1. B R A N D M A N A G E M E N T - D I G I T A L M A R K E T I N G - M A R K E T I N G A N A L Y T I C S
n g a r c i a b r @ g m a i l . c o m ◆ L i n k e d i n . c o m / i n / n a t a l i a g a r c i a b ◆ 8 5 7 4 5 2 0 4 4 4
I am a marketing graduate seeking a full-time position, where I can apply my
knowledge and skills for continuous improvement. As an Industrial Engineer I
developed skills that combined with my previews experience and my Masters
degree gave me a broad perspective on how things can be made and always
improved.
P R O F I L E
P R O F E S S I O N A L E X P E R I E N C E
nataliagarciabr
@nataliagarcia_301
@Ngarciabr1
E D U C A T I O NE X P E R T I S E
Marketing Intern Unilever Andina Colombia
Jan 2014 - Dec 2014.
Marketing Intern, Rexona Brand. Developed strategies to support brand products across multiple distribution channels.
Trained brand promoters nationwide. Monitored brand field activities by tracking sales goals and leading meetings.
Performed portfolio analysis and analyzed key performance indicators. Managed brand budget.
Master of International Marketing (MIM)
Hult International Business School
Boston, Massachusetts
Bachelor in Industrial Engineering (BIE)
Pontificia Universidad Javeriana
Minor Quantitative Methods
Bogota, Colombia
Leadership
Communication
Team Player
Visual Presentations
Public Speaking
Languages: Spanish (Native) English (Proficient)
Certifications: Hubspot Inbound and Sales Certification (2016), Google
AdWords Certification (2016), Google Analytics Certification (2016).
Courses: Microsoft Excel Advanced, Flexim modeler, Advisor (Nielsen
data), Millward Brown, Kantar Worldpanel.
Additional Skills: Microsoft Excel, Microsoft Word, Microsoft
PowerPoint, Advisor, Blue software, CEN Collaboration, Sinfonia, SAP,
Workflow
Data Analytics
Digital Marketing
Budget Control
Visual Merchandising
Inbound Marketing
Market Research
A D D I T I O N A L I N F O R M A T I O N
August 2016
April 2015
S O C I A L
Achieved 23% increase in product share and a 133% increase in in-store product sales for one product line by
launching a new campaign and closely monitoring training, meetings, and sales progress.
Launched new product in international retail store, which included codification, packaging, and inventory
management; collaborated with regional logistics department.
Spearheaded the design and implementation of a brand dashboard; increased awareness of performance
indicators