Joel proposes a four-pronged marketing approach called Project Overdrive utilizing data analytics, social media management, SEO optimization, and music archiving services to help increase online sales and brand awareness for Monkey Pipes. The proposal includes conducting analyses, developing strategies, and implementing changes to optimize the website and online presence. Joel believes his expertise can provide a comprehensive solution to help take the business to the next level.

1. PROJECT OVERDRIVE:
A PROPOSAL 2023
MONKEY PIPE /EOS GUITARS

2. I am writing to propose my holistic solution of data analytics, social
media management, digital music publishing, and seo optimizing
services to help take your business to the next level. I call the whole
thing “Project Overdrive”.
As a skilled professional in these
fi
elds, I am con
fi
dent that my expertise
can help you increase your online retail sales, enhance your brand's
online presence, and increase the awareness and retail sales of Monkey
Pipes. This will be done through the application of art, music, and
hardcore high-tech nerd shit. The best stuff in life.
You can know as much or as little about the nuts and bolts as you like,
and you will never be treated like you are stupid regardless of your level
of technical acumen. You will not be talked down to and your inquires
will always be met with respect and a never-ending quest for
understanding. When I was asking you about the complicated processes
and equipment you use to do your job you never talked down to me and
I appreciated that.
It is never my goal to confuse you with jargon and overly technical stuff.
You’ve already expressed that you think I’m smart, I don’t need to prove
that while simultaneously making you feel stupid. While that may be the
twisted goal of so many in my profession it will never be a goal of mine.
That being said the next few pages are
fi
lled with all sorts of industry
and technical jargon and terms that you may not be familiar with. This is
because this proposal isn’t just for you, it’s for me too and I need to to
be able to use it as my guide as we proceed.
The things I propose may look complex but they are all just a means to
and end, that end being a shit ton of online sales at the retail level of
your line of Monkey Pipes.
INTRO
/
DISCLAIMER

3. HI. YOU LOOK LIKE YOU
COULD USE SOME HELP.
I propose a four-pronged approach called Project Overdrive that will utilize the following
disciplines:
Data/Web/Shopify Analytics:
I have ways of figuring out how your customers think. Where they were before they went to
your site, how long they stayed, what they found engaging, and where they went after they left
your site. With this data we can then optimize your web offerings so that they are custom
tailored to meet the needs and wants of your potential customers. It’s the mindfucking of a
mindset and they will never know it is happening .
Social Media Management:
I can help you set up and manage your social media presence across all relevant platforms,
including but not limited to Facebook, YouTube, Twitter, LinkedIn, Instagram, TikTok and more.
SEO Optimizing:
In addition to analytics and social media management, I also provide seo (Search Engine
Optimization) services. People find out about stuff through the use of search engines. Search
engines are basically robots. I speak robot. Through this robot interaction I can help you
optimize your website/storefront to increase conversions, improve search engine/social
rankings, and enhance user experience. You will get more sales with less effort. Working
smarter, not harder and delegating as much as possible to robots and associated AI to do the
mundane and the heavy lifting.
Music Archiving:
I can help you get your vast collection of songs archived with one of the many services out there
that can store your songs in the cloud and make them available to you instantaneously on any
device from anywhere in the world. Depending on your goals we can make the whole catalog
or parts of the catalog available for the public to stream and for you to get paid for each
stream. I can set up both publishing and distribution if you don’t have that already. I see your
music as being the soundtrack to all things Project Overdrive. The heart and soul of all the
content we create.
Project Overdrive is the one stone that kills all the birds because fuck those birds.
2023
MONKEY PIPE /EOS GUITARS

4. ANALYTICS Introduction:
Many businesses struggle to get the results they want from their website. This may be due to
poor design, a lack of engaging content, or ineffective marketing strategies. As an
experienced web consultant, I propose to help your company improve your website results
and achieve your online marketing goals.
Analysis:
The first step in improving website results is to conduct a thorough analysis of the current
website and online presence. This analysis will help me identify any areas of weakness that
need improvement and opportunities for growth.
During the analysis phase, I will review the website's design, layout, and user experience to
assess its overall effectiveness. I will also review the content to ensure it is engaging,
informative, and relevant to your target audience. I will conduct a competitor analysis to
understand what your competitors are doing well and identify areas where we can gain a
competitive advantage.
Strategy:
Based on the analysis, I will develop a comprehensive strategy to improve website results. This
may include redesigning the website to improve its layout and user experience, creating new
and engaging content, and implementing effective marketing strategies.
I will work with you to develop a content marketing plan that will provide value to your target
audience and help build trust and credibility with potential customers. I will also develop a
social media marketing plan to help you reach your target audience on platforms they use
regularly.
Implementation:
Once the strategy is finalized, I will implement the necessary changes to your website and
online presence. This may include redesigning the website, creating new content, and
launching a social media marketing campaign.
I will also monitor the website's performance and make adjustments as needed to ensure we
are achieving our goals. I will provide regular reports to track progress and identify areas for
further improvement.
Conclusion:
In conclusion, improving website results requires a comprehensive strategy that focuses on
design, content, and marketing. As an experienced web consultant, I am confident that I can
help your company achieve its online marketing goals and improve your website results.
Please let me know if you have any questions or concerns, and I look forward to working with
you to improve your online presence.

5. SOCIAL
As a social media professional with 18 years of experience in the industry, I am excited to present a proposal to build
your social media department. With the latest technologies and best practices at my disposal, I am confident that I
can turn your social media presence into and invaluable tool
My approach to social media is focused on creating engaging content that resonates with your target audience,
building brand awareness, and increasing conversions.
To achieve these goals, I propose implementing the latest social media technologies and best practices, including:
AI-Powered Social Media Management: Using AI-powered tools, we can automate routine tasks
such as scheduling, posting, and monitoring social media activities. This approach will save time and
increase productivity, allowing us to focus on creating high-quality content and engaging with your
audience.
Social Listening: By monitoring social media conversations around your brand and industry, we can
gain valuable insights into your audience's needs and preferences. This information can be used to tailor
content and messaging to better resonate with your target audience.
Interactive Content: Interactive content such as quizzes, polls, and surveys is proven to be more
engaging and shareable than traditional content formats. By incorporating interactive content into your
social media strategy, we can increase engagement and build a stronger connection with your audience.
In
fl
uencer Marketing: Partnering with influencers in your industry can be a highly effective way to
expand your reach and build credibility with your audience. By identifying and/or creating the right
influencers and crafting compelling campaigns, we can leverage their audience and expertise to promote
your brand.
Video Content: Video is the most popular content format on social media, with over 1 billion hours of
video watched daily on YouTube alone. By incorporating video into your social media strategy, we can
increase engagement, build trust, and tell your brand's story in a more compelling way.
The Process:
Social Media Audit: First, I will continue to conduct a comprehensive audit of your current social media presence
and that of your competitors. This analysis will provide valuable insights into what is and isn't working, as well as
identify areas for improvement and deployment. We already did that and you’ve already paid me for it.
Strategy Development: Based on the audit findings, I will develop a social media strategy that aligns with your
business goals and resonates with your target audience. The strategy will include a content calendar, influencer
outreach plan, and KPIs to track progress.
Implementation: Finally, I will implement the strategy, including creating and scheduling content, engaging with
your audience, and monitoring analytics to track progress and make adjustments as needed.
In conclusion, as a social media scientist with a proven track record of delivering outstanding results, I am
confident that I can build you a stellar social media system by leveraging the latest technologies and best
practices. Through my expertise in social media strategy and content creation, we can build a strong
social media presence that drives brand awareness and engagement which the puts you in the best
position to convert fans into customers and customers into evangelists.

6. SEO
Search engine optimization (SEO) is a critical component of any online marketing strategy that can help
businesses attract more website, social media, generate traffic and generate leads. However, the world of
SEO is constantly evolving, and many small businesses struggle to keep up with the latest trends and
techniques.
Analysis:
Before I can begin implementing any SEO strategies, I need to conduct a thorough analysis of your
current website and online presence. This analysis will help me identify any areas of weakness that
need improvement and opportunities for growth.
During the analysis phase, I will review your website’s structure, content, and backlink profile to
assess its overall health. I will also perform a competitor analysis to understand what your
competitors are doing well and identify areas where we can gain a competitive advantage.
Strategy:
Based on the analysis, I will develop a comprehensive SEO strategy that will focus on three key
areas: on-page optimization, off-page optimization, and technical optimization.
On-page optimization: This involves optimizing your website, social media, and other content and
structure to make it more search engine-friendly. I will conduct keyword research to identify the most
relevant and profitable keywords for your business and optimize your content to include these
keywords. I will also improve the website, social media, and other media's internal linking structure
and optimize meta tags, headings, and imagery.
Off-page optimization: This involves building high-quality backlinks from reputable websites to
improve your website's authority and credibility. I will conduct outreach to relevant website, social
media, etc. and industry influencers to secure valuable backlinks that will help your website rank
higher in search results.
Technical optimization: This involves optimizing your website, social media, and podcast's technical
aspects, such as page speed, mobile-friendliness, and security. I will conduct a technical audit to
identify any issues that may be negatively impacting your website's ranking and make the necessary
improvements.
Implementation:
Once the SEO strategy is finalized, I will implement the necessary changes to your website, social
media, and podcast and online presence. This may include rewriting content, optimizing images,
building backlinks, and improving technical aspects. If it would be simpler and more cost effective I
will rebuild the existing Shopify store.
I will also monitor the website, social media, and even your musics performance and make
adjustments as needed to ensure we are achieving our goals. I will provide regular reports to track
progress and identify areas for further improvement.
Conclusion:
By utilizing the latest technology and methods, I can make your business stand out in a crowded
online marketplace and help Monkey Pipes gain more retail sales.

7. I've been a happy
client for 14 years,
because there's
nobody I would
trust more with our
network of
computers or
website than Joel
Bechtolt. He is always
up-to-date, knows
what's going on, and
how to make things
work better and
faster.
Paul O'Brien
Executive Director
Divination Foundation
Joel works well with
our staff who have a
wide range of skill
levels with
technology. He
keeps our social
media systems
running smoothly.
Easy to schedule, Joel
responds quickly, and
gets the job done!
Pam Minty
Education Director
Portland Art Museum
Joel's work transformed
our website into a living
marketing tool. People in
my industry have begun to use
my site for up to the moment
inventory availability with
Joel’s colorful
photographs inspiring
creativity and sales. His
knowledge of navigating the
Internet has brought us many
new customers and to my
amazement, the Internet
now produces sales for
us.
Kenyon Fink
CEO
Kenyon Growers
Yeah, What They Said.

8. “Witty and wise,
Joel always
fi
nds
the right ways to
keep the Northwest
Film Center's social
media networks up to
date and engaging as
well as making sure our
lab of 75 Final Cut Pro
workstations stays in
fi
ne form.”
Bill Foster
Director
Northwest School of Film
“Joel's web design is
unique and distinctive and
perfectly adapted to my
message. He stays with me
and has added lots of
innovations since he
fi
rst
created the site. I like
working with Joel
because he stays abreast
of and masters the latest
technology. He's continually
blowing me away with new
software to make my work
easier. He’s also a patient and
effective educator.”
James Newman
Television Host
Oregon Public
Broadcasting’s “Art Beat”
“Joel Conrad Bechtolt
is a visual ninja.
Whether working on a
photography project,
video editing, or designing
a logo for my businesses,
Joel always works
professionally, ef
fi
ciently,
and delivers an
exceptional product. Joel
is my go to guy for all
of my design needs.”
Nathan Mills
Owner
Bushido Yoga &
Holistic Health
“Joel is very technologically facile, with nice combination
of artistic eye and media savvy. He has been a valued and
excellent consultant for both my professional and personal
computer and website needs, and a delight to work with!
-Richard Kolbell, Ph.D., ABPP Board Certi
fi
ed in Clinical

9. “For the past 15 years
Joel has built
websites, social
media networks,
marketing, Album
design, and ad
campaigns for me,
that's plural of the
aforementioned......he
has been a life
saving tech support
specialist, hand
holder, educator, and
advisor.”
John Maribona
Owner
Pure Cuban Sugar Records
“I have known and
worked with JOEL for
a decade. He has
always brought a
wonderful
professional ethic
to his work, a unique
and creative
perspective to all that
he does. The most
spectacular aspect of
Joel is the sheer
love and
fascination with
media of all types
that he always brings
to every project that
he works on.”
Rosie Romaine
Owner
Solorose Flowers & Catering
“I have been working with
Joel since the beginning of
2007 and I would
highly recommend
him to anyone and
any business. He is
extremely knowledgeable,
patient and is always
looking out for the best
interest of his clients. He
has innovative
recommendations on
how to run a top-
notch social media
campaign. He also
happens to be Portland’s
best photographer and
videographer!”
Jason Jeffords
Owner
Puddletown Talent

10. Northwest Film Center
The Portland Art Museum
The University of Oregon
CBS Sports
Arthouse Talent & Literary
ESPN
Fat Tire Farm
The Discovery Channel
Portland State Business Accelerator.
Puddletown Talent
Reed College
Oregon Public Broadcasting
Kenyon Growers
Capitol Records
FOX Sports
Disney
OHSU
MyWreaths.com
Pambiche
The Portland Marathon
Pink Martini
Bleacher Report
OPTION Model & Media
Kathy Ireland
Anheuser-Busch
The Mission Theater
Clatsop County Women’s Resource Center
Priority Records
Shark Tank
SmartTech Audio/Visual
Roe
SATISFIED
CUSTOMERS

11. REGULAR RATE $75/HOUR
NON-PROFIT RATE $55/HOUR
Some projects require a more substantial commitment of my time. To
encourage larger-scale projects and to make them affordable I offer
bulk packages of “use for anything” hours in the form of retainer
packages. These are my non-pro
fi
t retainer packages that allow my non-
pro
fi
t clients to pre-purchase bulk chunks of my time at a deep discount.
RATES
My versatile rates allow me to work on projects of all sizes and for clients
of all forms. These are my non-pro
fi
t rates that are being offered to you
because of you are rebuilding after a major setback, I believe in what you
are doing, and compared to the potential of Monkey Pipes you are
basically operating as a non-pro
fi
t.
50 hour retainer at $45/hr - $2250
100 hour retainer at $35/hr - $3500
200 hour retainer at $25/hr - $5000
300 hour retainer at $20/hr - $6000
I accept cash, check, PayPal, Venmo, Cash App, Zelle, and BitCoin
2023
MONKEY PIPE /EOS GUITARS

12. Joel Conrad Bechtolt
Thank you for the opportunity to propose my services to you. I look forward helping
you be done with all this bullshit so you can play more guitar.
Prepared exclusively for Erik Sigrist
Text: 503-891-8802
joel@conradbechtolt.com
Portfolio: joelbechtolt.com
Bio: joelbechtolt.com/about