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Internet Marketing Innovation
      By Monica Eaton-Cardone
The Future of the World’s Data
If the IDC Digital Universe "Extracting Value from Chaos" study is correct, the
world’s data doubles every two years, and all of that new information is being
accessed in new ways by an evolving pool of potential customers.
Keeping Up with the Data
Because of this ever-evolving world, Internet marketers are under dire
pressure to innovate. To keep up with rapid technological advances and the
constant flux in a given website’s popularity, the industry must remain
adaptable.
Adapting to Mobile Technology
For example, as mobile technology has grown in popularity with the flood of
smartphones and iPads over the last few years, Internet marketers have been
forced to rethink some of their most basic approaches to getting the
consumer's attention. Videos or flash-based ads, which may have proven
engaging on a home computer, are woefully ineffective on most mobile
devices. In a year, of course, that may all change.
About the Author
               Internet marketing expert
               Monica Eaton-Cardone has
               consulted for impressive
               brands including Nextel,
               Hydroderm, and NatureMade.

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Internet marketing innovation

  • 1. Internet Marketing Innovation By Monica Eaton-Cardone
  • 2. The Future of the World’s Data If the IDC Digital Universe "Extracting Value from Chaos" study is correct, the world’s data doubles every two years, and all of that new information is being accessed in new ways by an evolving pool of potential customers.
  • 3. Keeping Up with the Data Because of this ever-evolving world, Internet marketers are under dire pressure to innovate. To keep up with rapid technological advances and the constant flux in a given website’s popularity, the industry must remain adaptable.
  • 4. Adapting to Mobile Technology For example, as mobile technology has grown in popularity with the flood of smartphones and iPads over the last few years, Internet marketers have been forced to rethink some of their most basic approaches to getting the consumer's attention. Videos or flash-based ads, which may have proven engaging on a home computer, are woefully ineffective on most mobile devices. In a year, of course, that may all change.
  • 5. About the Author Internet marketing expert Monica Eaton-Cardone has consulted for impressive brands including Nextel, Hydroderm, and NatureMade.