SlideShare a Scribd company logo
SOLUTIONS FOR COMMUNITY
    MEDIA ADVOCACY
MASS MEDIA
Mass Media Model
             Audience

                Audience
Sender


                Audience

             Audience


    ‘One to Many’
Image source: Daniel Semper http://www.flickr.com/photos/danielsemper/3815910122/




Not One Medium..
     Many
Finding the ‘Internet’ Model




  Many to Many = ‘Ripples in a Pond’
We communicate and influence each other
We can now reach out to the ‘Crowd’
And QUICKLY Collaborate to take Action
You only See the Content
 Are you prepared for the work?
YOU NEED A STRATEGY
ORGANIZATIONAL SUPPORT
We’ll give you tools and procedures to help you succeed.
ORGANIZATIONAL SUPPORT
  We’ll give you tools and procedures to help you succeed.

• We  help you take advantage of ‘cloud’ (internet-based) tools
 for your organization.
ORGANIZATIONAL SUPPORT
  We’ll give you tools and procedures to help you succeed.

• We  help you take advantage of ‘cloud’ (internet-based) tools
 for your organization.

• Recommendations   for improved internal communications,
 collaboration.
ORGANIZATIONAL SUPPORT
  We’ll give you tools and procedures to help you succeed.

• We  help you take advantage of ‘cloud’ (internet-based) tools
 for your organization.

• Recommendations   for improved internal communications,
 collaboration.

• Recommend   tools to help manage, improve effectiveness of
 your organization.
ORGANIZATIONAL SUPPORT
  We’ll give you tools and procedures to help you succeed.

• We  help you take advantage of ‘cloud’ (internet-based) tools
 for your organization.

• Recommendations   for improved internal communications,
 collaboration.

• Recommend   tools to help manage, improve effectiveness of
 your organization.

• Recommend workflows (infrastructure) to use them to
 maximum effect
We Build your Programs and Infrastructure
And help you develop Internal and External Processes
HOW DO WE HELP?
                     What we do for you.
• Organizational Analysis   and Needs Assessment

• Customized   Media Strategy and Planning

• Programs   and Infrastructure Development

• Process, System   and Toolset Recommendations

• Media Training

• Community Workshops       and Training
http://brein.signcasts.com/
                  brein@signcasts.com



@signcasts        http://www.facebook.com/signcasts

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Internet Media Consulting

  • 1. SOLUTIONS FOR COMMUNITY MEDIA ADVOCACY
  • 3. Mass Media Model Audience Audience Sender Audience Audience ‘One to Many’
  • 4. Image source: Daniel Semper http://www.flickr.com/photos/danielsemper/3815910122/ Not One Medium.. Many
  • 5. Finding the ‘Internet’ Model Many to Many = ‘Ripples in a Pond’ We communicate and influence each other
  • 6. We can now reach out to the ‘Crowd’
  • 7. And QUICKLY Collaborate to take Action
  • 8.
  • 9. You only See the Content Are you prepared for the work?
  • 10. YOU NEED A STRATEGY
  • 11. ORGANIZATIONAL SUPPORT We’ll give you tools and procedures to help you succeed.
  • 12. ORGANIZATIONAL SUPPORT We’ll give you tools and procedures to help you succeed. • We help you take advantage of ‘cloud’ (internet-based) tools for your organization.
  • 13. ORGANIZATIONAL SUPPORT We’ll give you tools and procedures to help you succeed. • We help you take advantage of ‘cloud’ (internet-based) tools for your organization. • Recommendations for improved internal communications, collaboration.
  • 14. ORGANIZATIONAL SUPPORT We’ll give you tools and procedures to help you succeed. • We help you take advantage of ‘cloud’ (internet-based) tools for your organization. • Recommendations for improved internal communications, collaboration. • Recommend tools to help manage, improve effectiveness of your organization.
  • 15. ORGANIZATIONAL SUPPORT We’ll give you tools and procedures to help you succeed. • We help you take advantage of ‘cloud’ (internet-based) tools for your organization. • Recommendations for improved internal communications, collaboration. • Recommend tools to help manage, improve effectiveness of your organization. • Recommend workflows (infrastructure) to use them to maximum effect
  • 16. We Build your Programs and Infrastructure
  • 17. And help you develop Internal and External Processes
  • 18. HOW DO WE HELP? What we do for you. • Organizational Analysis and Needs Assessment • Customized Media Strategy and Planning • Programs and Infrastructure Development • Process, System and Toolset Recommendations • Media Training • Community Workshops and Training
  • 19. http://brein.signcasts.com/ brein@signcasts.com @signcasts http://www.facebook.com/signcasts

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