Coca-Cola is a globally recognized carbonated soft drink sold in over 200 countries. It was invented in 1885 by John Pemberton and was first sold in 1886. The Coca-Cola Company owns hundreds of beverage brands worldwide and only produces syrup concentrate, which is sold to franchised bottlers who produce and distribute the final beverages. Coca-Cola has experienced significant growth over the past century and a half, developing popular advertising campaigns and expanding globally to become the largest beverage company in the world.

2. INTRODUCTION
• Coca-cola is a cola (a type of carbonated soft drink)Sold in stores,
restaurants and vending machines. It is produced by The Coca Cola
Company (United States).
• The Coca-Cola Company offer nearly 400 brands in over
200countries or territories, which shows its recognisation.
• The Coca Cola Company (TCCC) only produces concentrate syrup
which is then sold to various bottlers throughout the world who
hold a Coca-Cola franchise.

4. HISTORY
• The first Coca-Cola recipe was invented in Covington, Georgia, by
JOHN STITH PEMBERTON, originally as a coca wine called
“Pemberton’s French Wine Coca in1885.
• Frank M. Robinson, is credited with naming the beverage
“Coca-Cola” as well as designing the trademarked, distinct script,
still used today.
• The first sale were made at Jacob’s pharmacy in Atlanta, Georgia,
on may8, 1886, and for first eight month only 9 drink were sold
each day.
• John Pemberton incorporated in1892 as Coca-Cola Company (the
current corporation).
• In 1894, impressed by the growing demand for Coca-Cola and the
desire to make the beverage portable, Joseph Biedenharn installed
bottling machinery in the rear of his Mississippi soda fountain,
becoming the first to put Coca-Cola in bottles.

5. • The 1980s featured such memorable slogans as
“Coke is It!”, “Catch the Wave” and “Can’t Beat
the Feeling”.
• In 1993, Coca-Cola experimented with computer
animation, and the popular “Always Coca-Cola”
campaign was launched in a series of ads
featuring animated polar bears.
• Each animated ad in the “Always Coca-Cola”
series took 12 weeks to produce from beginning
to end.
• A favorite feature at World of Coca-Cola is the
ability to have your photo taken with the beloved
7′ tall Coca-Cola Polar Bear.

7. • In 2009, the “Open Happiness” campaign was unveiled
globally. The central message of “Open Happiness” is an
invitation to billions around the world to pause, refresh with a
Coca-Cola, and continue to enjoy one of life’s simple
pleasures.

8. COCA-COLA IN INDIA
• Coca-cola, the corporate nourishing global community with the worlds largest
selling soft drink concentrates since 1886, returns to India in 1993 after a gap of 16
years.
• With the acquisitions of major brands in India it went on to be known as The
Hindustan Coca-Cola Beverages Pvt Ltd.
• Hindustan Coca-Cola beverages private limited is a 100%company owned bottler.
• The company has 3 business regions, and operates out of 22locations across India
• Their business model includes manufacturing the beverage, distribution and sales
trade.
• History of coca cola company in India in July 1996 for India company.
• The coca cola got approval from the government of setting up a Coca-cola invested
us $700 millions.
• In July 1997 the holding company got permission forits bottling subsidiaries.
• The company has stepped forward for reaching 300millions soft drinks consumer
through 700000 retail outlets in India.
• Coca cola created employment for 50000 people in India.

9. OTHER PRODUCTS