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Life of Pepsi and its journey
- 3. LOGO OVER THE YEARS Slogan – The Original Pure Food Drink
- 4. The logo showed support to America’s efforts in World War 2 through the combination of red and white.
- 5. • The word ‘Cola’ was dropped from the logo in 1960 • Pepsi’s domination in the Global Soft Drinks’ market
- 6. Minimalist Logo Design to convey a neat and clear image.
- 8. In 1998, Pepsi celebrated its 100th anniversary and a new logo was created to give it a ‘refreshing look’.
- 10. Dark Blue conveys the idea of coolness. Golden symbolize s balance and energy.
- 14. Early in the 20th century, major advancements in the soft drink industry made bottling a viable alternative to fountain drinks. In 1905, Pepsi-Cola was made available in bottles
- 16. In 1908, famous racecar driver, Barney Oldfield became the first celebrity endorser for Pepsi-Cola.
- 17. By the end of World War I, the Pepsi- Cola Company was in dire financial straights. The conditions were made worse by an unstable sugar market. By 1923, the Pepsi-Cola Company was bankrupt.
- 18. Roy Megargel, a wall street financier, headed a group of investors that purchased the Pepsi-Cola trademark and formula from the bankruptcy
- 19. • By 1929, there was a glimmer of hope within the pepsi-cola company. • In the same year the stock market crashed and the country plunged into great depression • Again, the pepsi-cola was bankrupt
- 20. • Charles Guth, the president of loft candies came for the survival of Pepsi- Cola. Aware that Pepsi-Cola was bankrupt, Guth made an agreement with Megargel to buy the Pepsi-Cola trademark and formula. In August of 1931, Guth formed a new Pepsi-Cola Company, and replaced Coca-Cola in all the Loft stores.
- 22. • Walter Mack • 1939 • New president of Pepsi – cola • Advertising as the top priority
- 24. • One of the Mack’s big idea • Strength • Pepsi and Pete as the Pepsi- Cola Cops • Sun-Day Comics from 1939 to 1951
- 25. • In 1941, once again Pepsi- Cola disrupted by war. • Government imposed rationing of strategic materials including sugar. • Pepsi- cola bottlers were hit harder than Coca- Cola bottlers. • Rationing rules favoured those in business longer.
- 27. • Alfred Steele became the new president in 1950 • Idea was to reduce the sugar content. • 1955 married Joan Crawford
- 28. • Steele passed in 1959 • Don kendall became the new president in 1963
- 29. • Nikita Khrushchev- Russian Premiere • Sample Pepsi in a trade expo in Moscow
- 30. • New President of the company in 1983. • To regain the focus of Pepsi Advertising the company signed Michael Jackson for its new marketing campaign
- 31. Pepsi free drink coupon 1905-1915 #1
- 32. Pepsi free drink coupon 1905-1915 #2
- 33. 2006
- 34. tennis racket bottle Fragnance interactive vending machines golf club
- 35. • Lost in translation- pepsi • Come alive with pepsi-slogan
- 38. BIZARRE PEPSI FLAVOURS EMBRACING CULTURAL DIVERSITY
- 39. Blue Hawaii • Pineapple-lemon flavored soda • 2008 • Japan
- 40. • A mystery- flavored soda • Halloween – 2015 • Japan Pepsi Ghost
- 41. Japan released ‘Pepsi Dry’, a sharp, “non- sweet” soda in 2011.
- 42. In 2004, the company shelled out $2.3 million to promote the launch of 2 new flavours in Thailand, Pepsi Fire, a cinnamon- spiced soda and Pepsi Ice, a minty blue drink.
- 43. Japan currently sells Pepsi Mint and Lemon which is a rebranding of its predecessor Pepsi Mojito
- 44. Pepsi Ice Cucumber • 2007 • Japan
- 45. Pepsi Caribbean gold • 2011 • Japan, Finland, Germany and Central Europe
- 46. Pepsi Pink • Tastes like Strawberry Milk • Japan
- 47. • Timed around World Cup • Meant to capture the flavors of Brazil. Pepsi Ginga
- 48. • A Classic Soda • Mexico • Similar to Pepsi Max (U. S.) Pepsi kick
- 49. • A herb- flavoured soda • 2009 • Japan Pepsi Shiso
- 50. • Japanese Flavor • Winter 2012 Pepsi Salty Watermelon
- 51. Pepsi and Yogurt flavor was compared to a less sweet cream soda released in Japan. Pepsi White
- 52. Pepsi Azuki • A seasonal reddish cola • 2009 • Japan
- 53. Baobab In 2010, Pepsi released the yellow seasonal Pepsi Baobab in Japan,.
- 54. Japan
- 55. Russia
- 57. Pepsi Summer Chill – Apple soda (Poland)
- 59. Pepsi Red Spicy ginger (Japan)
- 60. Pepsi Mont Blanc - based on a French chestnut dessert (Japan)
- 61. Pepsi Holiday - (USA and Canada)
- 63. Pepsi Jazz (USA)
- 64. Crystal Pepsi (USA, Canada, Australia and select parts of Europe)
- 65. DISCONTINUED PRODUCTS After extensive test marketing in 1989, Pepsi introduced Mountain Dew Sport the following year. but discontinued it due to low sales in 1991.
- 66. Pepsi introduced Lemon-Lime Slice to compete with 7- Up and Coca- Cola’s Sprite in 1984.
- 67. Pepsi Wild Bunch Summer of 1991 Downside- it came in a three pack In few test markets of US
- 68. Pepsi Natural 2008 Free of artificial flavoring, colorings, preservatives, and sweeteners UK Discontinued in 2010 Poor sales
- 69. Diet Pepsi Jazz- Introduced in 2006 Diet Pepsi Jazz was a diet soda. Pepsi announced it as “The New Sound of Cola” Discontinuing the jazzy new addition in 2009.
- 70. . Pepsi A.M. Released in 1989. A soft drink meant to be consumed during breakfast • Pepsi A.M. was discontinued due to low sales in 1990
- 71. PRINT ADS
- 74. Coke responds by asking Pepsi to come one on one
- 75. FOCUS- picture> text The can is situated at the center of the advertisement. This ad is not full of graphics and texts Blue represents freshness. It is mainly showing that her cheek and her shoulder are skinny. Hat protects the head and the face from the dangers of sun exposure.
- 76. The cat drinks Pepsi. It gets lean
- 78. A lime peeing in a Pepsi can
- 87. COKE PEPSI Diet Coke/Coca-Cola Light Diet Pepsi/ Pepsi Light Caffeine Free Coca Cola Caffeine Free Pepsi Coca – Cola Cherry Pepsi Wild Cherry Minute Maid Tropicana Twister Sprite 7 Up / Mountain Dew Nestea Lipton Kinley Aquafina
Editor's Notes
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