A team teaching presentation on digital advertising made by two advertising students from the S.I. Newhouse School of Public Communications based on research and interviews with experts in the field. Topics covered include but are not limited to: effective digital campaign marketing, the future of digital advertising, key indicators of a successful digital strategy, and tips for engaging your consumers via the RIGHT social media platforms. Special thanks to Jeff Barrett, Simon Bowthorpe, Scott Hoffman, and Rachel Cone-Gorham for participating in interviews and giving valuable insights.
As we move into the next phase of the digital revolution, data will take on an increasingly important role in how brands shape their customer experience and interact with consumers. Not only can brands use this data to create personalised offerings for each consumer, they can also use it to deliver messages and interactions that are tailored to the consumer’s need within the context of a particular moment. This gives brands and marketers breath-taking power to meet the needs of their customers, but it also raises new privacy and security risks. Grant will discuss three key data-related trends he sees changing the game for brands over the next year or so, which include bridging the gap between online and offline; the power brokers in a data-driven world; and the impact of visual and voice search.
Sometimes a brand works in the “real world” but fails when online. In this digital age, companies are more concerned than ever how their brand translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn tips to create better digital branding which will improve your customer acquisition.
Key Takeaways:
* Learn how to properly build a digital brand
* Learn how to leverage mico-moments on social media to increase visibility
* Learn how the shift in consumer behavior impacts your content strategy
* Learn strategies for creating content that social media algorithms actually like.
* Understand why it’s no longer about products and services, it's about brands.
* Learn how to shift from being transactional to experiential
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends.
How can agencies (and clients) prepare for success years from now? Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to pull together key elements that agencies and clients need to be acting on now for success in the future.
As we move into the next phase of the digital revolution, data will take on an increasingly important role in how brands shape their customer experience and interact with consumers. Not only can brands use this data to create personalised offerings for each consumer, they can also use it to deliver messages and interactions that are tailored to the consumer’s need within the context of a particular moment. This gives brands and marketers breath-taking power to meet the needs of their customers, but it also raises new privacy and security risks. Grant will discuss three key data-related trends he sees changing the game for brands over the next year or so, which include bridging the gap between online and offline; the power brokers in a data-driven world; and the impact of visual and voice search.
Sometimes a brand works in the “real world” but fails when online. In this digital age, companies are more concerned than ever how their brand translates online. The digital world is vast and today’s customers are getting younger, more tech-savvy, and informed. Selling a product to consumers who are smarter than ever before is tough, challenging, and requires a higher level of creativity. In this session, you’ll learn tips to create better digital branding which will improve your customer acquisition.
Key Takeaways:
* Learn how to properly build a digital brand
* Learn how to leverage mico-moments on social media to increase visibility
* Learn how the shift in consumer behavior impacts your content strategy
* Learn strategies for creating content that social media algorithms actually like.
* Understand why it’s no longer about products and services, it's about brands.
* Learn how to shift from being transactional to experiential
5 TRENDS FOR DIGITAL AGENCIES (AND BRANDS) TO BE READY FOR 2020Eric Shutt
What trends will shape the (digital) marketing agency of the future? It’s a constant question that agencies and clients are always asking, and always looking for answers. And there’s one theme: many feel unprepared. The goal of this presentation is to look beyond the trends.
How can agencies (and clients) prepare for success years from now? Based on everything we’ve seen — research, conferences, work, email lists, happy hours … We set out to pull together key elements that agencies and clients need to be acting on now for success in the future.
Last month, the 2015 ANA Digital & Social Conference offered attendees a wide array of lessons in digital and social media. Here are ten key takeaways.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Digital Social Commerce Forecast (April 2015)Miel Van Opstal
The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today?
This presentation was given April 14, 2015 at Unser in Denver, CO.
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
Last month, the 2015 ANA Digital & Social Conference offered attendees a wide array of lessons in digital and social media. Here are ten key takeaways.
Integrating Social Media in your business modelPieter Baert
An inspirational presentaties, given at an innovation event for professionals. It shows 5 scenario's to use Social Media in your business. Participants used these scenario's in the startup canvas.
Digital Social Commerce Forecast (April 2015)Miel Van Opstal
The times are changing. Consumer interaction is changing. The way we consume information and have conversations is changing. How is this impacting business today?
This presentation was given April 14, 2015 at Unser in Denver, CO.
Presentation slides from thinkLA Digital 101 Seminar. Event held on June 14, 2011. Presented by Marian Thomas, Horizontal Packaging & Sales Strategy, Yahoo!
31 compelling statistics and thought-provoking quotes to add to presentations, raise at meetings or share with your colleagues to show the true value of experience.
From industry leaders, research houses and brands alike, the following quotes are more relevant for CX strategies than ever before.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
New opportunities in the content delivery landscape, and meeting the expectations of the connected consumer.
This keynote was made for the VLCM community and has been presented in Dutch (Flemish).
https://www.youtube.com/watch?v=i8yi5J_7S4U&feature=youtu.be
Bambini in movimento, AA.& VV. Calzetti & Mariucci editoreDiego Rondini
Dalla postura al gioco attraverso la coordinazione e le progressioni dinamiche.
di: M.Bernardi, C.Bertolucci, V.Canali, R.Conte, C.Mainardi, A.Tasco, E.Volta, M.Zoni
Calzetti & Mariucci editore
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.[1] Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdfCIOLOOKIndia
This edition features a handful of The Most Prominent Digital Media Agency for Manufacturers to Watch-2023 in India that are leading us into a digital future.
The Most Prominent Digital Media Agency for Manufacturers to Watch-2023.pdfCIOLOOKIndia
This edition features a handful of The Most Prominent Digital Media Agency for Manufacturers to Watch-2023 in India that are leading us into a digital future.
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
The Future of Mobile Marketing: 20 Expert Predictions For 2015Invoca
In this SlideShare, you'll find 20 predictions from business people with experience in various marketing disciplines - from search advertising and content marketing to product marketing and branding. As you flip through the pages, you'll find a common theme: today's customer journey is complex.
We hope that these predictions help you get in the #mobilemindset for 2015.
Birgitta Edbergs presentation of the themes in her book Social Affärsutveckling i Nätverksekonomin. We have to learn about the New Market Landscape and how the market- and business models from 1900s fits to the new Business Landscape. #SoMoCloBigData #NewMarketLogic #ServiceLogic Together will we explore new ways of Attract, Connect and Delight in Social Selling.
In the ever changing world, marketing strategies are changing fast. A new domain of marketing, digital marketing emerged with the rise of the internet and social media. New trends in digital marketing in the upcoming year can modify the face of marketing.
At one point or another, scaling your organization is going to mean automating some part of your process. Because of the demands of data, automation can definitely be a good thing--even in this era of bespoke customer service. But there are right ways to do it and lots of wrong ways. How can you make sure to stay mindful and true to your mission while automating parts of your business that require it? How do you know what to automate and which tools to use? Which data should you listen to, and which should you ignore?
In this webinar, learn from our experts:
-How to listen to the data, but not be bound by it
-How to use automation to your advantage without letting it cloud your goals
-Strategies for better data management, automation or not
19 CMOs/CEOs Reveal Big Changes in B2B MarketingSiegel+Gale
Inspired by our recent B2BNow study, our Global CMO, Margaret Molloy, reached out to marketing executives to learn how the trend in consumerization of B2B has affected their marketing behaviors. See what they had to say.
20/20 Insights: Mobile Marketing Predictions from 20 Marketing LeadersDialogTech
We asked 20 influencers - marketers, product experts, analysts, and journalists - to share their vision of the future of mobile marketing. Scroll through their predictions, then join the conversation on Twitter using the hashtag #DT2020.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. Digital Advertising, defined.
Digital advertising is advertising, now and the future- the next wave
that will make or break businesses.
The best part of any digital advertising is that it’s easy to track and
account for.
You can view every detail of your results... you get an overwhelming
amount of data on anyone you're marketing to.
[via ViviKandi]
#digitalad
3. Digital Advertising in Numbers
● In 2012:
○ Digital ads represented 23% of all ad dollars spent
(up from 20% in 2011).
○ Digital ads generated $37.3 billion.
(via CNNMoney)
#digitalad
4. "If you utilize the right brand influencers and get the right
brand ambassadors, you can... yield broadcast media attention
without having to ever pitch or use a press release – just
create a critical mass. It’s more of a sense of thinking than in
anything else."
#digitalad
5. "... Digital will become the first channel for planning, and the
idea of different channels will start to fade. Right now people
think traditional and digital. There will be a shift towards ideas
driven rather than channel, and digital will be interwoven into
everything."
#digitalad
6. "Data & technology are
change agents for the
Golden Age of Digital
Advertising"
#digitalad
7. "Social Sharing.
The key! Don’t
advertise to your
consumers, get
them to talk
about you and
share your
content amongst
them."
#digitalad
8. "Digital is growing – there are thoughts that by
2015 it will increase by 3x, I would say that is a
low estimate. It all comes down to how easily
you can target customers and how easily you can
affect the purchasing decisions and get to them
and engage them." - Jeff Barrett @BareItAll
#digitalad
9. THE GOLDEN AGE OF DIGITAL ADVERTISING
(via cliqology.com)
We are in the midst of a Golden Age of Digital
Advertising Technology.
There are hundreds of smart companies that are
now engaged actively in streamlining the process of
digital media buying, selling, optimization, etc.
#digitalad
12. "...The agency has
launched a follow-up in
the form of a "Rut
Buster" Facebook app
that lets you make and
share customized video
montages to encourage
your friends to bust
out of such
monotonous routines."
[via AdWeek]
#digitalad
13. How to determine if a digital ad is
successful:
1. Increased Brand Awareness
2. Increased Brand Recognition
3. Increased Brand Loyalty
4. Increased Purchase Intent
[Simon Bowthorpe, @simonbowthorpe]
#digitalad
15. DATA, DATA, DATA
"The use of data to target
advertising is and will continue
become a prevalent practice -
fueling something that we call
marketing automation.
Marketing automation is when
you go visit a site, the owner of
that website already knows
everything about you so that
they can personalize the site to
see your personality."
-Scott Hoffman, @cliqology #digitalad
16. "It's all about mobile right now, but no one really
knows what that means." - Rachel Cone-Gorham, @rcgnyc
"[A trend in digital advertising is to use] mobile to affect their
purchasing decisions and the trend in digital is to be timely and
less creative and grandiose – to challenge our digital teams to be
timelier."
- Jeff Barrett @BareItAll #digitalad
18. "Tying all the devices together. You
have a phone, you get mobile
advertising. You have a computer that
you get spam advertising on. You have
a TV, you get commercial advertising.
Our industry needs to find a way to tie
all those things together."
-Scott Hoffman, @cliqology
19. "Understanding KPI's [key performance
indicators]. Too often, brands and
companies jump head first into a
campaign without truly understanding
what success means."
-Rachel Cone-Gorham, @rcgnyc
20. Consumers are increasingly
suspicious about the ads and
sponsored content they see on their
favorite websites and social media.
70% of... consumers surveyed trust
brand or product recommendations
from family/friends, while digital ad
formats... rank below 20%.
[via Ecommerce Times]
21. What We Have Learned
Digital advertising begins with the production of
content in its most basic form. However, we are
seeing a new direction with advertising where the
message is constantly recycled and "advertised",
this time, by the consumers themselves via social
media outlets.
#digitalad
![Digital Advertising, defined.
Digital advertising is advertising, now and the future- the next wave
that will make or break businesses.
The best part of any digital advertising is that it’s easy to track and
account for.
You can view every detail of your results... you get an overwhelming
amount of data on anyone you're marketing to.
[via ViviKandi]
#digitalad](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)