Peter Jacobsen Sports is a full-service sports and entertainment marketing firm that has produced over 250 events worldwide in various sports over the past 30 years. The company is independently owned and has over 25 employees across two offices in Portland, OR and Providence, RI. Jessica Hallet is interning as the Volunteer Coordinator, where she is responsible for recruiting and coordinating volunteers for the CVS Caremark Charity Classic golf tournament, which donates proceeds to various charities. Her goals are to gain professional experience and enhance her communication and problem-solving skills.

1. Jessica Hallet
SEE 4099

2. Peter Jacobsen Sports
• Full-service sports and entertainment
marketing firm
• Since 1989, PJS has produced more than 250
events worldwide
• 10 different sports
• 60+ Clients
Voice
1
Voice
2

3. PJS Mission
“In the case of Peter Jacobsen, the name means more than 30 years of
PGA TOUR experience and contacts, a warmth and friendliness that
has touched millions, and an insight that recognizes the business value
of golf–from the customer’s perspective.
While working with Peter Jacobsen SPORTS, our team will help
to:
• Develop a shared understanding of your sports marketing
objectives so that we are all on the same page. • Determine how
your brand fits into sports environments and how we can find
unique leverage points against the competition. • Explore the
appropriate marketing vehicles, alliances and partnerships that
enhance your brand and give you visibility in your key markets.
• Articulate a plan of action with schedules, budgets and
measurable targets. • Follow through to develop partnerships
and activate events.”

4. Peter Jacobsen Sports
• The company is independently owned and has
more than 25 full-time employees across two
offices – Portland, Ore. and Providence, R.I.
And whether you know Peter as a player, a
personality or a pitchman, his enthusiasm is
the driving force behind Peter Jacobsen
SPORTS.

5. CVS Caremark Charity Classic
• Golf tournament owned by CVS Caremark and
managed by PJS benefiting various charities
• June 23-25, 2013 at the Rhode Island Country
Club (Barrington, Rhode Island)
• 20 elite golfers from PGA, LPGA, and
Champions tours
• Since 1999, Charity Classic has allocated more
than $16 million in charitable donations to
hundreds of organizations

6. Where do I fit into the picture?
Greg Costello
Vice President &
Tournament
Director
Chris Davis
Director of
Operations
Kimberly Wilhelm
Sponsor Services
Coordinator
Steve Iannuccilli
Director of Sales
Sean Sullivan Sales
& Marketing
Manager
Jessica Hallet
Volunteer Coordinator
Intern
Jordan Bedard
Tournament Assistant
Intern
Kathleen O’Roark
Sponsor Services
Assistant
Emileigh Gilfoy
Sales Associate

7. PJS Work Environment
• We are located in a CVS office in Lincoln,
Rhode Island
• Our office moves to a trailer on the golf course
in May
• Laid back personalities but very hard working
• Communication between the 9 of us is vital
• Collaboration of work
• Weekly meetings

8. My Projects
Responsible for:
• 22 different committees (24 charities)
• Public volunteers
• Contracts/Insurance
• Meetings/communication
• Donations provided for the various charities
• Online website

9. Committees
• Each of the 24 charities are assigned to a
different committee
– Each committee has specific job functions
– Each committee has a committee chairperson
– Chairs recruit volunteers through their
organization
• Responsible for all committee needs

10. Charitable Working Partners

11. Public Volunteers
• Recruit public volunteers to increase
committee volunteer numbers
• Assign public volunteers to the various
committees in need
• Assist individuals with registration issues or
questions regarding volunteering

12. Meetings/Communication
• Responsible for setting up all meetings, calls,
and trainings with committee chairs
• Communication between all volunteers

13. Contracts/Insurance

14. Donations
• We provide our charitable working partners
with donation packages for their events
• Donations market our event while helping our
charitable partners
• Packages include:
– Apparel
– Charity Classic tickets
– Suite tickets
– Parking passes

15. Online Website

16. Online Website

17. Personal Goals
Set Goals prior to internship:
• Make sure all tasks are done
correctly
• Enhance my professional
skills
• Become more comfortable
talking on the phone
Goals accomplished throughout
internship:
• Enhanced professional skills
• Boosted my self confidence
• Have become comfortable
on the phone and in
meetings
• Networked with many key
people within the industry

18. Professional Skills
1. Communication skills
2. Problem Solving skills
3. Computer skills

19. Personal Reflection
• My coursework at J&W has prepared me for
this internship:
– Customer Service class
– Professional Sports class
– Concerts & Productions class
– Marketing classes
– Negotiations
– SEE Senior Seminar
– Group work

20. Come join us for the 2013 Charity
Classic!
• When: June 23-25, 2013
• Where: Rhode Island Country Club
• Hosts: Brad Faxon & Billy Andrade
• Purse: $1.5 Million
• Title Sponsor: CVS Caremark
• Management: Peter Jacobsen Sports