2. •Social interaction as a
superset beyond
social communication
•Web 2.0 Platform that
allows users to create,
to publish and share
content.
•User centred
interactive information
sharing design and
collaboration
What is social media?
Social media includes web-based and mobile technologies used to turn
communication into interactive dialogue
3. Wikis
Forms of Social Media
Facebook
Twitter
LinkedIn
Google+
Flickr
Photobucket
You Tube
Digg Delicious
Reddit
Stumble Upon
WordPress
Slideshare.net
Scribd
Wikipedia
4. Cheap
advertising
Advantages in
Business
lowering
recruitment
costs
Unbiased
customer
reviews
Lowering
Product design
and marketing
costs
Increase in
sales
5. Builing
recognizion
How to promote a business using social media
Laying the
ground work
Attractiong
followers
Initial stage Revenue
Keeping Track
Growth
6. Analytics used in Social media Marketing
Demographic
Analysis
Sentiment Analysis Big Data
Social brand
audit
Analytics
Framework
Online reputation
management
Social command
cente
Social contact
centre
7. facebook
63%
YouTube
20%
Twitter
2%
Other
Market share
15% 0%
Market Share of
different social
Media companies
8. Scope I
Boom in conent aggregation
Scope II
New social media buzzwords
Scope III
Specific social media for
specialized topic like job,
friendship, chat etc. thus
making it more portable
Scope IV
Improvement in user interfac
e experience
Future scope
9. Privacy
Once a message is sent
using social media it may
be irreversibly public.
The Personal Information
Protection Act does not
cover content posted on
off shore sites
All agencies should have
a statement regarding
data storage and privacy
on social media profile to
indemnify the agency
against breaches of the
PIP act when collecting
records of social media
Copyright
Some sites sate in their
terms of usage that
content remains the
intellectual property of
individual or entity that
posts the content –
Facebook and Twitter
Other sites assert
copyright over content
posted on their platform –
need to verify copyright
remains with the crown
Social media concerns
