The document provides tips for building an effective activist list through email, social networks, and mobile networks. It discusses testing subject lines and call-to-action messages, segmenting lists, researching supporters on social media, following best practices for platforms like Twitter and Facebook, and using modeling to target outreach more efficiently.
The document discusses how social media is changing real estate and the roles of real estate agents. It provides statistics on home buyers and how they typically find agents through referrals or previous relationships. The document then outlines different types of social media like blogs, social networks, and video sharing and recommends that agents assess customers' social media use, set objectives, and strategically choose technologies to use. Benefits of social media for real estate agents include connecting with prospects, building relationships and credibility, and generating sales. Specific platforms like Facebook, Twitter, and content strategies are also discussed.
PR Newswire - Social Media: definition, context & principlesRod Nicolson
The document discusses social media, defining it as content, collaboration, converged services, community, and conversation on Web 2.0 platforms. It provides statistics on social media usage such as over 70 million active users doubling every 6 months and the fastest growing demographic being those over 25 years old. The document also lists principles of social media such as being open, honest, accurate, accessible, and personal.
Com enorme satisfação, finalizei o curso de Gestão de Projetos em São Francisco/CA, discutindo o escândalo de vazamento de dados do Facebook e o impacto disso nas eleições americanas. Nesta pesquisa, abordei temas como o envolvimento do Steve Bannon na campanha de Trump, a manipulação de dados de 87 milhões de pessoas* ( captados pelo APP "This is your digital life"), a influencia nas narrativas e estratégias de propaganda, e como o Facebook se ausentou na transparência de comunicação com os seus usuários que tiveram informações vazadas. Interessante notar que a atual eleição no Brasil segue uma narrativa semelhante através do Whatapp. Portanto, qual seria a responsabilidade destas plataformas nesta nova dinâmica? Divido um pouco deste trabaho com vocês!
With great satisfaction I completed the Project Management Course in San Francisco / CA discussing Facebook's data leakage scandal and its impact on the American election. In this research, my team and I approach issues such as the involvement of Steve Bannon in Trump campaign, data manipulation of 87 million people * (captured by APP "This is your digital life"), the influence on narrative and strategies advertising and how Facebook has been absent in the transparency of communication with its users who have had leaked information. Interestingly, the current election in Brazil follows a similar narrative through Whatapp. So, what would be the responsibility of these platforms in this new dynamic?
Here's the presentation.
Session on social media and ethics in fundraising, presented with Dave Tinker at Association of Fundraising Professionals International Fundraising Conference in Baltimore March 2015.
Lots of data are used here from different perception. It may conflict with different issues. This file is used only study purposes. No claim will be accepted regarding authenticity and legal claim issue.
Social media is changing the workplace and business landscape. HR professionals can learn how to use and understand how their employees and job seeker candidates are using social media. Learn how to be a social media ninja and understand social media basics and social media employment law trends and policies.
The document discusses various advocacy tools that can help achieve campaign goals, including defining goals and target audiences, researching where audiences get information, setting up profiles on social media sites like Facebook and Twitter, using blogs, videos on YouTube, text messaging, and email marketing. It emphasizes the importance of defining clear goals, researching the best methods, actively participating in social media, and testing different strategies.
Facebook & Cambridge Data Analytica ScandalMohit Mahajan
This document discusses the Facebook-Cambridge Analytica data scandal. It provides background on how Cambridge Analytica, a political consulting firm, was able to access the personal data of millions of Facebook users in 2014 through an app called "This Is Your Digital Life." This data was then used without consent to develop "psychographic" profiles of users to target political advertisements, including in support of Donald Trump's 2016 presidential campaign. The document also notes the $70 billion drop in Facebook's market value in the aftermath of the scandal and explains why political groups use data from companies like Cambridge Analytica.
The document discusses how social media is changing real estate and the roles of real estate agents. It provides statistics on home buyers and how they typically find agents through referrals or previous relationships. The document then outlines different types of social media like blogs, social networks, and video sharing and recommends that agents assess customers' social media use, set objectives, and strategically choose technologies to use. Benefits of social media for real estate agents include connecting with prospects, building relationships and credibility, and generating sales. Specific platforms like Facebook, Twitter, and content strategies are also discussed.
PR Newswire - Social Media: definition, context & principlesRod Nicolson
The document discusses social media, defining it as content, collaboration, converged services, community, and conversation on Web 2.0 platforms. It provides statistics on social media usage such as over 70 million active users doubling every 6 months and the fastest growing demographic being those over 25 years old. The document also lists principles of social media such as being open, honest, accurate, accessible, and personal.
Com enorme satisfação, finalizei o curso de Gestão de Projetos em São Francisco/CA, discutindo o escândalo de vazamento de dados do Facebook e o impacto disso nas eleições americanas. Nesta pesquisa, abordei temas como o envolvimento do Steve Bannon na campanha de Trump, a manipulação de dados de 87 milhões de pessoas* ( captados pelo APP "This is your digital life"), a influencia nas narrativas e estratégias de propaganda, e como o Facebook se ausentou na transparência de comunicação com os seus usuários que tiveram informações vazadas. Interessante notar que a atual eleição no Brasil segue uma narrativa semelhante através do Whatapp. Portanto, qual seria a responsabilidade destas plataformas nesta nova dinâmica? Divido um pouco deste trabaho com vocês!
With great satisfaction I completed the Project Management Course in San Francisco / CA discussing Facebook's data leakage scandal and its impact on the American election. In this research, my team and I approach issues such as the involvement of Steve Bannon in Trump campaign, data manipulation of 87 million people * (captured by APP "This is your digital life"), the influence on narrative and strategies advertising and how Facebook has been absent in the transparency of communication with its users who have had leaked information. Interestingly, the current election in Brazil follows a similar narrative through Whatapp. So, what would be the responsibility of these platforms in this new dynamic?
Here's the presentation.
Session on social media and ethics in fundraising, presented with Dave Tinker at Association of Fundraising Professionals International Fundraising Conference in Baltimore March 2015.
Lots of data are used here from different perception. It may conflict with different issues. This file is used only study purposes. No claim will be accepted regarding authenticity and legal claim issue.
Social media is changing the workplace and business landscape. HR professionals can learn how to use and understand how their employees and job seeker candidates are using social media. Learn how to be a social media ninja and understand social media basics and social media employment law trends and policies.
The document discusses various advocacy tools that can help achieve campaign goals, including defining goals and target audiences, researching where audiences get information, setting up profiles on social media sites like Facebook and Twitter, using blogs, videos on YouTube, text messaging, and email marketing. It emphasizes the importance of defining clear goals, researching the best methods, actively participating in social media, and testing different strategies.
Facebook & Cambridge Data Analytica ScandalMohit Mahajan
This document discusses the Facebook-Cambridge Analytica data scandal. It provides background on how Cambridge Analytica, a political consulting firm, was able to access the personal data of millions of Facebook users in 2014 through an app called "This Is Your Digital Life." This data was then used without consent to develop "psychographic" profiles of users to target political advertisements, including in support of Donald Trump's 2016 presidential campaign. The document also notes the $70 billion drop in Facebook's market value in the aftermath of the scandal and explains why political groups use data from companies like Cambridge Analytica.
This session on virtual recruiting discusses how social media is changing the fields of recruiting and human resources. Learn how companies should engage their candidates and employees using virtual engagement tools. Speaker, Jessica Miller-Merrell discusses the newest and hottest field in recruiting called Social Recruiting. Our session will go beyond basic social media and consider global recruitment trends. Learn about the unchartered legal waters and potential liabilities that have yet to be decided by the current courts system.
Cambridge Analytica harvested personal data from more than 50 million Facebook users without their consent by creating a personality quiz app. This data was then used to build psychological profiles of individuals to target them with political advertising, particularly for presidential campaigns. A whistleblower revealed that Cambridge Analytica had acquired and used this data commercially, highlighting issues around how personal data is collected and used without users' knowledge by data analytics companies.
Case Analysis Presentation On Facebook Data BreachSiddhesh Shah
This case is basically all about Facebook data breach which was done through Cambridge Analytica Company, and allegation was charged on the Facebook company because this data breached was said to influence the US President Election.
Social network analysis and audience segmentation, presented by Jason BaldridgeSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, People Pattern's Jason Baldridge explains how profile analytics and user segmentation enables more effective product campaigns.
He covers recent results on measuring bias at scale, the effect of network structure on virality, and inferring networks from information cascades.
Facebook, cambridge analytica and the impact on gdpr enforcementWilliamjohnesUK123
Facebook’s Mark Zuckerberg has broken his silence to comment on the unfolding Cambridge Analytica data scandal. He has announced steps his organisation will take to deal with the fallout that has resulted from Cambridge Analytica’s acquisition of the personal data of up to 50 million Facebook users.
To find out how data protection Law Firm London can help you prepare for GDPR call us on 0203 670 5540 or complete our online enquiry form..
Find out more about how we can assist you by emailing us in complete confidence at info@bigdatalaw.co.uk.
Reach us at https://www.bigdatalaw.co.uk/
Updated Silverpop presentation outlining how social media is not replacing email marketing, but in fact integrating email marketing and social media is very powerful. Key, however, is not just adding "share" links but creating email content that is very "shareworthy."
This document discusses digital footprints and how employers are increasingly using social networking sites to screen potential job candidates. It defines a digital footprint as information about a person's online activities and presence. It notes that employers seek candidates on social networks because that is where many users engage online. Statistics show that 9% of Canadian employers planned to increase social network recruiting in 2008 and 1 in 5 US employers use networks to research candidates. The document advises checking one's digital footprint given the public, searchable nature of much online information. It concludes by listing resources on digital footprints and social networks.
In this 21st century, data holders possess more power than governments. The ability to influence the opinion of people lies with them. Revisiting the Cambridge Analytica data scandal just reassures that nothing is bigger than Big data, not even democracy.
Facebook started in 2004 and has grown to over 64 million active users worldwide. It allows users to create profiles, connect with friends, share photos and messages. While originally focused on students, it now attracts users of all ages. Some key points:
- Facebook has become one of the most popular social networking sites and online photo sharing platforms.
- Marketers have started using Facebook for advertising and research through apps, groups, and ads embedded in users' newsfeeds. However, privacy issues remain a concern.
- Case studies show that creating useful content for audiences and engaging with them regularly can lead to successful marketing on Facebook.
Mixing Personal and Professional Twitter UseTom Mason
- 48% of employers monitor employees' social media and 28% have fired someone for their online content. Twitter is public and employers check candidates' profiles.
- People have been fired for inappropriate tweets identifying themselves as employees and tweets that damage a company's reputation. Companies monitor to avoid liability.
- If identifying yourself with a company on social media, you represent that brand publicly and blur personal and professional lines. Disclaimers don't remove this responsibility.
- 53% of employers check candidates' social media and 43% found content causing them not to hire, such as poor communication skills, inappropriate photos, or negative comments about previous employers.
MIPAA Presentation on improving Search Engine Optimisation (SEO) for marcoms ...Brendan Cooper
This is a presentation I prepared for members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence.
The document discusses strategies and best practices for using social media in government communications. It notes that while 50% of cities have no official Facebook presence, social media can increase transparency, accountability and citizen participation when used correctly. The document outlines developing goals and measurable objectives, researching audience needs, creating engaging content, integrating online and offline efforts, and measuring return on engagement and insight. It emphasizes the importance of strategic planning, active listening, and establishing social media policies and moderation guidelines.
The Attention Economy is a concept unifying the different approaches to enter the user's mind, from search engines to spreading through the social graph of social networks to recommendations.
Facebook's terms of use give it broad rights to use users' content and data. When users sign up, they agree Facebook owns their content and can use it for advertising even if deleted. A 2011 lawsuit challenged Facebook's use of users' data in ads without compensation. As a result, Facebook updated its terms to more explicitly state it owns users' data and can widely share it. Facebook's privacy policies allow it access to users' online and offline activities and sharing of data with third parties for targeted ads. While privacy controls allow limiting sharing, information others post about users can't be fully deleted. The broad data collection and sharing raises concerns about privacy and surveillance.
Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.
Uw Digital Communications Social Media Is Not SearchMarianne Sweeny
I had the pleasure of speaking to one of the Digital Communication classes at the University of Washington on my favorite topic, why social media will never replace search as an information finding medium. Those students were wicked smart and I walked away learning a lot myself.
This webinar discusses maximizing the connection between email and social media. It finds that while email usage remains strong, consumers are increasingly using social media. Marketers are responding by investing in both email and social media. The webinar provides four ways to strengthen the connection between the channels: 1) increasing sharing opportunities, 2) broadening the platform for advocates, 3) shifting more control to consumers, and 4) using email metrics to improve social media ROI.
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
This session on virtual recruiting discusses how social media is changing the fields of recruiting and human resources. Learn how companies should engage their candidates and employees using virtual engagement tools. Speaker, Jessica Miller-Merrell discusses the newest and hottest field in recruiting called Social Recruiting. Our session will go beyond basic social media and consider global recruitment trends. Learn about the unchartered legal waters and potential liabilities that have yet to be decided by the current courts system.
Cambridge Analytica harvested personal data from more than 50 million Facebook users without their consent by creating a personality quiz app. This data was then used to build psychological profiles of individuals to target them with political advertising, particularly for presidential campaigns. A whistleblower revealed that Cambridge Analytica had acquired and used this data commercially, highlighting issues around how personal data is collected and used without users' knowledge by data analytics companies.
Case Analysis Presentation On Facebook Data BreachSiddhesh Shah
This case is basically all about Facebook data breach which was done through Cambridge Analytica Company, and allegation was charged on the Facebook company because this data breached was said to influence the US President Election.
Social network analysis and audience segmentation, presented by Jason BaldridgeSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, People Pattern's Jason Baldridge explains how profile analytics and user segmentation enables more effective product campaigns.
He covers recent results on measuring bias at scale, the effect of network structure on virality, and inferring networks from information cascades.
Facebook, cambridge analytica and the impact on gdpr enforcementWilliamjohnesUK123
Facebook’s Mark Zuckerberg has broken his silence to comment on the unfolding Cambridge Analytica data scandal. He has announced steps his organisation will take to deal with the fallout that has resulted from Cambridge Analytica’s acquisition of the personal data of up to 50 million Facebook users.
To find out how data protection Law Firm London can help you prepare for GDPR call us on 0203 670 5540 or complete our online enquiry form..
Find out more about how we can assist you by emailing us in complete confidence at info@bigdatalaw.co.uk.
Reach us at https://www.bigdatalaw.co.uk/
Updated Silverpop presentation outlining how social media is not replacing email marketing, but in fact integrating email marketing and social media is very powerful. Key, however, is not just adding "share" links but creating email content that is very "shareworthy."
This document discusses digital footprints and how employers are increasingly using social networking sites to screen potential job candidates. It defines a digital footprint as information about a person's online activities and presence. It notes that employers seek candidates on social networks because that is where many users engage online. Statistics show that 9% of Canadian employers planned to increase social network recruiting in 2008 and 1 in 5 US employers use networks to research candidates. The document advises checking one's digital footprint given the public, searchable nature of much online information. It concludes by listing resources on digital footprints and social networks.
In this 21st century, data holders possess more power than governments. The ability to influence the opinion of people lies with them. Revisiting the Cambridge Analytica data scandal just reassures that nothing is bigger than Big data, not even democracy.
Facebook started in 2004 and has grown to over 64 million active users worldwide. It allows users to create profiles, connect with friends, share photos and messages. While originally focused on students, it now attracts users of all ages. Some key points:
- Facebook has become one of the most popular social networking sites and online photo sharing platforms.
- Marketers have started using Facebook for advertising and research through apps, groups, and ads embedded in users' newsfeeds. However, privacy issues remain a concern.
- Case studies show that creating useful content for audiences and engaging with them regularly can lead to successful marketing on Facebook.
Mixing Personal and Professional Twitter UseTom Mason
- 48% of employers monitor employees' social media and 28% have fired someone for their online content. Twitter is public and employers check candidates' profiles.
- People have been fired for inappropriate tweets identifying themselves as employees and tweets that damage a company's reputation. Companies monitor to avoid liability.
- If identifying yourself with a company on social media, you represent that brand publicly and blur personal and professional lines. Disclaimers don't remove this responsibility.
- 53% of employers check candidates' social media and 43% found content causing them not to hire, such as poor communication skills, inappropriate photos, or negative comments about previous employers.
MIPAA Presentation on improving Search Engine Optimisation (SEO) for marcoms ...Brendan Cooper
This is a presentation I prepared for members of the Motor Industry Public Affairs Association (MIPAA) on improving Search Engine Optimisation (SEO) for marcoms materials; monitoring and engaging in social media; and the challenges and opportunities of evaluating influence.
The document discusses strategies and best practices for using social media in government communications. It notes that while 50% of cities have no official Facebook presence, social media can increase transparency, accountability and citizen participation when used correctly. The document outlines developing goals and measurable objectives, researching audience needs, creating engaging content, integrating online and offline efforts, and measuring return on engagement and insight. It emphasizes the importance of strategic planning, active listening, and establishing social media policies and moderation guidelines.
The Attention Economy is a concept unifying the different approaches to enter the user's mind, from search engines to spreading through the social graph of social networks to recommendations.
Facebook's terms of use give it broad rights to use users' content and data. When users sign up, they agree Facebook owns their content and can use it for advertising even if deleted. A 2011 lawsuit challenged Facebook's use of users' data in ads without compensation. As a result, Facebook updated its terms to more explicitly state it owns users' data and can widely share it. Facebook's privacy policies allow it access to users' online and offline activities and sharing of data with third parties for targeted ads. While privacy controls allow limiting sharing, information others post about users can't be fully deleted. The broad data collection and sharing raises concerns about privacy and surveillance.
Government stands to benefit greatly by incorporating social media tools. However, it needs to think about the strategy it will employ to be impactful.
Uw Digital Communications Social Media Is Not SearchMarianne Sweeny
I had the pleasure of speaking to one of the Digital Communication classes at the University of Washington on my favorite topic, why social media will never replace search as an information finding medium. Those students were wicked smart and I walked away learning a lot myself.
This webinar discusses maximizing the connection between email and social media. It finds that while email usage remains strong, consumers are increasingly using social media. Marketers are responding by investing in both email and social media. The webinar provides four ways to strengthen the connection between the channels: 1) increasing sharing opportunities, 2) broadening the platform for advocates, 3) shifting more control to consumers, and 4) using email metrics to improve social media ROI.
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
The document discusses strategies for companies to engage in online conversations and social media to transform their marketing approach. It recommends that companies 1) learn by monitoring online conversations to understand customer perspectives, 2) drive dialog through social media to identify and address customer needs, and 3) spread engagement by empowering customers to advocate for the brand. It also stresses the importance of measuring social media success based on relationship metrics rather than just sales, and embracing the loss of control that comes from online conversations.
New ways of measuring Social Media ROI - by Heather HoldridgeBottom Line Ideas
Interesting article written by Heather Holdridge for www.frogloop/care2blog.
New ways of tracking social media ROI using some old school thinking which might just be enough to convince older school management types to buy-in to investing in social media.
Online Marketing, Part II: Turning Participants into Supporters-Stepping up Y...Kivi Leroux Miller
This is part two of a training given to arts and science organizations in Charlotte, NC on September 25, 2008. This presentation focuses specifically on nonprofit fundraising through email and social media.
The document discusses using social media effectively for nonprofits through a "crawl, walk, run, fly" framework. It emphasizes starting with strategy and measurement, then improving over time. Interactive assessments and examples show how nonprofits can listen, participate, promote, publish and build networks on social media. Challenges discussed include capacity, culture, measurement and control. Solutions center on developing strategies, allocating staff time, and learning from mistakes. The overall message is that nonprofits should keep moving forward with social media through incremental improvements.
Social Media & Social Networking: A Cautionary TaleMike Gotta
This document discusses the risks and challenges of using social media and social networking tools in an enterprise setting. It provides 8 use case scenarios that highlight potential issues such as inaccurate user profiles, information leakage, unintended automatic updates, and challenges in deciphering relationships on social platforms. The document advocates for a balanced approach using policy, oversight, education and tools to mitigate risks and leverage benefits of social technologies.
Join The Social Media Movement - the Importance, Power and Potential of Socia...Jordan Viator Slabaugh
How to embrace social media for nonrprofit organizations - social networking benchmarks for nonprofits, organization case studies on fundraising and advocacy and the tools and tips to monitoring your social media efforts.
Social Media Basics for Small BusinessEight Trails
This document provides an overview of social media basics for small businesses. It discusses why businesses should engage in social media, including that conversations are happening online about companies and industries. It then outlines six first steps for small businesses to engage in social media: 1) decide goals and how to measure success, 2) commit time, 3) find current customers, 4) establish a social media presence on platforms like blogs, LinkedIn, Facebook, and Twitter, 5) create a content calendar, and 6) invite customers to connect. Finally, it discusses four simple tactics for using social media: listening, tracking competitors, engaging customers, and contributing to industry discussions.
Community Engagement During & After The Holiday SeasonQuestionPro
Learn How to engage community members while brands fight for attention. Collect relevant insights from the holiday campaigns. How to utilize the insights to keep engagement after the holiday season.
#FIRMday London 27 Nov 2014 James Bywater Talent Q " Making the right impact ...Emma Mirrington
To reflect on the impact of social media on employer brand and recruitment practices.
To consider the Good, the Bad and the Ugly of using social media in recruitment.
To share the warning signs of ‘toxic assessment’ and some tips to prevent them
The document discusses social listening and how non-profits can engage supporters on social media by responding to mentions of their organization or related topics in real-time. It provides tips on identifying influencers and supporters talking about key issues on platforms like Twitter and Facebook using tools like Attentive.ly. The document also outlines strategies for rapid response, preparing for big events, thanking and recognizing supporters, and driving conversions through personalized, timely messaging.
The document discusses principles for becoming a networked nonprofit through effective social media strategy. It advocates that nonprofits listen to their audiences, engage them through conversation, build relationships with influencers, integrate social media across channels, use it to bridge online and offline experiences, allocate sufficient capacity, and learn through testing pilots and metrics. The overall goal is for nonprofits to connect, engage and build networks of supporters through aligning social media with objectives and these key principles.
This document discusses creating a social media policy for organizations and covers several key topics:
1. It provides an overview of a workshop on social media policy development that will cover culture change, case studies, and a Q&A session.
2. It then discusses the importance of developing a social media policy and addressing issues like personal versus organizational use of social media, lobbying guidelines, and networking policies.
3. It emphasizes that a policy alone is not enough and an organization must also foster a culture that supports social media use through leadership example and training. Policies should also stay updated over time.
Social media provides opportunities to qualify leads by learning more about prospects and their needs. Qualifying leads improves sales effectiveness and ensures leads are ready to purchase. Ways to qualify leads on social media include analyzing profiles for information, participating in discussions, asking questions, and staying engaged throughout the sales cycle. Regular analysis of social media interactions and sales data helps optimize lead qualification strategies.
The document provides guidance on how to qualify leads obtained through social media using social media platforms themselves. It discusses how buyers currently use social media to research purchases and identifies opportunities to engage with prospects online to learn more about their needs, pain points, and readiness to purchase. Specific tactics recommended include analyzing prospects' LinkedIn and social media profiles and activity, participating in online discussions, posing questions, and creating helpful content to develop relationships and gather insights to qualify leads obtained through social media. The goal is to determine interest level and ability to purchase in order to focus efforts on fully qualified leads most ready to buy.
The document provides guidance on how to qualify leads obtained through social media using social media platforms themselves. It discusses how buyers currently use social media to research purchases and identifies opportunities to engage with prospects online to learn more about their needs, pain points, budget, and timeline. Specific tactics recommended include analyzing prospects' LinkedIn and company profiles, participating in online discussions, posing questions, and creating helpful content based on insights gained. The goal is to determine a prospect's level of interest and ability to purchase before handing them to sales.
This document provides guidance on how to effectively use social media and measure its impact. It begins with statistics on the growth of major social media platforms like Facebook, Twitter, and LinkedIn. It then discusses starting a social media program, including getting buy-in, developing a strategy, choosing appropriate tools and tactics, and setting measurable objectives. The document also covers best practices like content creation, issues management, crisis communication, and ensuring confidentiality. It concludes with recommendations for selecting a social media consultant and some free resources for additional information.
Using Attentive.ly Social Automations for Radically Improved EngagementRosalyn Lemieux
The document discusses how social CRM automation can help non-profits engage supporters across multiple channels. It provides examples of how to set up automations using watched terms to spot advocates on social media, drive targeted asks, automate list segmentation, and automate a ladder of engagement. Setting up basic automations for watched terms can lead to a 244% increase in email opens, 161% increase in click through rates, and 330% increase in revenue per mailing. Automations open up new possibilities for online advocacy and change the way non-profits do online work.
Webinar: engaging donors and activists on social media with Attentive.lyRosalyn Lemieux
This document provides tips for non-profits and organizations to engage their email list members and donors on social media. It discusses integrating email and social media communications by identifying influencers on social networks like Twitter and Facebook that are also on your email list. These influencers can then be targeted to share and comment on your organization's social media posts. Case studies are presented of organizations that saw increased engagement and sharing by working with their influential list members on social actions. The document also provides suggestions for daily monitoring of list members' social media discussions to better understand their interests and find opportunities for engagement.
This document provides tips on identifying and engaging social media supporters through various platforms like Twitter, Facebook, and email. Some key recommendations include:
1) Create private lists on Twitter to identify top supporters and those discussing you, then thank and offer incentives to evangelists.
2) Import social media data into a CRM to segment supporters by engagement level and issues to target messaging.
3) Determine keywords to focus social media searches and push targeted messages to top supporters asking them to retweet or take other actions.
4) Develop daily habits like creating media lists, noting popular discussions, searching keywords and retweeting, and scheduling engagements.
This document discusses the benefits of data visualization. It notes that visualizations provide clarity and relief from dense information like a clearing in a jungle. It also notes that people remember visual elements like from movies better than plain text from textbooks. The document then lists different types of visualizations like maps, charts, and infographics. It provides examples of tools that can be used to create visualizations, such as Google Spreadsheets, TileMill, and ManyEyes. It concludes by recommending resources for learning about best practices in data visualization design.
The document discusses the three main types of glass art: cold stained glass, warm kiln-fired glass, and hot blown glass. It focuses on explaining kiln-fired glass, which involves cutting and stacking pieces of glass that are then fused together in a kiln through two firing processes or through slumping, where the glass is heated and shaped over a mold. The document provides basic steps for making kiln-fired glass art by cutting glass, stacking the pieces, fusing them in a kiln, and optionally slumping them.
The document introduces basic concepts about using databases and SQL for campaigns including:
- Databases store related data in tables that can be queried using SQL statements like SELECT to retrieve and JOIN to combine data from multiple tables.
- Common database terms include tables, records, fields, primary keys, and SQL statements like SELECT, UPDATE, DELETE, and INSERT.
- The document provides examples of basic SELECT queries and directs readers to resources for installing a SQL client and learning more about SQL.
This document provides an overview of how grassroots advocacy organizations can leverage social media for their causes. It discusses how email open rates are declining while social media use is growing rapidly across many major platforms. The document then offers suggestions on where to focus social media efforts and provides case studies of how organizations like Greenpeace, MomsRising, and MoveOn have successfully used approaches like Twitter, Facebook, and mobile networks to engage supporters and further their missions.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Webinar: Designing a schema for a Data WarehouseFederico Razzoli
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
17. Case Study: First Name No first name: 0.17% donation rate First name: 0.22% donation rate Adding the first name to the subject line lifted open rates by 6%, click rates by 12% and donation rates by 30%
18. Case Study: Talking Points Bullets on what to say to personalize: 6.94% action rate 28.36% emails personalized Normal (‘low’) request for personalization: 7.65% action rate 5.50% emails personalized Giving people concrete bullets to talk to on landing page suppressed action rate by 9% and lifted personalization rate by 400%
60. What is modeling? You start with a list of supporters , about whom you have some information, e.g. marketing or voter data. Then you do a short poll to a large sample of the list, to find out who is (and isn’t) a supporter. Then you create a “model” of a typical supporter . The model is a description based on the data that you have about your list – e.g. demographics, voting history, location. Then you rank how likely each person on your list is to be a supporter, based on the model. You can focus on those most likely to be supporters, so your outreach is more targeted, more efficient.
61. How does modeling work? Catalist Enhanced Voter File 230,000,000 records Universe of Likely Supporters Patch-Thru Calls Model of a Likely Activist Apply Model Universe of MOST Likely Supporters Call Congress Txt 2 Join Sign Petitions MOBILIZE
This workshop will cover tips for growing your activist list – the set of people you can communicate with regularly, and who have expressed an interest in what you have to say. A one hour workshop that aims to cover this topic is by its nature not comprehensive. I have tried to pack it with juicy tidbits and case studies that you’ll be able to use in your own work. For more comprehensive trainings, check out NOI’s regular multi-day trainings – neworganizing.com.
Fission Strategy = Boutique (our fancy word for small) web development and online strategy firm. We work fairly exclusively with progressive nonprofits, including: MomsRising Greenpeace Center for Community Change Oxfam And many others. My business partner is Cheryl Contee – also known as Jill of Jack and Jill Politics. Prior to starting Fission, I worked at MoveOn.org from 2004-2006 and then ran NOI for it’s first year.
This is going to be a high-intensity tour through how to build these kinds of lists. We’ll focus on email lists but I don’t think it makes sense to ONLY talk about email anymore.
The big question: How do I grow my email alert list?
Lots of groups, esp. 501(C)3 groups, struggle with feeling like they actually can’t make a difference. If you don’t think your campaign matters, neither will anyone else. If you consistently run up against the problem that you’re not able to create a campaign you think will have a REAL impact, take a hard look at how your organization is set up. (It is my personal belief that one of the reasons MoveOn is a power-house is that it has a PAC doing a lot of hard-hitting work – supporting candidates and legislation – that 501(C)(3) orgs cannot.)
PUT YOURSELF IN THEIR SHOES. Step away and come back and read your appeal with fresh eyes. If you hesitate to send the pitch to your best friend or your mom… it’s probably a bad pitch.
There are moments when the BIG story you’re trying to tell overlaps with something that’s in the news cycle. These are your potential growth moments. So for example the RI4A campaign is fighting a long battle to reform the broken immigration system. When Sheriff Joe Arpaio was caught on take pulling over a family and taking a mom away from her kids, who were left in the car wondering what happened to mommy… that was a gut wrenching demonstration of how a broken immigration system lends itself to abuse. Crisis: Joe Arpaio is abusing his power. Opportunity: Demand an investigation by the Attorney General, so he’s out of power. Theory of Change: Drawing attention to abuses within the system shows how broken the system is – and we need a ground swell of public support to demand that the system be fixed. WARNING – Looking for moments does NOT mean twisting any news story to fit your issue. People are not dumb. If your organization fixes potholes and you try to leverage the healthcare debate by saying that fixing potholes will reduce healthcare costs, people will NOT be tricked into thinking you are the go-to org for healthcare. In my experience, white-hot issues that have dozens of orgs working on them are only white-hot for the few orgs that legitimately have influence on that issue.
In 2008 MomsRising looked at their stats and realized Mother’s Day was one of their biggest list growth days every year. So they looked around at what had worked for other organizations in terms of list growth, and invested in the one that seemed like the best bet: a really funny video. They even hired the same writers that made the funny MoveOn “non voter” video in fall 2008 (the Onion). The trouble with Flash and viral video is that (1) they’re an expensive bet, and (2) usually the interesting bit doesn’t require the viewer to enter their contact info. The MoveOn and MomsRising videos got around that by making the video content customizable. But to get the bang for the buck, you have to fill out a form with a pre-checked opt-in.
I’m going to go off track a little here and give some examples that did not lead to immediate big list growth, but had payoffs that led to long term growth and sustainability.
Press In December 2007, MomsRising.org and HealthyToys.org collaborated to offer mobile access to toxic chemical test results on children's toys. This service is still available and can be accessed by texting: &quot;healthytoys [name of a toy]&quot; to 41411. We sent an email out to the fill list (120K at the time)… Ultimately <400 subscribers to the list and about 1400 requests for data to the system… but DOZENS of mainstream media hits including a feature on NPR.
Funders The availability of Catalist data on MomsRising members allowed us to pursue an aggressive phone-based GOTV program in the final weeks before the election. Using a predictive dialing system called Activate, 690 member-volunteers made GOTV reminder calls to over 16,500 infrequent voters (voting in only one of the last three general elections) on the MomsRising list. As a subset of that program, we also used the Catalist data to pull the phone numbers of those 690 volunteers and call them to encourage them to make the calls they signed up to make -- an important extra step, given the high potential drop-off rate of call-from-home volunteers (no one likes to make cold calls). Result: Case study presented to Democracy Alliance + Surdna + Atlantic Philanthropies via DIA
Quick turn around after Act.ly launched. Partnered: ACORN/MomsRising Not huge response but good exposure, press coverage.
MomsRising saw a 40% increase in action rates when we do a high ask with a Yes/No option
Credit: Jeff Regen, Defenders of Wildlife
Credit: Jeff Regen, Defenders of Wildlife
The more you learn about your supporters, the more personally you can speak to them. The more personally you can speak to them, the better response you will get. MoveOn regularly asked whether supporters were military or military families during their campaign to end the war in Iraq. Asked those vets to play a special role as spokespeople in the campaign. MomsRising also consistently sees better response to emails that are geographically targeted (or at least have the appearance of being targeted).
RI4A had 0 people on its list on June 3. By June 5 we had send 100,000 faxes to Congress via our website. We went from 0 to 13K in two days. 30K in two weeks… Because we started with a list of 300 orgs that were aligned with our campaign principles and asked them to send out the first alert with us. Great press, big impact, great confidence builder among the campaign and its allies, and scared the pants of the anti-immigration people.
Last Spring, MomsRising – an advocacy organization that brings together mothers in support of family-friendly policies like paid sick days, healthcare for kids, and safe food and toys – created a customizable video that merged in the name of your mom (or any mom) to mock news coverage of her receiving the 2009 “Mother of the Year” award. They had a feeling it might have the potential to go big, so they recruited about 40 organizations to send out the video. Ultimately about 50% of the list growth came from partnerships. Really saying something b/c that video grew their list from 150K to 1.2MM in about 2 weeks. Several partners had list growth in the tens of thousands, and MoveOn grew by >500K. Key in both cases = not asking for a favor. Offering a list-growth opportunity. Built a partner code into the URL and sent them their signups.
When promoting their Mothers Day video, they aggressively courted their strongest online “influentials” base: mommy bloggers. Just a little research on moms online presence and behavior turns up a very rich online culture of mommy bloggers. MR did research to find those mommy bloggers that were both influential (i.e. their blogs get a lot of traffic) and aligned on core MR issues. Aggressively reached out to them in advance of the launch – personal emails, “briefing” conf call, regular updates as the video went viral, effusive and public THANKS to those who posted about it.
Here’s the bad news: You thought direct mail was dying. It is. So is email. While email will remain your #1 source of online actions, including fundraising, for a long long time to come. It is, and will remain, on the decline. You cannot depend on it alone to sustain you.
At the same time… Back in February of 2005, just 8% of adult internet users had used a social network site. That percentage had risen to 16% by August of 2006, and as of December 2008 stands at 35% of online adults. There’s even higher use among the younger set: 75% of online adults 18-24 have a profile on a social network site 57% of online adults 25-34 have a profile on a social network
So, while email open rates are steadily declining, Use of social networks for communication is exponentially increasing. More than two-thirds of the global* online population visits social networks and blogs; Participation in these “member communities” is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use , according to research from Nielsen Online. Use of member communities is also growing twice as fast as any of the other four largest sectors . Mobile is ALSO playing an increasingly important role in social networking. 19% (10.6 million people) of mobile Web users in the US visit a social network through their handset – up 156% over 2007 .
And lest you think people are only using these sites to hook up or take silly quizzes… 43% of adults on social networks say they use them to “ organize with others for an event, issue or cause ” – these are your people. More than one third of social network users visit their profile daily. Among social network users, more than one third (37%) visit their profile daily.
If your boss follows up with: “But I just don’t get what Twitter is.” Show this video.
Find out who on your list is on Facebook, MySpace, LinkedIn, etc.
Also: Social Mention Sign up for daily alerts based on keywords.
MomsRising is a great case of an org that has been successful dipping a toe into the social network space. They did the very lightest lift thing to get on Facebook, MySpace, and Twitter – and saw immediate results.+ Twitter + Facebook Made a profile on Twitter, used TwitterFeed to hook up to the blog. Followed mommy bloggers and their followers. Made a Cause on Facebook. Recruited a handful of volunteers, created a Google Group to manage them. Asked them to (1) welcome all new supporters, and (2) repost MomsRising actions. Added links to both to the bottom of emails. Both became among top 10 referring sites, up from ~0 the year before.
LearnaPalooza is a local event I created in DC and helped organize in 07 and 08. Both years, we turned out several thousand people on 2 months of volunteer evening and weekend organizing. Started with a post to a Yahoo Group – Adams Morgan list in DC has 2500 people on it. Worked so well I went and joined a bunch of other Google Groups and Yahoo groups in DC. All told, have instant access to post messages to 10s of thousands of highly targeted recipients. This is true throughout the US, esp in urban areas.
Follow leaders in your space. Follow their followers.
Follow people talking about your issues (search)
Follow journalists and bloggers.
Follow decision makers.
Padmasree Warrior - CTO - Cisco http://twitter.com/padmasree What CTO before Twitter could have had an unfiltered megaphone to 400K+ people interested in Cisco? It’s great for Cisco, but it’s also great for her. Imagine how much harder it is to fire her now!
Thank people Respond to posts Post daily, even if you’re just reTweeting Get staff and volunteers to reTweet your stuff Post links to your outreaches and website
We also had discovered in talking with these mommy bloggers at BlogHer that they kept in touch via Twitter – that was their primary method of staying in touch. So during the video push, we also put extra staff on Twitter, posting regular updates, direct messaging mommy bloggers, responding to every mention of the video with a THANKS. Other “influentials” audiences may congregate in other places. Various sets of political influentials have email discussion lists. Some groups have regular in-person meetings. Key is figuring out who reaches your audience and reaching them in a way that makes them feel good about helping you out.
When you perform the following activities there is a good chance that a notification or description of your activities will show up in both your Mini-Feed and your friends’ homepage News Feed: Post pictures on your profile Create or join a group Post a video on your profile Posting a link to your profile Writing and sharing a note on your profile Posting a status update on your profile Creating or RSVPing “yes” for an event Posting a comment on a friend’s wall, photo, or note (this will only show up on someone’s News feed if they are friends with both you and the person whose content you comment on)
Status Message Saturation One effective means of building visibility and buzz is to recruit people to update their status messages en masse. You can send a message to members of any relevant groups you administer, post a note to your profile, message your friends or write on their wall…these are all tactics for reaching out to ask people to update their status to bring attention to your cause.
Pervasive Profile Pics Similar to the status message tactic, you can organize folks to change their profile pics en masse. When someone changes their profile picture, a notification is sent to their Mini Feed and to their friends’ News Feeds. And any subsequent activity that shows up in the News Feed will be displayed next to a thumbnail of the new profile pic.
Facebook events are well designed for viral growth. Facebook currently allows you to invite an unlimited number of friends to events. Anyone who RSVPs “yes” or “maybe” is likewise able to invite an unlimited number of friends. Thus you can quickly and exponentially grow the list of invited people to friends of friends of friends if you make a concerted push. If you call for a “Facebook Day of Action” and recruit staff and supporters to send event invites that day, it could result in hundreds or even thousands of invitations sent by the end of the day. The benefit of this is that an event administrator is able to message everyone whose RSVP status is “yes”, “maybe” AND those who are “awaiting reply”. Your message will be sent directly to invitees’ Facebook and email inboxes. Fission Strategy worked with Oxfam International to coordinate a Facebook &quot;day of action&quot;: a concerted push with coalition partners to send thousands of Facebook event invites in a single day. A week before Oxfam's participatory climate action in Central Park, we were able to recruit and email nearly 5000 New Yorkers on Facebook, and promoted the event in thousands more Facebook news feeds. Video of the final action can be viewed here: http://www.youtube.com/watch?v=K3-xsNk6AGg .
Mashable Tech crunch Marketing charts Follow people smarter than you about this stuff on Twitter
It is the basis of everything we do. Take a rainy weekend and hole yourself up with Dominos and learn it.
What it is: a system that allows people to sign up to get text alerts – like email, sort of, but on your phone
RI4A is using Mobile Commons for our mobile network. Give Handout: Mobile Vendor Options
The mobile (text message) alert network has grown from just a few hundred in March to over 50,000 and has proven an excellent mechanism for generating calls to Congress. How it has grown: 1 – in person events 2 – viral growth via actions 3 – radio DJs 4 – partner orgs The response rate on the list to the most recent call alert (Obama announcement) was 16% for the English language list and 31% for the Spanish language list. That’s compared to 1-2% on an email list, typically. The list has also been responsive to “kickers” asking them to get friends to call and reminding them to call. An early test showed a phenomenal pass-along rate: the list of 980 made 214 calls, then passed the alert on to friends, generating another 800 calls for 1033 total. That response rate is obviously extremely high and will go down over time – though a strong reminder to always encourage pass-along.