The document discusses the shift from traditional marketing (Marketing 1.0) to a new approach called Marketing 2.0. Marketing 1.0 involved one-way, outbound communication to push messages to passive customers, but Marketing 2.0 focuses on engaging customers through two-way conversations and user-generated content. It emphasizes building relationships and trust by thinking like a publisher to create and share useful content through various channels like blogs, videos and social media. Examples show how brands have used content marketing successfully to increase sales, engagement and search traffic. The key is engaging where people already are online through blogs, social networks and other platforms.

1. The Future of Marketing A New Mindset Bernie Borges September 1, 2009

2. A Story Worth Telling

3. B2B Blog Home Run

4. B2B Blog Home Run

5. B2B Video

6. Humanizing a Boring Product

7. Content = Trust, Relationships, Profit

8. History Lesson 1990 to 2000 2000 to 2009

9. The Problem Traditional Marketing Doesn’t Work Anymore

10. Buyers Don’t Have to Tolerate It

11. Marketing 1.0 vs. Marketing 2.0 Outbound Marketing Inbound Marketing

12. Marketing 1.0 on the Web (Pre 2007)

13. Marketing 2.0 (2007 to Present)

14. Marketing 2.0 (2007 to Present)

15. Marketing 2.0 (2007 to Present)

16. Marketing 2.0 (2007 to Present)

17. Marketing 2.0 (2007 to Present)

18. Marketing 2.0 (2007 to Present)

19. Marketing 2.0 Mindset

20. Engage People Where They Are

23. The Three E’s

24. Engage Influential People

25. Wisdom of Crowds

26. Branded Content

27. Branded Content

28. Video: Will it Blend? Over 6M Views Sales Grew 700% National Media Coverage Cross Over Brand Pull SEO Value

29. Local Restaurant Blogs, Video, Facebook, SEO

30. Best Practices Blog: Brent Britton

31. Measuring Results

32. Measuring Results: SEO  SO

33. Avoid Social Media Abstinence

34. Marketing 2.0

35. Bernie Borges: CEO, Find and Convert Email: [email_address] Blog: http://www.findandconvert.com/blog/ Twitter: http://twitter.com/berniebay LinkedIn: http://linkedin.com/in/bernieborges Facebook Fan Page: http://companies.to/findandconvert Book: http://www.findandconvert.com/marketing-20-book/

36. Image Credits All of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.