If you are not convinced that social media is right for your business, you will be after viewing this presentation. With statistics on Internet usage and user behavior, your mind will be changed.

1. Project Socialize, LLC
2010
© Copyright 2010
“Social Media puts the “public” into PR and the “market”
into marketing.”
~ Chris Brogan

2. ž Social media are the social aspects of the web 2.0
applications: participation, openness, conversation,
community and connectedness. ~SpannerWorks,
2007
ž Social media are platforms for interaction and
relationships, not content and ads. ~Mashable, 2008
ž The online forms of communicating to the
masses, which include:
ž Blogs
ž Microblogs
ž social networking sites
ž Podcasts ~PC Mag
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4. ž Blogs – websites that contain entries/articles in
reverse chronological order
ž Microblogs – websites that contain brief entries
focused on daily activities
ž Social networking sites - the informal
development of contacts or exchanging of
information with others online
ž Podcasts - An audio broadcast that has been
converted to an MP3 file or other audio file
format for playback in a digital music player.(3)
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5. Additional platforms:
ž Social bookmarking - Ranking a website by
users who like the content rather than by the
total number of links to the site.(4)
ž Social aggregators – Websites that pull
together information from multiple social
media platforms into a single location, or
helps a user consolidate multiple social
networking profiles into one profile.(5)
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7. ž Awareness of Twitter has exploded from 5% of Americans
12+ in 2008 to 87% in 2010
ž Facebook's awareness is 88%
ž 7% of Americans (17 million persons) actively use Twitter
ž 41% of Americans maintain a profile page on Facebook.
ž Nearly two-thirds of active Twitter users access social
networking sites using a mobile phone
ž 51% of active Twitter users follow companies, brands or
products on social networks

8. ž Changes in customer buying behavior.
ž Increased word-of-mouth marketing.

9. Create a
Strategy
Determine
Target Sites
Develop a
Network
Maintain a
Presence
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10. ž Successful use of social media:
¡ Incorporate into your marketing plan,
¡ Educate yourself and staff,
¡ Allocate time to listen – engage – maintain,
¡ Measure your results,
¡ Have fun!

15. ARE YOU?

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Nikki J. Means, CEO
Project Socialize
Phone: 513-779-2444
Email: info@ProjectSocialize.com
Website: http://ProjectSocialize.com
Twitter: @ProjectSocializ
Facebook: @ProjectSocialize
YouTube:
https://www.youtube.com/channel/UCvv_Ul9cpKVl1lR4VyxBu-g