nugg.ad is a European company founded in 2006 that provides smart data and audience targeting technologies. It has numerous offices across Europe and is the largest targeting platform and leader in branding and data management technologies in Europe. nugg.ad uses machine learning algorithms to analyze large amounts of data and make predictions about audiences that help advertisers precisely target consumers. It provides customized data and audience solutions to publishers, sales houses, and advertisers.

2. EUROPE‘S AUDIENCE EXPERTS.
WHY SMART DATA MAKES THE DIFFERENCE.

3. • Founded in 2006 in Berlin
• Europe’s largest targeting platform, leading branding and smart data management
technology
• nugg.ad is a company of Deutsche Post DHL since 2010
• Many offices across Europe (Berlin, Copenhagen, Paris,
Hamburg, Milano, Warsaw, Oslo, Stockholm etc.)
ABOUT nugg.ad – EUROPE‘S AUDIENCE EXPERTS

4. OVERVIEW: WHY MORE & MORE
PUBLISHERS / SALES HOUSES USE nugg.ad:

5. OVERVIEW: WHY MORE & MORE
PUBLISHERS / SALES HOUSES USE nugg.ad:

6. WHAT‘S THE DIFFERENCE BETWEEN
nugg.ad & OTHER AUDIENCE TARGETING /
DATA MANAGEMENT PROVIDERS ?

7. LOW REACH OUTDATED INFORMATION ONLY BEHAVIOURAL /
CONTEXTUAL DATA
PROBLEMS WITH CLASSICAL TARGETING
& DATA MANAGEMENT SYSTEMS:

8. NUMEROUS EFFECTS:
– Users feel traced by products
which they already bought
– Missing reach for effective
digital branding
– Essential target group information is
not available & online data „silos“
LOW REACH OUTDATED INFORMATION ONLY BEHAVIOURAL /
CONTEXTUAL DATA
PROBLEMS WITH CLASSICAL TARGETING
& DATA MANAGEMENT SYSTEMS:

9. SMART AUDIENCE
EXTENSION
CONSTANTLY UPDATED
VARIABLES
BROAD RANGE OF
RELEVANT TARGET
GROUPS
HOW nugg.ad‘s SMART TECHNOLOGY HELPS:
LOW REACH OUTDATED INFORMATION ONLY BEHAVIOURAL /
CONTEXTUAL DATA

10. TRUE REAL-TIME TECHNOLOGY.
Unlike classical targeting & DMP providers, nugg.ad applies
highly scalable machine learning algorithms to data and can
therefore predict and derive relevant audience information.
1.000.000
PREDICTED DATA POINTS
PER SEC.
40.000.000.000
PREDICTIONS
PER MONTH

11. nugg.ad PREDICTIVE TARGETING METHODOLOGY
nugg.ad uses data from users‘ surfing behaviour incorporated with
survey data and, if appropriate, external data sources. Statistical
models & smart algorithms enable us to deliver online / mobile
advertising to specific target groups.

12. BEHAVIOURAL DATA
INTENT DATA
PANEL DATA
CRM DATA
PREDICTIONS
LOGIN DATA
DISPLAY & VIDEO
MOBILE
OFFLINE MEDIA
IP TV
PROGRAMMATIC HUBS
ADVERTISER / OWNED MEDIA
nugg.ad PREDICTIVE TARGETING METHODOLOGY
nugg.ad‘s smart technology is capable of combining various
audience segments in a privacy friendly manner and making
them available on various platforms.

13. nugg.ad PROVIDES BROAD CONNECTIVITY.
With extremely flexible APIs, nugg.ad can connect with almost all
platforms (adservers, analytics, DSP/SSPs etc.) and even switch over night.
Multiple destinations per impression are possible (e.g. video, mobile,
analytics etc.). nugg.ad is also compatible with other first-party data
sources such as CRM-systems.
VIDEO
DISPLAY
MOBILE
PROGRAMMATIC / RTB
OFFLINE / CROSSMEDIA
CMS OR
SHOP SYSTEM
WEB ANALYTICS

14. REACH
Awareness Interest/
Consideration Desire
Sociodemo-
graphic data &
branding
segments,
milieus
Product
interests /
consumer
behaviour
Intent data /
identified purchase
intention
Action
modelling
potential buyers
nugg.ad AUDIENCE SOLUTION COVERS
ALL ADVERTISING CAMPAIGN GOALS

15. TARGET GROUPS POWERED BY SMART DATA:
LARGE RANGE OF AUDIENCES AVAILABLE
Socio-demographics
– Age
– Gender
– Income
– Education level
– ...
Consumer behaviour/attitudes:
– Planning to move
– Shopping preferences
– Product preferences
– Planning to buy a car
– ...
Product interests
– Beauty / Care
– Consumer electronics
– Investment / Funds
– Fashion
– ...
Affinities
Specific market research typologies
Intent Data Predictions
...
COMBINABLESEGMENTS

16. TARGET GROUPS POWERED BY SMART DATA:
CONNECTING TV & ONLINE DATA
ONLINE / TV Optimisation
Increment Approach Supplement Approach
EXTENDED REACH
MULTIPLYING
EFFECTS
EXAMPLE
X-CROSS:
&
Nominee 2014

17. TARGET GROUPS POWERED BY SMART DATA:
CUSTOMISED ADVERTISER TARGET GROUPS
Target group measure-ment
on brand website
Target Group:
Product A
Target Group
Product B
Website
visitors
Potential
buyers
... ...
 Using the advertiser‘s own data for product specific Brand Audience Targeting
Brand Audience Targeting
on publisher websites

18. TARGET GROUPS POWERED BY SMART DATA:
CUSTOMISED SALES HOUSE TARGET GROUPS
DECISION MAKERS TARGETING BUYING PHASE TARGETING

19. TARGET GROUPS POWERED BY SMART DATA:
SPECIFIC MARKET RESEARCH TYPOLOGIES
Digital Sinus Milieus®

20. TARGET GROUPS POWERED BY SMART DATA:
LARGE RANGE OF AVAILABLE AUDIENCES
Socio-demographics
– Age
– Gender
– Income
– Education level
– ...
Consumer behaviour/attitudes:
– Planning to move
– Shopping preferences
– Product preferences
– Planning to buy a car
– ...
Product interests
– Beauty / Care
– Consumer electronics
– Investment / Funds
– Fashion
– ...
Affinities
Specific market research typologies
Intent Data Predictions
...
COMBINABLESEGMENTS
Business
Decision
Makers
Intent to buy
a car +
income:
3.000-
4.000 EUR
Shopping preference:
supermarket
Gender: male
Age: 30-39 years
Interested in
consumer electronics
+ Household size 2 and
more
Socio-ecological
milieu
+ Geo-Targeting
Hot Spots e.g.:
Luxury Shoppers
Car Buyers
Health/Fitness
...
....
COUNTLESS POSSIBLE TARGET GROUP
DEFINITIONS POWERED BY SMART DATA

21. 1. choose
3rd party
provider
Please check http://s.nugg.ad/demo for more
details!
2. choose
media
inventory
3. select
your
individual
audience
4. select
campaign
duration
5. get
reach
potential
INCLUDING A UNIQUE TOOL FOR
SMART AUDIENCE FORECASTING

22. DATA MANAGEMENT PLATFORM &
DATA EXCHANGE

23. Online publisher
Internal
data providers
Internal
data consumers
nugg.ad
DMP
Internal usage of
data assets
DATA MANAGEMENT PLATFORM &
DATA EXCHANGE

24. Online publisher
Internal
data providers
Internal
data consumers
External
data consumers
External
data providers
nugg.ad
DMP
External
monetization of
data assets
Internal usage of
data assets
Buying additional
data
nugg.ad Data Exchange
DATA MANAGEMENT PLATFORM &
DATA EXCHANGE

25. DATA MANAGEMENT DATA EXCHANGE
• Individual internal setup of:
• Data Provider
• Data Consumer
• Billing based on media sales CPMs
• Billing & clearing by client
• Data collection and distribution,
across several clients
• Billing based on the utilized data
(Data-CPM) or CPM Cookies
• Billing & clearing by nugg.ad
TWO APPROACHES FOR CLIENTS.

26. HOW TO ACHIEVE THE NEXT LEVEL OF
DATA PROTECTION & SECURITY?

27.  Smart data instead of
excessive collection
 Pseudonymous data
instead of personal data
 Certified solutions
A FUTURE-PROOF PRIVACY APPROACH
BASED ON PSEUDONYMOUS DATA

28. BRANDING SOLUTIONS: BRAND METRICS /
KPIs, OPTIMISATION & INSIGHTS.

29. • Measurement of brand awareness,
affinity, purchase intention or
individual brand image parameters
and automated optimisation
• Improved advertising exposure
with Contact Class Optimisation
• Detailed insights and
reports on target groups
• TV relevant reach and GRP booking
mechanisms with the nugg.ad
Open Targeting PlatformTM
BRANDING SOLUTIONS:
THE “MENTAL CLICK“

30. MORE SUCCESS STORIES: www.nugg.ad/casestudies
Brand Awareness
+ 50%
Growth in Sales
+ 200%
Brand Awareness
+ 41%
Purchase Intention
+ 48%
Target Group Share
+ 92%
Target Group Share
+ 129%
Brand Awareness
+ 73%
Purchase Intention
+ 245%
Brand Awareness
+ 35%
Willingness to Donate
+ 20%
Purchase Intention
+ 84%
Brand Awareness
+ 50%
NUMEROUS BRANDING CASE STUDIES WITH nugg.ad
MANY MAJOR ADVERTISERS MEASURE &
INCREASE THEIR BRAND IMPACT WITH US.

31. Which target group
is addressed?
How often?
With which
impact?
MORE TRANSPARENCY WITH REAL-TIME
BRAND CAMPAIGN MONITORING

32. CAMPAIGN DATA
RESULTS: CAMPAIGN IMPACT
AD EXPOSURE
TARGET GROUP INSIGHTS
MORE TRANSPARENCY WITH REAL-TIME
BRAND CAMPAIGN MONITORING

33.  Broad range of advanced audience typologies based on various data
sources, tailored targeting products / audience typologies
 Customised data management & data exchange solutions
 Perfect combination of high reach and precision
 Maximum data security and certified data protection
 Real-time technology: integrated optimisation &
market research also for brand advertising campaigns
OVERVIEW: HOW nugg.ad SMART DATA TECHNOLOGY PROVIDES
MORE VALUE THAN CLASSICAL DMPS

34. WE SUPPORT OUR CLIENTS WITH
A TOTAL PACKAGE OF:
 State-of-the-art technology
 Business development & ongoing consulting
 Product workshops, product & sales training
 Comprehensive advice and support for technical
implementation and campaign management

35. WHAT OUR CLIENTS SAY.
“When we started in 2012 we had advertisers like Criteo, Zalando
etc. After integrating with nugg.ad, our client portfolio changed
and one year later we are serving premium programmatic ads to
Renault, L’Oreal and other premium brands”
Gilles Guillou,
COO of French Premium
Publisher Network
La Place Media
“We started our successful cooperation
with nugg.ad five years ago. We are highly satisfied
with running targeted campaigns with them as our partner, including
the use of their Mobile Solutions. Through our partnership
with nugg.ad, we have experienced an
entirely positive revenue uplift.”
Christian Griesbach,
General Manager Digital Marketing,
Axel Springer Media Impact

36. nugg.ad EXEMPLARY CLIENTS & PARTNERS (1/2)

37. nugg.ad EXEMPLARY CLIENTS & PARTNERS (2/2)

38. nugg.ad IN THE DIGITAL ECOSYSTEM

39. 1,000,000
max. analysed data
points per second
40 Bn.
predictions per month
EUROPE‘S
AUDIENCE
EXPERTS
twitter.com/nuggad
facebook.com/nuggad
linkedin.com
www.nugg.ad
THANKS A
LOT FOR YOUR
ATTENTION!

40. THANK YOU