“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
Big data isn't new to marketers. Knowing a brand's audience has stood as a fundamental marketing principle since long before the web and in an era of sophisticated targeting tools and technology has even more relevance. Leveraging a wider variety of datasets (demographic, psychographic, transactional, intent) and strategies (behavioral, retargeting, dynamic messaging) in real-time, marketers can now personalize their value proposition to niche audiences and shorten that path to purchase. And with the right programmatic mindset, marketers will soon be able to deliver that message natively, in outdoors and connected TV.
“Viewability” is only the means to an end - what should be the deeper goal of gauging attention. Philip shows how Asics uses third party tools to cut through the walled gardens of incompatible KPIs and definitions to find an arbiter of truth. But how can media teams also use these metrics to break down subjectivity in talking to creative teams and develop more robust channel strategies? Viewability is just the beginning.
10:10am - Jen Witt - Match Group apps and the mobile web Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/26
Match Group apps and the mobile web
Jen Witt, director of revenue operations, EMEA, match.com
"Retro-programmatic": A Look at Programmatic Marketing Yesterday, Today and T...Rubicon Project
Big data isn't new to marketers. Knowing a brand's audience has stood as a fundamental marketing principle since long before the web and in an era of sophisticated targeting tools and technology has even more relevance. Leveraging a wider variety of datasets (demographic, psychographic, transactional, intent) and strategies (behavioral, retargeting, dynamic messaging) in real-time, marketers can now personalize their value proposition to niche audiences and shorten that path to purchase. And with the right programmatic mindset, marketers will soon be able to deliver that message natively, in outdoors and connected TV.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
How to Master Your Mobile Engagement Toolkit Urban Airship
The most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story.
Urban Airship recently compiled the industry's largest study of opt-in rates and trends, revealing that on average, only 43% of users opt-in to push notifications. Of those who don’t opt-in, less than a third of users engage with an app again after the initial installation.
This is where additional tools like in-app messaging, message centers and digital wallet offerings provide a brand new opportunity. Because they allow you to address all of your users inside and outside of your app, these tools provide significantly more reach. They also provide you with a lot of control to communicate new product offers and promotions, address abandoned carts, and encourage profile signups to keep your brand top of mind.
Sign up for this webinar and join Bill Schneider, Urban Airship’s director of product marketing, to learn:
• How to expand your messaging tools beyond Push notifications
• When to use Push, In-App Messaging and Digital Wallet
• How to maximize the Push Opt-in opportunity
• Strategic insights on building messaging solutions that support each other
Facebook, Instagram and Twitter are among those platforms building out targeting products and improving native offerings, enabling the platforms to be better for direct response ads. As the ability to drive traffic within social platforms programmatically improves, more platforms are likely to follow. In this session, Megan Pagliuca, vp and gm of display media for Merkle, will discuss the evolution of media planning and its relationship with social platforms.
The Content Marketing Deluge: Making it Suck LessDigiday
The advertising world is rampant with claims of content marketing expertise. In reality, creating great, engaging content is still emerging as a key skill in marketing. Most of it sucks. The global CEO and chief storyteller at Story Worldwide outlined the power of stories worth sharing and how to get there, including the importance of creating a process to locate the story on behalf of a brand that consumers will engage with. Kirk presented a case study about Story's work evolving the Green Giant mascot with stories that differentiate the Green Giant brand to show his point, and was joined onstage by Digiday reporter John McDermott afterwards for a discussion.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
Plugging In Selling Tickets in a Digital Age: Capacity Interactive for the Gr...Erik Gensler
Many cultural organizations have not adapted their priorities or efforts to reflect the progressive modes of communication that have evolved over the last 10 years. Mobile devices, social networks, and search engine marketing were probably not on your radar even 10 years ago, but now they are all critical channels for reaching constituents of all ages and backgrounds.
Using research and case studies from cultural organizations Erik Gensler will provide guidelines and tips to focus and bolster your digital marketing material through exploration of: social media, web analytics, website strategy, digital advertising, mobile and more.
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
How Betsson Group coordinates programmatic advertising across international markets
Adrien Icardi, head of mobile acquisition, Betsson Group
We are at a true inflection point in our industry and its being largely driven by the notion of “Programmatic.” But does the term itself actually distract from its true purpose? Johnson & Johnson’s Luke Kigel will share a perspective on “Programmatic” and how shifting our focus from the word itself to the principles behind it will accelerate change and enable delivery on the promise that “Programmatic” represents.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
10:50AM Jonathan Nash - Safe, Premium Video: Still A Programmatic Myth?Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
Safe, Premium Video:
Still A Programmatic Myth?
Jonathan Nash – Head Of Programmatic UK International
How to Master Your Mobile Engagement Toolkit Urban Airship
The most successful retail apps have a well-defined mobile engagement strategy. Push notifications have proven to drive significant results, but they are only a piece of the story.
Urban Airship recently compiled the industry's largest study of opt-in rates and trends, revealing that on average, only 43% of users opt-in to push notifications. Of those who don’t opt-in, less than a third of users engage with an app again after the initial installation.
This is where additional tools like in-app messaging, message centers and digital wallet offerings provide a brand new opportunity. Because they allow you to address all of your users inside and outside of your app, these tools provide significantly more reach. They also provide you with a lot of control to communicate new product offers and promotions, address abandoned carts, and encourage profile signups to keep your brand top of mind.
Sign up for this webinar and join Bill Schneider, Urban Airship’s director of product marketing, to learn:
• How to expand your messaging tools beyond Push notifications
• When to use Push, In-App Messaging and Digital Wallet
• How to maximize the Push Opt-in opportunity
• Strategic insights on building messaging solutions that support each other
Facebook, Instagram and Twitter are among those platforms building out targeting products and improving native offerings, enabling the platforms to be better for direct response ads. As the ability to drive traffic within social platforms programmatically improves, more platforms are likely to follow. In this session, Megan Pagliuca, vp and gm of display media for Merkle, will discuss the evolution of media planning and its relationship with social platforms.
The Content Marketing Deluge: Making it Suck LessDigiday
The advertising world is rampant with claims of content marketing expertise. In reality, creating great, engaging content is still emerging as a key skill in marketing. Most of it sucks. The global CEO and chief storyteller at Story Worldwide outlined the power of stories worth sharing and how to get there, including the importance of creating a process to locate the story on behalf of a brand that consumers will engage with. Kirk presented a case study about Story's work evolving the Green Giant mascot with stories that differentiate the Green Giant brand to show his point, and was joined onstage by Digiday reporter John McDermott afterwards for a discussion.
encendo helps you understand how your digital marketing activities will impact your end objective. Francis Mac Aonghus, Head of Online at encendo, explores the principle of a digital marketing strategy.
Today, Marketing Leaders (CMO's, Marketing Managers, ...) have the same goals but they also have to cope with more and more challenges in a brand new digital World. Discover how The NRB Group can help you with your digital transformation.
Publishers today need to have a sharp focus on mobile or be run over by it. Business Insider's president Julie Hansen presents a case study on the ways BI has embraced mobile and how editorial and advertising are evolving with the rise of consuming content via phone or tablet.
Plugging In Selling Tickets in a Digital Age: Capacity Interactive for the Gr...Erik Gensler
Many cultural organizations have not adapted their priorities or efforts to reflect the progressive modes of communication that have evolved over the last 10 years. Mobile devices, social networks, and search engine marketing were probably not on your radar even 10 years ago, but now they are all critical channels for reaching constituents of all ages and backgrounds.
Using research and case studies from cultural organizations Erik Gensler will provide guidelines and tips to focus and bolster your digital marketing material through exploration of: social media, web analytics, website strategy, digital advertising, mobile and more.
11:10AM - Adrien Icardi - How Betsson Group coordinates programmatic advertis...Digiday
Digiday Programmatic Summit Europe
Dublin, Ireland 2017/04/25
How Betsson Group coordinates programmatic advertising across international markets
Adrien Icardi, head of mobile acquisition, Betsson Group
We are at a true inflection point in our industry and its being largely driven by the notion of “Programmatic.” But does the term itself actually distract from its true purpose? Johnson & Johnson’s Luke Kigel will share a perspective on “Programmatic” and how shifting our focus from the word itself to the principles behind it will accelerate change and enable delivery on the promise that “Programmatic” represents.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
NCET Tech Bite | Allegra Demerjian, Social Media Ads | Aug 2016Dave Archer
Allegra Demerjian, Digital Director at the Abbi Agency, explains social media advertising and discusses the nuances of advertising on each outlet. Allegra also covers:
Different formats of social media advertising across outlets (Facebook, Twitter, Instagram, Pinterest, YouTube, LinkedIn)
The basics of creating ads through these platforms
Goals you can achieve through social media ads
Hitting the right target on your advertising audience
Insider tips on getting the most out of your budget on each outlet
Examples of good and bad ads on each outlet
This presentation provides enough information to know what types of ads are available through social media and how you can use them to boost your business.
Learn how to measure the digital success of your marketing campaigns. Women's Marketing, Inc. is the leading media strategy and activation agency for brands targeting women consumers.
Google Display Network (GDN) : Building Brand Engagement Vũ Văn Hiển
This study will help advertisers and agencies make more-informed creative decisions about digital advertising. Readers will learn which ad formats can be used to reach specific branding goals as well as gain a better understanding of the impact on brand results of showing more ads to the same audience through greater frequency. In addition, we offer best practices and advice for how to make the most of any format.
Innovating digital 2020 : Digital Marketing trendsDave Chaffey
A presentation to Chartered Institute of Marketing members at the University of Wolverhampton. October 2019 covering 5 applications of data-driven marketing.
IAB europe priorities for digital measurementIAB Europe
This presentation shows the key results of IAB Europe’s Metrics and KPIs survey demonstrating the priorities for digital brand advertising across stakeholders. www.iabeurope.eu
Customer Engagement Platform: Smarter Marketing for Better ResultsMarketo
Marketo's Senior Product Marketing Manager, Brian Glover, reviews the concept of smarter marketing for better results with Marketo's Customer Engagement Platform.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Blueseed sponsored the Entropy Data Analytics Competition 2017 being hosted by JVN (John von Neumann Institute) that is member of Vietnam National University HCMC.
Blueseeders were close-knit to overcome challenges of Tu Lan adventure in Quang Binh with 13km including climb, swimming, caves exploring,... Blueseed's family has had happy moments together with unforgettable memories. After all, we have learned how to break our limitation and win ourselves, and teamwork "STRONGER TOGETHER"
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Blueseeder đã có thời gian gắn bó để vượt qua những thử thách của chuyến mạo hiểm Tú Làn tại Quảng Bình với 13km chinh phục đỉnh núi, bơi lội, khám phá hang động...Gia đình Blueseed đã có những khoảnh khắc hạnh phúc với nhau và những kỉ niệm không bao giờ quên được. Và sau tất cả, chúng ta đã được học cách phá vỡ giới hạn và chiến thắng bản thân cũng như cách làm việc nhóm "STRONGER TOGETHER".
With focusing on Innovating Video Advertising by having Engaging Formats, working with Premium Publisher and using Intelligent Analytics (Big Data), Blueseed always optimizes performance measurements to ensure a max ROI for your campaign. Your benefit is our happy and honor.
If you want to know more information, please visit at http://blueseed.tv or follow at fanpage https://www.facebook.com/blueseed.digital/
More from Blueseed - Innovating Video Advertising (6)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
1. The Speakers
Le Hoai Tram
Tram holds a Master’s Degree in
Digital Marketing from the
University of Southampton and is
currently working in Decision Lab,
taking lead on Effect Lab - a
product measuring the brand
impact of digital advertising
campaigns.
Aske Østergård
Aske has more than 11 years of
international experience in
consulting and marketing research.
Prior to founding Decision Lab, he
built up and led Epinion from a
bold idea into a leading and
thriving market research company.
2. Helping Marketers to
establish a return on their
Digital Ad Investment Measuring and validating digital ad campaigns
since 2014
More than 1 billion impressions tracked every
month in Vietnam
Awarded “Best Audience Measurement
Platform” by Digiday Signals Awards in 2016
Google 3PAS certified
Third Party Facebook Impression and click
validator
3. How to yield higher
results on your digital ads
B Y M E A S U R I N G A U D I E N C E S A N D B R A N D
E F F E C T I V E N E S S
4. According to the
ARF’s “Digital Metrics
Field Guide” there
are 197 Digital
Metrics to measure
performance
The jungle of Digital Metrics
CPC CTR
CPA
CPM
CPD
CPL
CPCV
MUTE AND UNMUTE (%)
AVERAGE VIEW TIME
PAUSE (%)
VIEWS
AVERAGE INTERACTION RATE
7. Awareness
TARGET AUDIENCE
Unfamiliar with the product
The consumer journey may not be
simple and linear, but…
Consideration
TARGET AUDIENCE
On the fence about the product
Action
TARGET AUDIENCE
Ready to act
The consumer journey may not be
simple and linear
11. Cumulative Impact on Purchase Consideration
Source: Facebook commissioned Nielsen to conduct a global analysis of 173 BrandEffect studies (Dec 2014–Feb 2015). Test/control
design of the studies measured attitudinal impact of an ad campaign.
CUMULATIVEIMPACT
TOTAL SECONDS OF VIDEO WATCHED
0 3 10 20 30
72%
44%
19. • Choose your KPIs based on your marketing goal
• Measure people across “everything”
• 1 + 1 = 3. Cross-channel and ad synergies often exist
• Tweak and optimize mid-flight – don’t wait till it’s too late
Key Takeaways