The document summarizes the results of a survey about automobile preferences among U.S. Hispanic mobile users. The survey found that Toyota was the most preferred brand, with safety and gas economy being the most important factors considered during purchase. Price comparison and searching for information were the most common mobile activities. Over 30% used both online and mobile searches to compare auto prices. Hispanics were found to be loyal consumers who prefer brands similar to their current vehicle.
In 2012, the majority of the U.S. population will be internet users, with most consumers researching products and brands online before making purchases. While search and social media have transformed shopping behaviors, many car dealerships still rely on outdated advertising approaches. To remain relevant, dealerships must transform their marketing strategies to match how today's consumers research and buy cars primarily through digital channels.
It turns out that most dealerships are using traditional marketing methods verses leveraging the power of Internet to market their products and services. This slideshow illustrates how the Internet is transforming some dealerships marketing efforts.
Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events.
We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands.
To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month.
The complete Building An FMCG Social Brand whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
You gov signal luxury brand insights report - q1 2019 (us)Hamish Brocklebank
Turns out luxury auto brands dominate social media (except on Insta) - read our '19 Q1 Luxury Brand report to find out more (or pay us lots of money and find out lots more!)
Nike Jordan Marketing Intelligence Report FinalKayleigh Fyfe
The report analyzes the digital marketing environment of the Nike Jordan brand. It finds that the target demographic is primarily millennial males aged 18-34. Nike performs well in market share but has opportunities to improve social media presence and implement rewards/coupon programs. A SWOT analysis identifies strengths in brand recognition but weaknesses in cross-channel marketing and social media. It recommends capitalizing on opportunities like traffic expansion and new products while addressing threats from competition.
The document summarizes the results of a survey about automobile preferences among U.S. Hispanic mobile users. The survey found that Toyota was the most preferred brand, with safety and gas economy being the most important factors considered during purchase. Price comparison and searching for information were the most common mobile activities. Over 30% used both online and mobile searches to compare auto prices. Hispanics were found to be loyal consumers who prefer brands similar to their current vehicle.
In 2012, the majority of the U.S. population will be internet users, with most consumers researching products and brands online before making purchases. While search and social media have transformed shopping behaviors, many car dealerships still rely on outdated advertising approaches. To remain relevant, dealerships must transform their marketing strategies to match how today's consumers research and buy cars primarily through digital channels.
It turns out that most dealerships are using traditional marketing methods verses leveraging the power of Internet to market their products and services. This slideshow illustrates how the Internet is transforming some dealerships marketing efforts.
Over the course of 4 months, ShareThis observed the online social patterns of over 13 million users logging 49 million auto-related sharing events.
We cross-matched these against a database of 26 million unique users who owned or displayed interest in several dozen major automotive brands.
To understand the impact of advertising on sharers, we monitored over 11 million ad impressions from a selection of campaigns run by major automotive brands over the course of one month.
The complete Building An FMCG Social Brand whitepaper. This publication explores content across the three key phases of the consumer decision journey:
1) Initial Consideration – Trigger
2) Active Evaluation – Information Gathering, Shopping and Buying
3) Post Purchase Experience and Advocacy
GroupM’s The Great Shift 2020 details the shift caused by the pandemic in four major sectors (Auto, CPG & E-comm, Telecom and Financial Services) and another (Entertainment) where the industry has gone through significant change and, as a result, we must alter the way we think of them as sources of inventory.
You gov signal luxury brand insights report - q1 2019 (us)Hamish Brocklebank
Turns out luxury auto brands dominate social media (except on Insta) - read our '19 Q1 Luxury Brand report to find out more (or pay us lots of money and find out lots more!)
Nike Jordan Marketing Intelligence Report FinalKayleigh Fyfe
The report analyzes the digital marketing environment of the Nike Jordan brand. It finds that the target demographic is primarily millennial males aged 18-34. Nike performs well in market share but has opportunities to improve social media presence and implement rewards/coupon programs. A SWOT analysis identifies strengths in brand recognition but weaknesses in cross-channel marketing and social media. It recommends capitalizing on opportunities like traffic expansion and new products while addressing threats from competition.
Grocery - The New Consumer Shopping JourneyLaunchfire
Digital influence on in-store grocery sales has increased significantly in recent years and is expected to impact nearly half of all sales by the end of 2016. Many consumers now research products, compare prices, and read reviews using their smartphones while shopping in physical stores. This mobile influence is highest among millennials, over a third of whom look up coupons, compare prices, and search for recipes on their phones during grocery trips. As customer shopping habits continue evolving, grocery retailers need to target consumers at the purchase stage with mobile promotions that highlight products, recipes, and discounts to drive more in-store sales.
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
This document provides a three-stage playbook for companies looking to expand their global ecommerce operations. Stage 1 involves mapping expansion by analyzing existing international traffic, identifying promising new markets based on economic factors, evaluating brand perceptions and cultural differences, and testing new regions. Stage 2 covers launching internationally by localizing experiences, payment methods, fulfillment and shipping. Stage 3 is about scaling operations through centralization, optimizing the customer experience, executing global marketing, and using automation. The playbook offers guidance on navigating complexities like regulations, cultural norms, and payment landscapes in different parts of the world.
1) The automotive purchase decision journey is getting shorter, with most consumers deciding within 3 months and spending less time at dealerships.
2) Consumers now use many online sources throughout the purchase process, from 3 months before deciding to purchase through the final month.
3) While the purchase often begins online, most consumers also visit dealerships and OEM websites in their final month before purchasing.
Digital Reroutes The Auto Purchase JourneyStradablog
This document discusses how digital technologies have transformed the automobile purchase journey. It finds that 50-70% of car buyers now choose the make and model before visiting a dealership, with 40-50% making their choice based on online information. The main purpose of dealership visits is now to experience the vehicle in person. OEMs need to adapt by using digital channels more effectively to engage consumers earlier in the purchase process. They also need to rethink strategies around brand engagement, distribution, marketing, and measuring sales performance to better address how digital is changing consumer behavior and expectations.
American Licorice Company used inMarket's mobile messaging platform to target over 20 million in-store shoppers and raise purchase intent for their Red Vines and Sour Punch candy brands by 200%. InMarket sent messages alerting shoppers to the products and polled initial purchase intent, which was 5.9% for Red Vines and 7.5% for Sour Punch. Shoppers then sought out the products in stores, where they received customized messages from American Licorice. This increased purchase intent to 25.1% for Red Vines and 32.6% for Sour Punch, generating over 126,000 in-store engagements and an outstanding 200% ROI for American Licorice.
(1) The document discusses strategies for growing an auto brand through social media. It outlines key trends in the auto industry including focusing on brand advertising, leveraging consumer advocacy, targeting younger audiences, and thinking globally while acting locally. (2) Data shows the car purchasing process is increasingly social, with over 90% of consumers using social media for research. Brands are adjusting strategies to meet consumers online. (3) Emerging trends include focusing on aspirational and lifestyle content, encouraging consumer advocacy, engaging millennials through mobile and video, and connecting with local communities on social platforms like Facebook. The document advocates developing a social strategy as part of an integrated marketing plan.
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
Customers are at the core of everything we do. We are driven to make advertising programs easier and more successful for customers. We focus on exceptional customer service and meeting customer expectations. We embrace change and innovation to create new opportunities in digital media, social media, and business practices. We are Outfront Media, always innovating and connecting customers to audiences.
Tns automotive path to purchase study tapps chinadkcvoom
1) A study of Chinese car buyers using real-time electronic diaries found that the car buying process is much faster than traditionally thought, with 40% deciding on a make and model within 4 weeks.
2) Chinese buyers rely heavily on social media and consumer reviews online, with 60% reporting changing their mind based on what they read from other consumers.
3) Car dealerships are seen as very trustworthy and important advisors in China, unlike in Western markets, and play a big role in influencing final purchase decisions.
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyL.E.K. Consulting
The survey analyzed spending and preferences around nutritional supplements and skincare products. It found that 80% of consumers across generations are highly engaged with both categories, spending on average over $100 per month. Key insights include: (1) Amazon is the most preferred channel for supplements and second most for skincare; (2) consumers spend significantly on the other category as well, showing crossover opportunities; (3) while spending increases with age for supplements, skincare spending is higher for millennials. The survey suggests opportunities around personalization and developing the convenience store channel.
The document summarizes the 2009 ACCM conference in New Orleans. It discusses the history of catalog and multichannel marketing from the 1800s to today. It notes that all marketers must now take a multichannel approach to reach customers across different media. The trends shifting marketing budgets from advertising to direct marketing are highlighted. Key issues for direct marketers like the future of the US Postal Service and various state regulations are also covered. The document outlines DMA's advocacy on these issues and closes by introducing the keynote speaker.
This document discusses various approaches for online new car sales, including those driven by automakers, dealers, and third parties. It examines models where customers can configure vehicles online and are then connected to dealers to complete the offline purchase. Other models involve direct online sales or marketplaces that connect buyers with dealers or private sellers. The document considers factors like impact on dealers, types of vehicles offered, and focus on pre-sales vs sales. It concludes that third party online sales could become more important for automakers' digital strategies if they combine large vehicle selection with improved customer experience when purchasing online.
The Porter 5 Forces model summarizes the beer manufacturing industry as having:
1) Low threats of new entrants due to high capital costs required and government regulations.
2) High bargaining power of buyers as disposable income affects preferences for premium vs. lower priced brands.
3) Low threat of substitutes due to customer loyalty, though advertising restrictions make loyalty harder to achieve.
4) Low bargaining power of suppliers as products are inexpensive and numerous alternatives exist.
5) High intensity of rivalry among competitors despite Kingfisher being a large supplier.
This document provides a marketing plan for Swivio, a mobile marketing platform. It discusses targeting the restaurant and retail industries in the Bishop Arts district of Dallas/Fort Worth as they are growing industries. It then profiles each industry and notes trends like the rise of mobile shopping apps and consumer concerns about privacy. Student and merchant impressions of Swivio's app were positive overall. The marketing strategy involves targeting millennials as they are heavy smartphone and social media users and more likely to engage with brands online and through mobile apps.
Thinknow Defining Moments Report 2019 - Insights Into Culture and AuthenticityThinkNow
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
Purchasing things on mobile is common now and mobile commerce is becoming the part of everyone’s daily routine. Know the global statistics why people are going mobile.
In a world where media consumption is fragmented and consumers are distracted, brands need an integrated solution—one that will allow them to connect with their audiences through all forms of media across devices. In this interactive session, Yahoo will share the powerful results from recent case studies which show exponential lifts in performance across ad formats and screens.
E-Trade's last media agency shift, in May 2014, brought creative and media under the same WPP roof in an effort to "seamlessly integrate our messaging with how it is delivered," the company said at the time. E-Trade currently works with a dedicated WPP unit staffed by Ogilvy One and media agency network GroupM. The company hired the WPP team in 2014, after moving its creative from Grey to Ogilvy in 2013, to bring media and creative under the same roof. Prior to that, media was held by Publicis Groupe's Spark.
This document summarizes key findings from a survey of nearly 2,000 car shoppers about the impact of social media on the car purchasing process. Some of the main findings include:
- 27% of car shoppers who use Facebook reported using or planning to use it as a resource while shopping for their new vehicle.
- Loyal customers are more engaged on social media and more likely to advocate for brands and dealerships compared to non-loyal customers.
- 41% of social media users saw a post that caused them to add a brand or model to their consideration, while 28% saw a post that caused them to add a dealership to their consideration.
This document summarizes the findings of a study on the impact of social media on the automotive purchase process. Some key findings include:
- 27% of car shoppers who use Facebook reported using it as a resource during their vehicle search. This equates to around 2.4 million vehicle sales being influenced by social media.
- Loyal customers are more engaged on social media and more likely to advocate for brands and dealerships they are loyal to compared to non-loyal customers. Building customer loyalty is important for generating positive social media engagement.
- 41% of social media users reported adding a brand or model to their consideration based on a social media post they saw, showing the influence of user-generated content
Grocery - The New Consumer Shopping JourneyLaunchfire
Digital influence on in-store grocery sales has increased significantly in recent years and is expected to impact nearly half of all sales by the end of 2016. Many consumers now research products, compare prices, and read reviews using their smartphones while shopping in physical stores. This mobile influence is highest among millennials, over a third of whom look up coupons, compare prices, and search for recipes on their phones during grocery trips. As customer shopping habits continue evolving, grocery retailers need to target consumers at the purchase stage with mobile promotions that highlight products, recipes, and discounts to drive more in-store sales.
Adobe Digital Insights -- Diversity In Advertising 2019 Adobe
As part of Adobe's look into the 25th anniversary of digital advertising, and to get to the root of whether or not diversity in advertising has changed in the eyes of the people who consume it, Adobe conducted a global survey of over 2000 consumers. We looked across generation, gender, ethnicity and sexual orientation in the United Kingdom and the US to reveal some interesting takeaways and understand how diversity in creative and the way diverse ads are delivered and targeted translate into brand advocacy and consumer engagement.
This document provides a three-stage playbook for companies looking to expand their global ecommerce operations. Stage 1 involves mapping expansion by analyzing existing international traffic, identifying promising new markets based on economic factors, evaluating brand perceptions and cultural differences, and testing new regions. Stage 2 covers launching internationally by localizing experiences, payment methods, fulfillment and shipping. Stage 3 is about scaling operations through centralization, optimizing the customer experience, executing global marketing, and using automation. The playbook offers guidance on navigating complexities like regulations, cultural norms, and payment landscapes in different parts of the world.
1) The automotive purchase decision journey is getting shorter, with most consumers deciding within 3 months and spending less time at dealerships.
2) Consumers now use many online sources throughout the purchase process, from 3 months before deciding to purchase through the final month.
3) While the purchase often begins online, most consumers also visit dealerships and OEM websites in their final month before purchasing.
Digital Reroutes The Auto Purchase JourneyStradablog
This document discusses how digital technologies have transformed the automobile purchase journey. It finds that 50-70% of car buyers now choose the make and model before visiting a dealership, with 40-50% making their choice based on online information. The main purpose of dealership visits is now to experience the vehicle in person. OEMs need to adapt by using digital channels more effectively to engage consumers earlier in the purchase process. They also need to rethink strategies around brand engagement, distribution, marketing, and measuring sales performance to better address how digital is changing consumer behavior and expectations.
American Licorice Company used inMarket's mobile messaging platform to target over 20 million in-store shoppers and raise purchase intent for their Red Vines and Sour Punch candy brands by 200%. InMarket sent messages alerting shoppers to the products and polled initial purchase intent, which was 5.9% for Red Vines and 7.5% for Sour Punch. Shoppers then sought out the products in stores, where they received customized messages from American Licorice. This increased purchase intent to 25.1% for Red Vines and 32.6% for Sour Punch, generating over 126,000 in-store engagements and an outstanding 200% ROI for American Licorice.
(1) The document discusses strategies for growing an auto brand through social media. It outlines key trends in the auto industry including focusing on brand advertising, leveraging consumer advocacy, targeting younger audiences, and thinking globally while acting locally. (2) Data shows the car purchasing process is increasingly social, with over 90% of consumers using social media for research. Brands are adjusting strategies to meet consumers online. (3) Emerging trends include focusing on aspirational and lifestyle content, encouraging consumer advocacy, engaging millennials through mobile and video, and connecting with local communities on social platforms like Facebook. The document advocates developing a social strategy as part of an integrated marketing plan.
Deloitte Motor Industry Services present our 3rd study on the changing nature of mobility.
The study identified six megatrends which are providing consumers with more choices than ever before in meeting their transportation needs and as a result, redefining mobility.
In 2009, Deloitte began to explore perspectives on automotive brands, desired features, and shopping experiences for consumers born 1977-1994 – “Gen Y”.
The leading purchase considerations for Gen Y have changed every year since the study began in 2009.
Some key insights and takeaways from the study:
• 75% of consumers are interested in acquiring a car within the next 5 years
• Almost half of Generation Y consumers in Australia think they will be driving an alternative powertrain five years from now, with strong preference for Hybrid Electrics, and indicate they are willing to pay more for it
• Improved safety and efficiency technologies are seen as the greatest technology benefits by Gen Y (over cockpit technologies)
• 55% of Gen Y (26% all others) like using a smartphone app to plan transport
• About two-thirds of Gen Y consumers are influenced by friends and family
• Today, most consumers are interested in basic levels of automation e.g. traction control, ABS.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
Customers are at the core of everything we do. We are driven to make advertising programs easier and more successful for customers. We focus on exceptional customer service and meeting customer expectations. We embrace change and innovation to create new opportunities in digital media, social media, and business practices. We are Outfront Media, always innovating and connecting customers to audiences.
Tns automotive path to purchase study tapps chinadkcvoom
1) A study of Chinese car buyers using real-time electronic diaries found that the car buying process is much faster than traditionally thought, with 40% deciding on a make and model within 4 weeks.
2) Chinese buyers rely heavily on social media and consumer reviews online, with 60% reporting changing their mind based on what they read from other consumers.
3) Car dealerships are seen as very trustworthy and important advisors in China, unlike in Western markets, and play a big role in influencing final purchase decisions.
Top 8 Insights From the 2018 Beauty, Health & Wellness SurveyL.E.K. Consulting
The survey analyzed spending and preferences around nutritional supplements and skincare products. It found that 80% of consumers across generations are highly engaged with both categories, spending on average over $100 per month. Key insights include: (1) Amazon is the most preferred channel for supplements and second most for skincare; (2) consumers spend significantly on the other category as well, showing crossover opportunities; (3) while spending increases with age for supplements, skincare spending is higher for millennials. The survey suggests opportunities around personalization and developing the convenience store channel.
The document summarizes the 2009 ACCM conference in New Orleans. It discusses the history of catalog and multichannel marketing from the 1800s to today. It notes that all marketers must now take a multichannel approach to reach customers across different media. The trends shifting marketing budgets from advertising to direct marketing are highlighted. Key issues for direct marketers like the future of the US Postal Service and various state regulations are also covered. The document outlines DMA's advocacy on these issues and closes by introducing the keynote speaker.
This document discusses various approaches for online new car sales, including those driven by automakers, dealers, and third parties. It examines models where customers can configure vehicles online and are then connected to dealers to complete the offline purchase. Other models involve direct online sales or marketplaces that connect buyers with dealers or private sellers. The document considers factors like impact on dealers, types of vehicles offered, and focus on pre-sales vs sales. It concludes that third party online sales could become more important for automakers' digital strategies if they combine large vehicle selection with improved customer experience when purchasing online.
The Porter 5 Forces model summarizes the beer manufacturing industry as having:
1) Low threats of new entrants due to high capital costs required and government regulations.
2) High bargaining power of buyers as disposable income affects preferences for premium vs. lower priced brands.
3) Low threat of substitutes due to customer loyalty, though advertising restrictions make loyalty harder to achieve.
4) Low bargaining power of suppliers as products are inexpensive and numerous alternatives exist.
5) High intensity of rivalry among competitors despite Kingfisher being a large supplier.
This document provides a marketing plan for Swivio, a mobile marketing platform. It discusses targeting the restaurant and retail industries in the Bishop Arts district of Dallas/Fort Worth as they are growing industries. It then profiles each industry and notes trends like the rise of mobile shopping apps and consumer concerns about privacy. Student and merchant impressions of Swivio's app were positive overall. The marketing strategy involves targeting millennials as they are heavy smartphone and social media users and more likely to engage with brands online and through mobile apps.
Thinknow Defining Moments Report 2019 - Insights Into Culture and AuthenticityThinkNow
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
Purchasing things on mobile is common now and mobile commerce is becoming the part of everyone’s daily routine. Know the global statistics why people are going mobile.
In a world where media consumption is fragmented and consumers are distracted, brands need an integrated solution—one that will allow them to connect with their audiences through all forms of media across devices. In this interactive session, Yahoo will share the powerful results from recent case studies which show exponential lifts in performance across ad formats and screens.
E-Trade's last media agency shift, in May 2014, brought creative and media under the same WPP roof in an effort to "seamlessly integrate our messaging with how it is delivered," the company said at the time. E-Trade currently works with a dedicated WPP unit staffed by Ogilvy One and media agency network GroupM. The company hired the WPP team in 2014, after moving its creative from Grey to Ogilvy in 2013, to bring media and creative under the same roof. Prior to that, media was held by Publicis Groupe's Spark.
This document summarizes key findings from a survey of nearly 2,000 car shoppers about the impact of social media on the car purchasing process. Some of the main findings include:
- 27% of car shoppers who use Facebook reported using or planning to use it as a resource while shopping for their new vehicle.
- Loyal customers are more engaged on social media and more likely to advocate for brands and dealerships compared to non-loyal customers.
- 41% of social media users saw a post that caused them to add a brand or model to their consideration, while 28% saw a post that caused them to add a dealership to their consideration.
This document summarizes the findings of a study on the impact of social media on the automotive purchase process. Some key findings include:
- 27% of car shoppers who use Facebook reported using it as a resource during their vehicle search. This equates to around 2.4 million vehicle sales being influenced by social media.
- Loyal customers are more engaged on social media and more likely to advocate for brands and dealerships they are loyal to compared to non-loyal customers. Building customer loyalty is important for generating positive social media engagement.
- 41% of social media users reported adding a brand or model to their consideration based on a social media post they saw, showing the influence of user-generated content
Connected consumers are driving changes in the automotive industry. They demand constant access to information from multiple sources, including online reviews and social media. Many are open to new purchasing options like buying cars online or using alternatives to ownership. As consumers become more familiar with connected vehicle technologies, their interest is growing in cars that enable services like safety, maintenance and customer care features. OEMs and dealers must adapt to meet these informed, engaged consumers throughout the entire purchasing and ownership experience.
Generation Connected car shoppers want information everywhere and all the time. Nearly all consumers now use the internet to research vehicles, though dealers are still cited as the most important information source by many. Shoppers utilize a variety of online sources like manufacturer and dealer websites, search engines, and social media. Positive reviews and recommendations on social media increasingly influence purchase decisions, with over 70% of consumers saying they are more likely to buy a specific brand if they find favorable social media comments. OEMs and dealers must meet shoppers' need for information across multiple online and physical touchpoints.
Connected consumers are driving changes in the automotive industry. They demand constant access to information from multiple sources, including online reviews and social media. Many are open to new purchasing options like buying cars online or using alternatives to ownership. As consumers become more familiar with connected vehicle technologies, their interest is growing in cars that enable services like safety, maintenance and customer care features. OEMs and dealers must adapt to meet the expectations of these always-connected shoppers by providing information across multiple channels and being responsive to their preferences for flexibility and connectivity throughout the car buying and ownership experience.
Connected consumers are in charge. They are confident about what they want and how they want it, secure in using technology to increase their power as car shoppers and owners, and comfortable driving innovation in the industry
L bartman cars.com cama sunrise presentation 5 22-13 (1)Chicago AMA
This document discusses driving innovation in today's changing marketplace from Linda Bartman, Cars.com's Chief Marketing Officer. It summarizes that Cars.com is a leading online destination for car shoppers, visited by over 12 million people monthly. It notes trends like the rise of mobile usage, with over 40% of Cars.com traffic from mobile and mobile users less likely to provide contact information. The document advocates evolving platforms to meet consumer needs, utilizing data strategies, content marketing to prove value beyond direct response, and creating environments to drive client innovation.
Car shoppers today research online and on various sites to find deals and get real-time advice. Understanding the user journey and tapping into this new auto buying process has become even more pertinent today.
Auto marketers can reach these shoppers with extremely targeted messaging and move from "educated guessing" to "data-driven certainty" with the help our insights.
Millward Brown is a leading global brand and marketing research consultancy. They help clients grow their brands through expertise in brand equity tracking, strategy, valuation, and marketing mix effectiveness. Their areas of focus include brand tracking, digital, social media, neuroscience, and qualitative research. They have a global presence with 90 offices in over 70 languages. Mobile surveys allow them to access higher income respondents and match market shares more accurately. Studies in Saudi Arabia found mobile surveys had high completion rates using smartphones, and generated consistent, honest feedback. Millward Brown uses mobile surveys to track brand equity of automotive and banking brands in Saudi Arabia. Their analyses identify drivers of brand power and potential for market share growth.
Nada@2014 people driven marketing will drive your salesPhoneTrack
Examine Facebook’s data-driven insights of automotive consumers and how the use of first- and third-party data to execute marketing campaigns helps boost revenue (both in sales and service) and improves customer loyalty.
Global Automobile Industry Insights - DigitantDigitant
Digitant Insights:
Check out global automobile insights with latest trends and updates. Visits us for digital marketing services in automobile industry.
The document summarizes the results of a survey of 2,000 Canadians about their satisfaction with their current vehicles and brands. Some key findings include:
- Just over half of Canadians (51%) are satisfied with their current vehicle, but only 29% consider themselves very satisfied. Satisfaction varies by brand origin.
- Half of Canadians plan to buy the same brand next time, while the other half plan to switch brands, representing both a threat and opportunity for brands.
- Customer advocacy, as measured by Net Promoter Scores, varies significantly by brand origin, with Asian brands highest and North American brands below average.
The document summarizes the findings of a study on automotive brand loyalty in Canada. It identifies the key drivers of brand loyalty as functional elements (40%), emotional connection (31%), brand personality (17%), and needs fulfillment (12%). For functional elements, quality, performance, value, and technology/innovation are most influential. Emotionally, confidence, lack of anger, pride, and happiness drive loyalty. Trustworthy, honest, innovative, and leader personality traits also influence loyalty. Providing confidence in the future, fun, self-identity, and respect fulfills customer needs and boosts loyalty. The study reveals opportunities for brands to improve emotional, personality and needs fulfillment factors to increase their strength relative to competitors
This document discusses how automotive brands can reach in-market vehicle buyers on LinkedIn in Canada. It finds that LinkedIn users in Canada have higher incomes than average auto enthusiasts and are more likely to be immediate vehicle buyers. Over half of LinkedIn users in Canada visit automotive sites, and 1 in 4 automotive site visitors are LinkedIn users. The document also summarizes a survey that finds many LinkedIn members in Canada own vehicles and plan to purchase a new one within a year, with over a third considering a hybrid. Members say experts, peers and automotive brands would influence their purchase decision and that brands could positively impact perception by sharing new vehicle, technology and industry information on LinkedIn.
This month, online car marketplace AutoTrader, which has been working with MDC Partners’ Doner for more than 16 years, issued an RFP seeking a new creative agency.
The document discusses improving the digital marketing strategy for AutoNation Nissan Lewisville. It finds issues like unclear target audiences and a convoluted website structure due to AutoNation requiring dealerships to have third-party websites. The summary recommends focusing digital advertising and SEO to draw searches to their website, simplifying the website design to reduce customer abandonment, reevaluating their target market to the 25-35 age group, and promoting their new online sales process to attract younger online shoppers. An analysis of AutoNation and industry trends is also provided to inform the new strategy.
The "Auto marketing report 2018" is the overview of the market and sumary number from a very big research firm. Nielsen is deliver this report to help marketing team have an overview of the 2018 marketing report.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinForth
Brandt Hertenstein, Program Manager of the Electrification Coalition gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
Dahua provides a comprehensive guide on how to install their security camera systems. Learn about the different types of cameras and system components, as well as the installation process.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
Charging Fueling & Infrastructure (CFI) Program by Kevin MillerForth
Kevin Miller, Senior Advisor, Business Models of the Joint Office of Energy and Transportation gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
2. About Adsmovil
Mobile Survey - Hispanic Auto Preferences 2012
• 24% penetration in Latin America and 76% in US Hispanic
Market
• More than 300 million total Pan-Regional monthly ad
impressions
•400 million Hispanic targeted mobile ad impressions per month
What we do?
We help agencies, brands and marketers extend
their reach to the mobile Hispanic audience.
Adsmovil also helps advertisers to create strong
brand awareness across our 100% Hispanic
Premium Ad Network. Our Network allows our
partners to go beyond traditional mobile buys
and get the highest quality inventory. In our
Network, your message is always where it can
command attention.
Adsmovil has pioneered the way brands and content
owners interact with the U.S. Hispanic & Latin American
audiences via their most valuable communication
source, their mobile devices. We have the most
comprehensive Mobile Advertising Network,
incorporating dozens of publishing partners, such as
GDA Group, Marca, Univision, Telemundo, Sprint, Boost
and MetroPCS, to mention a few. Adsmovil boosts over
400 million Hispanic targeted mobile ad impressions per
month and growing much faster than you can count.
Adsmovil reach Hispanics in U.S. and Latin America
while they’re on-the-go, on-the road, no matter where
they are.
Some stats on our Network:
Survey 2012
3. Objectives and Methodology
The survey’s main objective was to better understand the
auto preferences of U.S. Hispanics mobile consumers.
25-34
37%
18-24
10%
55+
9%
Age Groups
35-54
44%
Research was conducted through mobile
websites with users navigating Adsmovil's
network of mobile sites
Sample size of the survey: 1,516
Demographics: 68% 32%
All Hispanics
Data collected – 30 days
08/03/2012 – 09/03/2012
Mobile Survey - Hispanic Auto Preferences 2012
Survey 2012
4. Toyota is the preferred car brand among the U.S.
Hispanic Mobile Buyer
U.S. Hispanics lean towards Japanese
or American cars and Toyota leads
among all brands with 24%, followed
by Chevrolet 22% and Ford 20 %
Among luxury brands, BMW is
the option with 27% of the picks.
Mercedes was a close second
with 24% of the votes.
24% preferred Toyota 27% preferred BMW as their luxury brand
Car Brand Car Luxury Brand
Mobile Survey - Hispanic Auto Preferences 2012
Survey 2012
5. 40% of Hispanic mobile customers considered safety as the
determining factor when buying a car
Safety and gas economy are the two
main factors taken into consideration
by U.S. Hispanics when buying a new
car with 40% and 35 %, respectively.
U.S. Hispanics are loyal to their
brands. 38% are planning to buy
a car of the same brand as their
current car.
Determining Factor Customer Loyalty
Survey 2012
Mobile Survey - Hispanic Auto Preferences 2012
6. Price comparison and
search for information
30% make price comparisons online, while 36% use
their mobile devices to do the exercise.
20% of Hispanics use their computers to look for
information and 22% search from their mobile phones.
Price comparison and search for information
are the two topics that drive mobile searches
$
Survey 2012
Mobile Survey - Hispanic Auto Preferences 2012
7. US Mobile Hispanics love their trocas! (pickup trucks).
32% of respondents are planning to
purchase a pickup truck as their next
vehicle.
They are shying away from a large
size cars with only a 2% choosing a
large sedan for their next purchase.
23% of the respondents are
planning to acquire a new car in
the next 1 or 2 years, and 21%
within the next 10 to 12 months.
NEW
Survey 2012
Mobile Survey - Hispanic Auto Preferences 2012
8. BMW and Mercedes are the preferred luxury car
brands among U.S. Hispanic Mobile customers
Car Brand
Car Luxury Brand
BMW
27%
Mercedes
24%
Lexus
16%
Acura
15%
Audi
9%
Infiniti
9%
Toyota Ford
20%
Honda
17%
Nissan
12%
Volkswagen
3%
Kia
1%
Hyundai
1%
Chevrolet
22%
Survey 2012
Mobile Survey - Hispanic Auto Preferences 2012
24%
9. Security;
40%
Price, 9%
Brand, 4%
Gas
economy,
36%
Style, 4%
Technology,
5%
Dealer
experience,
2%
Decision Making
On-line
reviews, 15%
Friends
recommendat
ions, 9%
Mobile info,
14%Loyalty, 38%
Specialized
magazines,
24%
Social Influences
The economy and gas prices greatly influence
Hispanics’ decision when buying a new car
Survey 2012
Mobile Survey - Hispanic Auto Preferences 2012
10. 30% of Hispanics use both Online and Mobile searches
to compare auto prices
Look for info,
22%
Car model
online; 4%
Compare
prices, 36%
Dealer's
inventory,
10%
Dealer
location, 8%
Search for
images, 20%
Mobile Search
Look for info,
20%
Compare Price,
30%
Dealer location,
8%
Dealer
inventory, 19%
Look for
images, 20%
Online Model,
3%
Online SearchOnline Search
Survey 2012
Mobile Survey - Hispanic Auto Preferences 2012
11. Conclusions
Hispanic consumers are smart
car buyers. They rely upon their
Mobile devices and Online
searches to look for
information, compare prices,
and read specialized magazines
before making any purchases.
They are loyal consumers. That’s
why they lean towards the same
car make as their current auto.
The economy and gas prices
make a greatly influence
Hispanics when deciding which
car to buy.
Survey 2012
Mobile Survey - Hispanic Auto Preferences 2012