The document summarizes the Cola War between Coca-Cola and Pepsi. It traces the origins and history of both companies from their inceptions in the late 19th century through the major marketing campaigns and product launches of the 20th century that defined the rivalry between the two soft drink giants. It describes how the competition between the brands heated up in the 1970s and 1980s through advertising challenges and new product rollouts. By 1996, Pepsi's declining profits showed that Coca-Cola had emerged as the victor of the decades-long Cola War between the two leading soda companies.

1. Presentation on- Cola War
Group – 2
1. Anamika Sharma
2. Richa Chatterjee
3. Shambhu Patel

2. Let us know about Coca-Cola
• The Coca- Cola company is an
American multinational corporation.
• It is beverage corporation and
manufacturer, retailer and marketer
of non- alcoholic beverage and
concentrates and syrups.
• The company is best known for its
flagship product Coca- Cola.

3. INTRODUCTION-
• Coca- Cola is a carbonated soft drink.
• It is sold in stores, restaurants and vending
machines in more than 200 countries.
• The Coca- Cola company is basically from
Atlanta, Georgia.
• It is often referred simply as “coke”.
• Occasionally it introduced other cola drinks
under the coke brand name.
• Coca- Cola is the world’s most valuable
brand.

4. The Las Vegas
Strip World of
Coca- Cola
museum in 2003

5. History-
 It was invented in 1886, by pharmacecist
John Stitch Pemberton in Columbus Georgia.
 The prototype recipe of coke was formulated
at the Eagle Drug And chemical company.
 By the time of 50th anniversary, it had
reached the status of a national icon in the
U.S.A.
 On April 23, 1985, Coca-Cola, amid much
publicity, attempted to change the formula of
the drink with "New Coke".

6. Cont…
 On July 5, 2005, it was revealed that Coca-Cola would resume
operations in Iraq for the first time since the Arab League boycotted the
company in 1968.
 In April 2007, in Canada, the name "Coca-Cola Classic" was changed
back to "Coca-Cola". The word "Classic" was removed because "New
Coke" was no longer in production, eliminating the need to differentiate
between the two. The formula remained unchanged.
 In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of
16-US-fluid-ounce (470 ml) bottles sold in parts of the south eastern United
States. The change is part of a larger strategy to rejuvenate the product's image.
The word "Classic" was removed from all Coca-Cola products by 2011.

7. Present situation of Coca-Cola-
 In 2012, Coca-Cola would resume
business in Myanmar after 60 years of
absence due to U.S.-imposed
investment sanctions against the
country. Coca-Cola with its partners is to
invest USD 5 billion in its operations in
India by 2020.

8. Related products
 RC Cola
 Cola Turka
 Zam Zam Cola
 Mecca- Cola
 Virgin- Cola
 Parsi Cola
 Qibla Cola
 Evoka Cola
 Corsica Cola
 Briezh Cola
 Afri Cola

10. Let us know about Pepsi
 Pepsi is a carbonated drink that is produced and
manufactured by PepsiCo.
 It has been created and developed by 1893 and
introduced as “Brad’s Drink”.
 It was later renamed by Pepsi-Cola on August 28,
1898 then to Pepsi in 1961.
 Pepsi and Cola are not the same.

11. History
 Pepsi was first introduced in New Bern, North
Carolina, United States.
 In 1893, Caleb Bradham made it as drugstore
where the drink was sold.
 It was later labelled Pepsi Cola, named after the
digestive enzyme pepsin and kola nuts used in the
recipe.
 Bradham sought to create a fountain drink that
was delicious and would aid in digestion and boost
energy.

12. Cont…
 In 1903, Bradham moved the bottling of Pepsi-
Cola from his drugstore to a rented warehouse.
 Bradham sold 7,968 gallons of syrup.
 In 1926, Pepsi received its first logo redesign
since the original design of 1905.
 In 1929, the logo was changed again to it's globe
design.

13. Present situation of Pepsi
 Pepsi gained popularity following the introduction in
1936 of a 12-ounce bottle. With a radio advertising
campaign featuring the jingle "Pepsi-Cola hits the
spot / Twelve full ounces, that's a lot / Twice as much
for a nickel, too / Pepsi-Cola is the drink for you",
arranged in such a way that the jingle never ends.
Pepsi encouraged price-watching consumers to
switch, obliquely referring to the Coca-Cola standard
of 6.5 ounces per bottle for the price of five cents (a
nickel), instead of the 12 ounces Pepsi sold at the
same price. Coming at a time of economic crisis, the
campaign succeeded in boosting Pepsi's status. From
1936 to 1938, Pepsi-Cola's profits doubled.

14. Related Products
 Pepsi
 Irn Bru
 Cola Turka
 Big Cola

15. The Cola War -

16. What it is…???
The Cola Wars are a
campaign of mutually-targeted
television advertisements and
marketing campaigns since
the 1980s between soft drink
manufacturers Coca- Cola Company and PepsiCo
Incorporated.

17. Story Behind this war -
The rivalry between Cola and Pepsi is
legendry.
 The quarrel had heated up with the
Pepsi challenge in 1975 ,which prompted
Coca-Cola’s horrific new coke debacle.
 The brands have been fighting each
other for more than a century.
 The rivalry gets personal and affects
their marketing.

18. Why this situation came ?
Coca- Cola Pepsi
 In 1886, John Prembton
developed the original
recipe of coke.
 They targeted Santa for
their marketing.
 Pepsi- Cola was created
in 13 years later by
pharmacist Caleb
Bradhman.
 They targeted polar bear.

19. Cont…
Coca- Cola Pepsi
 Coke begins using
athletes for its advertising
and started bottling
operations in Philippines.
 In 1923, new president for
coke has been elected,
where he remains more
than 60 years.
 In 1938, coke enters
Austria, Australia, Norway
and South Africa
 Pepsi claims franchises in
24 states selling more than
100,000 gallons of syrup per
year.
 Where at this time Pepsi
went bankrupt
because of WW1.
 At the same year Walter S.
Mack was hired as the
president of Pepsi.

20. Coca- Cola Pepsi
 In 1945, “Coke” becomes a
registered trademark of the
Coca- Cola Company.
 In 50’s, Coke ads started
hitting TV.
 In 1962,Coke is now
distributed by a network of
1700 bottlers, operating in
more than 100 countries.
 The first appearance Coke
was in a feature film and
sprite has launched.
 In the same year, Pepsi
starts selling Pepsi in cans.
 While Pepsi rebranded to try
to keep up.
 At the same year, pictures of
vice- president Richard M.
Nixon and Soviet Premier
Khrushchev sipping Pepsi at
the kiosk at the Moscow
make global headlines.
 Pepsi launches the
campaign “Come Alive!
You’re in the Pepsi
Generation.”

21. Coca- Cola Pepsi
 In 1965, Coke sponsors the
first television special, “ A
Charlie Brown Christmas.”
 Coke launches a new red
and white look. Coke
launches a new slogan “It’s
the Real Thing.”
 Pepsi begins full- scale
commercial distribution of
canned soda and merges
with the salty snack
company Frito Lay, Inc.
forming PepsiCo, Inc.
 New packaging of Pepsi a
bold red white and blue with
the slogan “You’ve got a lot
to live, Pepsi’s got a lot to
give.” Mountain Dew
changes its slogan to “Get
That Barefoot Feeling
Drinking Mountain Dew.”

22. Are the Cola Wars finally over-
 Many investors believe that cola war is still going
strong but that’s where they are wrong.
 Sure, the TV commercial designed to show
that Pepsi Max tastes better than Coke Zero
rather smack of the patent competition in the
1980s and 1990s. But in reality, Pepsi surrendered
the war was lost.

23. Cont…
 Yet in comes Indra Nooyi, PepsiCo’s CEO as of
2006, and the game completely changes.
 A former management consultant, she decided not
to duke it out directly with Coke. Instead, she’s
trying to redefine the playing field.

25. Who won the cola war ???
 In 1996, Pepsi had officially
lost the Cola War.
 As Pepsi's profits trailed
Coca Cola's by 47 percent,
the magazine declared that
the brand had officially lost
the war.
 The Cola Wars had finally
declared a winner i.e. Coca-
Cola.