SlideShare a Scribd company logo
WEBSITE:
www.strongview.com
ABOUT:
StrongViewprovidesEmail
&Cross-Channelmarketing
solutionstocompaniesof
allsizesinindustries
rangingfromretailto
nannancetoentertainmentto
technology.
StrongviewanditsSalesStrategyManager,ChrisLesperancemanageall
oftheircustomerrelationshipsandopportunitiesthroughSales-
force.com.Withmorethan20salesrepsworkingin4timezones,man-
agingaconsistentandprocessdrivensalesinitiativehasbecomea
dauntingtask.“Becausemostcommunicationinourcompanyhap-
pensoveremail,Ipreviouslycouldn’trelyondatapointsinSales-
forcebecauseveryfewemailswerebeinglogged.
PriortoBoostOptix,Strongviewreliedonthirdpartypluginstolog
emailsasactivitiesintoSalesforce.com.Dataintegrity,reporting,and
consistencyprovedproblematicastheteamandcompanygrew.Man-
agingthousandsofleadsandcontactsisalwaysachallenge,andmost
automationtoolsonthemarketcanonlyaddresspartoftheproblem.
Strongviewwaslookingforasustainable,end-to-endsolution.
AsanearlyadopterofBoostOptix,Chrisfounditsuniquefeatureset
helped llthegaps.75%ofStrongview'ssalesrelyonemailcommunica-
tions,andthesalesteamhasbenetedfromthe"handsfree"approach
toemaillogging"WhenIrststartedhereIwastedtoomanyhours
discoveringifandwhyemailswerebeingloggedtoSFDC;oursales
repsweredoingthesamebecauseSalesManagementcreatesactivi-
tyreportstoreportonemailbehavior.Inadditiontosavingtimein
auautomationofLeads,thefactthatBoostOptixrunsintheback-
groundreallyacceleratedsalesrepefficiency".Inboundandout-
boundemailcommunicationisnowautomaticallyattachedtoLeads/-
ContactsandOpenOpportunitiessavinghisteammorethan100+hours
ofdataentryamonth.
Workowautomationhasalsohelpedincreaseproductivityforhisteam.
Leadstatusautomation,inparticular,hasimprovedas"working"leads
arenowautomaticallyupdatedbaseduponemailactivity.Bycapitaliz-
ingonitsexistingsalesprocess,Chrisdidn’thavetoteachhisteamanew
methodtoimproveondataintegrity.
HeavilyreliantonBoostOptix,Strongviewnowhasapproximately20%of
allitsCRMdataautomatedbyBoostOptix'ssolution.Withmorethan
5,000emailsbeingsentandreceivedamonth,Strongviewhasexperi-
encedbothavaluableincreaseintheproductivityofhisteamanda
morestreamlined,manageablereportingprocess.
“Inadditiontosaving
timeinautomationof
Leads,thefactthat
BoostOptixrunsinthe
backgroundreally
acceleratedsalesrep
efficiency”
StrongviewCaseStudy

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