The document discusses social media and its role in connecting people worldwide through sharing interests, knowledge, culture, politics, and more using online tools. It defines social media as web-based platforms that allow users to communicate and share information over the internet. Examples of popular social networking sites are given, along with descriptions of social networks, Web 2.0, user-generated content, and how social media influences business.

10. Facebook vs Ning Facebook Ning Customization Allows limited custom elements. Allows pictures, videos and pools such as YouTube and Flicker applications. Allows full site customization, including color, theme, elements and domain. Allows pictures, videos and pools such as YouTube and Flicker integration Security Enables admin ability to moderate comments, discussions but public membership. Enables admin approval, disapproval, and the ability to moderate membership, comments, discussions, etc. Membership Anyone with a facebook account can have membership. Over 200 million people. Approval from admin can be required for membership access. Mass user and delete possible. Information Available to all of facebook. Not crawled by Google. All internally contained, access granted only to membership. Not crawled by Google

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