Jessica Hallet
SEE 4099
Peter Jacobsen Sports
• Full-service sports and entertainment
marketing firm
• Since 1989, PJS has produced more than 250
events worldwide
• 10 different sports
• 60+ Clients
Voice
1
Voice
2
PJS Mission
“In the case of Peter Jacobsen, the name means more than 30 years of
PGA TOUR experience and contacts, a warmth and friendliness that
has touched millions, and an insight that recognizes the business value
of golf–from the customer’s perspective.
While working with Peter Jacobsen SPORTS, our team will help
to:

• Develop a shared understanding of your sports marketing
objectives so that we are all on the same page.
 • Determine how
your brand fits into sports environments and how we can find
unique leverage points against the competition.
 • Explore the
appropriate marketing vehicles, alliances and partnerships that
enhance your brand and give you visibility in your key markets.

• Articulate a plan of action with schedules, budgets and
measurable targets.
 • Follow through to develop partnerships
and activate events.”
Peter Jacobsen Sports
• The company is independently owned and has
more than 25 full-time employees across two
offices – Portland, Ore. and Providence, R.I.
And whether you know Peter as a player, a
personality or a pitchman, his enthusiasm is
the driving force behind Peter Jacobsen
SPORTS.
CVS Caremark Charity Classic
• Golf tournament owned by CVS Caremark and
managed by PJS benefiting various charities
• June 23-25, 2013 at the Rhode Island Country
Club (Barrington, Rhode Island)
• 20 elite golfers from PGA, LPGA, and
Champions tours
• Since 1999, Charity Classic has allocated more
than $16 million in charitable donations to
hundreds of organizations
Where do I fit into the picture?
Greg Costello
Vice President &
Tournament
Director
Chris Davis
Director of
Operations
Kimberly Wilhelm
Sponsor Services
Coordinator
Steve Iannuccilli
Director of Sales
Sean Sullivan Sales
& Marketing
Manager
Jessica Hallet
Volunteer Coordinator
Intern
Jordan Bedard
Tournament Assistant
Intern
Kathleen O’Roark
Sponsor Services
Assistant
Emileigh Gilfoy
Sales Associate
PJS Work Environment
• We are located in a CVS office in Lincoln,
Rhode Island
• Our office moves to a trailer on the golf course
in May
• Laid back personalities but very hard working
• Communication between the 9 of us is vital
• Collaboration of work
• Weekly meetings
My Projects
Responsible for:
• 22 different committees (24 charities)
• Public volunteers
• Contracts/Insurance
• Meetings/communication
• Donations provided for the various charities
• Online website
Committees
• Each of the 24 charities are assigned to a
different committee
– Each committee has specific job functions
– Each committee has a committee chairperson
– Chairs recruit volunteers through their
organization
• Responsible for all committee needs
Charitable Working Partners
Public Volunteers
• Recruit public volunteers to increase
committee volunteer numbers
• Assign public volunteers to the various
committees in need
• Assist individuals with registration issues or
questions regarding volunteering
Meetings/Communication
• Responsible for setting up all meetings, calls,
and trainings with committee chairs
• Communication between all volunteers
Contracts/Insurance
Donations
• We provide our charitable working partners
with donation packages for their events
• Donations market our event while helping our
charitable partners
• Packages include:
– Apparel
– Charity Classic tickets
– Suite tickets
– Parking passes
Online Website
Online Website
Personal Goals
Set Goals prior to internship:
• Make sure all tasks are done
correctly
• Enhance my professional
skills
• Become more comfortable
talking on the phone
Goals accomplished throughout
internship:
• Enhanced professional skills
• Boosted my self confidence
• Have become comfortable
on the phone and in
meetings
• Networked with many key
people within the industry
Professional Skills
1. Communication skills
2. Problem Solving skills
3. Computer skills
Personal Reflection
• My coursework at J&W has prepared me for
this internship:
– Customer Service class
– Professional Sports class
– Concerts & Productions class
– Marketing classes
– Negotiations
– SEE Senior Seminar
– Group work
Come join us for the 2013 Charity
Classic!
• When: June 23-25, 2013
• Where: Rhode Island Country Club
• Hosts: Brad Faxon & Billy Andrade
• Purse: $1.5 Million
• Title Sponsor: CVS Caremark
• Management: Peter Jacobsen Sports

Internship cvs power point pres.

  • 1.
  • 2.
    Peter Jacobsen Sports •Full-service sports and entertainment marketing firm • Since 1989, PJS has produced more than 250 events worldwide • 10 different sports • 60+ Clients Voice 1 Voice 2
  • 3.
    PJS Mission “In thecase of Peter Jacobsen, the name means more than 30 years of PGA TOUR experience and contacts, a warmth and friendliness that has touched millions, and an insight that recognizes the business value of golf–from the customer’s perspective. While working with Peter Jacobsen SPORTS, our team will help to:
 • Develop a shared understanding of your sports marketing objectives so that we are all on the same page.
 • Determine how your brand fits into sports environments and how we can find unique leverage points against the competition.
 • Explore the appropriate marketing vehicles, alliances and partnerships that enhance your brand and give you visibility in your key markets.
 • Articulate a plan of action with schedules, budgets and measurable targets.
 • Follow through to develop partnerships and activate events.”
  • 4.
    Peter Jacobsen Sports •The company is independently owned and has more than 25 full-time employees across two offices – Portland, Ore. and Providence, R.I. And whether you know Peter as a player, a personality or a pitchman, his enthusiasm is the driving force behind Peter Jacobsen SPORTS.
  • 5.
    CVS Caremark CharityClassic • Golf tournament owned by CVS Caremark and managed by PJS benefiting various charities • June 23-25, 2013 at the Rhode Island Country Club (Barrington, Rhode Island) • 20 elite golfers from PGA, LPGA, and Champions tours • Since 1999, Charity Classic has allocated more than $16 million in charitable donations to hundreds of organizations
  • 6.
    Where do Ifit into the picture? Greg Costello Vice President & Tournament Director Chris Davis Director of Operations Kimberly Wilhelm Sponsor Services Coordinator Steve Iannuccilli Director of Sales Sean Sullivan Sales & Marketing Manager Jessica Hallet Volunteer Coordinator Intern Jordan Bedard Tournament Assistant Intern Kathleen O’Roark Sponsor Services Assistant Emileigh Gilfoy Sales Associate
  • 7.
    PJS Work Environment •We are located in a CVS office in Lincoln, Rhode Island • Our office moves to a trailer on the golf course in May • Laid back personalities but very hard working • Communication between the 9 of us is vital • Collaboration of work • Weekly meetings
  • 8.
    My Projects Responsible for: •22 different committees (24 charities) • Public volunteers • Contracts/Insurance • Meetings/communication • Donations provided for the various charities • Online website
  • 9.
    Committees • Each ofthe 24 charities are assigned to a different committee – Each committee has specific job functions – Each committee has a committee chairperson – Chairs recruit volunteers through their organization • Responsible for all committee needs
  • 10.
  • 11.
    Public Volunteers • Recruitpublic volunteers to increase committee volunteer numbers • Assign public volunteers to the various committees in need • Assist individuals with registration issues or questions regarding volunteering
  • 12.
    Meetings/Communication • Responsible forsetting up all meetings, calls, and trainings with committee chairs • Communication between all volunteers
  • 13.
  • 14.
    Donations • We provideour charitable working partners with donation packages for their events • Donations market our event while helping our charitable partners • Packages include: – Apparel – Charity Classic tickets – Suite tickets – Parking passes
  • 15.
  • 16.
  • 17.
    Personal Goals Set Goalsprior to internship: • Make sure all tasks are done correctly • Enhance my professional skills • Become more comfortable talking on the phone Goals accomplished throughout internship: • Enhanced professional skills • Boosted my self confidence • Have become comfortable on the phone and in meetings • Networked with many key people within the industry
  • 18.
    Professional Skills 1. Communicationskills 2. Problem Solving skills 3. Computer skills
  • 19.
    Personal Reflection • Mycoursework at J&W has prepared me for this internship: – Customer Service class – Professional Sports class – Concerts & Productions class – Marketing classes – Negotiations – SEE Senior Seminar – Group work
  • 20.
    Come join usfor the 2013 Charity Classic! • When: June 23-25, 2013 • Where: Rhode Island Country Club • Hosts: Brad Faxon & Billy Andrade • Purse: $1.5 Million • Title Sponsor: CVS Caremark • Management: Peter Jacobsen Sports