This document discusses using NFC and BLE technologies to enhance the in-store shopping experience. It introduces Think&GoNFC, a company with expertise in proximity technologies that has created dynamic NFC screen solutions. The screens allow information like product details, coupons, and tickets to be transmitted bi-directionally between the screen and NFC phones. This enables a more interactive shopping experience compared to traditional signage. Think&GoNFC has also developed a platform for merchants to distribute digital content and offers to customers' phones and cards via NFC screens.