BLIP is a blogger integration platform to facilitate backlinking and collaboration between bloggers and established news sources. Pitched by Team BLIP at the MediaThon: Hack the News! on November 3, 2014 at PNC Park. MediaThon: Hack the News! was sponsored by the Pennsylvania NewsMedia Association, Calkins Media, Trib Total Media, CivicScience, nRelate, O'Reilly Media, Pittsburgh Tech Council, AT&T and Teeming Media.

1. Blogger Integration Platform
Bridging the divide between local sites / blogs and
traditional media

2. Today’s Challenges
• Traditional News Outlets are faced with the challenge of staying
current in an ever evolving ecosystem:
1. Content is Perceived as having an Editorial Slant
2. There is a market driven need for an ever expanding audience
• Blogs can face a difficulty in three main categories:
1. Establishing Credibility
2. Developing an Audience
3. Monetizing their Content

3. Civic Science-
Varied Audience
• Blog Users spend
more time online
• Blog Users spend
more time on social
media
• Blog Users spend
more time on smart
phones

4. News Media / New Media Partnership
THE PLAN

5. BLIP
• BLIP is an aggregator driven by a dynamic algorithm that will rank
community content from blogs and other new media sources based
on elements such as:
– Volume of Traffic
– Social Presence
– User Feedback
– Specific User Data
• The platform uses this data to present both a trending view of the
blogosphere (agnostic of users preferences) and a customized,
aggregated view of content served for the individual user.

6. Process
• Solicit all local bloggers to complete free sign up for BLIP using
traditional and digital media to promote it.
• Provide bloggers with tracking pixel and instructions to map user
behaviors.
• Monitor User Traffic for 60 days prior to entering ranking system
• Provide blogs with IAB standard banner units to begin receiving ads.
This does not preclude them using other display networks such as
AdSense.
• Partner blogs begin to appear through the algorithm and receive
increased traffic from BLIP
• New Revenue!

8. What our Algorithm does for you?
Readers
– Introduces readers to fresh engaging content.
– Provides multiple viewpoints on singular issues.
Blogs
- Introduces blogs to a new reader audience
- Rewards great content with extended visibility and revenue
opportunities.
News Media
- Protects market share by incentivizing content creators to do
business with news media organizations.
- Protects market share by providing users with an array of quality
content.

9. Trending Blogs
• Blog 1
• Blog 2
• Blog 3
Your News Feed
• Article 1
• Article 2
• Article 3
User Interaction

10. How are we different?
• Other aggregation sites, like www.pghbloggers.org ,organize blogs
based on subject but there is no focus on tailoring content to the user.
BLIP piggybacks on news media websites’ large user base to deliver
both the best of the local blogosphere and the best customized
content for the user.
• Rather than work with a select list of bloggers we have created an
open source platform that any blogger can adopt to extend their
audience and generate new revenue.
We are all in the content business. The barrier to entry is lower
then ever before and more competitors are entering the field every
day. With Blip, news media companies can become the source for
all local independent content.