2. Nearly three-quarters of a century ago, two
brothers-in-law shared a dream to create an
innovative ice cream store that would be a
neighborhood gathering place for families.
3. Burton "Burt" Baskin and Irvine "Irv" Robbins
had a mutual love of old-fashioned ice cream
and the desire to provide customers a variety of
flavors made with ingredients of the highest
quality in a fun, inviting atmosphere.
4. They started out in separate ventures
at the advice of Irv’s father.
In 1945, Irv opened
Snowbird Ice Cream in
Glendale, California.
A year later, Burt opened
Burton's Ice Cream Shop in Pasadena, California.
5. It wasn’t until 1953 that the ice cream chain dropped
the separate identities of Snowbird and Burton's and
became Baskin-Robbins.
A local advertising agency, Carson/Roberts,
advised a uniform identity and image
under the name Baskin-Robbins 31 Ice Cream.
6.
7. Baskin-Robbins continued to expand, and by
the mid-1960s,
the company had become an ice cream empire with
more than 400 stores throughout the United States.
In the 1970s the chain went international,
opening stores in Japan, Saudi Arabia,
Korea and Australia.
8. Not everyone likes all our flavors, but each
flavor is someone's favorite."
Irv Robbins