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- 3. WHAT IS DIGITAL MARKETING Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and
- 4. Traditionally, marketing was oncerned with buying and selling of oods and services only but now its cope has widened and it ncompasses a range of activities from onsumer satisfaction to consumer elight and management of customer
- 10. Types of Keyword 1. Short Tail Keywords: •Consist of 1-3 words. •Good for generating traffic as they are searched more. •Results generated by Short Tail Keywords are not specific or targeted. •Eg: Online shopping, shoes, news, Digital Marketing. 2. Long tail Keywords: •More than 3 words. •More specific and to the point compared to short tail keywords. •They stand better chance in ranking high in SERP as they are long and specific. •Good for conversions as it attracts genuine potential customer. •Eg: online shopping sports shoes, nike shoes under 4000 for men, digital marketing courses in Noida. •Use google auto complete suggestions in search box.
- 11. : •Defines a particular brand. •Eg.: Nike shoes, Woodland shoes. 6. Customer Defining Keywords: •search phrases that identify a specific subset of customers or audience. •In these keywords, customer defines themselves. •Eg.: Woodland shoes for men, running shoes for women. 7. Geo-targeted Keywords: •For specific region, city, country etc. •Eg: gym near me, mba college in delhi. •Are closely related to our main keywords. •Displayed below on SERP.
- 12. Meta Title and Description
- 16. Internal Link And External Link
- 17. Anchor Text
- 18. Social Snippets
- 19. Do follow / No Follow: No Follow: These links do not influence the search engine rankings of the destination URL because Google doesn’t crawl nofollowed links. It is used when you do not want to give link juice to that URL. Ex - <a href="https: // example-url.com" rel="nofollow">blue text</a>
- 20. Plagiarism Plagiarism is most commonly practiced in academics and researches. On the internet, we have all kinds of literary articles, educational content, research papers, etc available for free. This facilitates everyone and assists them in gaining knowledge and becoming literate. Earlier when there were no Internet people either had to visit libraries when they wanted to study or know anything or had to purchase expensive books. But now we just type the topic in our browser and we get thousands of search results. As a result, some people use these articles, research papers, educational content in an adverse manner. Plagiarism can be intentional or unintentional. We should have the knowledge of what can be called plagiarized content and what not. Following are the key points to understand what can be called as plagiarism:
- 21. Website Audit
- 23. Robots.txt A ROBOTS.TXT FILE TELLS SEARCH ENGINE CRAWLERS WHICH URLS THE CRAWLER CAN ACCESS ON YOUR SITE. THIS IS USED MAINLY TO AVOID OVERLOADING YOUR SITE WITH REQUESTS; IT IS NOT A MECHANISM FOR KEEPING A WEB PAGE OUT OF GOOGLE. TO KEEP A WEB PAGE OUT OF GOOGLE BLOCK INDEXING WITH NOINDEX OR PASSWORD-PROTECT THE PAGE. •Is a file which instructs crawlers (or robots) how to crawl any page or post on your ws. •We can hide unnecessary pages which increases our crawl budget. •Usually done by websites with a lot of webpages, not by small blogs. Type on Notepad: User-agent:* (* represents all search engines) Disallow: slug of the page required Save this notepad file as robots.txt. Now go to Cpanel>File Manager>Public_HTML Upload To hide entire from crawlers: Type on Notepad: User-agent:* Disallow:/ Save this notepad file as robots.txt. Now go to Cpanel>File Manager>Public_HTML Upload OR Wordpress Dashboard Settings Readings Discourage Crawlers
- 25. Schema Markup:
- 29. Thank you