Social Media For Nonprofits<br />
What is social media?<br />Platforms and sites that enable users to share content and have conversations online<br />
Nonprofits and Social Media<br />Social media is a low-cost way to connect with the community, volunteers, media, potentia...
Nonprofits and Social Media<br />Meaningful connections through great content<br />Content creation is collective, partici...
Community BridgesSocial Media Platforms<br />
Community Bridges on Facebook<br />World’s biggest social network (500 million)<br />Fastest-growing demographic 35+ years...
Community Bridges Facebook Page<br />Fans view and share content<br />Integration of content including photos, videos<br /...
Community Bridges YouTube Channel<br />Mainstream video publishing platform<br />Potential to create viral content<br />Go...
Community Bridges Website<br />Most important component of online presence<br />Integrates all other social media channels...
Keys ToSocial Media<br />
Keys to Social Media<br />Build mutual relationships<br />Be receptive to feedback<br />See what other nonprofits are doin...
Keys to Social Media<br />Start conversations<br />Participate in discussions<br />Don’t just promote yourself<br />Ask qu...
Keys to Social Media<br />Give up control<br />Empower people to contribute<br />Leverage your supporters’ social networks...
Keys to Social Media<br />Share authentic content<br />Be genuine<br />Trust other voices to tell your story<br />HONESTY<...
Keys to Social Media<br />Determine where you can sustain your presence<br />Plan for content<br />Leave room for spontane...
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Social media for nonprofits

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A brief introduction to social media for nonprofits

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Social media for nonprofits

  1. 1. Social Media For Nonprofits<br />
  2. 2. What is social media?<br />Platforms and sites that enable users to share content and have conversations online<br />
  3. 3. Nonprofits and Social Media<br />Social media is a low-cost way to connect with the community, volunteers, media, potential donors<br />
  4. 4. Nonprofits and Social Media<br />Meaningful connections through great content<br />Content creation is collective, participatory<br />Empower users through two-way communication<br />Focus on relationships, not transactions<br />Tell stories about the organization<br />Leverage several social networks<br />Harness power of word-of-mouth<br />
  5. 5. Community BridgesSocial Media Platforms<br />
  6. 6. Community Bridges on Facebook<br />World’s biggest social network (500 million)<br />Fastest-growing demographic 35+ years old<br />Participatory platform<br />Facebook Pages build loyalty<br />
  7. 7. Community Bridges Facebook Page<br />Fans view and share content<br />Integration of content including photos, videos<br />Organize grassroots, plan events<br />Share stories as wall posts, notes<br />External applications enhance pages<br />
  8. 8. Community Bridges YouTube Channel<br />Mainstream video publishing platform<br />Potential to create viral content<br />Google integration increases search visibility<br />Google checkout integration to drive donations<br />Easy sharing capabilities<br />
  9. 9. Community Bridges Website<br />Most important component of online presence<br />Integrates all other social media channels<br />Provides all relevant information<br />Should be easy to access, navigate<br />
  10. 10. Keys ToSocial Media<br />
  11. 11. Keys to Social Media<br />Build mutual relationships<br />Be receptive to feedback<br />See what other nonprofits are doing<br />LISTENING<br />
  12. 12. Keys to Social Media<br />Start conversations<br />Participate in discussions<br />Don’t just promote yourself<br />Ask questions<br />Engage people<br />Share great content<br />PARTICIPATION<br />
  13. 13. Keys to Social Media<br />Give up control<br />Empower people to contribute<br />Leverage your supporters’ social networks<br />TRUST<br />
  14. 14. Keys to Social Media<br />Share authentic content<br />Be genuine<br />Trust other voices to tell your story<br />HONESTY<br />
  15. 15. Keys to Social Media<br />Determine where you can sustain your presence<br />Plan for content<br />Leave room for spontaneity<br />Measure<br />STRATEGY<br />

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