how to design your App to use them.
How Wearables Will Change Your Social AuraMark D'Cunha
As sensors and wearables increase in popularity, the data you create and share will become an intrinsic part of your social personality or "aura". This presentation explores the newly emerging world of wearables and sensors, the different types of data that they will generate and the applications that will use them.
User Experience - How Sensors and Big Data will change your Healthcare experi...Mark D'Cunha
In the Hospital of the Future, Big Data is one of your doctors.
The growing use of sensors will drive huge volumes of data that will change your Healthcare experience. We must learn how to create better user experiences for monitoring, fitness and health.
Here’s when was Coke founded and everything around it!: 1. The Founding of Coca-Cola, 2. The Birth of the Coca-Cola Brand, 3. Early Success and Expansion, 4. Coca-Cola Recipe, 5. Global Expansion, 6. Role of Advertising, 7. Key Milestones.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
2. Coca-Cola’s History
Coca-Cola’s first ever drink was created in 1886 by John
Pemberton a pharmacist who worked at Jacob’s Pharmacy in
Atlanta. One afternoon, he created a caramel-coloured liquid
and when it was done. He carried this liquid to another shop
where they combined this liquid with carbonated water and then
gave a focus group a sample of the drink and the feedback they
received was all positive.
As he realised people actually liked the drink Jacob’s Pharmacy
put it on sale for five cents (about 3p) a glass. Even though John
Pemberton created the drink it was in fact his bookkeeper , Frank
Robinson, who named it Coca-Cola. The name Coca-Cola and
the way Frank Robson wrote Coca-Cola are still used in the same
way to this very day. In the first year of selling Coca-Cola
Pemberton sold 9 glasses of Coca-Cola a day that is around
$164.25 in his first year.
In 1888, Asa Griggs Candler an American Businessman also from
Atlanta bought Coca-Cola from Jacob’s Pharmacy for £1,500
(about $2,300 ). Asa Griggs Candler is the man who changed
totally transformed Coca-Cola as he changed a normal
invention into a business, Asa Griggs Candler knew exactly who
his target audience were and knew how to attract their
attention. He used many different techniques inorder to capture
their eyes such as giving away coupons for tasting coca-cola,
selling different products with the coca-cola logo on inorder to
endorse the company and increase the awareness of their
business.
3. After a while Atlanta was covered with Coca-Cola logos. In 1895
Candler set up coca-cola factories in Chicago, Dallas and Los Angeles
and suddenly coca-cola was in-demand.
Another significant figure in Coca-Cola’s history is Joseph Biedenham
who was the man who put Coca-Cola’s wonderful syrup into a bottle.
However Candler wasn’t keen on the idea, even 5 years later in 1899
when two American lawyers Benjamin Thomas and Joseph Whitehead
signed a deal from Candler to bottle coca-cola for only one dollar.
Coca-Cola started to become such a success so much so that people
started to make fake coca-cola’s which made the company quite
angry. Coca-Cola tried to stop people from buying fake bottles by
advertising customers to 'Demand the genuine' and 'Accept no
substitute'. Coca-Cola made a new bottle which would be unique and
assure people that their buying the genuine coke. The bottle chosen was
a contour bottle which is still being used today, it was chosen because of
it’s ‘attractive appearance, original design and the fact that, even in the
dark, you could identify the genuine article.’
In the early 1900s is where they started to become global being spread
into Canada, Panama, Cuba, Puerto Rico, France, and many more. In
1919, Ernest Woodruff bought Coca-Cola from Candler and 4 years later
gave the business to his son Robert Woodruff who is to become the
person who made the biggest impact in the history of the business. He
expanded Coca-Cola dramatically snatching every opportunity that
came his way. He travelled with the US team representing coca-cola and
increasing their awareness and creating new ways which coca-cola
could be distributed such as the 6 pack.
This was Coca-Cola’s foundation and it’s start to a longlasting leagacy. In
later years Coca-Cola created other products such as Fanta, Powerade,
Dr Pepper, Oasis and much more.
4. Coca-Cola’s Target Audience
Coca-Cola’s main audience are teenagers (both male and
female) due to selling high quality drinks for a very cheap price.
They also focus on teenagers hobbies such as sports like football
which they try to get their products as acknowledged as possible
using various techniques such as putting their products on
banners or bulletin boards. They also sponsor various football
leagues so they’re name is mentioned everywhere.
However I believe that their trying to make a wider audience
than before which was strictly focused on the youth, they are
now trying to offer 2l bottles which will be drank by families
instead of specific individuals as I doubt a teenager would buy a
2l bottle to drink all by themselves. Coca-Cola are also trying to
target peoples insecurities such as older woman who focus on
their weight and trying to keep healthy by introducing diet coke
which I’m more than certain some older women will buy.
As Coca-Cola is a world-wide drink it is aimed at all nationalities
and all types of consumers. I believe that each drink brand coca-
cola make is targeted at a different audience such as Diet Coke
is aimed at people who want to keep healthy and maintain their
weight and Powerade is aimed at a sports audience who need
during or after their sport they are looking to regain their energy.
6. Coca-Cola’s Past Advert
(Part 1)
This
advertisement
created by
Coca-Cola is
aimed at a
male audience
or a family
orientated
audience. I
believe as this
advert is
relatively old I
believe they
focused on
father and son
rather than on a
whole family
situation. If this
was an advert
created in the 21st century then I believe it could be a whole family
sitting at the bar rather than the male part of the family. Due to it being
an old advert people saw females inferior to males so Coca-Cola might
have thought it might not have sold the picture as much as if it were
male figures within the picture. I also believe if females weren’t inferior to
males I also believe it may have not been in the bar instead it might
have been in a living room or in a park on a hot day.
7. Coca-Cola’s Past Advert
(Part 2)
This advert by Coca-Cola is made to
meet people’s expectations of
being a refreshing and delicious ice
cold drink. The fact this
advertisement is based on a beach
on a hot and sunny day creates the
sense of this drink being an ideal
drink to have in relaxed situations
such as being on the beach or even
sitting down in the sitting room.
Coca-Cola has used a woman in the
picture in order to attract men as
men are likely to be a large amount
of their consumers and by portraying
a beautiful woman in a picture it will
attract men to buy their product as it
will satisfy their pleasures. I also
believe this advert meets the
gratifications of a young audience in general as an older audience
wouldn’t be satisfied by this advert alone as stereotypically they
would rather drink something like squash so I believe Coca-Cola
focused on a younger audience which they were certain they could
persuade. Also at the time this advert was made Coca-Cola in a
bottle was new and wasn’t common so this enticed the newer
generation as it was a new and portable way in which they could
drink Coca-Cola.
8. Coca-Cola’s Old & New Advert
Comparison
OLD NEW
Coca-Cola’s advertisement has changed dramatically over the
years however I picked two advertisements which are similar but
were created in different time frames. Both pictures are trying to
show how Coca-Cola is a thirst quenching drink for the family
however they display it in different ways. The old one due to sexism
just shows a father and son however it doesn’t represent a family
situation to its full unlike the new advertisement. As now views have
changed Coca-Cola aren’t afraid of adding females roles into a
image which don’t sexually attract men or are just away to attract
more men as customers. Females are looked at as important
consumers of Coca-Cola so a role such as a daughter and a wife is
significant as it shows views have changed over time.
However the old Coca-Cola advert best represents their product
as they want to get across that their product is refreshing, cold and
thirst quenching. The old advertisement makes the product look like
it tastes better however the new Coca-Cola advert shows who ‘s
the product is aimed at.