At the age of purpose, authentic brands, natural stories and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose...
If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place.
Join us as our panelists discuss:
-The areas of social--including Twitter, blogs, and forums like Reddit--that you should be leveraging to gather information;
-What kinds of data to look at to determine how your brand is perceived and interacted with;
-Which tools and platforms work best to filter the data in a meaningful, readable way;
-How to use that data to predict your customers’ desires and proactively provide value to them before they know they need it.
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
6 Ways to Get the Best Out of Content MarketingSimplify360
Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
ROI and Results: How to Quantify Word of Mouth's Sales Impact and Uncover Act...Keller Fay Group
AT&T Mobility and Keller Fay presented new research on the topic of “ROI and Results: How to Quantify Word of Mouth’s Sales Impact” at a recent WOMMA conference. The results could not be clearer: “Word of Mouth is a powerful and statistically significant sales driver” for AT&T Mobility.
At the age of purpose, authentic brands, natural stories and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose...
If your company isn’t analyzing the millions and millions of megabytes of social data out there, you’re way behind on the game. And if you’re using that social data simply to measure numbers that don’t really say anything about your company’s value in the market, you’re doing it wrong. So what should you be measuring, and how should you use what you measure to improve your company? In this webinar, we’ll identify the kinds of social metrics that can be useful for your company, and discuss ways to use those numbers to improve the only thing that really matters: your customers’ experience. But moving from hard numbers to a top-of-the-line customer experience isn’t an easy process, especially if your company doesn’t already have a system in place.
Join us as our panelists discuss:
-The areas of social--including Twitter, blogs, and forums like Reddit--that you should be leveraging to gather information;
-What kinds of data to look at to determine how your brand is perceived and interacted with;
-Which tools and platforms work best to filter the data in a meaningful, readable way;
-How to use that data to predict your customers’ desires and proactively provide value to them before they know they need it.
December 1, 2015 Webinar:
In the age of employee advocacy, your brand can be as powerful as your workforce is enthusiastic. If your workforce is motivated, engaged, and socially equipped, you can pull off an appropriate and successful employee advocacy program. In fact, if your organization is mid-sized and doesn’t have at its disposal the marketing tools larger outfits might have, internal brand advocates are often the most powerful and cost-effective marketing tool in your arsenal. Our new report on the current state of employee advocacy finds that 64% of advocates cite a workplace program as the reason for attracting new business, and 45% can directly attribute new revenue streams to formal programs. So while you might not be able to dedicate an entire team to implementing a program, it's good for business to assemble your core of informed, active, and proud employee advocates. A great employee advocacy program knows no size boundaries.
In this webinar, join our panelists as they discuss:
Statistics from our report, including why 84% of employee advocates say it's had a positive effect on their career;
Why employee advocacy is word-of-mouth marketing at its best, and can give your brand an edge in the noisy marketplace;
How to identify the most motivated and engaged employees and activate their personal drive on behalf of your organization;
A content strategy that combines company and employee content for an authentic and relevant mix;
And how to use employee advocacy to amplify your brand beyond the limits of its size.
6 Ways to Get the Best Out of Content MarketingSimplify360
Content Marketing is one of the most important and convenient way of marketing about your brand in today's date. Your audience wants to stay informed and what better way than sharing valuable content.
Social Media, being the center of most conversations, it has turned out to be a way of disseminating information as well. Take a look at the deck above to understand the various ways of doing content marketing the right way.
ROI and Results: How to Quantify Word of Mouth's Sales Impact and Uncover Act...Keller Fay Group
AT&T Mobility and Keller Fay presented new research on the topic of “ROI and Results: How to Quantify Word of Mouth’s Sales Impact” at a recent WOMMA conference. The results could not be clearer: “Word of Mouth is a powerful and statistically significant sales driver” for AT&T Mobility.
Millennials, Gen Y or Generation Y are those born in 1980s and 2000s. They are taking the front seat in organizations now and affecting them in a very revolutionary way. Forcing companies to adopt digital, cloud, social etc.
Know more on how are the Millennials affecting the organizations
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
Google+ Local & Local Business MarketingMark Jennings
There have been updates to Google+ Local how do they effect sign up. Local business marketing via Google + Local, a great way to get your business found.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
Today, millennials’ social media usage has a direct effect on brand visibility, awareness, and conversion rates because they are overwhelmingly relying on social media for their wants and needs. Luckily, there are numerous ways to help improve your brand’s marketing strategy to captivate millennial consumers. Learn how you can turn them into life-long users of your brand for decades to come. https://advdms.com/blog/millennials-and-social-media
A team teaching presentation on digital advertising made by two advertising students from the S.I. Newhouse School of Public Communications based on research and interviews with experts in the field. Topics covered include but are not limited to: effective digital campaign marketing, the future of digital advertising, key indicators of a successful digital strategy, and tips for engaging your consumers via the RIGHT social media platforms. Special thanks to Jeff Barrett, Simon Bowthorpe, Scott Hoffman, and Rachel Cone-Gorham for participating in interviews and giving valuable insights.
Running a political campaign is one of the most challenging and exhausting activities possible. Running a typical campaign will mean 12+ hour long work days for several months. They are very important for the election candidates.But the campaign too has some rules that has to be followed.
http://www.facebook.com/centinello
Millennials, Gen Y or Generation Y are those born in 1980s and 2000s. They are taking the front seat in organizations now and affecting them in a very revolutionary way. Forcing companies to adopt digital, cloud, social etc.
Know more on how are the Millennials affecting the organizations
A brief intro to discover where travellers are on the net and how to keep them informed about the travel agents activities in the new tech age. http://www.kornfeind.us
Behavioral Analytics: How Your Customers’ Behaviors and Profiles Can Shape Yo...Social Media Today
If you’re like most marketers, you’re facing a conundrum: sales demands are just as high as ever, but traditional marketing has long lost its momentum. Marketers are scrambling for ways to add value for a potential customer without seeming intrusive or clunky. Luckily, companies that commit to a social presence have mounds of data to help them out, and a particularly important area of data is behavioral analytics. Looking at data that only includes your brand mentions is one thing, but looking at the way your customer behaves online--whether it directly involves your brand or not--can help revamp your lead generation and conversion process. But what kinds of behavioral analytics should you be looking at and exactly how do they lead to insights about your sales cycle? How do you move from numbers to targeted marketing?
In this webinar, we’ll discuss:
Which tools and platforms will help you gather analytics data and wade through analysis;
How to identify behavior that tells you where your potential customer is most susceptible to being converted;
The difference between aggregate and individual analysis, and pros and cons for both;
Why integrating behavior analytics into your marketing strategy is key to finding new sales opportunities.
Google+ Local & Local Business MarketingMark Jennings
There have been updates to Google+ Local how do they effect sign up. Local business marketing via Google + Local, a great way to get your business found.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Is Social Media Worth Multi-Million Dollar Investment? Using Social Listening...Social Media Today
There’s no greater quest in social marketing today than the quest to determine the ROI of social media. CEOs and CMOs want to know exactly what the financial investment is earning them in return, and who can blame them? There’s been a massive rush to the social space, but without a strategy for proving ROI, you can quickly find yourself knee-deep in tweets you don’t know what to do with. Specific goal-setting can help determine what kinds of social interactions to pursue, and understanding the value of social listening could change the entire shape of your organization. Social listening might not directly lead to sales all the time, but, used correctly, it will always lead to a better relationship with your customer.
Join us as our panel of experts discuss:
What the social media landscape looks like today and how ROI changes with it.
The inherent value in using social media to expand your reach, and how to measure those benefits.
Why social listening is the anchor of ROI.
Examples of the kinds of goals to set for social campaigns and how to determine their success.
With hundreds of different ways to reach customers online, businesses are competing to stay relevant in a complex and crowded environment. We surveyed 200+ digital marketing executives to hear their thoughts on the future of digital marketing and how it's evolving.
Today, millennials’ social media usage has a direct effect on brand visibility, awareness, and conversion rates because they are overwhelmingly relying on social media for their wants and needs. Luckily, there are numerous ways to help improve your brand’s marketing strategy to captivate millennial consumers. Learn how you can turn them into life-long users of your brand for decades to come. https://advdms.com/blog/millennials-and-social-media
A team teaching presentation on digital advertising made by two advertising students from the S.I. Newhouse School of Public Communications based on research and interviews with experts in the field. Topics covered include but are not limited to: effective digital campaign marketing, the future of digital advertising, key indicators of a successful digital strategy, and tips for engaging your consumers via the RIGHT social media platforms. Special thanks to Jeff Barrett, Simon Bowthorpe, Scott Hoffman, and Rachel Cone-Gorham for participating in interviews and giving valuable insights.
Running a political campaign is one of the most challenging and exhausting activities possible. Running a typical campaign will mean 12+ hour long work days for several months. They are very important for the election candidates.But the campaign too has some rules that has to be followed.
http://www.facebook.com/centinello
Eddy Yansen rediscover election techniques and strategies to use facebook & social media as campaign channels. This case study is about Obama's social media strategies on US Election 2008 & 2012.
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
Obama - Best Integrated Marketing Communications Campaign in 2008Lance Shields
This is a term paper written for a MBA marketing class. I wholeheartedly and without hesitation nominate the campaign of presidential candidate Barack Obama for best integrated marketing communications campaign in 2008. On first consideration for this paper, choosing a company or product for best IMC campaign made sense. But in 2008, an underdog brand, an African-American, a first-term Democratic senator, and a politician chosen as most liberal in Congress at a time when rightwing politics reigned, Obama ignited the country and won the election with what I believe was the best communications campaign of the year and possibly one of the best political campaigns in U.S. history. And like any powerful brand, this paper will attempt to show through the one-third principle approach how Obama’s campaign succeeded to win the minds and hearts of Americans.
There are plenty of office etiquette lessons every employee should be cognizant of. From spreading too much gossip to talking too loudly around other co-workers, there are a host of mistakes that do nothing more than slow down everyone's day. See which mistakes made the list and what you can do to keep them from happening at your company.
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
This is the talk I gave January 12, 2017 at the G20/OECD Conference on the Digital Future in Berlin. I talk about fitness landscapes as applied to technology and business, the role of unchecked financialization in the state of our politics and economy, and why technology really wants to create jobs, not destroy them. (There is a separate PDF version, but some readers said the notes were too fuzzy to read.)
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
JC Rodrigues, a speaker at the marcus evans Latin CMO Summit 2013, on brand development.
Interview with: JC Rodrigues, Director, Disney Interactive Business Unit
We’ve created a full color, beautifully designed magazine that serves as the ultimate ICYMI for last quarter’s content. We talked about the social perspective on big data, Dark Social, the World Series, music, TV and more. Click the button below to get yours.
Digital State of the Nation Candid Conversations with Marketers regarding Dig...Anthony Baker
In our first report 'Candid Conversations with Marketers regarding Digital Strategy', we spoke with senior marketers about their views, experiences, successes and failures with digital, and the development of digital marketing strategy for their brands.
The Digital State of the Nation Report is a series of qualitative surveys based on in-depth interviews with marketers, CEOs, IT departments and digital marketing suppliers. The reports will analyse commercial digital issues affecting these groups, and it is aimed at improving working partnerships among these decision markers as they manage Australian brands.
New Media's Marketing Potential in the MENA RegionTamara Deprez
A decade ago, the Middle East and North Africa (MENA) knew marketing mainly through traditional advertising and public relations, industry events and trade shows. No one imagined it could be done differently.
Unlocking The Social Media Puzzle: Engaging The Government and Business Throu...Michael Hackmer
If your company is focused on B2B and B2G sales, using social media for engagement is critical to your success. You need to build a strong brand identity, gather knowledge about your customers and make sure you are engaging in conversations and meeting customer needs at all times. And social media is the most effective way to accomplish all those goals.
However, social media to many companies is still an enigma. Many businesses use it to react to news or push out sales notifications with limited success. Others get started in a number of networks, but do not know what platforms they really need to invest their time in, how to measure success, or properly manage strategy, time, resources and their levels of engagement. What’s more, the lean financial times all our companies live in mean you have to do more with your limited marketing budget every year.
So, what can you do to crack the social media puzzle and make it work for your business?
During this advanced Webinar, the experts at Social Web Tactics will examine what social media platforms businesses and government agencies are using and how they are using them. We will discuss how your company can effectively use social media for valuable market research, join the conversation in a meaningful way and build real relationships online and in-person that can help your business grow.
Webinar Agenda
Background On Key B2B and B2G Marketing Trends
Social Media And Messaging: How Different Is Government From Business?
Where Is The Government And Where Are You? How Effective Is Everyone At This Social Media Stuff?
How Do You Begin To Plan Your Social Media Strategy?
What Tools Should You Consider?
Time And Resource Management
How To Measure Results
How Can You Connect Social Media To Lead Generation?
White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space. White space.
Get Strategy Smart at Unbound - Keeping up with the customersemmersons1
At this year's Unbound Festival of innovation, one theme that stood out was the methods that businesses are using to keep up with the ever-changing demands on their products and brands. Here's what we learnt:
The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The world is ever-changing, and technology is taking the lead. Today, everything goes digital - amusement, health, property, banking and even currencies. This is, however, comprehensible. In North America alone, eighty nine of the population is on-line (subscription required).
Ahead of the marcus evans CMO Summit 2023, read here an interview with Michael McQueen discussing what CMOs need to know about AI technologies, and what it takes to engage Gen Z.
Ahead of the marcus evans PharmaMarketing Summit 2022, Chetak Buaria discusses the opportunities that AI brings to pharma marketers, and what it takes to engage pharma customers.
Ahead of the marcus evans Brand Design & Innovation Summit 2022, read here an interview with Alessandra Montrasio on how to achieve a consistent and effective brand strategy.
Ahead of the marcus evans CMO Summit 2022, read here an interview with Joanne Woo discussing why companies need to transition to movement marketing, and how they can activate their brand’s purpose.
Ahead of the marcus evans CMO Summit 2022, read here an interview with Brad Meehan discussing how CMOs can improve the customer experience, delivering brand alignment and value creation.
Ahead of the marcus evans AmericaPack Summit 2022, Anthony Rossi discusses how adoption of reusable packaging is growing rapidly and why manufacturers need to rethink packaging.
Ynzo van Zanten, a keynote speaker at the marcus evans EuroPack Summit 2020, discusses how businesses can contribute to society in the current Covid-19 pandemic.
Ahead of the marcus evans Latin CMO Summit 2019, Ana Laura Solis discusses what CMOs can do when traditional advertising does not work with younger audiences
Interview with: Bernard Salt, Futurist & Social Commentator
Salt is a keynote speaker at the marcus evans CMO Summit 2019, taking place in Gold Coast, 5 – 7 August.
Why and How CMOs should Dramatically Improve their Customer Survey Response R...
Interview with: Jim Messina, White House Deputy Chief of Staff for Operations, 2012 Campaign Manager for President Obama
1. Interview with: Jim Messina, White
House Deputy Chief of Staff for
Operations, 2012 Campaign
Manager for President Obama
President Obama’s re-election campaign
has valuable lessons for Chief
Marketing Officers (CMOs) of
consumer-facing companies, says Jim
Messina, White House Deputy Chief of
Staff for Operations, 2012 Campaign
Manager for President Obama.
Obama’s 2012 political campaign was
unprecedented on many different levels,
as it revolutionised the way technology
was used. Its two-pronged focus on
data and digital marketing made
success possible, Messina adds.
Messina is a speaker at the marcus
evans CMO Summit 2013 in the Gold
Coast, Queensland, Australia, 12 - 14
August.
How did you approach digital
marketing in President Obama’s re-
election campaign? Why and how
was the campaign a success?
When we started the campaign, we
decided to completely revolutionise the
way technology had previously been
used in a political campaign. In the four
years since his first campaign, Facebook
had expanded, Twitter had become a
predominant form of communication
and the effectiveness of TV ads had
significantly diminished.
We wanted technology to do a very
simple, yet almost impossible thing - to
develop a personal connection with
every voter. We married digital
marketing with an unprecedented focus
on data to target individual voters, and
it was very successful. We broke
support and voter turnout records.
How did you merge politics and
technology? What advice or lessons
could you share with CMOs?
One thing we learned is that the
validation of people’s friends and family
is very important, so one of our
ambitious goals was to use President
Obama’s supporters as ambassadors to
their family, friends and neighbours.
The digital world allowed us to do that.
We built an innovative programme
where supporters’ Facebook contacts
were matched with our data. We shared
information on which of their contacts
were supporting the President and with
one click they were able to reach out to
their friends. In the last 96 hours of the
campaign, 6.6 million people reached
out to their friends, and 70-80 per cent
of those ended up supporting the
President.
These technologies have consumer
applications too. Companies want more
information on their target audience and
how best to reach out to them.
What changes should CMOs
embrace?
Young consumers are changing their
habits almost yearly. Five years ago it
was Facebook, then Twitter and now
Instagram. They communicate via text
more than by email. Many more people
own smart phones today, so even
though it is harder to programme
content for them, marketers must meet
people where they are.
Companies have to figure out the
behaviour patterns of their target
audience, and how to have relevant
discussions with people. They should be
platform neutral, talking to folks on
multiple social media sites. We had
departments dealing with each website
individually.
What about the actual message that
is communicated? What is
effective?
Messages have to be very targeted and
easy to understand, but the single most
important thing is genuineness. Typical
political spin does not work. People can
sniff them out. Everyone is also busier
today, so will see a lot less of these
messages. Marketers must narrowcast
directly to customers.
Any final words of advice?
Do not confuse tactics with the overall
strategy. Use data to find your market
and use the tools you have in front of
you more efficiently. Understand your
message and have people understand it
in a very clear and definable way.
People have so many other choices
today.
We married
digital
marketing
with an
unprecedented
focus on data
Marketing Lessons from
Obama’s Re-Election Campaign
2. The Marketing Network –
marcus evans Summits group
delivers peer-to-peer information
on strategic matters, professional
t r e n d s a n d b r e a k t h r o u g h
innovations.
Please note that the Summit is a
closed business event and the
number of participants strictly
limited.
About the CMO Summit 2013
This unique forum will take place at the RACV Royal Pines Resort, Gold Coast,
Queensland, Australia, 12 - 14 August 2013. Offering much more than any
conference, exhibition or trade show, this exclusive meeting will bring together
esteemed marketing professionals and solution providers to a highly focused and
interactive networking event. The Summit includes presentations on mastering the
art of communication, inspecting data and usage patterns, navigating social media
channels, and scouting for top talent.
www.cmoanzsummit.com
Contact
Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits
Division
Tel: + 357 22 849 313
Email: press@marcusevanscy.com
For more information please send an email to info@marcusevanscy.com
All rights reserved. The above content may be republished or reproduced. Kindly
inform us by sending an email to press@marcusevanscy.com
About marcus evans Summits
marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss
strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to
individually tailor their schedules of keynote presentations, case studies, roundtables and one-to-one business meetings.
For more information, please visit: www.marcusevans.com
Upcoming Events
CMO Asia Summit - www.cmoasiasummit.com
CMO Japan Summit - www.cmojapansummit.com
To view the web version of this interview, please click here: www.cmoanzsummit.com/JimMessina