Internet CEE 2012_Conference_Partners'_Proposal

Warsaw
February
2013

th

Internet CEE is one of the key events in Central and Eastern Europe dealing within digital marketing,
research and communication. The conference, gathering renowned experts on internet market, aims
at sharing and exchanging their ideas, opinions and experience. At Internet CEE you will meet:

 key online publishers from the region,
 e-commerce players,
 representatives of the main CEE media houses, interactive and advertising agencies,
 internet advertisers,
 bloggers and independent commentators from the internet industry.

Today’s consumers stay connected with the brands and are using the digital media 24/7. The amount
of information they receive, generate and share is larger than ever before. The same applies to
modern organizations, which need to learn how to win in the current data economy. The questions
are:

 How to make the most of information & technology for running a business and
communicating more effectively?
 How do digital media and businesses serve the needs of their clients?
 How do consumers interact with each other and the brands?
 And, last but not least, can brands really engage consumers using mobile and traditional
Web?

At the fourth Internet CEE conference you will get the answers to all these questions. The event is an
opportunity to meet those who create the most attractive online business strategies in the region.

If you would like to become a Partner of the
Internet CEE 2013 conference, contact us:

Marta Klepka partner@internetcee.com
International Marketing Director +48 22 378 30 61
Gemius SA +48 607 676 620

www.internetcee.com 2

Gemius SA

is an international research agency, the leader and forerunner in the field of research of the internet
and on the internet in Europe and in the Middle East. Originating in Poland, Gemius has expanded
across the EMEA region and is now currently operating on thirty markets. The company is the pioneer
of the full hybrid methodology for online audience measurement, integrating both consumer panels
and advanced site-centric research, giving media planners highly credible results (gemiusAudience). It
also offers professional research solutions, analytical and advisory services, from site-centric and
user-centric studies to technologically-advanced tools for studying internet user behaviour on chosen
websites (gemiusTraffic), internet user socio-demographic profiles (gemiusProfile), the quality of
WWW page usage (gemiusUsability) and the effectiveness of internet advertising campaigns
(gemiusEffect). Gemius also conducts research related to subjects submitted by customers
(gemiusAdHoc). Apart from the above-mentioned research services, Gemius offers studies on the
behaviour of users who view online multimedia content (gemiusStream) and a research tool for
immediate measurement and presentation of all clicks made by internet users on a website
(gemiusHeatMap).

NoNoobs.pl SA

was founded in 2011 by internet business veterans, and is event and publishing company which
focuses on organizing fairs, conferences and publishing specialized digital works. Experience, skills and
expertise of the persons engaged in creating NoNoobs.pl SA is the biggest asset of the company. We
treat the internet as our ecosystem, the environment in which we live and develop. We wish that our
projects would become platforms of ideas and experiences exchange, which attract attention with
new, vibrant energy and concepts.

TARGET GROUP
The conference is addressed primarily to the management / marketing and sales directors from
companies operating in CEE countries or planning expansion on the region's markets. Participants
also include internet publishers and representatives of agencies and media houses serving clients
from the CEE region.


The promotional and informative campaign involving advertising and PR activities will be conducted
via:
 media patrons in the CEE region: Bulgaria, Czech Republic, Hungary, Latvia, Lithuania, Poland,
Romania, Russia, Slovakia, Slovenia, Turkey, Ukraine
 specialist media and portals in the CEE region,
 internet industry organisations of the CEE region.

This 4th edition of the Internet CEE conference, convened under the banner ‘Data connected’, takes a
closer look at the phenomenon called ‘Data Economy’- its benefits for both consumers and industry
organizations. It is intended to answer the issues of maximizing the positive impact of information
and internet as well as mobile technology in running a business and effective communication. It also
wants to focus on the Consumers = internet users that stay connected with the brands and each other
24/7 what changes the way of communication with them.

The conference programme is going to be divided into 4 blocks:

1. Publishers and social media - new face of online media business: ‘right here, right now’ in
the world of recommendations and ‘likes’
2. E-commerce and data management - the future of e-commerce: personalized experience,
best deals and group shopping
3. Digital marketing - delivering the brand experience and multi-platform story-telling in online
marketing
4. Hot or not? Other internet CEE trends – start-ups in the CEE region, mobile marketing,
online advertising, gamification or other hot trends

The programme of the conference will also be enriched with discussion panels to accompany each of
the thematic blocks. The Programme Board is open for any topics suggestions, which according to the
invited Partners, could bring a significant input to the agenda.


Three earlier conferences (in 2007, 2008 and 2010) were highly appreciated both in Europe and
globally, and revealed the need for this kind of a regional event. In fact, Internet CEE, gathering
renowned experts on the internet market, serves as a platform for sharing ideas and know-how of the
key players from and beyond the Central and Eastern Europe region. The 2010 conference featured
internationally recognized experts of the online industry:

 Tristan Nitot, President at Mozilla Europe,
 Sam Kumar, Digital Advertising Manager, The Economist Online,
 Mike Hess, former Director of Global Research & Communications Insights at OMD,
 Fedor Virin, former Research Director at Mail.ru ,
 Artur Waliszewski, Director at Google Poland,
 Andrey Sebrant, Product Marketing Director at Yandex,
 Marvin Liao, Commercial Director, EMEA Expansion Markets at Yahoo!,
 Tomas Lauko, CEE Digital Development Manager at ZenithOptimedia ,
 Simon Thomas, Strategic Analytics & Insight Systems Director, GroupM EMEA,
 Jana Vyhidalova, Director of Information and Advertising Services, Telefonica 02
 Bruce Hoang, Head of Global Media Research, Orange
 Attila Weisz, Digital Marketing Manager, Coca- Cola
And many, many more!


15,000 EUR
AVAILABLE PACKAGES : 1

Content Participation
 Diamond Partner Presentation (30 min)
 Please note that the presentation should be provided at least 15 working days before the
scheduled conference Internet CEE. The main idea and content of the presentation are subject to
approval of the Programme Board.
 Ability to invite your business partner to take part in the presentation
 Official title of the “Diamond Partner”, including the right to use it in your own promotional
actions
 A note about the presentation with a picture of the speaker on the conference’s subpage and in
the event newsletters

Special promotion – “Welcome screen”
An advertisement of the Partner’s company in the form of a “Welcome screen” on the Internet CEE event
website

 The date when the “Welcome screen” is to be displayed on internetcee.com is up to the Partner
 Welcome screen size: 640x480
 Weight: up to 40-50 kb
 Format: SWF
 Capping: 1
 Duration: 15-20 seconds

Special promotion - Advertisement in the event programme
Advertisement in the conference's printed programme, which is distributed among all participants of the
conference. The programme is placed in a badge holder attached to a lanyard which participants wear
throughout the conference.

 Advertising space: full page (vertical 144 mm X 102 mm horizontal)
 No. of copies: app. 300 pieces

Special promotion – Video spot
 The Partner’s logo or video spot screened on every display in the foyer during the conference (31
displays/plasma TVs)
 Length of the Partner’s spot: 1 minute (spot looped with conference self-promotion materials)

more for this proposal


Special promotion – VIP lounge
 An exceptional place for the Partner to invite their special guests during the conference
 A semi-open viewing room enabling the guests to take part in the conference
 Waiting staff for the lounge
 A separate rest room, comfortable seats and tables for the use of the guests
 A Partner's roll-up may be placed in the lounge

Special promotion – Diode screens
 Presentation of a logo or a crude animation provided by the Partner on 2 screens in the foyer
 Dimensions of a large screen: 2.5 m x 3.5 m (width/height)
 Dimensions of a small screen: 2.4 m x 0.7 m (width/height)

Promotion before and after the conference
 Hyperlink in the Partner’s company logo in the conference online programme, leading to a
description containing 200 characters. The description is provided by the Partner.
 Information about the presentation and speaker with their picture on the conference’s subpage
 Partner’s logo stating the type of partnership placed in all conference materials
(e.g.: posters, printed programme, roll-ups, video spots during breaks and others)
 Partner’s logo on the conference’s subpage
 Partner’s logo in mailing campaign to Internet CEE attendees’ base
 Information about the partnership placed in the press materials sent to the print and internet
media throughout the CEE region
 Introduction of the Partner in the online advertising campaign conducted with media partners in
CEE
 Advertising spot with a Partner’s logo before the video coverage of the conference

Promotion during the conference
 The right to place four banners at the venue of the conference: two in the conference room and
two in the foyer
 The right to attach information or promotional gadgets to materials handed out to participants
during the registration
 A place for the participants to leave a card for the Partner or to sign up for a meeting with the
Partner. The organizer supports networking and making business contacts during the event.
 Promotion through illuminated Partner’s poster in the hall leading to conference room. Size: 100
cm x 70 cm. The graphic design and printing are provided by the organizer.

Participation in the conference
 A package of six passes to the conference and the after-party.

The price of the package does not include the preparation of promotional Partner’s materials (except the illuminated
poster). All materials should be provided by the Partner at least 5 working days before the Internet CEE conference.


10,000 EUR

Content Participation
 Platinum Partner Presentation (20 min)

Please note that the presentation should be provided at least 15 working days before the scheduled Internet CEE
conference. The main idea and content of the presentation are subject to approval of the Programme Board.

Special Promotion - Advertisement in the programme
Advertisement in the conference's printed programme distributed among all participants. The programme is
placed in a badge holder attached to a lanyard which participants wear throughout the conference.
 Advertising space full page (vertical 144 mm X 102 mm horizontal)

Special promotion – Video spot
 A Partner’s logo or video spot screened on every display in the foyer during the conference (31
displays/plasma TVs)
 Length of Partner’s spot: 30 sec. (spot looped with the conference's self-promotion material)

Promotion before and after the Conference
 Hyperlink in the Partner’s company logo in the conference online programme, leading to a
description containing 100 characters. The description is provided by the Partner.
 Information about the presentation and speaker with their picture on the conference’s subpage
 Partner’s logo stating the type of partnership placed in all conference materials
 Partner’s logo on the conference's subpage

more for this proposal


 One illuminated Partner’s poster in the hall leading to conference room. Size: 100 cm x 70 cm.
The graphic design and printing are provided by the organizer.

 A package of four passes to the conference and the after-party.



5,000 EUR

Special promotion – Multimedia branding
 A Partner’s logo screened on every display in the foyer during the conference
(31 displays/plasma TVs)

 Partner’s logo stating the type of partnership in all conference materials
 Partner’s logo on the conference subpage

 One illuminated Partner’s poster in the hall leading to conference room. Size:
100 cm x 70 cm. The graphic design and printing are provided by the organizer.

 A package of two passes to the conference and the after-party.



10,000 EUR (without options)

The package includes the price of the basic alcoholic beverages (vodka, wine, beer), price of special alcohols to
be agreed.

(e.g.: posters, printed programme, roll- ups, video spots during breaks and others)

 Invitation to the Networking Party with Networking Party Partner’s name displayed on the main
screen before the end of the first day of conference

 A package of four passes to the conference and the after-party.

Special promotion at the Networking Party
 Partner’s logo or video spot screened on every display at the party
(31 displays/plasma TVs)
 Length of the Partner’s spot: 1 minute (spot looped with the conference's
self-promotion materials)

Options for special promotion (details and price upon agreement)
 A possibility to entertain the guests at the after-party with special effects such as confetti, smoke
or a trapeze acrobatic show above the club dance floor
 The right to invite two Partner’s hostesses to the Networking Party
 A possibility of a special bartender show where the Partner’s company name will be mentioned
 A possibility to display the Partner's logo on 4 multimedia projectors placed around the dance
floor, on the ceiling and walls

The price of the package does not include the preparation of promotional Partner’s materials. All materials should be
provided by the Partner at least 5 working days before the Internet CEE conference.


10,000 EUR

Discussion panel
 A sponsored panel discussion with participation of a Partner's representative, agreed with the
Programme Board at least 30 days before the event
 Duration: 45 minutes during the chosen day of the conference (moderation by a representative of
Internet CEE Programme Board)
 Number of persons in the panel discussion: 3-5 (chosen mutually by the Programme Board of
Internet CEE and the Partner)

(e.g.: posters, printed programme, roll- ups, video spots during breaks and others)

 Invitation to the Panel Discussion with the name of the Partner
 Partner’s logo or animation screened during the Panel
 A place for the Participants to leave a card for the Partner or to sign up for a meeting with the

 Free participation in the conference and the accompanying event for 3 persons invited by the
Partner

The price of the package does not include the preparation of promotional Partner’s materials (except the
illuminated poster). All materials should be provided by the Partner at least 5 working days before the Internet
CEE conference.


5,000 EUR
Affiliate competition for conference participants. Details to be agreed.

Organizational Participation
 The Partner launches prize (the cost of prizes and rewards tax are on the Partner)
 Questionnaires of Competition Partner handed out to participants during the registration (also
mobile or online registration)
 Rules of competition to be agreed with the organizer of the conference
 Questionnaire preparation is on the side of the Partner


 Invitation to the competition with Competition Partner’s name before breaks during both
conference days
 Announcement of the results of the competition by the conference host and Competition Partner
on the second day of the conference

 One pass to the conference and the after-party.

The price of the package does not include the preparation of promotional Partner’s materials and prize costs. All materials
should be provided by the Partner at least 15 working days before the Internet CEE conference.


10,000 EUR

 Partner’s 30-second commercial before all video coverages of the conference
(spot to be provided by the Partner)
 Distribution of all video materials from the conference with the 30-second commercial and
sharing on social networking sites (YouTube, Facebook, Twitter) and Internet CEE site



The price of the package does not include the preparation of promotional materials. All materials should be provided by
the Partner at least 15 working days before the Internet CEE conference.


2,000 EUR

 Advertisement in the conference printed programme distributed among all participants. The
programme is placed in the badge holder attached to the lanyard which participants wear
throughout the conference.
 Advertising space: double-page in the centre of printed programme
(vertical 144 mm x 206 mm horizontal)
 Partner’s Logo on the conference’s subpage


3,000 EUR

Partner’s duplex business card/ad inserted in the badge holder and conference lanyard with the Partner’s logo
on it. Full set handed out to participants during registration.

 Partner’s business card or ad: longer side: max 206 mm horizontal, shorter side:
max vertical 144 mm
 Partner’s logo on lanyards handed out to participants during registration
 No. of copies full set: app. 300 pieces

The package includes the price of a standard lanyard and its graphic design. Partner provides its logo and business card/ad
for the badge holders. The organizer manually inserts them into the badge holders.


2,000 EUR

 Distribution of Sponsor’s leaflets/gifts for participants of the conference on their seats
 Providing a place for the participants to leave a card for the Partner or to sign up for a meeting
with the Partner. The organizer supports networking and making business contacts during the
event.


10,000 EUR

The package includes the price of a standard bag for the conference materials and Partner’s logo graphic
design. Production time: 15 working days.


 Partner’s logo on textile bags distributed to participants during registration
 Bag’s dimensions: A4, long bar
 Partner’s logo location on the bag: negotiable
 No. of pieces: approximately 300




1,500 EUR
AVAILABLE PACKAGES : unlimited

 Attaching your materials to handouts for participants of the conference at the registration table


20 ENTRIES : 6,000 EUR
10 ENTRIES : 3,500 EUR

Number of available packages : limited by the size of the conference room
 You have the ability to invite a larger number of guests (from and outside your company) to take
part in the conference and the accompanying event
 Coffee and lunch for invited persons
 Post-conference presentations available for all persons from the package
 Invitation Package cannot be combined with any other special offers for attendees


7,000 EUR

The package includes rental of 2 massage chairs for 2 days of the event. Price of the special offer to be agreed.

Promotion during the event
 Two massage chairs may be made available in the foyer throughout the two days of the
conference
 Invitation to the Relax Package with the Partner’s name before every conference break
 Possibility of enclosing information or promotional gadgets with materials handed out to the
participants during registration
 Providing a place for the participants to leave a card for the Partner or to sign up for
a meeting with the Partner. The organizer supports networking and making business contacts
during the event.

 Partner’s logo in mailing campaign to Internet CEE Attendees’ base

Participation in the event
 One pass to the conference and the after-party



 Special closed area in the foyer for holding business talks with participants
 Equipment: tables and sofas around, 1 plasma TV
 Size: 3.5 m x 2.4 m

Networking during the conference
 Invitation to acquaintance with Networking Area Partner’s name before breaks during both
conference days
 Special representative to introduce Partner to attendees and vice versa


Options (price to be agreed):
 Floor surface in the foyer available for the Partner’s advertisement in the form of flat sticker.
Production, placing and removal of the stickers is the responsibility of the Partner.
 A drink bar available very close to the Networking Area. The Partner sponsors (to adult
participants of the conference) selected drinks during the presentations and breaks. The package
can be enjoyed in full thanks to the location of the event in the city centre
(we assume that this fact may encourage participants to drink alcohol at the bar).
 Additional space close to Networking Area available to place 1 roll-up, a sofa or 2 chairs and a
table

 Two persons to service the Networking Area (with the possibility of attending the after-party)




 Partners’ stands in the foyer. Number of stands to choose from:
1. max size 1.7 m x 1.5 m (next to conference room and toilet)
2. app. size 1.7 m x 1 m (in the centre of foyer, next to catering)
3. max size 1.7 m x 1.5 m (next to Networking Area)
4. max size 1.5 m x 1.2 m (next to bar of Networking Area)
5. max size 2 m x 2 m (right side on the second floor, in front of the bar)
6. max size 2 m x 2 m (left side on the second floor, in front of the bar)
 Opportunity to present the Partner’s offer, to sell his products and services at the stand
 Possibility of organizing a contest at the stand. The Partner is responsible for the preparation of a
Conference Stand in agreement with the event organizer and according to the specification.

 Partner’s Logo on the conference’s subpage

Option (price to be agreed):
 Floor surface in the foyer available for the Partner’s advertisement in the form of flat sticker.
Production, placing and removal of the stickers is the responsibility of the Partner.

 One person to service the Conference Stand (with the possibility of attending the
after-party)
 One additional pass to the conference and the after-party



10,000 EUR

The package includes the price of the universal, matt advertisement cover for chairs, with the Partner’s logo
printed on it. The logo is provided by the Partner. Production time: 12 working days

 Exposition of the Partner’s logo on the cover: to be agreed. Sublimation print.
 Quantity: 300 pieces
 Size of a cover: height/width: ca. 32 x 48 cm


 One pass to the conference and the after-party



PRICE TO BE AGREED

To satisfy the Partners' requirements, we can prepare an individual package suited to
your needs. If you want to present your business in an unusual and unconventional
way, please contact us: partner@internetcee.com

100% SURCHARGE

We ensure increased effectiveness of the Partners’ campaign by industry exclusivity at
the event.

PRICE TO BE AGREED

If You are interested in this package, please address your request to
partner@internetcee.com


We welcome you to follow the latest information on If you would like to become a Partner of the
the Internet CEE webpage and on the social media: Internet CEE 2013 conference, contact us:

 www.internetcee.com Marta Klepka
International Marketing Director
f facebook.com/InternetCEE Gemius SA

t twitter.com/internetcee partner@internetcee.com
+48 22 378 30 61
+48 607 676 620


Internet CEE 2012_Conference_Partners'_Proposal

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