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KEYNOTE
Erdem Aksakal
MARKETING DIRECTOR
SAP
DUBAI, UAE ~ OCTOBER 22 - 23, 2019
DIGIMARCONMIDDLEEAST.COM | #DigiMarConMiddleEast
DIGIMARCONDUBAI.AE | #DigiMarConDubai
Authenticity
Innovative brands experience brand value appreciation 9 times more
than brands that are perceived to be less innovative.
Source: Kantar Millward Brown, BrandZ™ Top 100 Most Valuable Global Brands
Leading up to the U.S. election, the top fake news stories on Facebook
generated 20% more engagement than factual stories.
Source: BuzzFeed News, This Analysis Shows How Fake Election News Stories
Outperformed Real News On Facebook
There is a growing level of distrust: only 15% of people believe that
society's institutional pillars (government, businesses, media) are
working for the common person.
Source: Edelman, 2017 Edelman Trust Barometer
Companies with 50% or more of their revenues from digital ecosystems
achieve 32% higher revenue growth and 27% higher profit margins.
Source: MIT Sloan Management Review, Thriving in an Increasingly Digital Ecosystem
But average worker pay has increased just 11% since the 1970s,
essentially stagnating over the past 40-plus years.
Source: Economic Policy Institute, The Productivity–Pay Gap
GDP per capita has increased roughly 1,000% since the 1970s.
Source: The World Bank, GDP per capita
CEO pay has risen 1,000% over the past 40-plus years.
Source: World Economic Forum, World Economic Forum Annual Meeting 2017: Responsive
and Responsible Leadership
Organizations in which employees perceive meaning at work are 21%
more profitable. Source: Future of Leadership Initiative, Meaning@Work, Leadership
in times of digitization
75% of Millennials would take a pay cut to work for a socially and
environmentally responsible company.
Source: Cone Communications, 2016 Cone Communications Millennial Employee Engagement Study
In a study of 100 variables, seeing purpose and value in work was the
single most important factor that motivated employees. Yes, more than
compensation. Source: LinkedIn, Purpose Trumps Cash + Other New Research
Findings
The 43 public companies in the DiversityInc Top 50 were 24% more
profitable than the S&P 500 average.
Source: The Balance, Cultural Diversity in the Work Place: How Diversity at Work Makes More Money for You
Revolution
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
1
13
1111 11
16
9 8
4
3
15
7
2
2
4
7
55
1
Identities
2005
2017
Farklılıklar– Inactivity Tracker
Production
Sales
Finance
HR
Supply Chain
Perception
Impression
Emotions
Satisfaction
Speed: 110 km/h
Height: 85 metres
Capacity: 24 seats
utilization: 75%
Temperature: 21o
Fun
Tension
Excite
Scream
Relief
Joy
BLOCKCHAIN
BIGDATA
EXPERIENCE MANAGEMENT
CLOUD COMPUTING
REALTIME
BE YOUR PURPOSE
Thank You
www.erdemaksakal.com
@MehmetErdemAksakal
@erdemaksakal
Authenticity - Erdem Aksakal, SAP

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Authenticity - Erdem Aksakal, SAP

  • 1. KEYNOTE Erdem Aksakal MARKETING DIRECTOR SAP DUBAI, UAE ~ OCTOBER 22 - 23, 2019 DIGIMARCONMIDDLEEAST.COM | #DigiMarConMiddleEast DIGIMARCONDUBAI.AE | #DigiMarConDubai Authenticity
  • 2. Innovative brands experience brand value appreciation 9 times more than brands that are perceived to be less innovative. Source: Kantar Millward Brown, BrandZ™ Top 100 Most Valuable Global Brands
  • 3. Leading up to the U.S. election, the top fake news stories on Facebook generated 20% more engagement than factual stories. Source: BuzzFeed News, This Analysis Shows How Fake Election News Stories Outperformed Real News On Facebook There is a growing level of distrust: only 15% of people believe that society's institutional pillars (government, businesses, media) are working for the common person. Source: Edelman, 2017 Edelman Trust Barometer
  • 4. Companies with 50% or more of their revenues from digital ecosystems achieve 32% higher revenue growth and 27% higher profit margins. Source: MIT Sloan Management Review, Thriving in an Increasingly Digital Ecosystem
  • 5. But average worker pay has increased just 11% since the 1970s, essentially stagnating over the past 40-plus years. Source: Economic Policy Institute, The Productivity–Pay Gap GDP per capita has increased roughly 1,000% since the 1970s. Source: The World Bank, GDP per capita CEO pay has risen 1,000% over the past 40-plus years. Source: World Economic Forum, World Economic Forum Annual Meeting 2017: Responsive and Responsible Leadership
  • 6. Organizations in which employees perceive meaning at work are 21% more profitable. Source: Future of Leadership Initiative, Meaning@Work, Leadership in times of digitization
  • 7. 75% of Millennials would take a pay cut to work for a socially and environmentally responsible company. Source: Cone Communications, 2016 Cone Communications Millennial Employee Engagement Study In a study of 100 variables, seeing purpose and value in work was the single most important factor that motivated employees. Yes, more than compensation. Source: LinkedIn, Purpose Trumps Cash + Other New Research Findings
  • 8. The 43 public companies in the DiversityInc Top 50 were 24% more profitable than the S&P 500 average. Source: The Balance, Cultural Diversity in the Work Place: How Diversity at Work Makes More Money for You
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