At the age of purpose, authentic brands, natural stories and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose...
As we move into the next phase of the digital revolution, data will take on an increasingly important role in how brands shape their customer experience and interact with consumers. Not only can brands use this data to create personalised offerings for each consumer, they can also use it to deliver messages and interactions that are tailored to the consumer’s need within the context of a particular moment. This gives brands and marketers breath-taking power to meet the needs of their customers, but it also raises new privacy and security risks. Grant will discuss three key data-related trends he sees changing the game for brands over the next year or so, which include bridging the gap between online and offline; the power brokers in a data-driven world; and the impact of visual and voice search.
Selligent insurance (Marketing automation) Good RebelsGood Rebels
Selligent is a marketing cloud company that helps brands maximize customer experiences across channels. It has over 500 employees, works with 900 brands, and ensures data privacy and security. Selligent uses a universal customer profile to analyze consumer behavior and interests across websites, emails, apps, and other channels. This informs personalized communications and experiences. For example, Selligent tracked a person's online research for car insurance and later used this to show them targeted home insurance offers. It also integrated this customer journey data with a brand's customer service system. Selligent aims to deliver a consistent, personalized experience to customers across all touchpoints.
This document discusses the opportunity for businesses in online communities. It notes that over 90% of B2B buyers now start their buying process online by researching companies. Most business buyers believe companies should have a social media presence and interact online, not just present information. The document provides tips for businesses to create an online marketing strategy, participate in online communities, and advertise online to engage with potential customers as technology changes how information flows. It emphasizes setting a clear online strategy integrated with an overall business plan.
"- why are CEOs using social media?
- Who are the top CEOs on social media and why?
- What should CEOs be focusing on in social media?
- What we expect to happen with CEOs on social media next?"
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
We have put together an incredible panel of experts from three titan digital marketing brands. For SXSW Interactive 2022, we hope to lead a thought-provoking discussion around the data and trends around the digital user experience. What has changed and stayed the same in the last two years? No theories - just the facts.
The document discusses trends in digital marketing, including the shift from social media to e-commerce, the rise of virtual reality, and the importance of smart data and customer journey mapping. It also discusses growth hacking techniques like testing new channels, content, and influencers. Finally, it outlines a five-phase model for digital transformation in marketing operations moving from impersonal batch messaging to 1:1 real-time collaboration.
PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey.
http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
As we move into the next phase of the digital revolution, data will take on an increasingly important role in how brands shape their customer experience and interact with consumers. Not only can brands use this data to create personalised offerings for each consumer, they can also use it to deliver messages and interactions that are tailored to the consumer’s need within the context of a particular moment. This gives brands and marketers breath-taking power to meet the needs of their customers, but it also raises new privacy and security risks. Grant will discuss three key data-related trends he sees changing the game for brands over the next year or so, which include bridging the gap between online and offline; the power brokers in a data-driven world; and the impact of visual and voice search.
Selligent insurance (Marketing automation) Good RebelsGood Rebels
Selligent is a marketing cloud company that helps brands maximize customer experiences across channels. It has over 500 employees, works with 900 brands, and ensures data privacy and security. Selligent uses a universal customer profile to analyze consumer behavior and interests across websites, emails, apps, and other channels. This informs personalized communications and experiences. For example, Selligent tracked a person's online research for car insurance and later used this to show them targeted home insurance offers. It also integrated this customer journey data with a brand's customer service system. Selligent aims to deliver a consistent, personalized experience to customers across all touchpoints.
This document discusses the opportunity for businesses in online communities. It notes that over 90% of B2B buyers now start their buying process online by researching companies. Most business buyers believe companies should have a social media presence and interact online, not just present information. The document provides tips for businesses to create an online marketing strategy, participate in online communities, and advertise online to engage with potential customers as technology changes how information flows. It emphasizes setting a clear online strategy integrated with an overall business plan.
"- why are CEOs using social media?
- Who are the top CEOs on social media and why?
- What should CEOs be focusing on in social media?
- What we expect to happen with CEOs on social media next?"
Good rebels smart social webinar - 21 june 2018Good Rebels
In this webinar Mark Ralphs will explore the opportunities for social media to make a measurable business difference to your organisation. You will also gain an understanding of the different ways social media can play a tactical role in brand strategy.
We have put together an incredible panel of experts from three titan digital marketing brands. For SXSW Interactive 2022, we hope to lead a thought-provoking discussion around the data and trends around the digital user experience. What has changed and stayed the same in the last two years? No theories - just the facts.
The document discusses trends in digital marketing, including the shift from social media to e-commerce, the rise of virtual reality, and the importance of smart data and customer journey mapping. It also discusses growth hacking techniques like testing new channels, content, and influencers. Finally, it outlines a five-phase model for digital transformation in marketing operations moving from impersonal batch messaging to 1:1 real-time collaboration.
PR and communications managers in the business to business technology sector are under increasing pressure to deliver but are still not seen as contributing to business growth, according to Kaizo’s first B2B Tech In-House PR Barometer survey.
http://kaizo.co.uk/b2b-tech-in-house-pr-survey-2015/
Are you an ace when it comes to the open web? Do you know the digital publishing landscape backwards? If so, this is the session for you.
Join Outbrain's Elise Bennett and Upside Digital’s Lee Bush for a fun and educational test of your digital marketing knowledge.
At our masterclass quiz you'll be in the running for some great prizes and are guaranteed to pick up plenty of handy business intel along the way.
Covering brand safety, advertising challenges, contextual targeting, performance measurement, and the future of recommendation, this event will provide an entertaining challenge for all comers.
Cairo Cristal Academy - Katherine Eills, Microsoft MENACristal Events
The document discusses how technology and creativity need to come together to improve digital consumer experiences. As consumers' relationships with data evolves due to proliferation of digital devices, their interest is growing in technologies that can filter content for them and provide personalized recommendations. The document cites consumer opinions that showing them new experiences and connections they may like adds value. It suggests brands work with consumers to build immersive experiences and keep engagement fresh through new offerings, while also encouraging positive sharing.
The document discusses emerging trends in social media and digital marketing. It notes that new platforms, technologies, and concepts are transforming how businesses operate and people interact. Some key points discussed include the importance of content marketing, mobile marketing, influencer marketing, and data analytics. The document also highlights challenges like decreased engagement on some social platforms and the difficulty in measuring impact and return on investment from digital activities. It then discusses five emerging trends: temporary social media, mobile and location-based marketing through SoLoMoVi, visual marketing, the sharing economy through collaborative networks, and community building. The importance of integrating social media strategies, gamification, and developing viral content is also covered.
Digital marketing is an established industry that continues to grow and change rapidly. It faces challenges like low budgets, a lack of skills in data management, and difficulties with reporting ROI across multiple channels. Upcoming trends include more emphasis on content marketing, big data and analytics, and wearable technology disrupting new markets. Change must be embraced to avoid falling behind new technologies and the expectations of demanding customers.
LSA18: Local Engagement Strategies for Brands (SOCi)Localogy
Monica Ho discussed strategies for effective local social media engagement. She explained that brands should 1) know their customers and communities, 2) keep content local, 3) focus on meaningful interactions like questions and personal stories, 4) post when audiences are most active, and 5) create a consistent posting schedule. Ho noted that managing social media at scale across many accounts is challenging without tools. Her company, SOCi, provides an automation platform to schedule and post content to multiple social profiles at once while tracking engagement. She highlighted success with Greystar, which saw large increases in reach and engaged users using SOCi.
Cairo Cristal Academy - Dan Hocking, Holler / Leo BurnettCristal Events
Digital agencies are facing challenges because the definition of "digital" has changed. While digital media usage has increased, agencies are still seen as add-ons rather than leaders in campaign development. Additionally, agencies focus too much on measuring irrelevant metrics like social media engagement. Agencies must view digital as a solution to business problems rather than just a distribution channel. To remain valuable partners, agencies need to get more involved in helping clients reinvent their businesses and address consumer needs in new ways beyond traditional communications.
This document contains information about digital solutions and mobile strategies from 2014. It discusses the growing $32.4 billion mobile services market and the importance of establishing the right foundation for a sustainable mobile capability. It also discusses using the POST methodology (People, Objectives, Strategy, Technology) for implementing a mobile strategy. Companies are focusing on understanding customer usage of different devices and harnessing big data for more effective marketing. The top digital opportunities are improving the customer experience and mobile continuing to hold together the customer experience across channels.
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
This document discusses the future of customer engagement based on research from the DMA. It finds that while email is still a preferred marketing channel, influence comes from many sources. Trust is built through relevance, data privacy, and establishing a good reputation. Emerging technologies like smart home assistants and social/shoppable ads are gaining ground but influence remains broad. The key pillars for effective customer engagement are identified as relevance, data privacy practices, and trust.
Digital marketing encompasses all marketing efforts that use electronic devices and the internet. Businesses use digital channels like search engines, social media, email and websites to connect with customers. CompuField offers a 100% Google certified 21 module digital marketing course covering topics like social media marketing, search engine optimization, email marketing and more. The 3 month course includes classroom training, projects, assignments and placement assistance at affordable prices in Mumbai locations like Bandra, Andheri and Thane.
A team teaching presentation on digital advertising made by two advertising students from the S.I. Newhouse School of Public Communications based on research and interviews with experts in the field. Topics covered include but are not limited to: effective digital campaign marketing, the future of digital advertising, key indicators of a successful digital strategy, and tips for engaging your consumers via the RIGHT social media platforms. Special thanks to Jeff Barrett, Simon Bowthorpe, Scott Hoffman, and Rachel Cone-Gorham for participating in interviews and giving valuable insights.
This document discusses how digital marketing utilizes social media and other digital channels to improve brands and connect with audiences. It outlines some traditional marketing objectives that digital marketing moves away from, such as fabricating information. The key objectives of digital marketing are defining strategies, selecting initiatives to improve digital maturity, and using digital channels to enhance brand experience. Digital marketing offers capabilities like mobile experiences, analytics and optimization, rich media management, and social technologies. It also discusses some strategies and trends in digital marketing, emphasizing the importance of content marketing and real-time engagement. Finally, it notes that leading organizations are using social collaboration to better understand and serve customers.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
LSA18: TAI Workshop - Tends and Observations About Technology Engagement (Squ...Localogy
The document summarizes research insights about technology engagement among small business owners. Key findings include:
- Small business owners need a clear value proposition to engage with cloud solutions.
- Owners see potential in a dashboard that consolidates their important apps and provides insights.
- If a solution saves time and provides useful information, owners are interested, especially one that ties together their tasks and data.
This document discusses using data and technology to drive more effective direct marketing campaigns. It describes a case study where a company used real-time scoring and profiling of website visitors to build customer profiles based on their interests and past behavior. This allowed the company to target niche audiences with highly relevant product information, leading to an 83% reduction in cost-per-contact and estimated annual cost savings of $450,000. The approach was recognized with an award for "Best Innovation and Technology" due to its data-driven and targeted approach. The key lessons are to move from time-triggered to interest-based adaptive campaigns that challenge traditional approaches.
1 Naild Digital Marketing Overview Web (2)Kim Williams
This document discusses key elements of digital marketing including search optimization, paid advertising, email campaigns, website hosting, analytics, mobile strategy, social marketing, and search, paid, and SEO marketing. It outlines the evolution of marketing channels and pillars of success. Social media is described as a revolutionary form of marketing that is growing in importance and influences purchasing more than a company's own website. Barriers to digital marketing success include lack of staff knowledge, time, management understanding, and absence of a strategy, but all are fixable.
The value of Social Selling has led many corporations to increasingly value social leads over traditional lead-gen, a trend that's part of a new generation of sales strategy dubbed Sales 2.0. Yet with any major paradigm shift, all the chatter may amount to nothing if the underlying structure of the sales organization remains unchanged.
The traditional sales structure (Sales 1.0) follows a model of clearly defined roles, segmented responsibilities, and specialization. Social selling necessitates greater flexibility and the ability to develop relationships throughout the sales process.
Join us to learn how to optimize your team for social selling:
Create roles for your team and accountability structures that facilitate the challenges and opportunities of social selling.
Maximize your team’s follow up on social leads.
Establish best practices for the cultivation of relationship with your customers.
Foster a culture of listening within your sales team.
What You Do For Your Business Online Matters - Part 2hotdogpr
Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result. This is Part Two of a two-part presentation.
Building Your Digital Dream Team - Guide for PR ProfessionalsGemma Craven
This document outlines the current state and future of digital marketing teams. It discusses the emergence of new roles like the Community Director to manage customer relationships across social media platforms. The future team structure is envisioned to include specialized centers of excellence for social analytics, strategy, and community management. Teams will also require sector platform specialists and an emphasis on contextual awareness design.
By 2020 there will be 200 billion connected devices on the Internet of Things. Organizations driven by purpose and values outperformed the market 15-to-1. By 2025 the total worth of the Internet of Things (IoT) technology could be $6.2 trillion — most of that value is in healthcare ($2.5 trillion) and manufacturing ($2.3 trillion).
Job boards are dead and the future of recruiting is socialGreg Holt
Job boards are almost dead and the future of recruiting is social. Presentation given to Ethical Medicines Industry Group ( EMIG ) Human Resources Special Interest Group regarding the impact of Social Networking on the Future of Recruitment.
EMIG is the UK research-based trade association that represents the interests of small to medium-sized Pharmaceutical, Biotech and Medtech companies (SMEs).
Are you an ace when it comes to the open web? Do you know the digital publishing landscape backwards? If so, this is the session for you.
Join Outbrain's Elise Bennett and Upside Digital’s Lee Bush for a fun and educational test of your digital marketing knowledge.
At our masterclass quiz you'll be in the running for some great prizes and are guaranteed to pick up plenty of handy business intel along the way.
Covering brand safety, advertising challenges, contextual targeting, performance measurement, and the future of recommendation, this event will provide an entertaining challenge for all comers.
Cairo Cristal Academy - Katherine Eills, Microsoft MENACristal Events
The document discusses how technology and creativity need to come together to improve digital consumer experiences. As consumers' relationships with data evolves due to proliferation of digital devices, their interest is growing in technologies that can filter content for them and provide personalized recommendations. The document cites consumer opinions that showing them new experiences and connections they may like adds value. It suggests brands work with consumers to build immersive experiences and keep engagement fresh through new offerings, while also encouraging positive sharing.
The document discusses emerging trends in social media and digital marketing. It notes that new platforms, technologies, and concepts are transforming how businesses operate and people interact. Some key points discussed include the importance of content marketing, mobile marketing, influencer marketing, and data analytics. The document also highlights challenges like decreased engagement on some social platforms and the difficulty in measuring impact and return on investment from digital activities. It then discusses five emerging trends: temporary social media, mobile and location-based marketing through SoLoMoVi, visual marketing, the sharing economy through collaborative networks, and community building. The importance of integrating social media strategies, gamification, and developing viral content is also covered.
Digital marketing is an established industry that continues to grow and change rapidly. It faces challenges like low budgets, a lack of skills in data management, and difficulties with reporting ROI across multiple channels. Upcoming trends include more emphasis on content marketing, big data and analytics, and wearable technology disrupting new markets. Change must be embraced to avoid falling behind new technologies and the expectations of demanding customers.
LSA18: Local Engagement Strategies for Brands (SOCi)Localogy
Monica Ho discussed strategies for effective local social media engagement. She explained that brands should 1) know their customers and communities, 2) keep content local, 3) focus on meaningful interactions like questions and personal stories, 4) post when audiences are most active, and 5) create a consistent posting schedule. Ho noted that managing social media at scale across many accounts is challenging without tools. Her company, SOCi, provides an automation platform to schedule and post content to multiple social profiles at once while tracking engagement. She highlighted success with Greystar, which saw large increases in reach and engaged users using SOCi.
Cairo Cristal Academy - Dan Hocking, Holler / Leo BurnettCristal Events
Digital agencies are facing challenges because the definition of "digital" has changed. While digital media usage has increased, agencies are still seen as add-ons rather than leaders in campaign development. Additionally, agencies focus too much on measuring irrelevant metrics like social media engagement. Agencies must view digital as a solution to business problems rather than just a distribution channel. To remain valuable partners, agencies need to get more involved in helping clients reinvent their businesses and address consumer needs in new ways beyond traditional communications.
This document contains information about digital solutions and mobile strategies from 2014. It discusses the growing $32.4 billion mobile services market and the importance of establishing the right foundation for a sustainable mobile capability. It also discusses using the POST methodology (People, Objectives, Strategy, Technology) for implementing a mobile strategy. Companies are focusing on understanding customer usage of different devices and harnessing big data for more effective marketing. The top digital opportunities are improving the customer experience and mobile continuing to hold together the customer experience across channels.
Digital marketing utilizes digital channels to evolve traditional marketing approaches. It provides new opportunities due to the growth of internet users and time spent online outpacing marketing budgets. Digital media differ in allowing a new media model where consumers generate and distribute content, as well as being mobile and unique through personalization and participation. Marketers should focus on the 4 P's of digital marketing - Profile, Participation, Permission, and Personalization.
This document discusses the future of customer engagement based on research from the DMA. It finds that while email is still a preferred marketing channel, influence comes from many sources. Trust is built through relevance, data privacy, and establishing a good reputation. Emerging technologies like smart home assistants and social/shoppable ads are gaining ground but influence remains broad. The key pillars for effective customer engagement are identified as relevance, data privacy practices, and trust.
Digital marketing encompasses all marketing efforts that use electronic devices and the internet. Businesses use digital channels like search engines, social media, email and websites to connect with customers. CompuField offers a 100% Google certified 21 module digital marketing course covering topics like social media marketing, search engine optimization, email marketing and more. The 3 month course includes classroom training, projects, assignments and placement assistance at affordable prices in Mumbai locations like Bandra, Andheri and Thane.
A team teaching presentation on digital advertising made by two advertising students from the S.I. Newhouse School of Public Communications based on research and interviews with experts in the field. Topics covered include but are not limited to: effective digital campaign marketing, the future of digital advertising, key indicators of a successful digital strategy, and tips for engaging your consumers via the RIGHT social media platforms. Special thanks to Jeff Barrett, Simon Bowthorpe, Scott Hoffman, and Rachel Cone-Gorham for participating in interviews and giving valuable insights.
This document discusses how digital marketing utilizes social media and other digital channels to improve brands and connect with audiences. It outlines some traditional marketing objectives that digital marketing moves away from, such as fabricating information. The key objectives of digital marketing are defining strategies, selecting initiatives to improve digital maturity, and using digital channels to enhance brand experience. Digital marketing offers capabilities like mobile experiences, analytics and optimization, rich media management, and social technologies. It also discusses some strategies and trends in digital marketing, emphasizing the importance of content marketing and real-time engagement. Finally, it notes that leading organizations are using social collaboration to better understand and serve customers.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
LSA18: TAI Workshop - Tends and Observations About Technology Engagement (Squ...Localogy
The document summarizes research insights about technology engagement among small business owners. Key findings include:
- Small business owners need a clear value proposition to engage with cloud solutions.
- Owners see potential in a dashboard that consolidates their important apps and provides insights.
- If a solution saves time and provides useful information, owners are interested, especially one that ties together their tasks and data.
This document discusses using data and technology to drive more effective direct marketing campaigns. It describes a case study where a company used real-time scoring and profiling of website visitors to build customer profiles based on their interests and past behavior. This allowed the company to target niche audiences with highly relevant product information, leading to an 83% reduction in cost-per-contact and estimated annual cost savings of $450,000. The approach was recognized with an award for "Best Innovation and Technology" due to its data-driven and targeted approach. The key lessons are to move from time-triggered to interest-based adaptive campaigns that challenge traditional approaches.
1 Naild Digital Marketing Overview Web (2)Kim Williams
This document discusses key elements of digital marketing including search optimization, paid advertising, email campaigns, website hosting, analytics, mobile strategy, social marketing, and search, paid, and SEO marketing. It outlines the evolution of marketing channels and pillars of success. Social media is described as a revolutionary form of marketing that is growing in importance and influences purchasing more than a company's own website. Barriers to digital marketing success include lack of staff knowledge, time, management understanding, and absence of a strategy, but all are fixable.
The value of Social Selling has led many corporations to increasingly value social leads over traditional lead-gen, a trend that's part of a new generation of sales strategy dubbed Sales 2.0. Yet with any major paradigm shift, all the chatter may amount to nothing if the underlying structure of the sales organization remains unchanged.
The traditional sales structure (Sales 1.0) follows a model of clearly defined roles, segmented responsibilities, and specialization. Social selling necessitates greater flexibility and the ability to develop relationships throughout the sales process.
Join us to learn how to optimize your team for social selling:
Create roles for your team and accountability structures that facilitate the challenges and opportunities of social selling.
Maximize your team’s follow up on social leads.
Establish best practices for the cultivation of relationship with your customers.
Foster a culture of listening within your sales team.
What You Do For Your Business Online Matters - Part 2hotdogpr
Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to click on a brand name if that brand name shows up more than once in a search result. This is Part Two of a two-part presentation.
Building Your Digital Dream Team - Guide for PR ProfessionalsGemma Craven
This document outlines the current state and future of digital marketing teams. It discusses the emergence of new roles like the Community Director to manage customer relationships across social media platforms. The future team structure is envisioned to include specialized centers of excellence for social analytics, strategy, and community management. Teams will also require sector platform specialists and an emphasis on contextual awareness design.
By 2020 there will be 200 billion connected devices on the Internet of Things. Organizations driven by purpose and values outperformed the market 15-to-1. By 2025 the total worth of the Internet of Things (IoT) technology could be $6.2 trillion — most of that value is in healthcare ($2.5 trillion) and manufacturing ($2.3 trillion).
Job boards are dead and the future of recruiting is socialGreg Holt
Job boards are almost dead and the future of recruiting is social. Presentation given to Ethical Medicines Industry Group ( EMIG ) Human Resources Special Interest Group regarding the impact of Social Networking on the Future of Recruitment.
EMIG is the UK research-based trade association that represents the interests of small to medium-sized Pharmaceutical, Biotech and Medtech companies (SMEs).
Social Media Presentation Strathclyde Jan 2010Stephen Breen
This document discusses the importance of social media for businesses. It notes that social media allows two-way dialogue with customers rather than one-way advertising. Key points include:
- Popular social media sites like Facebook and Twitter now have hundreds of millions of users
- People are more likely to trust recommendations from other users over traditional ads
- Companies that engage with customers on social media tend to be more financially successful according to studies
- Examples are given of how companies like Starbucks, Dell, and a PR firm have boosted their business through social media strategies
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaArjen Strijker
Understanding the implications of Social Media on your Brand Culture and Business Design. Also, basic guidelines are provided on how to develop intangible asset value of your brand while using Social Media. Anne McCrossan – Founder & CEO, Visceral Business
More: http://somesso.com/blog/2009/10/anne-mccrossan-where-is-the-margin-in-social-media/
The document discusses the evolution of communications from the industrial economy to the creative economy. In the industrial economy, advertising dominated but public relations (PR) was seen as less important. As customers gained more information and choices, PR became more important to validate advertising claims. However, in the creative economy, managed PR is less trusted and social media allows employees to directly communicate. The document argues this marks the rise of internal communications, or "the red headed stepchild," which can help organizations attract and engage talent, foster innovation, and enable authentic advocacy through empowered employees.
THE TRADITIONAL WORKPLACE, AS WE'VE KNOWN IT, DOESN'T EVEN EXIST TODAY.
The explosion of new technologies, mass adoption of social channels, ubiquity of mobile and connectivity, and proliferation of devices continue to drive massive transformation, but at what cost? How can large organizations collaborate, integrate, and innovate quickly enough to survive at the speed of their customers? What are the questions we could or should be asking to really make changes for work that make sense?
The answers lie only in bringing the brightest minds together to figure it out.
The marketing world’s intense focus on analytics, of late, hasn’t always led to better performance — because, while it’s easy to collect data, it’s difficult to turn it into deep insight. This Insight Center covered content that included a leading practitioner company’s reinvention of market research, a framework for measuring what your customers actually value and will pay for, and a toolkit approach to defining the customer’s “job to be done.”
https://runfrictionless.com/b2b-white-paper-service/
Millennials will make up 50% of the workforce by 2020 and are an important target for companies to hire top talent. Millennials are digital natives who extensively research companies online. Research shows that Millennials value opportunities for advancement, better pay, and challenging work. To attract Millennials, companies should create an online video campaign on LinkedIn featuring a dialogue between employees discussing the company's culture and ideal candidates. They should also create an online "flyer" campaign on LinkedIn highlighting what it's like to work at the company.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
This document provides an overview of a collection of research articles on leading in the digital era. It discusses the challenges of digital transformation for companies and outlines six qualities of digitally mature organizations based on insights from over 1,700 business leaders. These qualities are: an intimate and dynamic understanding of customers; a culture that is data-informed rather than data-driven; an experimental mindset; a collaborative culture; a commitment to developing digital talent; and a focus on societal impact and responsibility. The document explores each of these qualities in more detail and provides examples. It aims to help leaders understand how to successfully navigate digital transformation.
The document discusses how consumer technology is radically changing our lives and the digital trends of cloud, mobile, and social media are changing industries. It highlights how the world has gone social and mobile, with over 1.7 billion people on social networks. It also discusses how consumer expectations have changed with the rise of digital, and that traditional distribution models are outdated. The opportunities that social media provides for finding new clients and recruits are also covered.
1. The document discusses how the most successful organizations approach innovation differently than others. It finds that outperforming organizations are more likely to have dedicated innovation teams and measure financial returns from innovation investments.
2. Outperforming organizations also explicitly align innovation with business goals and embrace open innovation processes. They establish structures and cultures that encourage innovation.
3. The nature of innovation is changing and increasingly occurs within ecosystems and involves consumers. Technology also drives more open and collaborative innovation across organizations.
More than Magic - IBM Institute for Business Value FiweSystems
The document discusses how the most successful organizations approach innovation. It finds that top performers are 37% more likely to embrace open innovation, 79% more likely to have dedicated innovation teams, and 48% more likely to measure financial returns from innovation investments. These organizations structure themselves and culture to support innovation, source new ideas from various places including big data, and rigorously measure innovation results. The nature of innovation is also changing, with consumers now directly involved in activities like co-design, and ecosystems defining new types of collaborative innovation across enterprises.
Celebrity intelligence-age-of-social-influence-uk.originalAlmudena Pastor
This document summarizes the key findings of a report on the impact of digital media and social influencers on celebrity marketing and brand endorsements. Some of the main points include:
- Digital influencers have become the most popular choice for brand endorsements, with 61% of respondents having worked with them in the past year.
- Having a relevant audience or following is the most important attribute brands look for, according to 85% of respondents. Data and insights about an influencer's audience have also proven useful.
- Campaign-specific contracts are on the rise, while long-term deals are declining, showing the impact of digital influencers.
- Niche and emerging talent, especially female niche influ
This document discusses the growth of internet and social media usage in India. Some key points:
1) India has over 100 million internet users, with 79% accessing the internet daily. Facebook has over 434 million Indian users.
2) India has the 3rd largest base of online shoppers globally, generating $5.7 billion in e-commerce revenue annually.
3) A survey found that 47% of companies found new clients through social media in 2011 and 74% of businesses agree social media is important for marketing success.
This document discusses how social media can be leveraged by HR departments. It notes that social media allows for constant collaboration, talent management through training and support, employee-centric HR operations, and increased employee engagement. The document also discusses trends in recruiting through social media data analysis, the importance of mobile optimization, using gamification for development, moving beyond annual performance reviews, integrating social learning, and the impact of MOOCs and Klout on corporate training. HR professionals are increasingly using social media to stay updated on trends and learn about vendors from peer perspectives.
The eighth edition of the Creativity in PR study explores the sector's creative evolution as it emerges from the unique challenges of the past two years.
The 2022 Report, co-authored by PRovoke Media and Now Go Create, in partnership with FleishmanHillard, is based on a survey of more than 200 agency and in-house executives from across the world, which took place earlier this year.
This document discusses the future of premium content delivery and managing customers in the digital economy. It notes that by 2020, there will be 12 billion mobile users and 24 billion total connected devices. It emphasizes that content providers must aggregate large audiences, have compelling content to drive subscriptions and advertising revenue, and make the customer experience easy. Four key trends - mobile, cloud, social media, and big data - will drive 80% of IT industry growth and force companies to look beyond traditional models to all devices. Media companies must focus on building their business rather than just running infrastructure.
Social media is changing how businesses operate and how careers are advanced. It allows people to build professional networks, monitor industry trends, find job opportunities, and showcase their expertise. While it provides many benefits, it also presents challenges like privacy issues, legal risks from user-generated content, and ensuring social media activities don't damage brands or careers. Young professionals are encouraged to use social tools strategically and develop a social media presence to further their careers.
This document discusses trends in cause alliances for 2015. The top 10 trends identified are: data-driven cause alliances, importance of storytelling, increased use of video content, greater emphasis on employee engagement, stronger focus on peer-to-peer connections, and international expansion. Nonprofits are encouraged to leverage data more strategically, tell compelling stories that incorporate both emotion and measurable impact, utilize video storytelling, provide engaging opportunities for employees to get involved, and foster connections between supporters.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
More from DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions (20)
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
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https://snjglobalservices.com/.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
2. Innovative brands experience brand value appreciation 9 times more
than brands that are perceived to be less innovative.
Source: Kantar Millward Brown, BrandZ™ Top 100 Most Valuable Global Brands
3. Leading up to the U.S. election, the top fake news stories on Facebook
generated 20% more engagement than factual stories.
Source: BuzzFeed News, This Analysis Shows How Fake Election News Stories
Outperformed Real News On Facebook
There is a growing level of distrust: only 15% of people believe that
society's institutional pillars (government, businesses, media) are
working for the common person.
Source: Edelman, 2017 Edelman Trust Barometer
4. Companies with 50% or more of their revenues from digital ecosystems
achieve 32% higher revenue growth and 27% higher profit margins.
Source: MIT Sloan Management Review, Thriving in an Increasingly Digital Ecosystem
5. But average worker pay has increased just 11% since the 1970s,
essentially stagnating over the past 40-plus years.
Source: Economic Policy Institute, The Productivity–Pay Gap
GDP per capita has increased roughly 1,000% since the 1970s.
Source: The World Bank, GDP per capita
CEO pay has risen 1,000% over the past 40-plus years.
Source: World Economic Forum, World Economic Forum Annual Meeting 2017: Responsive
and Responsible Leadership
6. Organizations in which employees perceive meaning at work are 21%
more profitable. Source: Future of Leadership Initiative, Meaning@Work, Leadership
in times of digitization
7. 75% of Millennials would take a pay cut to work for a socially and
environmentally responsible company.
Source: Cone Communications, 2016 Cone Communications Millennial Employee Engagement Study
In a study of 100 variables, seeing purpose and value in work was the
single most important factor that motivated employees. Yes, more than
compensation. Source: LinkedIn, Purpose Trumps Cash + Other New Research
Findings
8. The 43 public companies in the DiversityInc Top 50 were 24% more
profitable than the S&P 500 average.
Source: The Balance, Cultural Diversity in the Work Place: How Diversity at Work Makes More Money for You