Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

  • Be the first to comment


  1. 2. <ul><li>The beginning </li></ul><ul><li>Short facts from the beginning till now </li></ul><ul><li>The song </li></ul><ul><li>Coke or cocaïne? </li></ul><ul><li>Coca-Cola and advertising </li></ul>
  2. 3. <ul><li>1886 </li></ul><ul><li>First year the Company sold about 9 glasses a day. </li></ul><ul><li>The first advertisement appears in the ‘Atlanta Journal’ </li></ul><ul><li>Frank Robinson suggest the name Coca Cola and pens the name in Spencerian script which still is used today. </li></ul><ul><li>1887 </li></ul><ul><li>Free drink coupons are distributed to encourage people to try Coca Cola </li></ul><ul><li>1891 </li></ul><ul><li>Coca Cola uses for the first time calendars and outside posters for advertising </li></ul>
  3. 4. <ul><li>1893 </li></ul><ul><li>The Coca Cola trademark is registered in the U.S patern office . </li></ul><ul><li>1894 </li></ul><ul><li>Coca Cola is first put into bottles in Vicksburg, Mississippi, by Joseph Biedenharn </li></ul><ul><li>1895 </li></ul><ul><li>Coca Cola is sold and consumed in every state and territory of the U.S </li></ul>1896 - The Coca Cola Company distributes branded urns en clocks <ul><li>1899 </li></ul><ul><li>Large scale of bottling begins in Chattanooga, Tennessee </li></ul><ul><li>1901 </li></ul><ul><li>The annual advertising budget for Coca Cola surpasses the $100.000 mark for the first time </li></ul>1904 - The first magazine ads for Coca-Cola appears in national consumer publications
  4. 5. <ul><li>1906 </li></ul><ul><li>Cuba, Canada and Panama become the first countries outside the U.S to bottle Coca Cola. </li></ul><ul><li>1912 </li></ul><ul><li>Copycat beverages try to capitalize on the succes of Coca-Cola </li></ul>1909 - Bottles of Coca-Cola are delivered by hors-drawn cariages <ul><li>1911 </li></ul><ul><li>The annual advertising budget for Coca Cola reaches the $1 million </li></ul><ul><li>1916 </li></ul><ul><li>The 6,5 ounce refillable glass contour bottle is introduced to distinguish Coca-Cola from competitors. </li></ul><ul><li>Though pattend in 1915, the contour bottle was introduced to the public in 1916 </li></ul>
  5. 6. <ul><li>1923 </li></ul><ul><li>The Coca-Cola sixpack is introduced , this system was purchased for encouraging people to bring Coca-Cola home. </li></ul><ul><li>1931 </li></ul><ul><li>The Coca-Cola Santa Clause created by Haddon Sundblom, first appears in advertising </li></ul>1925 - The first billboard from Coca-Cola appeared <ul><li>1928 </li></ul><ul><li>The IX Olympic games open in Amsterdam, and Coca-Cola has it’s first Olympics </li></ul><ul><li>1929 </li></ul><ul><li>The bell-shaped glass is adopted as the standard glass for serving Coca-Cola at Soda Fountains. </li></ul><ul><li>1935 </li></ul><ul><li>The first standaridized coin operated vending-machines are introduced </li></ul>
  6. 7. <ul><li>1941 </li></ul><ul><li>The elf-like Sprite is introduced to promote the word ‘Coke’ </li></ul><ul><li>1950 </li></ul><ul><li>Coca-Cola becomes the first-ever product that appears on TIME Magazine </li></ul>1947 - A new sleek look for the Coca-Cola fountain dispenser <ul><li>1958 </li></ul><ul><li>Coca-Cola is a welcome accompaniment to 1950s activities such as bowling, picnics etc. </li></ul><ul><li>1955 </li></ul><ul><li>The first King-size and Family-size bottles are introduced </li></ul>
  7. 8. <ul><li>1960 </li></ul><ul><li>The 12 ounce can is introduced </li></ul>1963 - TaB the company’s first Diet soft drink is introduced <ul><li>1961 </li></ul><ul><li>Sprite is introduced </li></ul><ul><li>1978 </li></ul><ul><li>Coca-Cola comes to China, the first packaged cold drink allowed in the country </li></ul>
  8. 9. <ul><li>1982 </li></ul><ul><li>Diet Coke is introduced </li></ul>1985 -Coca-Cola becomes the first drink appearing in space when an asstronaut tests the ‘Coca-Cola Space Can’ on board of the ‘Space Shuttle Challenger’ <ul><li>1961 </li></ul><ul><li>The Coca-Cola foundation, the company's first philanthropic arm in the U.S is established </li></ul><ul><li>1986 </li></ul><ul><li>Coca-Cola exists 100 years! </li></ul>
  9. 10. <ul><li>1990 </li></ul><ul><li>Coca-Cola is introduced in East Germany </li></ul>1991 - Coca-Cola introduces the first bottles made by partially recycled plastic 1996 - Coca Cola sponsors the Summer Olympic Games in hometown Atlanta. <ul><li>1993 </li></ul><ul><li>The Polar Bear makes his first appearance in an advertisement </li></ul>1998 - Coca-Cola extends its FIFA Partnership with a long term commitment to the Federation Internationale de Football association
  10. 11. 2002 - Coca Cola is one of the main sponsors of ‘American Idol’ <ul><li>2007 </li></ul><ul><li>The Company acquires Energy Drinks inc. </li></ul><ul><li>On May 24 A New WORLD of Coca-Cola opens in Atlanta, Georgia </li></ul><ul><li>2005 </li></ul><ul><li>Coca-Cola introduces the M5S ( The maginificant five bottles ) </li></ul><ul><li>Coca-Cola Zero is introduced </li></ul><ul><li>2008 </li></ul><ul><li>Coca-Cola is a main sponsor of the Presidential campaigns </li></ul>
  11. 12. 1886 - Drink Coca-Cola 1904 - Delicious and Refreshing 1905 - Coca-Cola Revives and Sustains 1906 - The Great National Temperance Beverage 1917 - Three Million a Day 1922 - Thirst Knows No Season 1923 - Enjoy Thirst 1924 - Refresh Yourself 1925 - Six Million a Day 1926 - It Had to Be Good to Get Where It Is 1927 - Pure as Sunlight 1927 - Around the Corner from Everywhere 1929 - The Pause that Refreshes 1932 - Ice Cold Sunshine 1938 - The Best Friend Thirst Ever Had 1939 - Thirst Asks Nothing More 1939 - Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment Think of Ice Cold Coca-Cola 1942 - The Only Thing Like Coca-Cola is Coca-Cola Itself 1948 - Where There's Coke There's Hospitality 1949 - Along the Highway to Anywhere 1952 - What You Want is a Coke 1956 - Coca-Cola... Makes Good Things Taste Better 1957 - Sign of Good Taste 1958 - The Cold, Crisp Taste of Coke 1959 - Be Really Refreshed 1963 - Things Go Better with Coke 1969 - It's the Real Thing 1971 - I'd Like to Buy the World a Coke (part of the &quot;It's the Real Thing&quot; campaign) 1975 - Look Up America 1976 - Coke Adds Life 1979 - Have a Coke and a Smile 1982 - Coke Is It! 1985 - We've Got a Taste for You (for both Coca-Cola & Coca-Cola classic) 1985 - America's Real Choice (for both Coca-Cola & Coca-Cola classic) 1986 - Red, White & You (for Coca-Cola classic) 1986 - Catch the Wave (for Coca-Cola) 1987 - When Coca-Cola is a Part of Your Life, You Can't Beat the Feeling 1988 - You Can't Beat the Feeling 1989 - Official Soft Drink of Summer 1990 - You Can't Beat the Real Thing 1993 - Always Coca-Cola 2000 - Coca-Cola. Enjoy 2001 - Life Tastes Good 2003 - Coca-Cola... Real 2005 - Make It Real 2006 - The Coke Side of Life