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Intro to Neo4j and
Graph Databases
Neo4j Webinar March 2016
ABOUT ME
• William Lyon
• Developer Relations Engineer @neo4j
• http://neo4j.com/developer
will@neo4j.com
@lyonwj
Agenda
• What is a graph [database]?
• Use cases - why graphs?
• Neo4j product overview
• Labeled property graph data model
• Cypher query language
• RDBMS to graph
• Resources
• Questions?
Chart
Chart Graph
A Graph Is Connected Data
ROAD
TRAFFIC
LIGHTS
A Graph Is Connected Data
HAS
AVAILABLE
A Graph Is Connected Data
HOTEL
ROOMS
AVAILABLE
KNOWS
KNOWS
KNOWS
WORKS_AT
WORKS_AT
WORKS_AT
COMPANY
STANFORD
STUDIED_AT
KNOWS
NEO
COLUMBIA
A Graph Is Connected Data
STUDIED_AT
STU
D
IED
_AT
STUDIED_AT
A Graph Is Connected Data
Use of Graphs has created some of the most successful companies in the world
C
34,3%B
38,4%A
3,3%
D
3,8%
1,8%
1,8%
1,8%
1,8%
1,8%
E
8,1%
F
3,9%
Finance Social networks RetailHR &
Recruiting
Manufacturing
& Logistics
Health Care Telco
Today we see graph-projects in virtually every industry
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
GRAPH THINKING:
Real Time Recommendations
VIEWED
VIEWED
BOUGHT
VIEWED
BOUGHT
BOUGHT
BOUGHT
BOUGHT
“As the current market leader in graph databases,
and with enterprise features for scalability and
availability, Neo4j is the right choice to meet our
demands.” Marcos Wada
Software Developer, Walmart
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
GRAPH THINKING:
Master Data Management
MANAGES
MANAGES
LEADS
REGION
M
ANAG
ES
MANAGES
REGION
LEADS
LEADS
COLLABORATES
Neo4j is the heart of Cisco HMP: used for governance
and single source of truth and a one-stop shop for all
of Cisco’s hierarchies.
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
GRAPH THINKING:
Fraud Detection
O
PENED_ACCO
UNT
HAS
IS_ISSUED
HAS
LIVES
LIVES
IS_ISSUED
OPENED_ACCOUNT
“Graph databases offer new methods of uncovering
fraud rings and other sophisticated scams with a
high-level of accuracy, and are capable of stopping
advanced fraud scenarios in real-time.”
Gorka Sadowski
Cyber Security Expert
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
GRAPH THINKING:
Graph Based Search
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
PUBLISH
INCLUDE
INCLUDE
CREATE
CAPTURE
IN
IN
SOURCE
USES
USES
IN
IN
USES
SOURCE
SOURCE
Uses Neo4j to manage the digital assets inside of its next
generation in-flight entertainment system.
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
BROWSES
CONNECTS
BRIDGES
ROUTES
POWERS
ROUTES
POWERS
POWERS
HOSTS
QUERIES
GRAPH THINKING:
Network & IT-Operations
Uses Neo4j for network topology analysis
for big telco service providers
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
GRAPH THINKING:
Identity And Access Management
NEO4j USE CASES
Real Time Recommendations
Master Data Management
Fraud Detection
Identity & Access Management
Graph Based Search
Network & IT-Operations
TRUSTS
TRUSTS
ID
ID
AUTHENTICATES
AUTHENTICATES
O
W
NS
OWNS
CAN_READ
A way of representing data
DATA DATA
Relational Database
A way of representing data
Graph
DatabaseRelational Database
A way of representing data
Good for:
• Well-understood data structures that
don’t change too frequently
• Known problems involving discrete parts
of the data, or minimal connectivity
Good for:
• Dynamic systems: where the data
topology is difficult to predict
• Dynamic requirements: 

the evolve with the business
• Problems where the relationships in
data contribute meaning & value
THE PROPERTY GRAPH
DATA MODEL
Ann DanLoves
Ann Loves Dan
Ann Loves Dan
LOVES
RELATIONSHIPNODE NODE
Relationships are Directional
LOVES
LOVES
RELATIONSHIPSNODE NODE
Detailed Property Graph
name: “Ann”
born: May 29, 1970
twitter: “@ann”
name: “Dan”
born: Dec 5, 1975
brand: “Volvo”
model: “V70”
LOVES
LOVES
LIVES WITH
OW
NS
DRIVES DRIVESsince: Jan 10, 2011
since:

Jan 10, 2011
OW
NS
name: “Ann”
born: May 29, 1970
twitter: “@ann”
name: “Dan”
born: Dec 5, 1975
brand: “Volvo”
model: “V70”
LOVES
LOVES
LIVES WITH
DRIVES DRIVESsince: Jan 10, 2011
since:

Jan 10, 2011
:Person :Person
:Car
:Vehicle
Labeled Property Graph
Mapping to Languages
VERB
VERB
VERB
VERB
VERB VERBadverb adverb
:Noun :Noun
:Noun
adjective
adjective
adjective
adjective
adjective
adjective
adjective
Property Graph Model Components
Nodes
• The objects in the graph
• Can have name-value properties
• Can be labeled
Relationships
• Relate nodes by type and
direction
• Can have name-value properties
CAR
DRIVES
name: “Dan”
born: May 29, 1970
twitter: “@dan”
name: “Ann”
born: Dec 5, 1975
since: 

Jan 10, 2011
brand: “Volvo”
model: “V70”
LOVES
LOVES
LIVES WITH
OW
NS
PERSON PERSON
WHY GRAPHS?
Intuitivness
Speed
Agility
Intuitiveness
Speed
Agility
Intuitiveness
Intuitivness
Speed
Agility
Relational Versus Graph Models
Relational Model Graph Model
KNOWS
KNOWS
KNOWS
ANDREAS
TOBIAS
MICA
DELIA
Person FriendPerson-Friend
ANDREAS
DELIA
TOBIAS
MICA
Index free adjacency
Speed
“We found Neo4j to be literally thousands of times faster
than our prior MySQL solution, with queries that require
10-100 times less code. Today, Neo4j provides eBay with
functionality that was previously impossible.”
- Volker Pacher, Senior Developer
“Minutes to milliseconds” performance
Queries up to 1000x faster than RDBMS or other NoSQL
Intuitivness
Speed
Agility
A Naturally Adaptive Model
A Query Language Designed
for Connectedness
+
=Agility
CYPHER
SQL for graphs
(Very) Brief Cypher Tutorial
Creating the Data
CREATE (:Person { name:“Ann”} ) - [:LOVES]-> (:Person { name:“Dan”} )
LOVES
LABEL PROPERTY
NODE NODE
LABEL PROPERTY
Representing Bi-Directionality
FB_FRIENDS
MATCH (:Person { name:“Ann”} ) - [:FB_FRIENDS] -> (:Person { name:“Dan”} )
MATCH (:Person { name:“Ann”} ) - [:FB_FRIENDS] - (:Person { name:“Dan”} )
Cypher
Typical Complex SQL Join The Same Query using Cypher
MATCH (boss)-[:MANAGES*0..3]->(sub),
(sub)-[:MANAGES*1..3]->(report)
WHERE boss.name = “John Doe”
RETURN sub.name AS Subordinate, 

count(report) AS Total
Project Impact
Less time writing queries
• More time understanding the answers
• Leaving time to ask the next question
Less time debugging queries:
• More time writing the next piece of code
• Improved quality of overall code base
Code that’s easier to read:
• Faster ramp-up for new project members
• Improved maintainability & troubleshooting
http://www.opencypher.org/
Neo4j
Graph Database
• Property graph data model
• Nodes and relationships
• Native graph processing
• (open)Cypher query language
neo4j.com
Neo4j – Key Product Features
Native Graph Storage

Ensures data consistency and
performance
Native Graph Processing

Millions of hops per second, in real time
“Whiteboard Friendly” Data Modeling

Model data as it naturally occurs
High Data Integrity

Fully ACID transactions
Powerful, Expressive Query Language

Requires 10x to 100x less code than SQL
Scalability and High Availability

Vertical and horizontal scaling optimized
for graphs
Built-in ETL

Seamless import from other databases
Integration

Drivers and APIs for popular languages
MATCH

(A)
How do you use Neo4j?
CREATE MODEL
+
LOAD DATA QUERY DATA
How do you use Neo4j?
How do you use Neo4j?
Language Drivers
Language Drivers
Native Server-Side Extensions
Architectural Options
Data	Storage	and	
Business	Rules	Execu5on	
Data	Mining		
and	Aggrega5on	
Applica'on	
Graph	Database	Cluster	
Neo4j	 Neo4j	 Neo4j	
Ad	Hoc	
Analysis	
Bulk	Analy'c	
Infrastructure	
Hadoop,	EDW			…	
Data	
Scien'st	
End	User	
Databases	
Rela5onal	
NoSQL	
Hadoop
SQL
Day in the Life of a RDBMS Developer
• Complex to model and store relationships
• Performance degrades with increases in data
• Queries get long and complex
• Maintenance is painful
SQL Pains
• Easy to model and store relationships
• Performance of relationship traversal remains constant with
growth in data size
• Queries are shortened and more readable
• Adding additional properties and relationships can be done on
the fly - no migrations
Graph Gains
FROM RDBMS TO GRAPHS
Northwind
Northwind - the canonical RDBMS Example
( )-[:TO]->(Graph)
( )-[:IS_BETTER_AS]->(Graph)
Starting with the ER Diagram
Locate the Foreign Keys
Drop the Foreign Keys
Find the JOIN Tables
(Simple) JOIN Tables Become Relationships
Attributed JOIN Tables -> Relationships with Properties
Querying a Subset Today
As a Graph
QUERYING THE GRAPH
using openCypher
Property Graph Model
CREATE	(:Employee{	firstName:“Steven”}	)	-[:REPORTS_TO]->	(:Employee{	firstName:“Andrew”}	)		
REPORTS_TO
Steven	 Andrew	
LABEL	 PROPERTY	
NODE	 NODE	
LABEL	 PROPERTY
Who do people report to?
MATCH
(e:Employee)<-[:REPORTS_TO]-(sub:Employee)
RETURN
*
Who do people report to?
Who do people report to?
MATCH
(e:Employee)<-[:REPORTS_TO]-(sub:Employee)
RETURN
e.employeeID AS managerID,
e.firstName AS managerName,
sub.employeeID AS employeeID,
sub.firstName AS employeeName;
Who do people report to?
Who does Robert report to?
MATCH
p=(e:Employee)<-[:REPORTS_TO]-(sub:Employee)
WHERE
sub.firstName = ‘Robert’
RETURN
p
Who does Robert report to?
What is Robert’s reporting chain?
MATCH
p=(e:Employee)<-[:REPORTS_TO*]-(sub:Employee)
WHERE
sub.firstName = ‘Robert’
RETURN
p
What is Robert’s reporting chain?
Who’s the Big Boss?
MATCH
(e:Employee)
WHERE
NOT (e)-[:REPORTS_TO]->()
RETURN
e.firstName as bigBoss
Who’s the Big Boss?
Product Cross-Selling
MATCH
(choc:Product {productName: 'Chocolade'})
<-[:INCLUDES]-(:Order)<-[:SOLD]-(employee),
(employee)-[:SOLD]->(o2)-[:INCLUDES]->(other:Product)
RETURN
employee.firstName,
other.productName,
COUNT(DISTINCT o2) as count
ORDER BY
count DESC
LIMIT 5;
Product Cross-Selling
LOADING OUR DATA
CSV
CSV files for Northwind
3 Steps to Creating the Graph
IMPORT NODES CREATE INDEXES IMPORT RELATIONSHIPS
Importing Nodes
// Create customers
USING PERIODIC COMMIT
LOAD CSV WITH HEADERS FROM "https://
raw.githubusercontent.com/neo4j-contrib/developer-resources/
gh-pages/data/northwind/customers.csv" AS row
CREATE (:Customer {companyName: row.CompanyName, customerID:
row.CustomerID, fax: row.Fax, phone: row.Phone});
// Create products
USING PERIODIC COMMIT
LOAD CSV WITH HEADERS FROM "https://
raw.githubusercontent.com/neo4j-contrib/developer-resources/
gh-pages/data/northwind/products.csv" AS row
CREATE (:Product {productName: row.ProductName, productID:
row.ProductID, unitPrice: toFloat(row.UnitPrice)});
:play northward graph
High Performance LOADing
neo4j-import
4.58 million things

and their relationships…

Loads in 100 seconds!
POWERING AN APP
Simple App
Simple Python Code
Simple Python Code
Simple Python Code
Simple Python Code
Resources
neo4j.com/download
Simple App
http://network.graphdemos.com/
neo4j.com/developer
There Are Lots of Ways to Easily Learn Neo4j
graphdatabases.com
http://neo4j.com/graphgists/
THANK YOU!
will@neo4j.com
@lyonwj

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