This document is an interview script for a business project developing a food delivery solution. It outlines a 4 part interview to understand the perspectives of potential customers. Part 1 collects basic demographic information. Part 2 asks how often and with whom the interviewee eats meals out and their biggest problems related to finding and accessing meals. Part 2 also presents potential problems and asks which 3 are most important. Part 3 asks about their usage of existing food platforms and delivery services. Part 4 describes a proposed "food offers tinder app" showing nearby restaurant deals and ratings, and asks the interviewee to rate the solution and provide feedback.

1. Interview Script
Version 1.2
Segment: Business People
Hello,
We are conducting this interview for the course of Lean Entrepreneurship Project. We
are a group of 4 Católica Lisbon students developing a business idea and therefore, our
goal with this interview is to hear the perspectives potential of customers. It will be a
very interactive and relaxed conversation regarding a topic that is of particular interest
to us - meals and food offers. This interview should take around 20 minutes. It would
be extremely useful if you could help us!
Part 1
Firstly, we would like to know a bit about you:
 Profession:
 Age:
 Gender:
 Where are you from?
 Where do you live?
 What is your living arrangement? (i.e. renting, living with relatives)
 Do you have a smartphone? If yes, which operating system is it? (i.e. Android or
iOs)
Part 2
2.1. How often you go out to get a meal/How often you eat at a restaurant?
2.2. Do you feel the need of having a quick way to find affordable meals nearby?
How often is that need? How do you get that meal?
How much time you spend having lunch on average (inclusive waiting time in a
restaurant and time of cooking at home)?
2.3. Do you normally go with working colleagues for lunch? If yes, with how many
colleagues on average?

2. 2.4. Now, could you please select the three most important problems you find
currently:
 I have a problem finding a meal nearby.
 I have a problem finding an affordable
meal.
 I would like a food delivery system.
 I lack of time to go out and search for
meals
 There is a lack of diversity and attractive meals nearby
 I bring my own food since it is too expensive to eat at restaurants
 Lack of motivation to cook
 I don't trust the quality of food of restaurants
 I found service time too long (queuing, paying, waiting for food)
2.4.1. If you face such a problem – how do you try to solve it?
2.4.2. Is there an application/ platform you would like to have to solve this problem?
Part 3
3.1. Have you ever used platforms like zomato, tripadvisor?
If so, how often and in what circumstances? What do you think of such
services?
3.2. Have you ever used food delivery services like telepizza or nomenu?
If so, how often and how do you find such services? (let them develop the
answer)
Part 4
We are thinking of developing a free app which would work like a “tinder for food
offers”. It would work in a very simple way showing you the special offers of the day in
the restaurants nearby you. In that way you can know about the restaurants that are
open close to you, what are their offers for today, get price information as well as the
tripadvisor rating of the restaurant. In that way we want to help you better choose
where to go to eat and enjoy delicious meals in a quicker and cheaper way.
4.1. How would you value such a solution?
(scale: 1-10)
4.2. What would be the main advantages of such a
solution?
4.3. What would be the main disadvantages of such a solution? What would you do to
improve it?

3. I have a
problem finding
a meal nearby.
I would like a
food delivery
system.
I have a
problem finding
an affordable
meal.
I lack of time to
go out and
search for
meals.
I bring my own
food since it is
too expensive
to eat at
restaurants.
There is a lack
of diversity and
attractive meals
nearby.
Lack of
motivation to
cook.
I found service
time too long
(queuing,
paying, waiting
for food)
I don’t trust the
quality of food
of restaurants.