This document provides guidance on increasing membership for Toastmasters clubs. It discusses that clubs function best with 20 or more members and constant recruitment is needed to replace lost members. Benefits of larger membership include greater financial resources, more enthusiasm, and better meetings for both new and veteran members. The document also reviews growth factors like competitions and member recognition. It provides tips for preparing clubs for growth such as evaluating meeting effectiveness and location, implementing marketing strategies, and participating in membership campaigns. Members are encouraged to make inviting guests a priority by addressing fears of rejection, planning invitations, and following up.

1. Ricardo Rodríguez, ACB, ALB
Director Division N 2015-2016
Increasing
Membership
Regional Training
January, February 2016

2. “Let us share with
others the benefits
we have
gained for ourselves”
Ralph Smedley

3. •Clubs function better when they have 20
or more members
•Constant member loss requires
recruitment to maintain club health
Reason

4. •Meeting with variety and a better
experience for the member
•Greater depth of leadership
•Larger presence of Toastmasters in the
community
Benefits

5. •Greater financial resources for the club
•More enthusiasm and energy in club
meetings
Benefits

6. •Efectivo meetings for new and veteran
members
•Continuous promotion of Toastmasters in the
community
•Use of proven “sales” techniques
Growth Factors

7. •Competition within the club, Area, Division
and District
•Recognition of members that sponsor new
members and contribute to the club
Growth Factors

8. •Questions:
•Are the members anxious for the next
meeting?
•Do the majority of guest join the club?
•Make being a member of your club something
of value
Moments of Truth
Preparing the Club for Growth

9. Marketing Mix

10. •Product
•Effective Club Meeting
•Place
•Optimal hour and location
•Promotion
•Ads, Public Relations, Membership
Campaigns
Marketing Mix

11. •Smedley Award
•August 1st to September 30th
•Talk Up Toastmasters
•February 1st to March 31st
•Beat the Clock
•May 1st to June 30th
Add 5 new, dual or reinstated members
Membership Campaigns

12. •Sponsor 5 Members
•1 Special Blue Pin
•Sponsor 10 members
•1 Special Wine Pin
•Sponsor 15 or more Members
•25% discount on your next purchase from
toastmasters.org
Name, Member Number and Club Number on
Form 400
Individual Membership Campaigns

13. •Help them identify prospects
•What is the market your club best serves?
•Teach them how to invite
•Exercises and Educational Sessions in your
club
•Talk about the benefits
•Show what Toastmasters has done for you
and other members
Helping members bring guests

14. Fear of Rejection
Why don’t they bring guests?

15. •Make a list of prospects
• Connection, conversation, find their needs
Invitation Exercise

16. •Check their Calendar FIRST
•What are you doing on…?
• Invitation
• If there was a way…?
Invitation Exercise

17. •Register Guest
Follow up

18. •Clubs function better when they have 20 or more
members
•Clubs with larger membership have proven
benefits
•In order for a club to grow it has to adopt growth
factors
•It’s necessary to review the Marketing Mix
•Participate in Membership Campaigns
•Teach how to invite
•Follow up
Recap

19. Ricardo Rodríguez, ACB, ALB
Director Division N
District 34
ricardo.rodriguez@me.com