Monica Eaton-Cardone discusses the rapid evolution of data in internet marketing, emphasizing that the world's data doubles every two years, requiring marketers to innovate continually. With the rise of mobile technology, traditional advertising methods, such as video and flash ads, are becoming less effective, necessitating a reevaluation of strategies to capture consumer attention. Eaton-Cardone highlights the importance of adaptability in the face of ongoing technological advancements and market changes.

1. Internet Marketing Innovation
By Monica Eaton-Cardone

2. The Future of the World’s Data
If the IDC Digital Universe "Extracting Value from Chaos" study is correct, the
world’s data doubles every two years, and all of that new information is being
accessed in new ways by an evolving pool of potential customers.

3. Keeping Up with the Data
Because of this ever-evolving world, Internet marketers are under dire
pressure to innovate. To keep up with rapid technological advances and the
constant flux in a given website’s popularity, the industry must remain
adaptable.

4. Adapting to Mobile Technology
For example, as mobile technology has grown in popularity with the flood of
smartphones and iPads over the last few years, Internet marketers have been
forced to rethink some of their most basic approaches to getting the
consumer's attention. Videos or flash-based ads, which may have proven
engaging on a home computer, are woefully ineffective on most mobile
devices. In a year, of course, that may all change.

5. About the Author
Internet marketing expert
Monica Eaton-Cardone has
consulted for impressive
brands including Nextel,
Hydroderm, and NatureMade.