Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Ecosystem


Published on

Social media ecosystem is a big picture of concepts and models about social media.

Published in: Business, Technology

Social Media Ecosystem

  1. 1. BARCAMPSAIGON Social media ecosystem Created by haile
  2. 2. BARCAMPSAIGON BARCAMPSAIGON Outline • What is the social media? • Ecosystem of social media • Social media trend
  3. 3. BARCAMPSAIGON BARCAMPSAIGON What is the social media? • Social media is content created by people using highly accessible and scalable publishing technologies. • A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like, social news sites like Digg or Reddit, and other sites that are centered on user interaction. • An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures. • Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. • Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. • Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. cms/glossary.html • Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc) • Social Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needs. [Axel Schultze]
  4. 4. CONFUSED
  6. 6. BARCAMPSAIGON BARCAMPSAIGON Social Media Ecosystem Political, Economic, Inactivities rain air Social, Technology factors Spectators Social Media Joiners Ecosystem Lifestyle, Culture, Psychographic factors Collectors Critics Creators * Le and Bernoff, 2008
  7. 7. BARCAMPSAIGON The differences • # members – Geographic – Demographic – Psychographic • # social media networks Structure Color/Style – Objectives – Features – Capacity Volume
  8. 8. BARCAMPSAIGON BARCAMPSAIGON Social media trend Social Canal Social network A network B API platform
  9. 9. BARCAMPSAIGON Social media trend • The power of a social media depended by the number of “cannel” • Facebook, twitter, google have competitive advantage
  10. 10. SOCIAL MEDIA CHANNEL Hai Le Marketing Executive of SIFEIU Email: Twitter: leminhhai Facebook: